The meaning of the 11 primary logo colors for your brand

Deciding upon the proper logo colors can emphasize your business’s strengths and attract ideal clients. And, as you may imagine, the incorrect mix can have the opposite effect.

When you make a symbol among the greatest decisions is picking your brand’s colors. Deciding the proper palette helps set your individuality better and adds flexibility to your own designs.

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The Meaning of Logo Colors

Colors of logos

This psychology of colors is an important factor when you build a new identity. The ideal palette may communicate the deep significance of your worth and elicit certain behaviors. By extension, the incorrect choices can be bad for your new image.

By knowing how each color affects the thoughts and the feelings it warms up, you may produce a more successful brand. It is important to not forget this is a nuanced and complex area that needs careful consideration. Think about how all those colors influence psychology and emotions.

Red logos

psychology of red in logos

Red is the universal indication of enthusiasm, anger and passion. It attracts attention and makes you stick out in the audience. Is the brand loud, lively, young or contemporary? Believe red. Older, serious or classic? Red might well not function for you.

Red is the first color that infants could see (besides white and black). Scientists theorize that people evolved the capacity to see reddish better than other colors as it enabled us to easily identify animals growing in trees. It created a solid evolutionary significance, too: if they are psychological (possibly with anger or fire), individual faces become red. Thus now we associate this color with heightened emotions, such as sex, love, anger and enthusiasm. And although not just an emotion, crimson has additionally been demonstrated to provoke appetite (that is the reason you view it in several restaurant and food logos).

Red logos

Whether used independently or as an accent color, crimson is an effective selection for a logo color.

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Orange logos

psychology of orange in logos

Orange is an invigorating, lively color. Proceed orange to stick out in the audience. Be careful if using orange in case your manufacturer is hoping to seem luxurious, serious or feminine, as orange doesn’t match those traits to customers.

A mix of yellow and crimson, orange chooses on characteristics of both of these principal colors. Turbologo using orange to our logo templates. Since the first organization to come up with design competitions, we have consistently gone a bit from the grain. Orange was among the latest color words inserted into the English vocabulary (actually in older English it had been called “yellow-red;” the phrase orange was embraced from French once the orange fruit had been imported in the Mediterranean.

Orange logos

Orange is related to change (believe fall leaves or orange heavens at sunrise/sunset) and is frequently employed by manufacturers who prefer to consider these as a small bit different.

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Yellow logos

psychology of yellow in logos

Yellow logos signify available, sunshiney friendliness. Yellow exudes cheer, along with your manufacturer will radiate reasonable, young energy. On the flip side, most customers don’t associate yellow with adulthood or even luxury brands, which think twice if that is how you need your company to be viewed.

Yellow logos

Yellow is a key color in subtractive color techniques, also has been among those initial paint colors people could mix. It has several cultural institutions (golden, fields of corn and wheat, sun, etc), also is among these very varied colors. A gentle, glowing yellow is fresh and light, in which a profound golden holds more fat as well as background.

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Green logos

psychology of green in logos

The ultimate in flexibility, research proves that green is not connected with many new character traits, but its strong cultural institutions. This means that you may use green for pretty much any sort of business.

Since crops are green (plus they return to life after a very long winter), a lot of men and women say green is the color of expansion or fresh life–and in the middle ages, elderly girls were nearly always painted sporting green. But in various civilizations, green has turned into a shade of departure. (In actuality, a favorite green dye made from the 18th century contained arsenic, plus it murdered people. Some have contended that it could be partly accountable for the departure of Napoleon Bonaparte, whose walls have been coated in the green-dyed background).

Green logos

In the united states, we correlate green with cash since dollars are green, but keep in mind that this institution will not hold across different civilizations. What exactly does all this imply? Green can do the job for pretty much any manufacturer. Build significance through color, color, emblem shape along with your font option.

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Blue logos

psychology of blue in logos

Blue signifies trustworthiness and adulthood. You ought to use it for your brand if you would like to get taken seriously. 1 thing to remember, however, is because of the timeless king of colors, blue looks in more than half of logos. In the event you use blue for your brand you will want to discover a way to be noticed!

Paradoxically, considering its prevalence now and the simple fact that it is a key color, it is among the more recent colors to be termed by people: historical people (Chinese, Greek, Japanese and Japanese ) did not have a title for the color blue. It is among the previous color words to look at in almost every speech. In reality, there is nevertheless a tribe in Namibia now whose language does not possess a term for blue.

Blue logos

All of that said, select blue to your new if you would like to exude classic assurance or guarantee trust in your own brand. Be skeptical of blue if you’re in the meals service (it allegedly suppresses desire). If you like blue and wish to be playful, only be certain to opt for a lighter blue which is over the teal aspect of the color wheel.

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Purple logos

psychology of purple in logos

Purple is the point where the rainbow becomes lavish. Use purple to look simultaneously wise and cutting. There is only a sign of femininity in there also.

Purple logos

Purple likely gets its lavish associations because purple dye was quite costly, hence the color was worn with the very rich. 1 fascinating thing about purple, even however, is while it is related to wealth and luxury, it is not regarded as a too considerable color. Got a lively, expensive endeavor? Purple is ideal. Compare cheap men’s clothes? You are likely to be fighting an ongoing struggle with a purple trademark new.

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Pink logos

Pink logos

In modern, Western culture, nothing says”girly” very like pink. Nonetheless, it’s more flexible than that. From gentle millennial pink to floral magenta, pink may give a brand new, young, luxurious appearance.

Pink is an odd color. All 6 colors listed above are primary or secondary in subtractive color methods. In concept, pink is merely light reddish. But we do not possess an equivalent English term for light blue or pale yellowish. Additionally, it is a comparatively modern color word–it entered the English language from the 17th century.” In the lengthy history of color, pink is still quite young and stylish.

The cultural significance of pink femininity did not exist before the 1940s when clothes manufacturers realized they can earn more cash whenever they gendered children’s clothes. Earlier than it was a unisex color and reflected that the height of luxury.

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Brown logos

Brown logos

What can brown do to you? Make your brand look rugged, manly and severe. Brown is your least-utilized logo color, so if you select it you will be certain to stand out against the contest. You might choose to steer clear of brownish, but if you would like your new to seem feminine.

Brown is likely not used very frequently because individuals have learned to connect with Infection and rust. But, that institution could be overcome. Brown is also a profound, rich, natural color (that is created from mixing the rest of the colors jointly ). It may be good to provide a fresh rocky, natural texture and is very good for outdoorsy businesses or those promoting naturally brownish goods (such as chocolate or coffee ). In addition, it reflects aging, therefore is frequently employed by kinds of logos desiring a classic, feel.

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Black logos

psychology of black in logos

Want to appear slick, contemporary and luxurious? Time to go shameful. Fairly be inexpensive and very reasonably priced? Avoid the dark side.

Black logos

Black is not a color in precisely exactly the identical manner that purple and orange are. People see those colors since they are a particular wavelength of light that we’re able to identify and distinguish. For something as outdated as light, black nevertheless feels contemporary. Its ease is almost jarring, providing all-black logos a sense of mystery and exclusiveness which can be capitalized by luxury brands.

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Gray logos

Gray logos

Not very dark, not very mild. Gray is the center floor of older, serious and classic. Proceed darker to include the puzzle. Move lighter to be accessible.

Like having black, there’s a stark simplicity of grey. As it is softer, but it requires a longer muted, serious vibe, even providing grey logos a timeless feel.

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White logos

White logos

White is the lack of color. As you may have a white emblem, it has to continually be paired with a different color (like a backdrop) and that color will predominate. When employed as an accent–or inserted to some other color to make it milder –white is young and economic. However, it may work for just about any brand.

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The Psychology Of Color In Logo Design

A common logo design mistake is the usage of poorly compatible colors. If you ignore the psychological meaning of colors, you get just another dull and insignificant logo.

Actually, any person related to business is likely to have something to say here. Human emotions, which are dragged into sales of course, are a subject of psychology. It is nothing but emotions that enables us to behave irrationally and purchase something we wouldn’t otherwise. Should we always purchase things rationally, economics would have collapsed for sure. That’s why marketing is all about psychology.

Here is a simple example. Let’s imply that your brand logo is just a dodgeball. And you are sure to imagine some ball colored bright blue and red. It may even have colorful dots. And now we color it black and add some exquisite silver details. And your logo suddenly turns into an elite billiard club logo. And now we’ve added yin-yang. And it’s more suitable for a gym rather than a billiard club! Keep reading our article to know more about the psychology of colors in logos.

Properly measured color combinations are an absolute must when a business logo is being designed. A good logo addresses our subconsciousness directly. It is a simple matter of associations. If you are dealing with food, it is best to avoid unpleasant shades, which can be associated with dirt or garbage. If you are a personal coach, promising to teach how to become aggressive, the soft pink color is exactly what you should avoid. If you are creating a kid’s club don’t use those funny colors peculiar to strip club.

Logo color meanings come in the cross of science, culture and art. Psychology of color depends upon 3 points: Disposition learned cultural institutions and literary programming.


Much like music notes, a few emblem color mixes harmonize nicely, some produce tension that profits note, while others struggle and flip off the customer. Basic color theory clarifies that customers may tune out dull, too-similar color palettes, also will end up overrun by disorderly, contradictory color structures.

Learned associations

Over the years, we have all discovered to associate particular colors with certain opinions: consider brides wearing white to their wedding day for a sign of innocence, or mourners dressing black to embody a special event. However, a number of these institutions are cultural: brides from India use wealthy, multi-hued saris, also in South Africa, red is the color of mourning.

Programmed institutions

Researchers guess that some of our color relationships would be the consequence of development. By way of instance, few people choose brown as a favorite color due to its affiliation with sterile — and may be contaminated-create. On the flip side, Red is an international indication of increased, enthusiastic emotions, making both creatures and people stop and take note.

How to decide on a logo color

Logo colors: circle colors

Before choosing your logo color strategy, take into consideration the message you wish your company to communicate. What exactly do you would like to emphasize? Speed, daring innovation, compassion, efficiency, intuitiveness?

The first thing to do when choosing a color palette for a logo is to define your target group. You have probably already heard that piece of advice, but it really is important to do so. Here is another example. Let’s imply that you are running a wedding agency in the East. And you have ordered all kinds of white dresses as white symbolizes purity, tenderness and faithfulness. And you are doomed as white symbolizes death in the East. A wedding dress in the East is bright red with yellow elements as they symbolize gold and wealth. So, be sure to pay special attention to color symbolism according to your customers’ cultural backgrounds.

Brand character traits that draw your target client are an essential consideration when picking logo colors. Consumers knowingly or subconsciously select products which align with their identities. Colors help customers to categorize goods and solutions, identify what can be to them, and subsequently make buying decisions involving comparable products.

As soon as you understand exactly what you need your new identity to signify, proceed through the listing of colors above and determine that which may help you communicate the ideal message.

Choosing the logo color

The psychology of colors

Color choices additionally give your logo thickness by minding a visual link to your organization’s values and personality. The perfect mix can visually convey the feeling your organization is casting to customers.

Everybody has heard of color psychology, which informs us that colors affect our feelings and behaviors. Yellow is cheerful (since sunlight is yellow and bright!) And green is calming (like putting in the grass and looking up in a lot of leaves is tranquil ). However, do these emblem color”principles” actually imply anything in company and branding?

Researchers Lauren Labrecque and George Milne looked to that issue and discovered that several colors have a quantifiable effect on customers and others do not. So yes, yellowish will make you are new-look young and approachable, however, a green emblem does not inherently make clients believe your brand is calm. We have used their study (and many others) to think of a definitive collection of what emblem colors really tell potential customers.

You can select more than 1 color for the logo

Color meanings

The actual psychological meaning of business logo color depends on the dominant color. Let’s analyze the rainbow. Red is the brightest, expressive and dangerous color. It’s a color of passion, war, blood and anxiety. Choose it if you are fond of revolutionary ideas. Orange is a bit softer than red. It’s not as dangerous as red but it is still quite noticeable. And yellow is the warmest in the spectrum. It symbolizes sun, warmth, wealth and gold.

Green is a cozy color too, but it is not as bright as yellow. It symbolizes constancy, serenity, and nature, just like the blue color does. Blue is reserved and reliable, however, it’s much more boring than warm colors. Violet may seem choice, truly royal purple. However, should you apply it for the wrong background it would also seem dull. It also holds for monochrome shades. They just can’t be used separately. Psychological researches infographics reveal that black and white logos are much harder to remember.

Shine bright on the market

Phone providers from the USA: logos

The trick to a successful emblem is trademark recognition. Therefore, if you would like to be noticed in the event, it is a fantastic idea to opt for a color palette that differs radically from those of the biggest competitors. Cell phone providers from the USA are a superb illustration of this; everyone has selected a different color for their new brand that many customers can immediately identify.

Find the Best Color for Your Logo


Choosing a logo color is not as simple as liking green and wanting a dark forest logo. Considering the nature of the brand you like, color can help you share it with your customers. It is also important to consider what your competitors have done to you. Can you benefit from being a fun and interesting company in a more traditional environment? Sometimes twists and turns are better than following others’ twists and turns.

  • Logo colors represent your brand in a unique way.
  • Logo color psychology also plays an important role in your brand and marketing strategy.
  • Choosing the right color for your logo is very important to your brand image.

Conclusion: The logo colors will influence how your customers will perceive your brand. So before choosing your logo colors, you should pay attention to this matter.

Examples of logos with a computer from Turbologo

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