It is hard to imagine our world without superheroes today. Despite the fact that all the characters are purely imagined by painters, marketers and screenwriters, we all know and love them. Regardless the fact that both of the designs are related to American flag, most people can surely tell Captain America logo from that of Wonder Woman. And what element is the most recognizable in her costume? It is a big gold eagle on her chest of course! Today, we’ll tell you how Wonder Woman has acquired its logo!
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What does the story of Wonder Woman logo creation begin with?
Any comic books lover will tell you that the eagle always accompanied Diana (that’s Wonder Woman’s true name) And history lovers are sure to remember ancient Rome goddess and tell that the eagle here is not just by chance. It is an allusion to history made by comic book authors. Initially, Wonder Woman was known as a princess of amazons. Earning people’s trust in 1941, the character remained in books even in post-war years. And those times were a true crisis for comic industry. However, a kind, strong and righteous character struck deep into people’s hearts. That is why she wasn’t forgotten.
Diana’s costume was too much of a trouser-suit just like many other super heroines. The eagle was placed on the top of her chest. Its design altered a bit every new book, but in general it remained the same. And so it kept going that way up until 1980.
Alteration of Wonder Woman symbolism and logo
The most significant and striking changes were applied in the end of 70s. It was then that the decision regarding Wonder Woman image and logo change was made. This arduous task was given to a professional designer. Not just a new symbol was required. The new logo must also include an implication of the character’s name. And the designer provided a brilliant idea. The eagle was shaped to resemble letter “W”. Now the bird seemed to unfurl its wings proudly. And all the associations with previous logo still remained as character’s always depends on being recognized by fans.
Despite the fact that this logo variation evolved into different forms and shapes, its gist remained the same. Just like “S” on superman’s chest, “W” stands now for Wonder Woman.
A good example of Wonder Woman logo usage
In one of remasters they decided to move the symbol from waist to an edge of her bustier, making it more elegant. Gold color was also changed to silver. The decision was good due to many factors.
However, right before launching a movie they still returned the logo to Wonder Woman’s waist. The costume itself was made more colorful as there was no margin for errors. A movie is far more for a character than a book as the movie is far more expensive. However, the stylistic solution was the right one. The movie was a success as both critics and audience liked it. That is why we deem this tiny rebranding a successful one!
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.