{"id":9749,"date":"2021-09-28T07:13:23","date_gmt":"2021-09-28T07:13:23","guid":{"rendered":"https:\/\/turbologo.com\/tr\/blog\/?p=9749"},"modified":"2025-08-19T14:28:07","modified_gmt":"2025-08-19T14:28:07","slug":"logo-tasarim-vs-markalama","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/logo-tasarim-vs-markalama\/","title":{"rendered":"Logo Tasar\u0131m\u0131 ile Markala\u015fma Aras\u0131ndaki Fark Nedir?"},"content":{"rendered":"\n<p>Logo tasar\u0131m\u0131 ve markala\u015fman\u0131n bir \u015fey oldu\u011funa inanmak yayg\u0131nd\u0131r. Bazen bu terimler birbirinin yerine bile kullan\u0131labilir. \u0130kisi de yak\u0131ndan ili\u015fkilidir ve uyumlu bir \u015fekilde birlikte \u00e7al\u0131\u015fmal\u0131d\u0131rlar. Ancak, ikisi \u00e7ok farkl\u0131 s\u00fcre\u00e7lerdir.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>Marka nedir?<\/h2>\n\n\n\n<p>Marka, insanlar\u0131n bir \u015firket hakk\u0131nda alg\u0131lad\u0131klar\u0131 ve deneyimledikleri \u015feydir. \u015eirketin rekabet avantajlar\u0131n\u0131 ve pazardaki konumunu temsil eden tutarl\u0131 bir ses tonu veya g\u00f6rsel dildir.<\/p>\n\n\n\n<h2>Logo nedir?<\/h2>\n\n\n\n<p>Logo, markan\u0131n \u00f6z\u00fcn\u00fc ve karakterini yans\u0131tan g\u00f6rsel bir sembold\u00fcr. Unutulmaz bir logo, g\u00fc\u00e7l\u00fc bir markan\u0131n ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. Rekabet\u00e7i bir pazarda \u015firket i\u00e7in g\u00f6rsel bir k\u0131sayol g\u00f6revi g\u00f6r\u00fcr.<\/p>\n\n\n\n<h2>Markala\u015fma ve Logo Tasar\u0131m\u0131 Aras\u0131ndaki Fark Nedir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/08\/07032548\/logo-and-branding.png\" alt=\"logo ve markala\u015fma\" title=\"logo ve markala\u015fma\"\/><\/figure>\n\n\n\n<p>Bir <a href=\"https:\/\/turbologo.com\/tr\/logo-tasarim\">logo tasarlamak<\/a>, bir <a href=\"https:\/\/turbologo.com\/tr\/blog\/kurumsal-kimlik\/\">marka kimli\u011fi<\/a> olu\u015fturma s\u00fcrecidir.<\/p>\n\n\n\n<p>Marka yaratma s\u00fcrecine markala\u015fma denir. \u015eirketlerin \u00fcr\u00fcnlerini ve organizasyonlar\u0131n\u0131 tan\u0131mlamak ve insanlara rakiplerine kar\u015f\u0131 onlar\u0131 se\u00e7meleri i\u00e7in bir sebep vermek i\u00e7in kulland\u0131klar\u0131 bir stratejidir. Bir marka stratejisi, bir markan\u0131n ne oldu\u011funu tan\u0131mlar.<\/p>\n\n\n\n<p>Markala\u015fma farkl\u0131 ara\u00e7lar kullan\u0131larak yap\u0131labilir. Bir marka stratejisinde kullan\u0131lan unsurlardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<ul><li>Markan\u0131n tan\u0131m\u0131: ama\u00e7, de\u011ferler ve vaat<\/li><li>Markalar i\u00e7in konumland\u0131rma beyan\u0131<\/li><li>Marka kimli\u011fi: \u015firket ad\u0131, ses tonu, g\u00f6rsel kimlik (logo tasar\u0131m\u0131n\u0131 i\u00e7erir)<\/li><li>Reklam ve \u0130leti\u015fim: Radyo, TV, dergi, gazete, a\u00e7\u0131khava reklamlar\u0131, web sitesi ve mobil uygulamalar\u2026<\/li><li>Ortakl\u0131klar ve sponsorluk<\/li><li>Paketleme dizayn\u0131<\/li><li>Ma\u011faza i\u00e7i deneyim<\/li><li>\u0130\u015fyerinde y\u00f6netim tarz\u0131 ve deneyim<\/li><li>M\u00fc\u015fteri servisi<\/li><li>Fiyatland\u0131rma stratejisi<\/li><\/ul>\n\n\n\n<p>Logo tasar\u0131m\u0131n\u0131n markan\u0131n g\u00f6rsel kimli\u011finin tasar\u0131m\u0131nda \u00f6nemli bir ara\u00e7 oldu\u011funu g\u00f6rebiliyoruz.<\/p>\n\n\n\n<h2>Hangisi daha \u00f6nemli?<\/h2>\n\n\n\n<p>Marka bir \u015firketin \u00e7ekirde\u011fidir. Logo, ticari markay\u0131 tan\u0131mlayan g\u00f6rsel k\u0131sayoldur. Tutarl\u0131 bir imaj, ses ve markay\u0131 pazarlamak ve tan\u0131tmak i\u00e7in bir logo kimlik sistemi ve g\u00fc\u00e7l\u00fc markalama sistemleri \u00f6nemli olsa da, bir marka kendisi i\u00e7in konu\u015fur. \u0130nsanlar\u0131n bir \u015firket ve \u00fcr\u00fcnleri hakk\u0131nda nas\u0131l hissettikleri, i\u015fletmenin ba\u015far\u0131s\u0131 \u00fczerinde \u00f6nemli bir etkiye sahip olabilir. Sosyal medyada bu a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor. Markalar, siyasi duru\u015flar\u0131, marka imajlar\u0131 veya itibarlar\u0131 nedeniyle s\u0131kl\u0131kla boykot edilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/08\/02043115\/logo-vs-brand.png\" alt=\"logo vs marka\" title=\"logo vs marka\"\/><\/figure>\n\n\n\n<p>G\u00fc\u00e7l\u00fc bir logo kimli\u011fi, daha geni\u015f marka sesini yans\u0131tan net g\u00f6r\u00fc\u015fl\u00fc tan\u0131mlar\u0131n, benzersizli\u011fin ve ifadenin birle\u015fimidir. Logo kimli\u011fini buzda\u011f\u0131n\u0131n ucuyla kar\u015f\u0131la\u015ft\u0131rabilirsiniz. K\u00fctlenin \u00e7o\u011funlu\u011fu buzda\u011f\u0131ndan olu\u015fuyor ve su hatt\u0131n\u0131n \u00fczerindeki g\u00f6r\u00fcnen k\u0131s\u0131mlar bir pazarlama toplulu\u011funun logosu.<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Logo tasar\u0131m\u0131 ile markalama aras\u0131ndaki fark nedir?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Logo tek bir g\u00f6rsel i\u015farettir; markalama ise strateji, konumland\u0131rma, isimlendirme, ton-of-voice, g\u00f6rsel kimlik sistemi (renk, tipografi, ikonografi) ve t\u00fcm temas noktalar\u0131ndaki deneyimin b\u00fct\u00fcn\u00fcd\u00fcr.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Markalama neleri kapsar?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pazar\/kitle ara\u015ft\u0131rmas\u0131, de\u011fer \u00f6nerisi ve konumland\u0131rma, marka ki\u015fili\u011fi ve mesaj \u00e7er\u00e7evesi, g\u00f6rsel\/i\u015fitsel kimlik, i\u00e7erik ve sosyal medya rehberleri, marka k\u0131lavuzu ve kullan\u0131m standartlar\u0131.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Logo mu \u00f6nce, markalama m\u0131?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u00d6nce strateji ve konumland\u0131rma (markalama temeli) netle\u015ftirilir; ard\u0131ndan bu \u00e7er\u00e7eveye g\u00f6re logo ve g\u00f6rsel kimlik tasarlan\u0131r. B\u00f6ylece tutarl\u0131 ve ama\u00e7 odakl\u0131 bir sistem olu\u015fur.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Sadece iyi bir logo markala\u015fma i\u00e7in yeterli mi?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hay\u0131r. Logo hat\u0131rlanabilirli\u011fi art\u0131r\u0131r ancak tutarl\u0131 mesaj, deneyim, ses tonu ve g\u00f6rsel sistem olmadan markan\u0131n alg\u0131s\u0131 da\u011f\u0131n\u0131k kal\u0131r. Marka vaatlerini temas noktalar\u0131nda g\u00f6stermek gerekir.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Marka k\u0131lavuzu (brand guide) neden gereklidir?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Logo kullan\u0131m\u0131, renk\/typografi, g\u00f6rsel dil, ton-of-voice ve do\u011fru\/yanl\u0131\u015f \u00f6rnekleri tek yerde toplar. Ekip ve tedarik\u00e7iler i\u00e7in tutarl\u0131l\u0131k sa\u011flar; \u00f6l\u00e7eklendirme ve h\u0131z kazand\u0131r\u0131r.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Logo Tasar\u0131m vs Markalama \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Logo tasar\u0131m\u0131 ile markalama aras\u0131ndaki fark nedir?<\/strong><\/p>\n<p>Logo tek bir i\u015farettir; markalama strateji + mesaj + g\u00f6rsel\/i\u015fitsel sistem ve deneyim b\u00fct\u00fcn\u00fcd\u00fcr.<\/p>\n\n<p><strong>Markalama neleri kapsar?<\/strong><\/p>\n<p>Ara\u015ft\u0131rma, konumland\u0131rma, ki\u015filik\/mesaj, g\u00f6rsel kimlik, i\u00e7erik\/sosyal rehberleri ve marka k\u0131lavuzu.<\/p>\n\n<p><strong>Logo mu \u00f6nce, markalama m\u0131?<\/strong><\/p>\n<p>\u00d6nce strateji\/konumland\u0131rma; sonra bu \u00e7er\u00e7evede logo ve g\u00f6rsel kimlik tasarlan\u0131r.<\/p>\n\n<p><strong>Sadece iyi bir logo yeterli mi?<\/strong><\/p>\n<p>Hay\u0131r. Tutarl\u0131 mesaj, deneyim ve sistem olmadan alg\u0131 da\u011f\u0131n\u0131k kal\u0131r.<\/p>\n\n<p><strong>Marka k\u0131lavuzu neden gerekir?<\/strong><\/p>\n<p>Kullan\u0131m kurallar\u0131n\u0131 tek yerde toplayarak ekip\/tedarik\u00e7i tutarl\u0131l\u0131\u011f\u0131 ve h\u0131z sa\u011flar.<\/p>\n\n\n\n\n<h2>\u00c7\u00f6z\u00fcm<\/h2>\n\n\n\n<p>Logo, bir markay\u0131 temsil eden bir grafik tasar\u0131m \u00f6\u011fesidir. Ancak marka, \u015firketi temsil eden t\u00fcm somut ve soyut unsurlar\u0131n bir kar\u0131\u015f\u0131m\u0131d\u0131r. Marka olmadan logonun ger\u00e7ek bir anlam\u0131 olmazd\u0131. Basit\u00e7e grafiksel bir unsur olacakt\u0131r.<\/p>\n\n\n\n<p>G\u00fc\u00e7l\u00fc bir marka stratejisiyle birle\u015ftirilmi\u015f iyi tasarlanm\u0131\u015f bir logo, \u015firketlerin hedef kitlelerine etkili bir \u015fekilde ula\u015fmas\u0131na ve hem dayan\u0131kl\u0131 hem de sekt\u00f6r lideri bir marka olu\u015fturmas\u0131na yard\u0131mc\u0131 olabilir. \u0130yi tasarlanm\u0131\u015f bir logo, bir marka olu\u015fturmak isteyen herhangi bir giri\u015fimci i\u00e7in \u00e7ok \u00f6nemlidir. Uzun vadede kurulu\u015funuz ve markan\u0131z i\u00e7in temett\u00fc \u00f6deyecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo tasar\u0131m\u0131 ve markala\u015fman\u0131n bir \u015fey oldu\u011funa inanmak yayg\u0131nd\u0131r. Bazen bu terimler birbirinin yerine bile kullan\u0131labilir. \u0130kisi de yak\u0131ndan ili\u015fkilidir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo Tasar\u0131m\u0131 ile Markala\u015fma Aras\u0131ndaki Fark Nedir? | Turbologo<\/title>\n<meta name=\"description\" content=\"Marka ve logo tasar\u0131m\u0131 ayn\u0131 \u015fey de\u011fildir! Bu iki kavram\u0131 ay\u0131rt edebilmek ve uygulayabilmek \u00f6nemlidir. Logo ve markala\u015fma aras\u0131ndaki temel farklara bir g\u00f6z atal\u0131m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/logo-tasarim-vs-markalama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo Tasar\u0131m\u0131 ile Markala\u015fma Aras\u0131ndaki Fark Nedir? | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Marka ve logo tasar\u0131m\u0131 ayn\u0131 \u015fey de\u011fildir! Bu iki kavram\u0131 ay\u0131rt edebilmek ve uygulayabilmek \u00f6nemlidir. Logo ve markala\u015fma aras\u0131ndaki temel farklara bir g\u00f6z atal\u0131m.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/logo-tasarim-vs-markalama\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-28T07:13:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T14:28:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2021\/09\/28071112\/brand-vs-branding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"3 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9749"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=9749"}],"version-history":[{"count":5,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9749\/revisions"}],"predecessor-version":[{"id":10691,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9749\/revisions\/10691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/9751"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=9749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=9749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=9749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}