Most people on our planet are part of a global culture. Cultural borders became transparent thanks to the Internet in the first place. This world of pop-culture is governed by mega-corporations which began as very simple ideas. In some cases, like Star Wars, which we can easily ignore them, and that means we are free to choose. But sometimes we have no choice at all. In the case of Google, we, quite literally, can’t imagine our life without it, and it’s unlikely to change in the upcoming future. Of course, we have changed in the last 17 years, but so has Google. It’s available services have altered and visual style too. To better understand occurred shifts we need to delve deeper into the past and start with the beginning of it all.
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The history of original google logo creation begins with the misspelling of Google. The idea was to name a company “Googol”, and the word itself means 10 raised to the 100th power. As we can see in millions of search results, the name describes the company just fine. And so, misspelled word has become a point of the company.
As it turned out, the first logo design was designed by the founders of the company for free. It looked awful, to say the least, devoid of meaning and style. The first logo history started in 1996.
Thank goodness, this fail variation didn’t last long. Larry Page and Sergei Brin asked Ruth Kedar, a design teacher, who invented a new Google logo. It truly was a brainstorm! Ruth came up with options, trying to define the idea, but all of them were rejected. Maybe Ruth’s problem was that she tried to endow the logo with too many senses. The options were ranging from a point-blank to a magnifier, but no option was good enough. The solution, however, was quite obvious.
Font for Google logo was based upon Catull – an old font of serif type. The type is known for being vintage and possessing a story behind itself, and that manifested it as an intergenerational search engine. And once Ruth added color to the font – all the previous options became obsolete. This Google logo, with suitable colors and symbolic implication, reflects well the company’s core ideals and comfort brought by search technologies.
In contrast to most companies, who seldom change their logo, Google is always ready to try something new. How come? It is all thanks to the company’s unique ability. The logo is always the first thing to see when you run your browser, every morning and evening. So, Google doesn’t have to care about rebranding adverts. They just change their logo and the whole world is aware of it the next moment. Given the situation, you can alter your logo in any manner you see fit!
The thing was noticed when the Burning Man fest logo had been added up to Google’s in 1998. Users and officials liked the idea and little by little became an institution. These witty Doodles started to appear more frequently, and finally, they were given a funny animation. Goggle today is even ready to alter its logo for every single user! Such a super-individual approach it is! If you have your personal Google account filled, and you visit Google on your birthday – you’ll get your personal Doodle. One might consider a petty picture insignificant, but for many others, it’s a good reason to like the company.
Google’s logo was altered a bit in the upcoming years. Though the main ideas still were there. A simple inscription became even simpler. First, shadows under the letters were removed, and then letter volume disappeared, dictating flat-design trends. However, the overall lightness of the logo and its vividness and allurement was preserved. A rainbow color combination was quite original, provided it ignored the color circle rules, as rules as such exist only to be skillfully broken.
It is worth mentioning that a virtual logo, in contrast to printed on bags or boxes, has many advantages. First of all, it can be animated. For example, using Google helper, you might notice the logo bursting into dots, imitating voice equalizer. All these small things are not to be neglected, as in the world of modern techs you simply can’t afford to ignore trends!
The hidden meaning of the Google logotype is messaged with bright colors, not crazy font or symbols. Bright colors in lettering symbolize that they do not play by the rules and know how to joy and have some fun.
Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.
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