{"id":981,"date":"2021-05-06T03:42:57","date_gmt":"2021-05-06T03:42:57","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=981"},"modified":"2022-03-14T07:00:38","modified_gmt":"2022-03-14T07:00:38","slug":"coca-cola-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/coca-cola-logo\/","title":{"rendered":"Coca-Cola Logosu Tarih\u00e7esi"},"content":{"rendered":"\n<p>Coca-Cola d\u00fcnyan\u0131n en pop\u00fcler i\u00e7ece\u011fidir. \u015eirketin hi\u00e7bir zaman reklam cimri olmamas\u0131 ve g\u00fcn\u00fcn her saati insanlar\u0131n zihninde kalmas\u0131 \u015fart\u0131yla. Bu y\u00fczden \u00e7o\u011fu insan bu ifadeye kat\u0131l\u0131yor. Do\u011fru olmasa da, bir\u00e7ok ki\u015finin Pepsi-Cola&#8217;y\u0131 rakip olarak g\u00f6rmesi komik. Her iki \u015firket de ayn\u0131 yat\u0131r\u0131mc\u0131lara aittir. Ancak t\u00fcm yumurtalar\u0131 bir sepete koymamak, t\u00fcm i\u00e7ecekleri ayn\u0131 <a href=\"https:\/\/turbologo.com\/tr\/\">marka<\/a> alt\u0131nda tan\u0131tmak olduk\u00e7a mant\u0131kl\u0131yd\u0131. D\u00fcnyan\u0131n tan\u0131nan markalar\u0131n\u0131n bu s\u00f6zde muhalefeti daha da fazla \u00fcn getirdi!<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2><strong>M\u00fctevazi ba\u015flang\u0131\u00e7lar<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/coca-cola-logo-1887.jpg\" alt=\"Coca-cola logosu, 1887\" class=\"wp-image-983\" title=\"Coca-cola logosu, 1887\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1887.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1887-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1887-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1887.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Peki, her \u015fey nas\u0131l ba\u015flad\u0131 ve Coca-Cola logosu nas\u0131l ortaya \u00e7\u0131kt\u0131? Mesele \u015fu ki, t\u00fcm gazl\u0131 i\u00e7ecekler Jacob Schweppes ile ilgilidir. Schweppes i\u00e7kisini hat\u0131rl\u0131yor musun? Yine de ondan de\u011fil, Coca-Cola logosundan bahsediyoruz. \u0130nsanl\u0131\u011f\u0131n tatl\u0131 i\u00e7ecekleri \u00e7ok \u00f6nceden icat etti\u011fi ger\u00e7e\u011finden ba\u011f\u0131ms\u0131z olarak, Cola \u00e7ok daha sonra 1866&#8217;da Pemberton&#8217;un arka bah\u00e7esinde k\u00fc\u00e7\u00fck bir havzada, o zamanlar bir farmakolog olan Cola icat edildi. Muhasebeci arkada\u015f\u0131 Frank Robinson, \u00f6rnek ald\u0131 ve \u201cCoca-Cola\u201d ad\u0131n\u0131 \u00f6nerdi. \u0130lk logo \u00f6zel bir \u015fey de\u011fildi, sadece makine taraf\u0131ndan yaz\u0131lm\u0131\u015f basit bir yaz\u0131tt\u0131, ancak k\u0131sa s\u00fcre sonra Frank bunu denedi ve marka i\u00e7in benzersiz, stilize bir t\u00fcr buldu. Ve b\u00f6ylece, s\u0131radan bir muhasebeci, yarat\u0131c\u0131s\u0131n\u0131 geride b\u0131rakacak ve 21. y\u00fczy\u0131l k\u00fclt\u00fcr\u00fcn\u00fcn bir par\u00e7as\u0131 olacak bir marka olan Coca-Cola logosunu tasarlayan ki\u015fi oldu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/coca-cola-logo-1890.jpg\" alt=\"Coca-Cola logosu, 1890\" class=\"wp-image-984\" title=\"Coca-Cola logosu, 1890\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1890.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1890-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1890-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1890.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Tatl\u0131 gazl\u0131 i\u00e7ece\u011fin ba\u015far\u0131s\u0131 biraz sonra, 19. y\u00fczy\u0131l\u0131n sonunda patlak verdi. Coca-Cola logosunun anlam\u0131 olduk\u00e7a basit olsa da, tarifi Pemberton\u2019un dul e\u015finden sat\u0131n alan ve tuhaf bir pazarlama kampanyas\u0131 d\u00fczenleyen Aza Kendler sayesinde k\u0131sa s\u00fcrede pop\u00fcler oldu. Aza, spam \u00fccretsiz kola kuponlar\u0131n\u0131n yan\u0131 s\u0131ra Coca-Cola markas\u0131n\u0131 tasvir eden g\u00fczel hediyelik e\u015fyalar. Reklam ba\u015far\u0131l\u0131 oldu ve insanlar bu &#8220;Lezzetli ve Ferahlat\u0131c\u0131&#8221; i\u00e7ece\u011fin daha fazlas\u0131n\u0131 arzuluyorlard\u0131.<\/p>\n\n\n\n<h2>Hi\u00e7 fark edilmeyen logo<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/coca-cola-logo-1941.jpg\" alt=\"Coca-Cola logosu, 1941\" class=\"wp-image-985\" title=\"Coca-Cola logosu, 1941\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1941.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1941-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1941-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134717\/coca-cola-logo-1941.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Son birka\u00e7 y\u0131lda \u00e7arp\u0131c\u0131 de\u011fi\u015fiklikler olmamas\u0131na ra\u011fmen, marka hala de\u011fi\u015fiyor ve yeni detaylar biriktiriyordu. Bildi\u011fimiz gibi logo sadece bir paketin \u00fczerindeki renkli bir sembol de\u011fildir. Paketin kendisi \u00fcnl\u00fc bir sembol olabilir. Coca-Cola logosunun tarihinde \u00f6nemli bir \u015fey vard\u0131 &#8211; tescilli markan\u0131n bir par\u00e7as\u0131 haline gelen \u00f6zel \u015fekilli bir \u015fi\u015fe. Coca-Cola onu 1915&#8217;te yaratt\u0131 ve \u015fekilli \u015fi\u015fe d\u00fcnya \u00e7ap\u0131nda tan\u0131nmaya ba\u015flad\u0131. \u015eimdiye kadar, hak sahipleri onu dikkatlice izliyordu, b\u00f6ylece hi\u00e7 kimse ayn\u0131 \u015fekli kullanmas\u0131n, \u00e7\u00fcnk\u00fc 5 u\u00e7lu \u015fi\u015fe taban\u0131 bir kalite i\u015fareti haline geldi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/coca-cola-logo-2007.jpg\" alt=\"Coca-Cola logosu, 2007\" class=\"wp-image-986\" title=\"Coca-Cola logosu, 2007\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/coca-cola-logo-2007.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/coca-cola-logo-2007-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/coca-cola-logo-2007-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/coca-cola-logo-2007.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>En ba\u015far\u0131l\u0131 ve etkili hamle, belki de Coca-Cola logosunu spor m\u00fcsabakalar\u0131nda ve \u015fampiyonalarda kullanmak de\u011fildi. Coca-Cola, modern \u00e7ocuklar\u0131n en b\u00fcy\u00fck b\u00fcy\u00fcc\u00fcs\u00fc Noel Baba ile i\u015fbirli\u011fi yapmay\u0131 ba\u015fard\u0131. Zilin \u00e7almas\u0131n\u0131, k\u0131sa melodiyi ve iyi kalpli, k\u0131rm\u0131z\u0131 yanakl\u0131 ya\u015fl\u0131 adam\u0131, yutkunma perisini, tatl\u0131 i\u00e7kiyi an\u0131nda hat\u0131rlayabilirsin, de\u011fil mi? Noel Baba&#8217;n\u0131n ne i\u00e7ti\u011fini b\u00fct\u00fcn \u00e7ocuklar bilir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Coca-Cola-drink-and-Santa-Claus.jpg\" alt=\"Coca-Cola i\u00e7ece\u011fi ve Noel Baba\" class=\"wp-image-993\" title=\"Coca-Cola i\u00e7ece\u011fi ve Noel Baba\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Coca-Cola-drink-and-Santa-Claus.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Coca-Cola-drink-and-Santa-Claus-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Coca-Cola-drink-and-Santa-Claus-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Coca-Cola-drink-and-Santa-Claus.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Coca-Cola&#8217;n\u0131n logo s\u0131rlar\u0131ndan biri, reklamlar\u0131 asla kin tutmamalar\u0131d\u0131r. Parlak bir logo ile s\u00fcslenmi\u015f say\u0131s\u0131z buzdolab\u0131, plaj kafe \u015femsiyeleri, hepsi bize &#8220;Lezzetli ve Ferahlat\u0131c\u0131&#8221; bir i\u00e7ecek almam\u0131z\u0131 hat\u0131rlat\u0131yor. Ve \u00e7o\u011fu zaman, \u015firket, i\u00e7inde Coca-Cola oldu\u011fu s\u00fcrece, bu t\u00fcr buzdolaplar\u0131n\u0131 \u00fccretsiz olarak sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2>Coca-Cola pazarlama deneyleri<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/coca-cola-logo-evolution.jpg\" alt=\"Coca-cola logosunun geli\u015fimi ve tarihi\" class=\"wp-image-1605\" title=\"Coca-cola logosunun geli\u015fimi ve tarihi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134335\/coca-cola-logo-evolution.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134335\/coca-cola-logo-evolution-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134335\/coca-cola-logo-evolution-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134335\/coca-cola-logo-evolution.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Coca-Cola deneyler konusunda cesur. Logolar\u0131n\u0131n kaybolmas\u0131n\u0131 sa\u011flamak i\u00e7in logolar\u0131ndan eminler! \u015eirket, d\u00fcnyada olup biten her \u015feyi dikkatle takip ediyor. \u00d6rne\u011fin, Yak\u0131n Do\u011fu&#8217;da bir\u00e7ok farkl\u0131 \u00fclke vard\u0131r ve kom\u015fular genellikle birbirlerine k\u00f6kenlerine sayg\u0131s\u0131z davran\u0131rlar. Cola-Cola herkese, \u00e7e\u015fitli k\u00f6kenleri olmayan bir d\u00fcnyan\u0131n hi\u00e7bir fark\u0131 olmayan bir d\u00fcnya oldu\u011funu, t\u00fcm insanlar\u0131n biraz farkl\u0131 oldu\u011funu hat\u0131rlatmaya karar verdi. \u00d6zellikle Coca-Cola kutlamalar s\u0131ras\u0131nda etiketlerini \u00e7\u0131kard\u0131lar, bunun yerine sadece beyaz bir \u015ferit ve &#8220;etiketler insanlar i\u00e7in de\u011fil kutular i\u00e7indir&#8221; ibaresi vard\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/labels-are-for-cans-not-for-people.jpg\" alt=\"Etiketler teneke kutular i\u00e7indir, insanlar i\u00e7in de\u011fil\" class=\"wp-image-989\" title=\"Etiketler teneke kutular i\u00e7indir, insanlar i\u00e7in de\u011fil\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/labels-are-for-cans-not-for-people.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/labels-are-for-cans-not-for-people-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/labels-are-for-cans-not-for-people-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134716\/labels-are-for-cans-not-for-people.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2>Coca-Cola ve WWF<\/h2>\n\n\n\n<p>\u0130\u015fte ba\u015fka bir \u00f6rnek. Ekoloji ve kutup ay\u0131s\u0131 koruma sorunlar\u0131n\u0131n oldu\u011fu \u00fclkelerde, s\u0131n\u0131rl\u0131 say\u0131da beyaz koleksiyon Coca-Cola kutular\u0131 \u00fcretildi. Coca-Cola, reklamlar\u0131nda ve hediyelik e\u015fyalar\u0131nda kutup ay\u0131s\u0131 imaj\u0131n\u0131 kulland\u0131 ve \u015fimdi onlara ger\u00e7ek bir ilgi g\u00f6stermenin zaman\u0131 geldi. Sonunda, \u015firket WWF&#8217;ye bir\u00e7ok fon \u00e7ekti.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/WWF-and-Coca-Cola.jpg\" alt=\"WWF ve Coca-Cola\" class=\"wp-image-991\" title=\"WWF ve Coca-Cola\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/WWF-and-Coca-Cola.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/WWF-and-Coca-Cola-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/WWF-and-Coca-Cola-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/WWF-and-Coca-Cola.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2>Bir Kola Payla\u015f\u0131n<\/h2>\n\n\n\n<p>Bu pazarlama kampanyalar\u0131n\u0131n o kadar \u00fcnl\u00fc olmamas\u0131 durumunda, &#8220;Bir Kola Payla\u015f&#8221; hakk\u0131nda bilgi sahibi oldu\u011funuzdan emin olabilirsiniz. Kutudaki logo bir isimle de\u011fi\u015ftirildi. Bir kutu pop\u00fcler i\u00e7kinin \u00fczerinde an\u0131lmaya de\u011fer bu adam kim? Hepsi biziz. Kutulara say\u0131s\u0131z isim bas\u0131ld\u0131 ve bu, ilgiyi ve kendi Coca-Cola&#8217;n\u0131z\u0131 alma arzusunu uyand\u0131rd\u0131. \u015eirkete ba\u015fka bir ba\u015far\u0131 getiren b\u00fcy\u00fck bir faaliyet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Share-a-Coke.jpg\" alt=\"Bir Kola Payla\u015f\u0131n\" class=\"wp-image-990\" title=\"Bir Kola Payla\u015f\u0131n\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Share-a-Coke.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Share-a-Coke-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Share-a-Coke-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134713\/Share-a-Coke.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Etkileyici, de\u011fil mi? Her \u015firket bunun gibi logosuyla oynayamaz, bu nedenle Coca-Cola markas\u0131 bunu kar\u015f\u0131layacak kadar g\u00fc\u00e7l\u00fcd\u00fcr. 19. y\u00fczy\u0131ldan beri piyasada \u00e7ok say\u0131da gazl\u0131 i\u00e7ecek vard\u0131, ancak hi\u00e7biri Coca-Cola kadar pop\u00fcler olamaz. Bir d\u00fc\u015f\u00fcn\u00fcn, belki de ilgin\u00e7 bir logo b\u00f6ylesine bir ba\u015far\u0131ya hitap eden son \u015fey de\u011fildi?<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1647241168981\"><strong class=\"schema-faq-question\">Coca-Cola logosunu kim tasarlad\u0131?<\/strong> <p class=\"schema-faq-answer\">Ad\u0131 ve ilk Coca-Cola logosu (bu b\u00fcy\u00fck harflerle yaz\u0131lm\u0131\u015f yaz\u0131d\u0131r), \u015firkette muhasebeci olarak \u00e7al\u0131\u015fan Frank Robinson taraf\u0131ndan geli\u015ftirilmi\u015ftir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647241191070\"><strong class=\"schema-faq-question\">1992 Coca-Cola logosunu hangi sanat\u00e7\u0131 tasarlad\u0131?<\/strong> <p class=\"schema-faq-answer\">Haddon Sundblom &#8211; hala pop\u00fcler olan ve Coca-Cola sa\u00e7mal\u0131klar\u0131yla ili\u015fkilendirilen Noel Baba&#8217;y\u0131 \u00e7izen bu sanat\u00e7\u0131yd\u0131.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647241203822\"><strong class=\"schema-faq-question\">Coca-Cola logosu al\u0131c\u0131lara ne ifade ediyor?<\/strong> <p class=\"schema-faq-answer\">Reklama yetkin bir yakla\u015f\u0131m sayesinde Coca Cola, bir tatil, mutluluk ile ili\u015fkilendirilir. Bu i\u00e7ecekle bir \u015fi\u015fe veya kavanoza bakt\u0131\u011f\u0131m\u0131zda hemen yemek yemek isteriz. K\u0131rm\u0131z\u0131 renk bo\u015funa se\u00e7ilmedi, \u00e7\u00fcnk\u00fc hemen bir ki\u015finin tutkusunu, arzusunu uyand\u0131r\u0131yorlar. Bu markan\u0131n i\u00e7ki sat\u0131n alma arzusuna neden olan birka\u00e7 slogan\u0131 da var.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647241218158\"><strong class=\"schema-faq-question\">Coca-Cola logosu neden k\u0131rm\u0131z\u0131d\u0131r?<\/strong> <p class=\"schema-faq-answer\">Ba\u015flang\u0131\u00e7ta, bir\u00e7ok insan k\u0131rm\u0131z\u0131 rengin tam olarak, boyal\u0131 Noel Baba&#8217;n\u0131n beyaz \u00e7izgili k\u0131rm\u0131z\u0131 bir k\u00fcrk manto giydi\u011fi ve bir \u015fi\u015fe Coca Cola tuttu\u011fu i\u00e7in se\u00e7ildi\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Ancak \u015firketin ar\u015fivcisi bunu yalanlad\u0131 ve ba\u015fka bir versiyonunu anlatt\u0131. 130 y\u0131ldan fazla bir s\u00fcre \u00f6nce, Coca-Cola f\u0131\u00e7\u0131larda tedarik edildi ve alkol de sa\u011fland\u0131. Ama g\u00fcmr\u00fckte sorun \u00e7\u0131kmamas\u0131 i\u00e7in aralar\u0131nda bir fark yaratmak i\u00e7in Coca-Cola&#8217;n\u0131n f\u0131\u00e7\u0131lar\u0131 k\u0131zarmaya ba\u015flad\u0131. K\u0131rm\u0131z\u0131 renk zaten bir gelenek ve Coca-Cola ile bir birliktelik haline geldi. Bu nedenle logonun k\u0131rm\u0131z\u0131 oldu\u011fu ortaya \u00e7\u0131kt\u0131.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647241230484\"><strong class=\"schema-faq-question\">Modern Coca-Cola logosunu kim \u00e7izdi?<\/strong> <p class=\"schema-faq-answer\">Genel olarak, logonun olu\u015fturulmas\u0131 Frank Robinson&#8217;a aittir, iki b\u00fcy\u00fck &#8220;C&#8221; harfinin avantajl\u0131 g\u00f6r\u00fcnece\u011fini d\u00fc\u015f\u00fcnen oydu. Y\u0131llar boyunca logo de\u011fi\u015fti, sonra yaz\u0131 tipi, sonra arka plan, sonra bir \u015fi\u015fe soda ve \u00e7ok daha fazlas\u0131. Son de\u011fi\u015fiklik, cam \u015fi\u015fenin 100. y\u0131ld\u00f6n\u00fcm\u00fc \u015ferefine 2015 y\u0131l\u0131nda yap\u0131ld\u0131. Yetenekli tasar\u0131mc\u0131 Earl R. Dean taraf\u0131ndan icat edilen bu logoydu. Noel (Yeni Y\u0131l) logosuna gelince, Noel Baba, sanat\u00e7\u0131 Haddon Sundblom taraf\u0131ndan tasvir edilmi\u015ftir.<\/p> <\/div> <\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-7186\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/sosyal-medyada-logo\/\">Logonuzu Sosyal Medyada Nas\u0131l Kullan\u0131rs\u0131n\u0131z. A\u011flar i\u00e7in Simge<\/a><\/li>\n<li id=\"su-post-1422\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/oyuncular-icin-logolar\/\">Oyuncular i\u00e7in Logolar \u2013 Oyuncular i\u00e7in Tasar\u0131m Fikirleri ve \u015eablonlar<\/a><\/li>\n<li id=\"su-post-1795\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/cartier-logo\/\">Cartier Logosunun Anlam\u0131 &#8211; Tarih ve Evrim<\/a><\/li>\n<li id=\"su-post-9668\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/en-iyi-10-ingiltere-logosu\/\">En \u0130yi 10 \u0130ngiltere Logosu ve Anlatt\u0131klar\u0131<\/a><\/li>\n<li id=\"su-post-9880\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/google-chrome-yeniden-markalama-ne-degisti\/\">Google Chrome yeniden markalama: ne de\u011fi\u015fti<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola d\u00fcnyan\u0131n en pop\u00fcler i\u00e7ece\u011fidir. \u015eirketin hi\u00e7bir zaman reklam cimri olmamas\u0131 ve g\u00fcn\u00fcn her saati insanlar\u0131n zihninde kalmas\u0131 \u015fart\u0131yla. Bu&#8230;<\/p>\n","protected":false},"author":3,"featured_media":982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola Logosu Tarih\u00e7esi | Turbologo<\/title>\n<meta name=\"description\" content=\"Frank Robinson, Coca-Cola logosunu tasarlad\u0131. Coca-Cola logosu, pazarlama kampanyalar\u0131 sayesinde geli\u015fti, ancak \u00e7ok fazla de\u011fil, \u00e7\u00fcnk\u00fc \u00f6z\u00fc - basitlik. 1866&#039;da ilk logo g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi, 1915&#039;te \u015fekilli bir \u015fi\u015fe onun bir par\u00e7as\u0131 oldu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/coca-cola-logo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Logosu Tarih\u00e7esi | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Frank Robinson, Coca-Cola logosunu tasarlad\u0131. Coca-Cola logosu, pazarlama kampanyalar\u0131 sayesinde geli\u015fti, ancak \u00e7ok fazla de\u011fil, \u00e7\u00fcnk\u00fc \u00f6z\u00fc - basitlik. 1866&#039;da ilk logo g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi, 1915&#039;te \u015fekilli bir \u015fi\u015fe onun bir par\u00e7as\u0131 oldu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/coca-cola-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T03:42:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T07:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134718\/coca-cola-logo-history-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"5 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/981"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=981"}],"version-history":[{"count":9,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/981\/revisions"}],"predecessor-version":[{"id":9912,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/981\/revisions\/9912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}