Sometimes chasing trends can lead to many logos looking almost the same, so if you want your product to stand out from the crowd, it’s worth looking to the past for inspiration. Logo inspiration is an emotion or impulse that can be caused by a visual image or a feeling in the moment. It always has a short-term effect and cannot be predicted.
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Unveiling Creativity: Exploring Modern Logo Design Trends
The easiest option for finding inspiration and different ideas is to look for solutions on large design sites. Most of the solutions there resemble design exercises, which can sometimes be useful. This is a story about upgrading your observation skills, but this option rarely helps you find a truly great logo solution.
Collecting logo design inspiration from references
References can be collected so that when the necessary request arises, you can return to them as to a specific library. Unlike inspiration, references can be accessed any number of times and at any time.
Look at other companies’ logos similar to yours. Determine what touches you, what emotions it evokes. Define the design clearly by identifying what resonates most and adopting this style in your project.
Look for new logo ideas and inspiration on various services and platforms. Pinterest is a perfect place that allows you to search and save pictures on any topic for free.
Other sources of inspiration include:
- Behance – many interesting projects and ideas for your own logo;
- Flyvi – more than 800 ready-made logo templates for different topics, pick a ready-made idea and adapt it to your needs;
- Dribbble is a world-famous creative community of people from different industries, here you can check various opinions and get inspired by the works of professional designers and illustrators;
- LogoPond is a simple site that contains a collection of logos and will help you find new creative ideas.
Save these sites to your favorites; they will come in handy.
Pay attention to advertising
Advertising on television, in magazines, on billboards is a real treasure trove of ideas for graphic design. It often contains interesting solutions for composition, color and typography. And sometimes it happens that it is made simply terribly, but even such examples have value. They allow you to learn from other people’s mistakes.
Start Sketching a Logo
Sketching is a quick way to transfer ideas from your imagination to visual expression.
Doodle, write keywords in different styles – look for something that will spark an idea. This can be done by hand or in a graphic editor, for example, Illustrator, Photoshop – whatever is more convenient for you. One of the sketches can serve as the basis for a future design.
Helpful advice: put aside the result of your created work for a while and look at it with fresh eyes after 2-3 days – this way the assessment will be more objective. Even more effective is to gather a small feedback from friends or colleagues and ask them to answer a few questions:
- What’s your first impression?
- What associations does it evoke?
- What products or services does the company offer?
- What emotions or feelings are you experiencing?
- What specific values or ideas does it convey?
If the answers satisfy you, you are on the right track! Make changes, compare options until you get the one you like.
Iconic Logos: What Makes Them Tick?
The simpler the better. A design that is too intricate will be difficult to remember the first time. In addition, it must be clear at any size. It is desirable that even with a strong reduction, the overall image and important details are visible.
Look how Nike came to simplicity, leaving only its distinctive “swoosh” on the logo. It looks equally good on a billboard or as a logo on sportswear.
Associativity, industry matching. This can be achieved by using color or displaying a symbol associated with the brand. For instance, a shipping business will probably choose an appropriate concept for its logo. Thanks to this, buyers form a clearer image.
Digital Tools and Software for Aspiring Logo Designers
As new technology tools and software have become available, designers have access to more innovative and efficient ways to create visually appealing designs. This includes the use of artificial intelligence in design processes, allowing for personalized and interactive designs.
Using an online logo generator like Turbologo can be a great source of inspiration for designers and entrepreneurs looking for unique perfect logo design for their businesses. With a built-in library of templates, Turbologo offers a wide range of logo designs that can be customized and adapted to the specific needs and preferences of users. These templates cover a variety of industries and styles, providing a useful starting point that can stimulate the creative process and help visualize a potential logo look. The entire design process with editing is absolutely free!
In addition, the website’s blog is a valuable resource where you can find plenty of articles about the latest trends in logo design, branding tips. This content supports users not only with practical suggestions but also offers ideas that can translate into good logo solutions. Thus, the platform serves not just as a tool for creating a logo, but also as a source of inspiration and knowledge in the field of design and branding.
Future Trends: Where is Logo Design Heading Next?
3D and mixed media illustrations. 3D symbols have started gaining popularity in recent years, and their presence is expected to increase even more in 2024. Combining different media, such as analog sketches, with digital techniques will create exciting visual effects that add depth and texture to your design.
Natural elements such as plants, animals, landscapes are an amazing source of inspiration for graphic design. Their organic shapes, textures and colors will add naturalness and appeal to your work. Continue to experiment and build new logos, inspiration will follow.
I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.
