Eyelash extensions – perhaps the most popular service in the beauty world. Its middle name is competition. In the struggle for clients come together and salons, and individual masters. In order to stand out in the variety of proposals, it is necessary to create a unique and attractive brand image.
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Go to Logo MakerThe logo is the first thing a client notices when leafing through the offers. If it reads well, evokes pleasant associations, and reflects the idea of the lashmaker’s brand, the chances of a response increase significantly. It’s worth taking the time to design so that the craftsmanship is well reflected in the corporate identity.
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A logo is a kind of recognizable mark. It can be represented in the following variations:
The logo can be used in almost all places where brand mention is required:
Therefore, the logo for the eyelash master must be versatile: look equally good in different backgrounds, not get lost and be readable.
At first glance, the idea for the logo is not difficult to come up with. The imagination draws the eye and the expressive eyelashes. But do not rush to choose the first association that comes to mind. In the professional language of designers, it is called a metaphor of the first order. There’s a good chance that similar ideas are already used by hundreds, thousands of competitors.
A simple query of the form “logo for eyelash extensions” will help to make sure of this. Among the same eyes and eyelashes, non-standard images, such as those consisting only of fonts or concise lines, attract the eye.
It is useful to study examples of competitors and note among them the most successful. Highlight the main features that you liked in these images and try to combine them or modify them. Only recycled ideas can be transferred to your own brand.
After the analysis and rough idea phase of the logo design, you can move on to choosing colors, working out the shape and font.
The color influences the perception of a person and affects his/her mood. There are whole theories about the color wheel and harmonious combinations. For example, opposite colors look good or, on the contrary, the colors that are close in shade.
The typical “premium” colors include beige, gray, and burgundy. Shades of pink and red are well known markers of energy and femininity. Brown gives a sense of comfort. Orange and yellow lift your spirits.
You can go the other way and use global trends. This is helped by the annual report of Pantone, the world authority in color selection. It is the reference point for many designers, including in haute couture, which has many points of contact with branding.
The question of choosing a graphic element has already been partially addressed, starting with the fact that there may not be an icon. If variants with font outlines are not suitable, examples of successful images that were selected during the preliminary analysis of competitors and trends come to the rescue. These icons are good to use as references – examples, from which you can draw your own symbol.
There are theories that assign certain properties to geometric shapes. For example, a circle is a good solution for the beauty industry. It is associated with benevolence and responsiveness. The square is considered the embodiment of stability and predictable results, which is also good for the service industry. The triangle and zigzag are less stable figures, which are characterized by dynamics, variability and high speed.
You can use free services to create icons. Another option is to add the details you like, seen in other logos. However, it is worth modifying them.
It is important for lashmakers to include the name of the brand and service in their logo, as often the image alone is not enough. It is important that the potential client remembers the name of the salon or the name of the master.
There is a basic principle in the selection of the font: it should not look disjointed, as if it was chosen at random. The trick with a sneak peek at global trends also applies here. In addition, there are many free font selection services.
Turbologo’s gallery of ready-made templates contains hundreds of logo options for companies in different fields. There you will find design ideas for an eyelash extensions master and you will be able to make your own logo based on them.
As in the work of the master of eyelash extensions, in creating a logo, it is important to conduct a preliminary analysis of the competitors and formulate your own value. Eyelash extensions are an area that needs to be regularly developed, mastering new trends and technologies. The same should be done when choosing a logo: identify fresh ideas and transfer them to your brand.
I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.
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