Combination Logos: A Brief Guide

In the modern world of visual communication, combination mark logos have become the gold standard of branding, combining the expressive power of symbols with the informativeness of text. This tandem creates a powerful tool for building a recognizable brand that can effectively compete in an oversaturated market.

To begin with, it is worth giving a definition of a combination logo: it is a graphic sign that includes both a visual element (symbol, emblem) and a text part (company name, slogan). A well-designed logo becomes not just a picture, but a real messenger of the company’s values and philosophy.

Principles of harmonious combined logos

The creation of the symbolic part of the logos combined requires special attention to the following aspects: 

• Discreet design: the simpler the form, the easier it is for the audience to perceive and remember;
• Original concept: the symbol should stand out among competitors by avoiding visual clichés;
• Semantic depth: the graphic element is designed to reflect the essence of the brand and resonate with its target audience;
• Scalability and adaptability: the symbol should be equally well read at any size and in different contexts, while maintaining its recognition and aesthetic appeal.
• Cultural relevance: the design of the symbol should take into account the cultural characteristics and associations of the target audience, avoiding ambiguous or potentially offensive elements. 

For example, for a company working in the field of innovative technologies, it would be appropriate to use geometric shapes and abstract elements symbolizing progress and development. 

Typography and text content 

When working with the text component of a combo logo, it is critical to consider:

• Legibility of the font in all formats of use. Avoid overly thin lines or complex decorative elements that may blur when reduced.
• Stylistic consistency with the character of the brand. Think about what associations your brand should evoke and choose a font that “speaks” the same language.
• Balance between creativity and functionality. Look for a happy medium where a creative font can attract attention, but does not make the brand name difficult to perceive.
• Adaptability for different media. Make sure the selected font has different weights (bold, italic, semi-bold) and supports the necessary languages.

Thus, a premium brand will benefit from refined serif fonts that emphasize its status and traditions, creating a sense of respectability and reliability. A youth brand, on the contrary, will prefer bolder and more dynamic fonts that reflect its energy and modernity, attracting attention with non-standard solutions.

20 Great Examples of Combination Mark Logos

This rating contains the best combination logo examples, where graphics and text create a bright, memorable image. They inspire and show how successful details make the design unique.

Doritos

The Doritos logo combines the brand name with a sharp triangle symbol reminiscent of the shape of the chip. Contrasting colors and a dynamic, slanted composition convey energy and add a sense of excitement, which perfectly matches the brand’s bright, bold style. The concept of combining two logos merged into a cohesive whole here.

Adidas 

The three Adidas stripes seem to conquer the peak, symbolizing sport, effort and achieving goals. The smooth logo combination of text and iconic symbol make it recognizable and inspiring at the same time, and the geometric stripes add rigor and emphasize their professionalism.

Lacoste 

The crocodile in the Lacoste combo mark logo has evolved into a cultural symbol. Laconic text and the signature green crocodile, known to everyone who is close to the classics. Such a logo gives the brand individuality, while maintaining visual purity and elegance.

Pepsi 

The Pepsi sphere, comprising blue, red and white colors, embodies the youthful spirit and dynamism. The dynamic tilt of the symbol creates a sense of movement, as if inviting lightness and fun, and the smooth lines make the logo memorable and fresh.

Volkswagen 

The perfect combination of the letters “V” and “W” in the form of a circle symbolizes power and reliability. Simple and recognizable, this logo embodies the concept of German quality and proven tradition, conveying a sense of confidence and durability.

Mastercard

Two intersecting circles – red and orange – symbolize cooperation and unity, and the text “Mastercard” connects the graphics with the brand name. This simple and bright composition conveys trust and stability, perfectly reflecting the essence of the financial brand.

McDonald’s 

Two golden “arches” in the shape of the letter “M” create a cheerful and friendly atmosphere, evoking associations with childhood and home comfort. This logo is so simple that it has become a symbol of accessibility and pleasure.

BMW 

The blue and white quadrants inside the circle represent tradition and technical mastery, and the legend of the propeller adds additional meaning to the logo. When 2 logos of text and icon get combined, they create an image that inspires speed and innovation.

Shell 

The yellow and colorful shell in the Shell logo is reminiscent of both natural resources and travel. The geometry and bright colors create a sense of energy and accessibility, making the logo an icon in the industry.

Amazon 

The arrow connecting the letters “A” and “Z” symbolizes a wide range of products — “from A to Z.” The inclusion of this detail makes the Amazon logo memorable and hints at the ease and convenience of shopping.

Toblerone 

Another combo logo which incorporates the brand name with the silhouette of the Matterhorn mountain, symbolizing the Swiss roots of chocolate. Those who are attentive will notice the hidden bear inside the mountain, which adds a special charm to the logo and makes it memorable.

Coca-Cola

A classic and minimalistic combination marks logo with an ornate font creates a sense of warmth and history, as if referring to tradition. The visual style conveys timelessness and evokes nostalgia.

Mercedes-Benz 

A three-pointed star in a circle symbolizes the conquest of air, land, and water. This logo exudes elegance, and the combination of clean lines and a circular shape makes it the perfect embodiment of prestige and excellence.

Burger King 

The Burger King’s combination logo, with the name sandwiched between two halves of a bun, evokes appetite and simplicity. The bold colors and rounded shape convey friendliness and create a memorable image that clearly reflects the essence of the brand — delicious and affordable fast food.

Subway

The logo with green and yellow arrows on the letters “S” and “Y” symbolizes accessibility and fast service. The colors emphasize the freshness and naturalness of the products, and the arrows remind of dynamism.

Hyundai 

The Hyundai logo, resembling a slanted letter “H”, depicts a handshake, symbolizing the trust between the company and customers. This element makes the logo unique, adding an emotional connection and loyalty to the brand.

Starbucks

The siren on the Starbucks logo creates a sense of exoticism and adventure, reflecting the atmosphere and rich taste of coffee. Two logos, combined with text and graphics, make the design recognizable and attract attention to the brand.

Pinterest 

The logo, in which the letter “P” resembles a pin icon, reflects the idea of ​​collecting ideas and inspiration. This element makes the logo understandable and associated with the purpose of the platform — to “pin” what you like. 

Unilever 

The Unilever logo is the letter “U” made up of many small icons symbolizing the variety of products. This combination of text and icons reflects the breadth of the product range and creates a recognizable image of the brand.

Red Bull 

Two bulls colliding against a yellow sun represent energy and determination, supported by the signature phrase “Red Bull”. One of the few examples of a combined brand mark logo that not only attracts attention, but also conveys the dynamism of the brand, inspiring to overcome boundaries and conquer heights. 

How to combine logo elements yourself

You can create a professional combination logo design yourself using the online generator Turbologo. The platform offers an intuitive interface and powerful design tools without any specific skills needed.

All you need to do is write down the company name and field of ​​activity, choose a color scheme and icons, and select a few combining logos you like to guide the AI algorithms. The program will then generate hundreds of unique logo options embracing modern design trends.

Thanks to the unlimited customization options, you can adjust every element of the combo logos: from the choice of fonts and color palette to the arrangement of symbols and text. The final version can be evaluated on several 3D mockups and changes can be made if necessary and then downloaded in high-resolution for instant usage.

Combine memorable logos that will speak volumes even before you do. 

Practical recommendations

When developing a combination mark, you should:

• Test it in different sizes and on different media;
• Check readability in black and white;
• Consider the characteristics of the target audience;
• Monitor the relevance of the design; 
• Experiment with line thickness to improve visual balance.

Conclusion

A well-designed combination logo becomes not just an element of corporate identity, but a powerful communication tool, strengthening your position in the market. Now that you know what a combination mark is, create your own design using our tool in just a few clicks. It’s an easy way to get a professional visual anchor. By mastering how to combine logos effectively, designers can craft visually compelling identities.