LEGO logo: the legacy and the story

lego logo

If you were asked to name a participant for a nomination as «The Toy of the Century», LEGO Bricks would definitely be in the top. Although the company appeared more than ninety years ago it is still ruling over the toy market. Children like the freedom of creativity it gives, while adults adore the vibe of nostalgia. And the thing that makes it so special and helps to maintain the brand identity is its remarkable logo. What makes Lego Logo a global phenomenon, let’s have a look.

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The Origins of an Icon: Tracing the Lego Logo’s Roots

The history of the Lego Logo started many years ago, in 1932, when a Danish carpenter Ole Kirk Kristiansen founded the company under the name “LEGO”. It comes from the Danish phrase “leg godt” meaning “play well”. This reflects the main idea of the company – the creation of toys that help children develop through play. The history of the company starts with the production of wooden cars, trucks, and some wooden toys, but then their invention of automatic binding bricks technology based on using a plastic injection molding machine revolutionized the whole business sphere making them number one and leaving all other competitors apart.

Building Blocks of Identity: The Evolution of the Lego Bricks Brand

Branding did not immediately become an important part of the Lego system brand. The company designed its first logo only in 1936. The logo that LEGO released looked like a simple spelling of the company’s name in black block lettering. As the time passed, the image went through multiple changes. Different fonts and colors were used, some words were added, like «fabriken Billund», «Klodser» or «Mursten». But one thing always remained the same – the LEGO name was always at the center of attention. It had great scalability and adaptability. This is an example of how a logo image can be integrated across digital platforms, packaging designs, and collaborative ventures while maintaining brand integrity.

Color and Creativity: The Psychology Behind the Lego Brick Logo

The design changes happened step by step, turning the logo to a wider recognition, from an unknown black monograph into a well-known icon. The search for a new version, templates with additional words led to the first great change. It happened in the beginning of the 1950s. Ole’s son Godtfred Kirk Christiansen decided to make the main focus on a minimalistic design, bright colors, and bold font.

  • Firstly, the logo got an oval shape and was red and white. The shape was used to show the dynamic growth and kid-friendly feel of the company. Moreover, the geometric precision of the logo shows LEGO’s dedication to high-quality execution and meticulous attention to detail in each creation.
  • Secondly, since that time, red has always been present in the logo. It is synonymous with energy, passion, and dynamism and reflects the spirit of the company and its commitment to innovation. In addition, red is the national color of Denmark, which emphasizes the origin of the brand. One more color that meant a new era for a logo was yellow. It is used for art foundation around the word LEGO.
  • Finally, the bold, sans-serif font chosen for the LEGO iconic image at the end of the 1990s conveys a sense of clarity, accessibility, and universality.

This message appeals to audiences across age groups and cultural backgrounds, making Standard LEGO Bricks and their components like the ‘lego wheel’ one of the most desirable toys for children from more than 130 countries around the world for the past nine decades.

More Than a Toy: Lego’s Impact on Culture and Education

LEGO Bricks Company is not only a symbol of creative expression and constructional ingenuity. The LEGO logo transcends commercial boundaries to evoke nostalgia, joy, and inspiration among enthusiasts from all over the world. The enduring legacy of the logo resonates not only with childhood memories but also with themes of problem-solving, and limitless imagination ingrained in the LEGO ethos. Through partnerships with entertainment franchises, educational initiatives, the LEGO logo serves as a beacon of positivity, and boundless exploration in an ever-evolving world.

The Logo That Grew Up: How Lego Adapted to the Digital Age

Lego logos

As LEGO continues to innovate and evolve in line with the changing dynamics of the market and trends in society, its iconic logo remains an unchanging legacy emblem, harmoniously combined with a visionary vision. By embracing digital transformation, sustainability practices, and community engagement initiatives, LEGO is moving its brand’s legacy forward while remaining committed to the timeless values embodied in its unchanging logo.

Connecting Generations: The Timeless Appeal of the Lego Group Logo

A traditional LEGO Brick is not just a toy. It is a whole world that unites people of different generations. The company creates themed sets dedicated to different eras, events and characters like Star Wars, Harry Potter or LEGO City, for example. This allows kids and adults to immerse themselves in history, learn new things about the world, and show their imagination in a LEGO town plan. They have become part of a culture that inspires people of all ages to be creative and express themselves.


In conclusion, the LEGO logo is a symbol of the company’s heritage and history that has lived and worked for so many years. The logo design and color reflect the core values of the brand, which are widely understood and supported by its audience: creativity, innovation, and quality. The principles of the LEGO brand identity make it recognizable and loved by millions of people from different corners of the world. The quality of LEGO children’s toys is well-known too, and the logo helps to maintain this image.

If you want to create a logo of the same quality, if you want your logo to be a testament to human ingenuity like LEGO did, use a logo creator like Turbologo. A number of design tools are waiting for you here. Turbologo can generate a logo for you that is connected with your industry. The website provides you with the tools for redesigning it according to your vision of a perfect logo and get an example that your business is worth.

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