In many respects a history of Puma brand is interrelated with that of an Adidas company. It is deeply rooted in biographies of Rudolf and Adolf Dassler brothers. Brothers were running Dassler brothers’ family shoe factory. The business was running smoothly, but World War II events led to dramatic changes in Germany and in their business. The arisen contradictions became a reason for a great divide of the factory into two parts. Thus two rival companies were formed each hold tight its place on the market. Today we’ll tell you about how the original Puma logo had led the company to a big success.
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What actually is Puma brand and why is it so popular? Well, it is a rare knowledge that Puma is a leading sport lifestyle company. Company background is closely interrelated with sport society, and the story of Puma leads us into world of fashion.
After the end of World War II Puma manufactured its first football boots. And they became known as “Atom”. The reason of the boots success was that they were chosen for a competition by a national football team. And so, the first spiked boots became tremendously popular. Football entered a new era wearing Puma boots. And it became the for creation of Puma company logo.
Labels of other sport goods companies changed rapidly, but the Puma logo has suffered little changes even up until today. A funny fact is that the designer who created the logo decided to receive a one-time payment rather than receiving percentage from sales. He earned 250 $, but he could become a millionaire. It is a shame he could appraise his own creation as it was brilliant. And a meaning of the logo is rather simple, as opposed to brother Rudolf’s Nike or Adidas.
Meaning of Puma logo
There are no hidden hints in it. It means right what it depicts. It is a big, predator cat, performing a jump. Yet it could imply movement, velocity, strength and power. Any sport fan surely wants to feel the way puma does. That is why the logo is a dramatic commercial success.
There is a legend, however, that the logo of the company and its name are related to a past of its creator. They say that Rudolf Dassler was called so by his friends because of his romantic affairs.
Puma logo evolution
So, what is Puma company today? Sometimes they make interesting marketing actions, altering their current logo. One day there was an African continent shape instead of the cat. It was a support for African sportsmen, who were sponsored by Puma. Nevertheless, no significant logo changes were adopted by the company.
Puma often concentrates on making an astonishing adverts starring famous sportsmen instead of rebranding. For example, a commercial trailer with Antoine Griezmann, the best French football player and brand ambassador. He shot a trailer parodying his own victory gesture, and it resulted in millions of income for the company.
The final goal of any brand is reached. Sport fans around the world choose Puma due to its original design and superior quality. Though it is a bit strange that such an ordinary quarrel of two brothers resulted in a tremendous success.
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.