The meaning of the 11 primary logo colors for your brand

Deciding upon the proper logo colors can emphasize your business’s strengths and attract ideal clients. And, as you may imagine, the incorrect logo color can have the opposite effect.

When you make a symbol among the greatest decisions is picking your brand’s colors. Decoding the proper palette help set your individuality better and adds flexibility to your own designs.

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Meaning logo colors

Colors of logos

This psychology of colors is an important factor when you build a new identity. The ideal logo colors may communicate the deep significance of your worth and elicit certain behaviors. By extension, the incorrect logo colors choices can be bad for your new image.

By knowing how each color affects the thoughts and the feelings it warms up, you may produce a more successful brand. It is important to not forget this is a nuanced and complex area that needs careful consideration. Think about how logo color meanings influence psychology and emotions.

Red logos

psychology of red in logos

Red logos reflect enthusiasm, anger and passion. It attracts attention and makes you stick out in the audience. Is the brand loud, lively, young or contemporary? Believe red.

Red is the first color that infants could see (besides white and black). Scientists theorize that people evolved the capacity to see reddish better than other colors as it enabled us to easily identify animals growing in trees. It created a solid evolutionary significance, too: if they are psychological (possibly with anger or fire), individual faces become red. Thus now we associate this color with heightened emotions, love, anger and enthusiasm. And although not just an emotion, crimson has additionally been demonstrated to provoke appetite (that is the reason you view it in several restaurant and food logos).

Red logos

Whether used independently or as an accent color, crimson is an effective selection for a logo color.

One of the most famous brands that chose red as the basis of their logo is Coca Cola.

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Orange logos

psychology of orange in logos

Orange is an invigorating, lively color. Proceed orange logo to stick out in the audience. Be careful if using orange in logo case your manufacturer is hoping to seem luxurious, serious or feminine, as orange doesn’t match those traits to customers.

Orange logos

Orange is related to change (believe fall leaves or orange heavens at sunrise/sunset) and is frequently employed by manufacturers who prefer to consider these as a small bit different.

One of the most recognizable examples is the Nickelodeon channel logo.

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Yellow logos

psychology of yellow in logos

Yellow logos signify available, sunshiney friendliness. This color exudes joy, and your stud will exude a sensible, youthful vibe. On the flip side, most customers don’t associate yellow with adulthood or even luxury brands, which think twice if that is how you need your company to be viewed.

Yellow logos

Yellow is a key color in subtractive color techniques, also has been among those initial paint colors people could mix. The delicate, shining yellow logo is fresh and light. This is a warm color, this logo color shows the goodwill of the company towards all its customers.

Сolor yellow is used in many logos. The most recognizable yellow logos in the world are the logos of Nikon, McDonald’s and DHL.

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Green logos

psychology of green in logos

The ultimate in flexibility, research proves that green is not connected with many new character traits, but its strong cultural institutions. This means that you may use green logo for pretty much any sort of business.

Since crops are green (plus they return to life after a very long winter), a lot of men and women say green is the color of expansion or fresh life–and in the middle ages, elderly girls were nearly always painted sporting green.

Green logos

In most countries, green represents growth and harmony, as well as stability and wealth. Build significance through color, color, emblem shape along with your font option.

The most popular and recognizable green logos are the logos of companies – Starbucks, Tropicana, Heineken.

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Blue logos

psychology of blue in logos

Blue means reliability. You should use it for your brand if you want to be taken seriously. However, it should be remembered that due to the eternal king of colors, blue is present in more than half of the logos.

Paradoxically, considering its prevalence now and the simple fact that it is a key color, it is among the more recent colors to be termed by people: historical people (Chinese, Greek, Japanese and Japanese ) did not have a title for the color blue.

Blue logos

Be skeptical of blue if you’re in the meals service (it allegedly suppresses desire). If you like blue and wish to be playful, only be certain to opt for a lighter blue which is over the teal aspect of the color wheel.

As mentioned earlier, the light blue color in various logos is quite common. Many companies have a blue logo. These include: Intel, Facebook. It is also worth noting that blue is the color of energetic punch, which is why it is the main color of the Red Bull logo.

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Purple logos

psychology of purple in logos

Purple is the point where the rainbow becomes lavish. Use the purple logo to look smart and edgy at the same time. There is also only a sign of femininity.

Purple likely gets its lavish associations because purple dye was quite costly, hence the color was worn with the very rich. However, one interesting thing about purple logos is that although it is associated with wealth and luxury, it is not considered to be too bright a color. Got a lively, expensive endeavor? Purple is ideal. Compare cheap men’s clothes? You are likely to be fighting an ongoing struggle with a purple trademark new.

Purple logos

Large brands rarely choose the purple color of the logo as the main color. More often it is used as a secondary color to emphasize corporate identity and brand recognition.

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Pink logos

Pink logos

In modern, Western culture, nothing says”girly” very like pink. Nonetheless, it’s more flexible than that. From gentle millennial pink to floral magenta, pink may give a brand new, young, luxurious appearance.

Pink is an odd color. All 6 colors listed above are primary or secondary in subtractive color methods. In concept, pink is merely light reddish. But we do not possess an equivalent English term for light blue or pale yellowish. Additionally, it is a comparatively modern color word–it entered the English language from the 17th century.” In the lengthy history of color, pink is still quite young and stylish.

The cultural significance of pink femininity did not exist before the 1940s when clothes manufacturers realized they can earn more cash whenever they gendered children’s clothes. Earlier than it was a unisex color and reflected that the height of luxury. Also, the pink logo color is a playful color, which gives it certain additional meanings.

Now, feminine color is exclusively a female color and is used as primary color in logos aimed at a predominantly female audience. Pink logos are used by Barbie and Victoria’s Secret.

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Brown logos

Brown logos

What can brown logos do? Make your brand look rugged, manly and severe. Brown is your least-utilized logo color, so if you select it you will be certain to stand out against the contest. You might choose to steer clear of brownish, but if you would like your new to seem feminine.

Brown is likely not used very frequently because individuals have learned to connect with Infection and rust. But, that institution could be overcome. Brown is also a profound, rich, natural color (that is created from mixing the rest of the colors jointly ). It may be good to provide a fresh rocky, natural texture and is very good for outdoorsy businesses or those promoting naturally brownish goods (such as chocolate or coffee ). In addition, it reflects aging, therefore is frequently employed by kinds of logos desiring a classic, feel.

Most often it is used as a secondary color, but there are brands that use this color as primary colors in their logo design. Among the popular brands that use the brown logo are: M&M’s, Lamborghini and Dove.

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Black logos

psychology of black in logos

Want to appear slick, contemporary and luxurious? Time to go shameful. Fairly be inexpensive and very reasonably priced? Avoid the dark side.

Black logos

Black is not a color in precisely exactly the identical manner that purple and orange are. People see those colors since they are a particular wavelength of light that we’re able to identify and distinguish. For something as outdated as light, black nevertheless feels contemporary. Its ease is almost jarring, providing all-black logos a sense of mystery and exclusiveness which can be capitalized by luxury brands.

Black color used in logos. At the same time, it is used as the main color of the logo design, and as a secondary color of the logo and various inscriptions, which gives the logo hidden meanings.

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Gray logos

Gray logos

Not very dark, not very mild. Gray is the center floor of older, serious and classic. Proceed darker to include the puzzle. Move lighter to be accessible.

Like having black, there’s a stark simplicity of grey. As it is softer, but it requires a longer muted, serious vibe, even providing grey logos a timeless feel.

Gray logos are also used by many popular brands. Among the most popular brands that use this color in their logo are: Nissan, Mercedes-Benz.

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White logos

White logos

White is the lack of color. As you may have a white emblem, it has to continually be paired with a different color (like a backdrop) and that color will predominate. When employed as an accent–or inserted to some other color to make it milder –white is young and economic. However, it may work for just about any brand.

Considering that white is a neutral color in many logos, it is present exclusively as a background. This background emphasizes the main logo, and also enhances color associations, which allows you to use various color combinations when create a logo design.

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The Psychology Of Color In Logo Design

A common logo design mistake is the usage of poorly compatible colors. If you ignore the psychological meaning of colors, you get just another dull and insignificant logo.

Properly measured color combinations are an absolute must when a business logo design is being designed. A good logo addresses our subconsciousness directly. It is a simple matter of associations. If you are dealing with food, it is best to avoid unpleasant shades, which can be associated with dirt or garbage. If you are a personal coach, promising to teach how to become aggressive, the soft pink color is exactly what you should avoid. If you are creating a kid’s club don’t use those funny colors peculiar to strip club. This is why the meaning of logo colors is an important part of a successful logo.


Much like music notes, a few emblem color mixes harmonize nicely, some produce tension that profits note, while others struggle and flip off the customer. Basic color theory clarifies that customers may tune out dull, too-similar color palettes, also will end up overrun by disorderly, contradictory color structures.

Learned associations

Over the years, we have all discovered to associate particular colors with certain opinions: consider brides wearing white to their wedding day for a sign of innocence, or mourners dressing black to embody a special event. However, a number of these institutions are cultural: brides from India use wealthy, multi-hued saris, also in South Africa, red is the color of mourning. It is necessary to take into account the spiritual awareness of consumers in certain regions that are associated with the color meaning displayed in the logo.

Programmed institutions

Researchers guess that some of our color relationships would be the consequence of development. By way of instance, few people choose brown as a favorite color due to its affiliation with sterile — and may be contaminated-create. On the flip side, Red is an international indication of increased, enthusiastic emotions, making both creatures and people stop and take note.

How to decide on a logo color

Logo colors: circle colors

Before choosing your logo color strategy, take into consideration the message you wish your company to communicate. What exactly do you would like to emphasize? Speed, daring innovation, compassion, efficiency, intuitiveness? Knowing the values of the logo color, you can emphasize various aspects of the brand, which will allow a really good logo.

The first thing to do when choosing a color palette for a logo is to define your target group. You have probably already heard that piece of advice, but it really is important to do so.

Brand character traits that draw your target client are an essential consideration when picking logo colors. Consumers knowingly or subconsciously select products which align with their identities.

As soon as you understand exactly what you need your new identity to signify, proceed through the listing of colors above and determine that which may help you communicate the ideal message.

Choosing the logo color

The psychology of colors

Color choices additionally give your logo thickness by minding a visual link to your organization’s values and personality. The perfect mix can visually convey the feeling your organization is casting to customers. It is recommended to choose in advance the colors of the logo design that will match the image of the company.

Everyone knows that colors affect our feelings and behavior. Yellow is upbeat and green is calming (e.g. laying down grass and looking up at lots of leaves is calm). However, do these emblem color”principles” actually imply anything in company and branding?

Researchers Lauren Labrecque and George Milne looked to that issue and discovered that several colors have a quantifiable effect on customers and others do not. So yes, yellowish will make you are new-look young and approachable, however, a green emblem does not inherently make clients believe your brand is calm.

Shine bright on the market

Phone providers from the USA: logos

The trick to a successful emblem is trademark recognition. Therefore, if you would like to be noticed in the event, it is a fantastic idea to opt for a color palette that differs radically from those of the biggest competitors. Cell phone providers from the USA are a superb illustration of this; everyone has selected a different color for their new brand that many customers can immediately identify.

Find the Best Color for Your Logo


Choosing a logo colors is not as simple as liking green and wanting a dark forest logo. Considering the nature of the brand you like, color can help you share it with your customers. It is also important to consider what your competitors have done to you. Can you benefit from being a fun and interesting company in a more traditional environment? Sometimes twists and turns are better than following others’ twists and turns.

  • Logo colors represent your brand in a unique way.
  • The logo color meaning also plays an important role in your branding and marketing strategy.
  • Choosing the right color for your logo design is very important for your brand image.

Conclusion: The logo colors will influence how your customers will perceive your brand. So before choosing your logo colors, you should pay attention to this matter.

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