Online chat is a form of communicative interaction between the client and the company’s technical support. The user can ask a question in a pop-up form that opens after launching the site.
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Statistics show that more than 79% of customers choose this form of interaction with the company. Responses from technical support specialists come instantly. Online chat allows you to get information about the company without interrupting the study of the site. With the help of chat the consumer can quickly make an order or receive information of interest. And the company’s management sees the conversion rate of site visitors.
Employees of the information agency Emarketer found out that 40% of consumers decide to buy a product or service during a conversation in an online chat room. 65% of respondents say they plan to return to the company website later.
Reasons to create an online chat:
Here are a few reasons why this feature should be implemented on a company’s website.
The potential client of the company feels much more confident, feeling the support of the firm’s specialists. Please note that competent support workers are the key to the effective work of the online chat. Employees should thoroughly know the assortment and be able to provide the buyer with professional advice.
Online chats can be divided into two categories based on the following criteria: type and degree of anonymity. To understand the features of each category, let’s look at them in more detail:
Use the following tips to choose the right chat room:
Users are offered a variety of options on the market that you can use to create and add the necessary online chatbots to your site. There are free and paid programs.
To begin with, you will need to understand what your goals are. Think about what tasks you want to solve when using the service. Analyze the customer requests, read the frequently asked questions. Trace the path of the customer: at what stage he turns to the company. You can create a suitable chatbot based on this information.
Using chatbots in messenger, build a lasting relationship with customers and their retention.
Tip: To keep in touch with customers, ask them to leave an email address or other contacts.
Let’s take a look at the 2 best services for creating online chats. From them you can choose the right option for your business.
Advantages of the service:
Due to these advantages, this service is found quite often. In addition to a user-friendly interface and configuration of online chats, the service allows you to quickly assess the performance of operators, providing data on customers and statistics on the work. In addition, it is possible to integrate with social networks and messengers (Telegram, Viber, WhatsApp).
Advantages of the service:
The service is convenient both for visitors and operators. User identification with the help of social networks saves time and does not require entering standard data (name, phone number, e-mail). If the user doesn’t want to be authorized, he is given a name which allows to distinguish it (for example, a green badger or a yellow mole).
The use of online chats simplifies the process of communication with the audience. Not only the operators’ time is saved, but also the money for the organization of such interaction. Choose the right service and set up a chat today.
I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.
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