How to design a restaurant logo

What makes entertainment venues such as Domino’s, Starbucks, or KFC different from other restaurants? The answer has become the key to their success. They have turned their restaurant logos into brand names. Opening a restaurant is only halfway to success. Any logo must build a brand’s personality. This raises the question of how to design a restaurant logo.

Why do you need a classy restaurant logo design?

The branding, rather than the type of venue, plays a crucial role. From wine bars to fast-food chains to Italian restaurants, having a well-designed logo will be a bonus for all of them. As a restaurant owner, don’t waste your time looking for information about it. Instead, learn how a proper restaurant logo design can transform your small restaurant business into a successful one.

Logos are not just icons that are used on signboards. They are a constituent part of marketing, a source to gain popularity and success. A good restaurant logo is what you need if:

• You want to raise the loyalty level of potential customers. As recent surveys show, people are more likely to go to a place they have already heard about. It is obvious that you cannot advertise everywhere. But if you have a high-quality logo, you encourage people to notice your restaurant.
• It is necessary for your business name to stand out from the crowd and leave all the competitors behind. You create a relevant symbol of your business. You turn it from a source of income into a source of self-actualization when your own restaurant logo becomes a part of you.
• You need to build a connection between your restaurant and the cuisine, great food, and fresh ingredients that you use. Through the design elements in your restaurant logo, you communicate with the public. And the more appreciated a logo design is, the more feelings of affection for the restaurant you will get back from your customers.

Take all these points into consideration. A new logo will give a start to positive transformations in your business.

How can you get a logo?

Choosing the right method is crucial. You have two options. One option, hiring a professional graphic designer, though costlier and time-consuming, ensures a logo perfectly tailored to your needs. This variant is to hire a graphic designer, a professional in typography who is ready to fulfill all your ideas and to make the most from them. They are the ones who can help. And that is the right choice, but not the only one.

The second way is to become such a specialist for some time. It is never too late to try. Nowadays, there are many website resources and specific digital applications that can minimize the lack of inspiration, compensate for the absence of design skills, and substitute your drawing talent. Websites offer a solution due to certain advantages:

• The logo editor simplifies the design process, offering convenience and ease of use. It is highly understandable. You just follow the tips through the process, and your logo instantly appears. The possibility of obtaining a restaurant logo for your venue online is easy. Logo designs, fonts, and a rich color palette are for your use online;
• With logo generator’s icon templates, you will represent your service through logos. Moreover, they will be remarkable because of the design elements and other effects provided online. A generator becomes a real drawing board where you get a great result;
• From multiple fonts, you choose the very one font that will hit in the heart. It brings customers to your restaurants. Food brands very often use different types of them. A real specialist may not be able to use so many fonts to start building your personal style;
• If you face some problems connected with a logo design process, you may ask technical support service for help.

As you see, while designing a restaurant logo, most logo ideas can be fulfilled. All you need is a little time and effort to make your goals come true. Only one point remains. Which restaurant logo web service should you choose to have all the advantages mentioned above? Here is one example of such a website. Have a closer look at it.

Turbologo is all that you have been looking for

This logo design software will surprise you. With Turbologo, you will be delighted with your restaurant business visual update:

• No specific design skills are required, making it accessible even for beginners. To finally obtain a complete logo, pass through several steps, from entering the company name to editing generated layouts.
• The number of structure elements that you may customize on the generating platform is impressive. Fonts, icons and color choices are multiple. Options that are enough for making a favicon or a social media kit are available for you for free.
• For effective usage, you need your logo to be designed in different image formats. Turbologo website application provides them for your needs. The most popular file formats, PNG and SVG, are in your free access. The second one is a vector format that gives you the right to scale the logo into different sizes without losing its quality.
• You also may apply Turbologo to form your brand identity. A successful restaurant needs a complete brand kit. Fortunately, it is possible to customize the brand kit as you like so that you get a stunning marketing result;

All of these features make the website a necessary part of your business. A professional restaurant logo is that missing link between your business and its customers.

A personal restaurant logo: to design or not?

Nobody will answer this question for you. You may continue building your small enterprise without it, changing the menu or space and trying to make ends meet. Otherwise, to boost your business, try a restaurant logo online designer like Turbologo. With the number of logo styles and templates that Turbologo offers, you can elevate your brand identity. An iconic logo is what any restaurant must strive to attain. The results will not take long to appear.

Victoria Maybach

Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.