Gift vouchers are a handy tool for increasing sales and are used by retailers in various fields, from jewelry to the average grocery supermarket. In fact, they are a deposit of money, in which the certificate holder can choose something to his or her liking. In some sectors, the profit from gift certificates is up to 5% of the total turnover: and this is a decent share of profit, which is not worth losing.
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When there is a severe shortage of time, a gift certificate becomes a great way to make a small gift to a loved one, friend, or colleague. At the same time, for business, the provision of such an opportunity provides several advantages:
As a result, the availability of such an opportunity becomes one of the universal marketing solutions in today’s retail market.
The alternative to a gift card is a plastic card. They are not fundamentally different, giving the customer the opportunity to make a purchase for a certain amount, but there are a couple of secondary points:
At the same time, both the card and the gift certificate can be set as an individual numbers to track usage, control the expiration date and attempt counterfeiting. A universal option here would be to create an automated accounting system. In addition, a frequent condition for the validity of the certificate is the presence of the attached original cash receipt, the seal of the store where it was purchased, along with the signature of the person in charge.
If we are talking about paper versions, you can create them completely by yourself, which will save money. First of all, you need to decide on their denomination. The optimal solution would be 3-4 versions, because a larger number of options confuses the person, and a small number limits the possibilities.
The cost of the certificate can be determined on the basis of the average check in the store. For example, if it is 600 rubles, then you can consider denominations of 1000, 2000 and 5000. It does not make sense to go below the average level, because such certificates are usually given for any holidays, and the amount there will obviously be higher than the average because of the desire to make a good present.
The second important point before you decide to create a gift certificate will be to determine its size. It simultaneously should not be very small, so that the gift was noticeable visually, and not very big because it will be difficult to keep and carry in your bag. A great option here is a postcard from a sheet of A4 paper. As an argument we will cite:
It is better to use quality paper with a density of 150 g/m2 for printing, which will prevent its wrinkling and loss of marketable appearance. You should also pay attention to the choice between matte and glossy versions. You should create a really attractive gift, which will look presentable. If you are planning to design a regular certificate, then the format A5 (a standard sheet cut into two parts) is quite suitable.
To get a stylish look for your certificate, you need to stick to the principle of minimalism. If you want to make a gift certificate online, it is enough to place the following information on it:
The last two items can be placed on the last page or in a separate insert. If there is enough space on the certificate (e.g., it is in the form of a postcard), then the first option is preferable.
An important step in creating a gift certificate is the initial design of the layout. You can go to a specialized workshop or freelancers, but if you have the inspiration and desire, you can do it yourself. The second option is especially relevant for small stores that do not have much profit to hire professional graphic designers.
When developing the layout, you need to use a logo and corporate colors, as well as “traditional” brand fonts. If all of this is not available, you can use specialized services like Turbologo, which will offer several dozen logos, font and color options to choose from.
To make a certificate, you can use one of the many online services, mastering which takes literally a few minutes due to the simplicity of the interface. Among the most popular options are:
The final step is printing the ready template in the nearest printing house. After receiving the ready certificates, you can immediately launch advertising through all available channels.
I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.
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