How to design a logo for clothing

clothes brand

Why do people buy items from different clothing brands? Some of them want to have high-quality items in their wardrobe. Customers often associate quality with a specific clothing line. Others want to show their involvement with a designer or something else in this fashion industry. Anyway, if we look deeper into the matter, we will see that all these ideas are fulfilled with the help of a tiny clothing logo icon on the lining or a lapel of the jacket. A personal clothing logo, though small, carries immense meaning. Let’s find out how to design a logo for clothing with little effort.

Create your own logo with Turbologo logo maker. It takes less than 5 minutes and no design skills needed.

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What makes a good logo for a clothing brand?

To have a clothing business logo for a brand, you should pay much attention to the elements. There are no details that are random or unimportant. A unique clothing logo is key to the brand’s personality. A new clothing logo becomes a source of communication between a clothing company and its customers. These elements are:

  • Right colors. It is known that colors show emotions. Think about what feelings you would like to evoke with your unique logo. It is advisable to choose something like trust, pleasure, or excitement. Once you experiment with different color combinations, you will find the perfect match for your own unique clothing logo.
  • Typography. The fonts are numerous. So, find something suitable and readable for use on different surfaces like t-shirts or shoppers. There are many variations like classic, elegant, Cyrillic, or bold and modern. You will obviously find something that forms a beautiful logo appealing to your heart.
  • Simplicity. Some psychologists say that the simpler the logo is, the more recognizable and memorable it is. Avoid details that distract attention from the main idea of your logo. Focus on the message of your logo. It should be easily recognized.
  • Scaling. Your clothing brand should look well no matter where it is used. The size should not influence it and worsen the image quality. It should remain effective, productive, and influential. So, ensure your logo design is scalable while maintaining its quality.

These are just some moments that we think are crucially important to fulfill in your business plan on the way to your good logo. Stunning logos are real; they only need some time to appear.

How do I come up with a fashion logo?

A logo design process for clothing might be seen as a monotonous process if you lack inspiration for a design project. Take our ideas to design your clothing brand logo. Following them will help you build the brand identity in just a few clicks.

  • Understand your brand. Consider the values your brand aims to convey to your clients. Define the style of your clothing line and understand its audience. This will guide your choice of logo elements, as different age groups like children, teenagers, young adults, and the elderly have varying preferences.
  • You may surf any online store you like or go shopping offline to gather ideas on current trends and styles. You will likely find something appealing. However, keep in mind that your clothing logo should reflect your brand’s identity and stand out from the rest.
  • Use additional services. If your design process has reached a dead end, you may always use an AI design platform like Turbologo. Here, you will find a vast array of design elements, a color palette with numerous tones and combinations, and a library of cool symbols that will elevate your creativity and assist you in designing outstanding logos for your brand.

Design your own clothing logo for free on Turbologo


If you choose Turbologo as an online clothing logo software, it will easily surprise you. With it, you will build a logo design that is worth your time and attention. It provides you with some useful features:

  • It can be used to form your brand identity. No matter who you are—a third-party manufacturer or a well-developed fashion house—you will need a full brand kit. Fortunately, the platform allows you to customize it as you want. Logo marketing materials will help to build high-level recognition of your brand so that you will become known to customers.
  • To get the maximum from your logo and to use it effectively, you need different icon formats. Turbologo provides the most used PNG and SVG formats. The first gives you high pixel quality and a transparent background, which are essential for use on different surfaces. The vector format of the second is extremely necessary for further modifying your image, changing its shape, and scaling it according to the tasks you want to fulfill.

Start Designing: Choose a Clothing Logo Template

Clothes Turbologo

The first reason Turbologo stands out from other AI professional graphic designer platforms is the variety of clothing logo design templates. If you lack ideas, on the platform you will find great variants of logo templates. Edit these designs, and you will obtain a custom logo.

What is the best color for a clothing brand logo?

Turbologo colors

The second point to take into consideration is color choice. The clothing business is greatly connected with color. That is why your logo should correspond to the palette of your brand, use the same shades and tones, and suit the items you manufacture. Following this idea, you will be able to form a stunning logo that will stand for your brand and truly represent it.

What icons work well for a clothing brand logo?

clothing brand logo

Finally, you may need a logo icon. Both abstract and figurative ones are available for you on the platform. The associations your brand evokes will help you choose the right icon for your clothing brand.


The fashion world cannot be imagined without clothing logos. They are used as a means of communication with the public. This turns into a specific language that customers use to express their preferences and to find fellow brand enthusiasts. That is why the knowledge you have gained here is so important. Use it while working on the Turbologo platform, and you will be pleased with the results.

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