After years of working with visual identity, I've noticed a pattern: a restaurant rarely loses because its photos aren't pretty…
A company orders a new logo, picks its brand colors, builds a website, and assumes the branding work is done.…
In ten years of working with design, I've seen the same situation play out again and again. A business has…
As a designer and AI specialist, I often notice that the real challenge for beauty businesses isn't a shortage of…
The first time someone asked me to "make a logo by tonight" was about ten years ago. Back then there…
I'm Ilya Lavrov, a designer and AI specialist. I keep seeing the same situation: a business already has a logo,…
Brand trust has long seemed simple: show a neat logo, clean visuals, well-written copy, and that's it. But deepfakes are…
Working with entrepreneurs at Turbologo, I keep running into the same problem: a business already has a brand, but turning…
Over the past 10 years of working with entrepreneurs, I’ve noticed one frustrating pattern. Businesses often lose leads not because…
People often ask me where they should start: hire an agency, design an 80-page brand book, or first figure out…