Your company’s branding colors and overall content palette have a huge impact on your business. Marketing professionals and designers spend a lot of time researching and spending money to understand their target audience and decide which colors will best represent their brand.
A logo can be bold and elegant or simple and elegant. The most important aspect of a logo’s design is its color. You should choose carefully which colors you use to enhance the overall appearance of your logo. Black and white is the classic way to make your logo relatable and accessible.
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White color psychology
It is fascinating to learn about color psychology. For decades, psychologists have studied colors. Although personal preference (we all have favorites) is important, there are some generalizations and patterns that can be used to help us understand the meaning of colors. While personal preference (we all have our favorites) plays a role in how we feel about certain colors, there are generalizations that can be drawn and patterns that have been identified in the responses to these colors. Not only does color stimulate the brain but it can also trigger certain emotions or reactions.
We are can help you think about colors to create a new logo, or if you are considering rebranding and thinking about the color white.
White is associated with purity and cleanliness, which is why white wedding dresses are so popular. Although this may be an old tradition, it can also signify values such as purity and chastity. White can signify innocence, goodness, and safety. White is not associated with negative emotions like many other colors.
Why black is great pair to white
Flashy logo colors can be great when used with care, but the best logos are those that use only black and white. They are often the most memorable and successful logos. They are also the most versatile and cost-efficient.
It is much cheaper to print anything in black and white than it is to print in color. A black and white logo will be the best option for a brand just starting out, or looking to update its branding.
It’s important to think about all possible places your logo could end up. Your logo could be displayed on a wall, featured on a banner, or featured on a car’s window. It could be printed on a T-shirt, sticker, or Instagram profile. Black and white are the best options for a logo that can look great almost anywhere. It’s flattering and always looks good.
Famous black and white logos
Apple
Gucci
Nike
Mini
Burberry
Black and white logo design inspiration
Here are some white logo ideas to explore.
See more black and white logos
Minimalist logos
Let’s now look at some other ways to approach logo design. Let’s start with minimalism. It seems obvious, right? A simple black-and-white logo is clean and straightforward. Your brand identity does not need to be extravagant with glitter or holographic confetti. It just needs a simple font, clean shapes, and perhaps a line or two that is visually pleasing. It is black and white (see what? It is.
Geometric logos
A black and white logo has the interesting advantage of being able to take on any shape you want and still look great doing so. Geometric designs are a popular choice. Think sharp angles, faceted effects, and strategic spacing. This option makes the logo more than just a shape and some letters. It’s art. Let the logo reflect your creativity and avant-garde side.
Luxe logos
It doesn’t need to be boring for a monochromatic Logo. It can actually be a great approach for brands that need to appear sophisticated at all times. You can think of luxury labels such as boutique hotels, high-end retail outlets and destination realtors. These brands thrive on bold, black and white logos with metallic trim. If your brand is fancy, show it. There’s no stopping you.
How to design a white logo
White can be tricky in design because it is impossible to use alone. To be fully visible, a white logo needs a background color or complement. You will need to choose a background color if you are considering a white logo.
If you need your logo to be used on a white background, it’s a good idea also to plan for a black version. A simple, black or white logo can be perceived as elegant, sophisticated, stylish, and dignified.
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Learn more about color in logo design
Browse these logo colors and get inspiration for each.
I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.
