The evolution and history of the Instagram logo

Instagram text logo

Can you remember how you fell in love with photography? Long ago, in our childhood, we were shot and given a small white card that should has been shaken. And then, all of a sudden, a picture was appearing on the card in a minute! Now you remember those wonderful and sweet moments. The ones that were completely amateur but cozy polaroid photos. Just what have we exchanged it for?  A wide-know service Instagram it is, owning hearts and minds of millions. All your photos are as nice, cozy and home-backed as before. They have simply moved online.

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What is the Instagram logo

Instagram first logo, 2010

It is not only functioning principles (small amateur photos for everyone), but also a square format that returns us to those associations. Now you know that this camera icons as a logo isn’t just a coincidence. One might say that a smartphone camera looks completely different, but the point is that the polaroid retro-camera invokes sweet memories and people’s feelings. What’s more, the service allowed not just posting one’s photos, but also using transparent filters, which, in turn, make photos look vintage.

Instagram second logo, 2010

The service has appeared in 2010 and first 5 years old Instagram logo didn’t change a bit. Instagram logo font was designed in a retro-style, just all the logo. As the time passed, the service has been becoming more and more famous, developing new functions, so the company finally decided to alter the looks of its brand. They commenced a briefing and asked themselves what were the most striking old Instagram logo details. Those were lens, a rainbow and a viewfinder. And so, all these elements became part of a new, vector brand logo.

Rainbow Instagram logo

Instagram old logo, 2011

The rainbow has been given the front, becoming a basic logo color and lens and viewfinder have turned into stylized lines. The logo kept being harmonic and balanced, thus becoming even more fashionable and up-to-date than ever. This fact indicates nothing but high professional skills of designers. An artist, who has designed the Instagram logo, said that it takes loving your job to create a successful logo. He has created the best of his works for his friends and relatives free of charge.

In truth, another reason lies not only in professionalism and art loving, but also in its field of interest. People, who develop Instagram are on the edge of fashion tendencies. They interplay with everything that creates modern mass-culture on a daily basis, and, to some extent, they create their own tendencies. It is that very design that they offer becomes trendy and fashionable, as Instagram users spend online an average of 21 minutes and 3,5 billions of likes are pressed every day.

Instagram logo history

Instagram new logo, 2016

Instagram logo history isn’t reach, as each change is to be done cautiously, given the amount of users. Digital online technology companies’ advantages can become their drawbacks. Your favorite application logo will catch your eye immediately and you’ll be wanting to learn more. Also, changes towards more clear and clean design often contribute greatly to success of such companies. The more an icon looks simple and friendly, the more users will click it. And every click brings profit nowadays. That’s why, when developing a logo for a service like Instagram it is important to remember that logo clarity means clear and opportune functionality.

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