What is the best time to break even? This is one of the most important questions to ask when starting a business. It’s important to do a break-even analysis. This will help you establish fixed and variable costs, such as rent and materials. You can then set your prices accordingly and forecast when your business will be profitable.
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The point at which revenues equal costs is called the break-even point. Once you have determined that number, it is time to examine all costs, from rent to labor to materials, as well as pricing.
Ask yourself these questions: Are you setting too low a price or too high a cost to reach break-even in a reasonable time frame? Is your business viable?
These are the steps you need to follow to determine a breakeven:
This is the formula for breaking even analysis:
Break-even quantity = Fixed costs / (Sales price per unit – Variable cost per unit)
Where:
It is also useful to remember that the contribution margin is equal to the sales price per unit. If a book sells for $100, and the variable costs to make it are $5, then $95 is the contribution margin per unit and helps offset the fixed costs.
Colin is Company A’s managerial accountant. He sells water bottles. He had previously calculated that Company A’s fixed costs include property taxes, a lease and executive salaries. These amounts add up to $100,000. A single water bottle costs $2 each. The premium water bottle sells for $12. The break-even point for Company A’s premium water bottles is:
Break-even quantity = $100,000 / ($12 – $2) = 10,000
Given the fixed costs, variable cost, and the selling price for the water bottles, Company A would have to sell 10,000 water bottles in order to break even.
You can calculate your break-even point with a break-even analysis. This is just the beginning of your calculations. You might discover that you need to sell more products to break even.
This is where you should ask yourself if your current plan is feasible if you can raise prices or find a way to cut costs or both. It is important to consider whether your products are going to be successful on the market. Although the break-even analysis will determine how many products you need, it doesn’t guarantee that your products will sell.
This financial analysis should be done before you open a new business to get a clear picture of the risks involved. This means that you need to determine if the business is worthwhile. This analysis should be done by existing businesses before they launch a new product/service to determine if the potential profits are worth the startup cost.
A break-even analysis is crucial for smart business decisions. Do a break-even analysis the next time you are thinking of starting a business or changing your business.
I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.
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