Red Bull logo history is a rebuttal of Kipling’s words regarding the twain and their meeting. Of course, many oriental manufacturers fail to try to enter the European market. In the case of Red Bull, however, the idea belongs to expert marketer and entrepreneur Dietrich Mateschitz. That might just be the reason for succeeding in taking its place on market with Coca-Cola and Pepsi rivaling the company.
It is unclear whether the world has benefitted from it. On the one hand, energy drinks are harmful and may cause some serious health problems. On the other hand, Red Bull logo can be seen near professional sports team logos and when attending festivals. The drinks seem to support youth sports. So, you can’t blame it being all wrong. And we are going to tell you about some excellent marketing moves and ideas.
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The Twain final met when Dietrich Mateschitz found himself in Thailand. There he saw workers, drivers and just common folks drinking something strange. As it turned out, the was stimulating and quite tasty too. Dietrich quickly realized that people never sampled anything like this before. And he had some relations with drink manufacturers. That’s how the new fizzy drink was created.
Logo meaning is really easy to get. Initially, the drink was for Muay Thai fighters. A logo where two red bulls were readying to fight is typical for Thailand. And a bright yellow sun rises behind them. And Dietrich used his best judgment transferring all the unique cultural identity parts carefully in Red Bull logo.
The logo was only complimented with a “Red Bull” inscription written in bold, English font. It was the name that the drink had in Thailand back then. They say that Red Bull is a unique merch font. But it looks like it simply was based on Futura as only a few letters were altered insignificantly.
Red Bull logo evolution
Throughout years the brand wasn’t altered for it remained profitable enough. An original design turned out to be resistant to major changes. Maybe it is all thanks to Mateschitz who is still owning the company. And let’s no one to interfere with his luck. This is for the best as Red Bull still looks exotic and trendy.
And here is a funny twist. In the beginning Mateshitz entrusted his friend Kastner with image making. The hardest part was to make a slogan. As the time went by, Kastner didn’t come up with anything of worth. Both friends were on the verge of despair no less. And so Mateschitz decided to ask some designing agency for help next morning. Kastner spent an entire night pondering the best variation possible and in the end he said “Red Bull gives you wings”.
And he designed the can too. The objective was challenging as the design was too bright. Kastner chose a blue and silver background to make Red Bull logo even more noticeable. However, a focus group considered the design being a failure. But Mateschitz knew that the idea was a success and just kept developing it. Thanks to a carefully planned marketing strategy he managed to make the drink extremely popular!
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.
