Louis Vuitton designing history is all about things that frighten every entrepreneur at night. At the same time, it is a story of extraordinary talent, professionalism and quality labor. All the gist is in a well-known Louis Vuitton logo monogram. The brand history is full of struggle against fakes. This article will tell you everything in details.
Table of Contents
Louis, a founder of the company, was a diligent worker. And he was lucky to get an august customer shortly after he opened his first shop. The consort empress Eugénie de Montijo it was, a spouse of Napoleon III. Evidently, those were advanced technologies that allowed him to accomplish such a feat. Suitcases of those times were bulging and hard to handle. But most of all, they could easily be broken during carting. Louis invented flat suitcase and it was a breakthrough! He made suitcase frames of quality, poplar wood. And invention of trunk shock protection also belongs to him.
Obviously, his trunks became extremely popular and Louis attracted even more customers. However, there were but a few who could afford those suitcases. And what do you think it resulted in? Well, market was full of fake Louis Vuittons. And it seemed really impossible to do anything about it. But Louis and his heirs didn’t give up. George Vuitton, son of Louis, succeeded the fashion house founder’s business in 1895. He hired professional designers, who created the legendary pattern. Some people say that original logo was designed in 1896 by Georges Vuitton.
New Louis Vuitton logo was a bit more than just a Louis’s house symbol with crossed “L” and “V”. It was a monogram that went down in history as one of the most popular and fashionable pattern. It was an ornament comprised of beige, rounded, four-leaf flower on brown background. The geometric pattern also includes a fair rhomb with star and dot and “LV” initials. George patented the monogram which was actually hard to forge. Thanks to this, he managed to significantly reduce amount of fakes.
Today the LV monogram is one of the most famous and recognizable symbols on the market, this emblem symbolizes and associates with power and money. It appeared in 1896, but its products are still very popular and demanded all over the world.
Technically Louis Vuitton logo has never been changed. These modifications were related to the rebranding process, as a result “Louis Vuitton” text from the bottom of the logo was dropped.
Want to make your own apparel logo? Explore clothing logo design ideas in our gallery.
Now that logo meaning and origins are clear we may pass on to logo font usage analysis. First of all, Louis Vuitton logo font is called “Futura Medium”. Dapper Dan is the best judge here as he is “infamous” fashion designer, who “forged” many original styles of Europe fashion houses to design his clothes.
Dapper Dan was just an ordinary tailor form Harlem, who was popularizing famous brands in 80s. It is hard to believe, but boasting fashion houses logo was inappropriate back then. All the symbolism used to be printed on special labels. And the labels should have been hidden as a sign of elegance and expressive secrecy. However, common folks wanted more. They enjoyed colorful and large brand prints.
Facing people’s needs Dapper Dan began to study fashion houses symbolism. And the logos seem to govern people. Dan has scrutinized Louis Vuitton monogram, revealed its attractive parts and offered his own design. That’s why you can prevail in fake competition, but you can’t win it. If people like something, high prices turn into minor obstacles on a way to the dream.
The original Louis Vuitton logo was created in 1896 by Georges Vuitton, son of the brand’s founder. It features the iconic Louis Vuitton LV logo, where the letter L is elegantly overlaid on a V, forming a timeless monogram. This symbol was designed to prevent counterfeiting and was paired with the now-famous Louis Vuitton logo pattern, which includes floral motifs, stars, and geometric shapes inspired by Japanese crests. This classic design has remained virtually unchanged, representing the brand’s rich heritage and dedication to quality.
To identify an authentic Louis Vuitton logo, look for the following signs:
If you find a suspicious Louis Vuitton logo PNG online or printed item that seems poorly made, it’s likely a counterfeit. Real LV products never compromise on precision or detail.
The Louis Vuitton logo stands for elegance, legacy, and luxury. Since its creation, the logo Louis Vuitton original has become a symbol of timeless fashion and elite craftsmanship. More than just branding, it communicates exclusivity, refinement, and the brand’s roots in French design excellence.
No, the LV logo is not a cross. It is a stylized overlay of the letters L and V. While some elements of the Louis Vuitton logo pattern — like the flower motifs — may resemble crosses or stars, they are purely decorative. The primary focus remains on the iconic letter combination.
On authentic Louis Vuitton products, the LV logo is rarely upside down. However, due to the use of a single continuous piece of canvas, some models — like the Speedy bag — may feature one side where the Louis Vuitton logo appears upside down. This is not a flaw but a result of intentional design. Still, if you see randomly flipped or misaligned Louis Vuitton logos, it’s likely a fake.
No, you cannot legally use the Louis Vuitton logo in your design or marketing without written permission. The Louis Vuitton LV logo and all variations, including the Louis Vuitton logo pattern and monogram, are protected trademarks. Even if you download a logo, using it in any commercial work without authorization could lead to legal consequences.
SEO specialist, link builder, and blog editor at Turbologo. Writing insightful content about marketing, design, and branding. Sharing practical tips on building and promoting brands online.
I’ve always been fascinated by the way global brands choose to evolve. Some do it…
We are just going to say it. If your brand doesn’t have a voice your…
If you’ve ever designed a logo, created a business card, or sent a file to…
"Over the years, I’ve seen countless logos try to say too much — and fail.…
Let me be honest: a company without a clear identity is like a blank billboard…
It is impossible to imagine a modern business without a logo maker, as it is…