Taco Bell is one of the biggest players on fast-food market. The company activity scale is hard to evaluate at first, as their diners may be not the brightest. However, the company employs 20.000 staff members a year. Just how do they manage to keep the growth? What lies behind that ordinary Taco Bell logo? Let’s find out!
The beginning of success
The question is, why have they chosen a poorly related to food name? And what has Taco Bell logo history begun with? To get the answers we are bound to go to the past. Everything changed after World War II. Many people were drafted and then dismissed. As a result, they were completely detained from their previous occupations. Many factories were forced to redirect their development vectors into more peaceful aims. People had to search for peaceful ways of making their living. Glen Bell, a marine, also faced the same fate. As you might have already guessed, he founded the company. And that explains the bell in the logo. And his surname still features Taco Bell logo.
50s food market could list many of those who are now fast food giants nowadays. McDonald’s is probably the best example here. That’s why another burger shop was sure to fail. Glenn used to stroll up and down a city in search of some brand new idea. And finally, he was lucky to notice long queues at Mexico restaurants doors. That kind of food was a rare sight those days and restaurants were getting a good price for it.
The first Taco Bell logo creation
Glen started to build a Mexican style diner as soon as he realized that nachos and burritos will make him rich. Old Taco Bell logo was comprised of Mexico flag colors. The logo was created in 60s, yet the color combination is still delicious. All the colors are most suitable for fast food restaurants. Why is that so? Well, it’s a common knowledge, really. Yellow stands for hot oil, and green is for fresh greens and spicy pepper. And red symbolizes an appetizing meat with hot paprika. It has surely made your mouth water, hasn’t it?
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Perhaps, Taco Bell became famous due to lack of rivals, but the logo surely has something to do with that as well. The depiction looks dull nowadays, but it used to attract thousands of customers. And the old Taco Bell logo font looks much like Macbeth. Overall identics proved to be well balanced too.
New Taco Bell logo and rebranding
They realized that 90s are place for up-to-date things and it’s time to create something new. They also decided to keep Taco Bell logo meaning. It still stood for the founder’s surname. However, colors and font were altered. A new depiction is far better that the old one. In particular, it has become more dynamic, the bell is almost sounding as it attracts new customers. Nevertheless, colors alteration wasn’t the most plausible one. The company decided to adopt acid-pink fuchsia, violet and yellow colors in order to differ from rivals. And it’s not the best solution here. As for a new Taco Bell logo font, they have chosen Helvetica.
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And even the new logo was slightly altered in 2016. However, customers haven’t quite liked it. The font has been altered to Akzidenz-Grotesk and clearly resembles Helvetica. Strangely enough, but they removed all dynamics. Yet the big problem is the colors. Dirty violet is a major color now. It’s hard to imagine even less appetizing color. It seems that all the cold colors are taboo for food industry. The shades are better be used for chemical goods store, as they remind of cold aggression.
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.