It is a common knowledge that computer games have far surpassed a level of “childish games”. Vast amounts of money are put in by both customers and developers. Consequently, a console developed by Microsoft is a formidable foe for any other console. And an Xbox logo is well known outside of gamers’ circle. Today we will tell you how one of the most popular consoles was created, and about its image as well.
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Xbox logo history begins in 2000s, when a Microsoft professionals team decided to enter gaming business. They want to oppose gaming mega giants and lead the industry. It is worth mentioning that without Bill Gates’ support it would be impossible. And even having it they were having tough time developing something worthy.
The console was meant to possess many other functions along with video games. The console must be quicker and easier to service than an ordinary PC. And they were also planning to surpass all the rivals. The prototype console was assembled of Dell computer spare parts. And they called it “DirectX Box”. However, like many other long names it was shortened to “XBox”. There were other names, like “Xenon” or “NextBox”, but Microsoft marketers didn’t like them. Having asked common folks on the streets the name “XBox” was finally authorized.
So, how was the original “XBox” logo look like? Well, it was based upon “XBox” inscription, which was typed in acid-green futuristic font. The logo was supposed to symbolize new technologies that will change the world soon.
XBox logo alteration
The initial label was soon altered. They decided to add a graphic element, a stylized “X”, designed to resemble a chasm. And so it was represented to audience. When the console was ready to sale, Bill Gates himself got to advertising it. He ran the presentation accompanied by Dwayne “The Rock” Johnson. Microsoft spent tons of money to run a marketing campaign smoothly. The presentation took place in Las Vegas in 2001. Regardless the fact that the console didn’t quite meet gamers’ expectations, and Microsoft marketers were boasting nothing, a commercial success was still achieved. The console was selling like hotcakes, in spite of its higher price than that of rivals’.
Xbox 360 logo
The second Microsoft console was invented in 2005. “XBox” 360 wasn’t just placed on market, it was solemnly launched. Elijah Wood was running presentation on MTV accompanied by the Killers. And the brand itself was altered as well.
Xbox 360 logo was much like its predecessor, but it was endowed with enhanced graphic constituent. The chasm was placed into sphere. Logos could be volumetric back then. The logo remained unchanged until 2010, when the sphere was colored with brighter shade of grey.
Xbox one logo
The previous console had to step aside as its new modification was assembled in 2013. Everything becomes obsolete fast in gaming hardware industry. However, the designing industry develops as well and 3D logos were removed. That is why new Xbox one logo was designed flat, though no other considerable changes followed. Some specialists imply that Xbox logo design was affected by Windows design as “X” shape is quite similar to Windows logo. Whatever the case is, the console took its rightful place on the market. Nobody knows what the future holds, but many fans has already remembered the logo for years to come.
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.