When it comes to chocolate products, the saying “the wrapper greets you” immediately comes to mind today. Judging taste is a matter of time. On store shelves, customers’ attention is primarily focused on packaging and brand recognition. Especially if chocolates or sweets are given as a gift.
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Go to Logo MakerAt this point, the fight starts over the logo, which is an abstract sign or symbol representing the company’s branding. In the article we have prepared for you the top 20 chocolate logos in the world, which could be an excellent free example for aspiring entrepreneurs and design novice.
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The current TWIX glazed chocolate crispy sticks are known for their easily recognizable stunning logo. The brand’s advertising agency has repeatedly come up with new slogans, which is why the symbols on the packaging have changed since 1967.
The name consists of two words “double” + “biscuit”. The peculiarity of the image lies in the unusual dot above the letter “i” in front of a golden background. It has two features that indicate a pause – it’s time to take a break and snack on a chocolate bar.
A set of crunchy KitKat chocolate bars first appeared on store shelves in 1935. Since then, the company has experienced ups and downs, released many original flavors, and released lines of products to overcome obesity disease.
The recognizable chocolate logo in the form of an ellipse or oval with the brand name remained unchanged. The logo’s trademark is distinguished by a double frame, a plain background with a bright Red inscription. Next to the text is a broken waffle bar and the Nestle logo. The winning design contrast quickly draws attention of the millions around the globe.
This brand has always been distinguished by its minimalist packaging design for its bars. Since 1911, one thing has remained unchanged – the use of a large font and red color.
The logo uses the name of the chocolate company’s founder – Mars Franklin. The name additionally hides illustrations of two bar types produced by the company. Despite the modest design, which even a design novice could recreate, the chocolate logo manages to stand out well on the shelves thanks to the dark background, framed text and icons contrast.
Subsidiary chocolate brand of Mars Inc. specializes in the production of unusual chocolate bars with a high cocoa content called Galaxy (Dove). Numerous fillings are displayed on the packaging in discrete chocolate-brown tones.
There are different design options, as each market has its branding name. But the products have a similar logo, distinguished by a milky background and a professional calligraphically written name in a rich brown shade. This stunning result entails as if melted chocolate was applied to the surface.
The best-selling chocolate products transnationally belong to the Cadbury chocolate brand. Production was opened in 1824. The developed logo reflects the name of the enterprise founder – John Cadbury. The brand products were initially positioned as a replacement for alcohol, because it is better to be addicted to chocolate or coffee in contrast to alcoholic beverages.
The logo design imparted with some classical inspiration. On a contrasting bluish-purple background there is a golden or snow-white inscription with the company name. Below you can see the type of product. The manufacturer eloquently informs the buyer about the high milk content in chocolate by depicting two filled glasses from which fresh milk flows into the bar. An effective tint combination makes it hard to turn down Cadbury chocolates.
The name of the brand was given by the creator of premium chocolates himself – Pietro Ferrero. As the chocolate company developed, logos were redesigned to reflect only the name of the confectioner – Ferrero Rocher. Products cannot be purchased by weight. They are presented in the form of sets (chests, cardboard stars, hearts, cones, etc.).
Customers can choose milk chocolate with a whole nut inside wrapped in gold foil packaging. And the box is decorated with an emblem on a white background with a golden rim. The chocolate logo’s inscription is written in shiny ink without unnecessary details. This way, the taster can concentrate on the sweetness within minutes rather than the flashy wrapping paper.
Since 1845, the owners of the Lindt & Sprungly have honored traditions. This is visible in the brand name. The Swiss chocolate manufacturer offers to the community premium dark and milk chocolate in exquisite packaging.
To create the logo, the designers used aristocratic calligraphy, Romanesque font, which became the personification of the timelessness idea. The logo design’s inscription contains the creator name of the production and tagline, which in simple steps tells the story of the company’s master chocolatiers. It is noteworthy that advertisers have offered many rebranding options or templates, but the font has remained unchanged since 1899.
This popular chocolate logo is known to children and parents widely. Over time, the weight of the bars and tastes changed. But the manufacturer choose to avoid the possibility of major changes of logo design. Therefore, to this day the product is recognizable thanks to its snow-white name, framed by an ellipse reminiscent of the Milky Way with stars.
Brands such as Toblerone are a clear example of the fact that everything new is well forgotten old. Just a year ago, the manufacturer of delicious chocolates decided to customize a few rebranding steps.
Information in minutes spread on social networks that the new graphic logo design takes connoisseurs back in time. The characteristic triangle resembles Mount Matterhorn. The letters are slightly larger, which makes such chocolate logos more visible and easier to find in combination with the simple bright colors – red, gold, purple, blue.
Among chocolate companies, Patchi is the manufacturer of the premium product. This is quality that has been proven over the years, framed in beautiful, but at the same time minimalist professional design packaging. Patches candies are often presented as gifts due to their expensive appearance and luxurious chocolate logo.
The confectionery products have exquisite packaging and original decorations, icons style, tones that differ depending on the event and time of year. To choose the new branding, laconic shades were used – a dark background, light text and an innovative logo in the form of a double infinity sign.
Among thousands of chocolate brands, the Belgian product Guylian stands out with its logo design. The name printed on the image combines the names of the company founder and his wife. No templates were used in the design of the chocolate brand or its name. The symbol of the products was the seahorse. The beautiful gift boxes feature a gold-colored logo on a predominantly white background.
One of America’s largest chocolate factories has always strived to create something original. This applies not only to products, the professional graphics used to create a logo are also striking in their beauty and brevity. The brand name is depicted in volume on a contrasting blue background. The design uses gold and white tones. And the majesty of the packaging is added by the eagle located on top of the chocolate logo, serving as an inspiration of the long flight and success of the company.
Godiva is recognized as one of the largest international chocolate manufacturers with stunning logo. The list of products produced by this TM is not limited to chocolates. All candies are decorated with a distinctive sign in the names form, printed in gold block letters, and an ornament depicting a rider on a horse. You just want to take a bar to feel and set free the soul-stringing charm of such chocolate.
A branded chocolate character (Milka the cow) and an affordable price range for chocolate products are not all that attracts millions to Milka chocolate logo and products. Chocolate bars and all kinds of sets of sweets for holiday events can easily be found on store shelves, identified by the logo – a purple background, a snow-white inscription with the name and a spotted cow underneath it.
Dark and milk chocolate delight connoisseurs of sweets not only for their excellent taste, but also for their convenient, bright branding packaging. Non-standard solutions are based on changing the colors of the box, depending on flavor combinations. And each of them is decorated with a corporate chocolate logo with the brand name in golden hue, designed in large font and a graphic background image of a mountain landscape.
Belgian chocolate Leonidas is named after its creator. The iconic image on the labels was inspired by the design of the Greek Spartan king Leonidas the First statue. The symbol reflects not only the exploits of the Spartans, but also the advantages and thousands of years of European traditions. Therefore, the majestic gold tone is used for the logo.
A distinctive feature of the Neuhaus chocolate figure candy logo is its large font and the letters to customize in a peculiar scarlet frame. This solution looks eye-catching for logo design and harmonizes perfectly with the special design of the “ballotin” boxes.
It is quite easy to recognize this brand chocolate logo by the square shape of the tile, divided into 16 portioned icons pieces. This format is good if you need to go on a trip and put something in your pocket for a snack. On the wrapper you can see a distinctive, eye-catching logo. This is a square frame with the name written inside in blue letters. And the white background makes it easy to read.
The brand’s designers have done a tremendous amount of work to customize a logo that is recognizable at first sight. Beautiful boxes of chocolates are decorated with large gold letters MERCI, and the dot above the letter “i” is shaped like a heart. This delicacy is perfect as a gift to your loved ones to whom you want to say “thank you.”
Chocolate from a fun childhood always stands out on store shelves. The product can be easily identified by the red and white palette in the packaging and logo. Depending on the country of origin, the design of chocolate logo font size and color may vary. But the large first letter “K”, black in combination with scarlet subsequent letters, remains unchanged. The title is easy to read on a white background. And the wave-like shape seems to indicate the rivers of milk added in the product.
Through special images, the chocolate company tries to convey the main branding ideas, name and even composition of the products. Therefore, logo development plays a crucial role in promoting chocolate products on the market today.
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.
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