The lion in a premier league logo is well-known as it is the best league in history of football. Most talented, professional players are gathered there. And thousands of fans come to watch premiership matches. However, England football history wasn’t always that clear. Despite tremendous achievements of English football clubs in European championships, passion for football chilled out in 80s. Many sport grounds and even stadiums were abandoned. And so began the rise of Football Hooliganism. All this led to disqualification of English football clubs from European championships. As you can see, the situation was very unpleasant.
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What did premier league logo rise begin with?
So, what did sport clubs disqualifications result in? Well, all the talented players were leaving the country. The government had to take many actions to stabilize the situation. All the stadiums were reconstructed to install seats. Large sums had to be spent, but it ultimately led to riots suppression.
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As stadiums were upgraded, matches attendance increased and football became profitable business again. And that is when they decided to found a new league. The event has become the beginning of Premier League logo history. An enraged lion has been chosen as a symbol. Nowadays however, the lion seems depressed and pathetic. And overall impression of the league logo isn’t impressive at all. It has many details, which are better be removed as they make no sense. Its geometry is also a failure as the logo seems to be falling apart. Color combination is confusing for deep blue and green colors are overlapping. There also is too much black and it is devoid of harmony at all. Yet it was a plausible design back in the days of its creation as the situation was critical back then.
Premier league logo meaning and evolution
Lion in the logo was actually a deliberate choice. It symbolizes English football since 1872. The symbol implies belonging to royal blood for lion is king of animals. Premier league, being a powerful organization indeed, could afford to bear a royal symbol as a logo.
League symbol was rebranded in 1996. However, professional designers say that things turned worse. Lion’s face dull expression remained and he was given a ball for some reason. Premier League logo designer’s way of thinking resembles that of a provincial girl’s. Different fonts, gold edging, rushing lines and huge, black billet looked like kid’s design.
Fortunately, they quickly removed the billet and slowly started to correct mistakes. A succession of rebrandings took place. As a result, they finally created a good background, and then the lion was improved. 2007 Premier League logo variation was far better than all the previous ones. It seems that they finally hired a professional designer, who just altered a few details rather than inventing a new conception. Sometimes it is just what’s needed.
Selecting a new Premier League logo font
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The current logo variation can finally boast some harmony. They have chosen a royal purple color for depiction and inscription. Font used in Premier League logo is nothing but slightly altered Radical Bold. The current logo variation conveys a sense of power, nobility and contemporaneity and it is something that they wanted to convey initially. All the Premier League logos were different in terms of details, yet the gist was always the same.
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.