How to design a sports team logo

How to make a business name stand out from competitors? A professional logo is the simple answer. An eye-catching logo is essential, regardless of your business sector. In the sports industry, visual team identity and recognition are especially crucial. This is because the density of teams around the world is high. A stylish sports logo design is what you should be looking for. Some believe that only graphic designers can create high-quality logos, but that’s not the case. And the ability to have a professional sports logo seems out of reach. So, what should you do then?

General Tips for Designing a Logo for a Sports Team

Any dedicated sports fan or a person who is close to the matter wants their team to stand out from the crowd. To guarantee this, you need a personal sports logo. So, during the process of designing a sports logo for a basketball team or any sports team, take the following information into consideration:

• Sports logos must evoke specific associations with different sports. Avoid overcomplicating your design with abstract images or symbols that might be inappropriate. Choose colors, shapes, and symbols that reflect the team’s unique characteristics. For example, if a sport is known for its speed and dynamism, this can be conveyed through sweeping lines, slanted elements, or images of animals associated with speed. If a team is proud of its history and traditions, the logo can include components of a retro style or historical symbols of the city. If you stand out with originality, you will be paid attention to.
• Aspects of forms and compositions. Consider how the logo will look on various compositional solutions – on horizontal and vertical surfaces, in a square or round frame. You may need to make multiple layouts of logo components for different use cases. This especially comes in handy in branding or marketing. A sports team logo must not lose its image quality and readability across different formats such as glass, metal, jerseys, etc. Therefore, logo files must be highly adaptive at any scale.

Consider all these factors. If you do, the recognition among sports fans will be yours. 

The Advantages of Using an Online Design Software

Any kind of activity should be managed and executed by a professional team. This is obvious and true across all spheres of life. Online logo services are no exception, as they are developed by knowledgeable specialists. A specialized website like Turbologo can transform the logo design process into something enjoyable and straightforward due to certain advantages:

• Simplicity. The logo-generating process is easy to understand for non-designers. The possibility of obtaining a logo instantly online is now available. For example, you can explore fonts, sports logo templates, and other logo options online, which gives your creativity room to flourish.
• Multiple Layouts. There are numerous design elements and effects available for use. The logo design website also serves as a source of inspiration and logo ideas. A large library of layouts is at the user’s disposal. Various experiments with the logo are possible, thanks to the free sports logo design process the website provides.
• Time limits and budget. “In just a few minutes” is how quickly one can design a sports club logo. As you can see, it is a rather fast process that surely conserves a lot of the stated resources. Professional designers are no longer necessary; you can devise your own team logo yourself.
• Modifications. If your perspective on the logo template changes, you can change the font and make any other corrections effortlessly. You can modify and edit the logo whenever necessary.

As you can see, your sports logo ideas can be realized. Everything is at hand and provided for you. With all the advantages mentioned above, you will likely want to try it sooner rather than later.

Discover Opportunities of Turbologo

The online logo designer provides comprehensive logo operations; working on the website doesn’t require design skills from users.

At the first step, users must indicate the sports team name and select the sports category. An extensive library of design elements and the power of artificial intelligence technology assist you in developing different versions of your own sports logo. Choose one of the numerous layouts and start customizing with distinct sports logo templates, fonts, icons, and logo colors available. There is a tool for checking how the new team’s logo looks on various surfaces, including t-shirts.

Secondly, it is an opportunity to obtain a sports logo in various formats. The formats of PNG, SVG, and PDF are available for your goals. The first one provides your logo with a background that offers transparency. The second one is suitable for scaling, providing options that are sufficient for making a favicon or a social media kit to establish a consistent sports team identity. All other team logos made are permanently available for your easy access.

Although creating logos initially is free, payment is required before you can press the download button. Three types of packages are available for you: Lite, Standard, and a more comprehensive Business variant. Upon purchase, the ownership rights for your logo are transferred to you. The use of your sports logo without permission is prohibited.

Is it Worth Designing a Sports Team Logo Yourself?

All in all, certain peculiarities of sports team logos are to be emphasized. Online services like Turbologo provide significant advantages. Convenience, a library of templates, saving time and money, and the possibility of modifications make it easier to obtain a custom logo. You can make the team name and the sport it represents instantly recognizable, enabling their fans and team supporters to distinguish it easily.

Victoria Maybach

Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.