In today’s world full of different brands, even without noticing it, at hearing a brand name, we imagine the colors. What do you think about when you hear Coca-Cola? Red and white. Facebook? Blue and white. Ikea? Yellow and blue.
Our brains are greatly affected by colors. They can convey emotions and feelings even better than words. While creating logo color combinations, you should be really careful since the colors (and feelings that people get from them) are going to be associated with your brand.
Keeping this in mind, you need to think about what colors work best together and what ideas you want to get through to the audience. The result should be simple and easy to keep in memory. Don’t use more than three colors. Stick to two colors if possible or choose black or white as the third one.
We’ve put together some of the nicest logo color combinations with a pinch of science. Use color combination psychology to find your inspiration. Let’s get started!
Yellow & purple
Think about what your brand is about. Do you want it to convey smartness and wisdom? A full of energy and optimism yellow and a deep purple will give your logo a bit of strictness and creativity. The complementary color combination is often used in the education and catering business. So if you’ve got a school or an elegant restaurant, that’s your color combination.
Blue & orange
Here is another complementary combination to give your brand power. This one is widely used in the technological field and banking as well. Orange and blue colors are the best color combination to excite people while building trust between your brand and your audience.
Black & orange
In case you want something stronger, try using black & orange. This color pairing features an optimistic orange combined with a grounded and professional black. If you’re a moviemaker or a musician, don’t pass by the trustworthy combination.
Green & yellow
If your brand is connected to nature, there’s nothing better than a green and yellow combination. The pairing brings energy and optimism to a logo while being very calming. So, if your industry is cleaning, agriculture or anything connected to the environment, it’s your choice.
Pink & blue
When you feel a creative urge, the blue and pink colors are your best companions. The two colors can help you build a professional look while remaining friendly and warm. The contract would perfectly fit the blogging or beauty industries.
Blue & white
Blue and white color combination can be suitable for any field. It conveys a feeling of trust and comfort. If you want your brand to be pleasing to the crowds, then the mix of the morning sky and the pure white color can easily help to communicate it to the audience.
Turquoise & blue
Here we are: one more combination showing confidence and trust. The colors are quite alike yet not the same which allows them to create quite a contrasting combination. If you want to add some accents, use the proven alliance with some white.
Red & yellow
This striking color blend attracts your eye to the logo center. The dynamic red makes the brand name stand out, the shade of yellow adds a feeling of vitality and energy.
Yellow & black
If you want something even more outstanding, draw your attention to the nearly black dark-gray shade in combination with yellow. This one is full of intriguing tones and widely used in the entertainment field, for example, in the clubbing industry.
Pink & purple
This pairing is for those who are in search of something crazy. Aspiration, ambition, and love. If your brand is a part of a creative field, feel free to use bright pink and a mature dark purple to create a design for a blog or a beauty brand logo.
Green & blue
The colors are often connected with serenity and calmness, however, depending on the tone, they can change into an energetic and full of vitality duet. The lime green and electric blue would make a perfect color combination for fashion or media.
Purple & orange
It can be like playing with fire when you choose to work with new color combinations. Orange and purple build a very rare combination in design yet they can play out well as a rich, warm and quite extraordinary pairing. Think about using this combination for a fashion or beauty logo design as well as home decoration or furnishing ones.
Black & red
This ambitious and bold logo color is for those who are not afraid to show off a bit. The powerful contrast makes a brand name stand out. The intensity of red is well accompanied by the soothing black background.
Pay attention to color psychology while creating a logo style. We notice colors subconsciously and they can play with our mood. Be careful with color choices but also don’t forget to be daring. Colors can tell stories better than words. If you need more inspiration or insights check our these ( прикрепить статьи можно) articles or start creating your logo for free.