{"id":9638,"date":"2021-09-22T08:47:39","date_gmt":"2021-09-22T08:47:39","guid":{"rendered":"https:\/\/turbologo.com\/tr\/blog\/?p=9638"},"modified":"2025-08-19T16:09:41","modified_gmt":"2025-08-19T16:09:41","slug":"unilever-logosu","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/unilever-logosu\/","title":{"rendered":"Unilever Logosu: Tarih ve anlam"},"content":{"rendered":"\n<p>Unilever&#8217;in logosu, \u015firketin ba\u015f harfini temsil eden b\u00fcy\u00fck bir mavi &#8220;U&#8221; ile karakterize edilir. Her simge, i\u015fletmeyle benzersiz bir ba\u011flant\u0131y\u0131 temsil eder.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>Unilever Hakk\u0131nda<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26072349\/unilever-brand.jpg\" alt=\"unilever markas\u0131\" title=\"unilever markas\u0131\"\/><\/figure>\n\n\n\n<p>\u00c7ok uluslu bir t\u00fcketim mallar\u0131 \u015firketi olan <a href=\"https:\/\/tr.wikipedia.org\/wiki\/Unilever\">Unilever<\/a>&#8216;in merkezi Birle\u015fik Krall\u0131k&#8217;tad\u0131r. Hollandal\u0131 bir g\u0131da \u00fcreticisi olan Margarine Unie ve bir \u0130ngiliz sabun \u00fcreticisi olan Lever Brothers&#8217;\u0131n birle\u015fmesiyle olu\u015fturuldu. \u0130kincisi, 9 Eyl\u00fcl 1929&#8217;da yeni \u015firketin ev \u00fcr\u00fcnleri i\u00e7in bir yan kurulu\u015fu olarak kal\u0131r.<\/p>\n\n\n\n<p>Yiyecek ve i\u00e7ecek \u00fcr\u00fcnlerinin yan\u0131 s\u0131ra g\u00fczellik ve ki\u015fisel bak\u0131m \u00fcr\u00fcnleri ile ev bak\u0131m \u00fcr\u00fcnleri de \u00fcretmektedir. D\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 200 \u00fclkede markalar\u0131 var ve bu da onu en b\u00fcy\u00fck t\u00fcketim mallar\u0131 \u015firketlerinden biri yap\u0131yor. Procter &amp; Gamble ve Nestle ayn\u0131 zamanda g\u0131da \u00fcreticileridir.<\/p>\n\n\n\n<h2>Anlam<\/h2>\n\n\n\n<p>U \u015feklinde olan markan\u0131n logosu, \u201ccanl\u0131l\u0131k misyonunu\u201d sembolize etmek i\u00e7in olu\u015fturuldu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26072509\/unilever-logo-meaning.png\" alt=\"unilever logosu anlam\u0131\" title=\"unilever logosu anlam\u0131\"\/><\/figure>\n\n\n\n<p>25 sembol\u00fc g\u00f6rmek i\u00e7in logoyu yak\u0131nla\u015ft\u0131r\u0131n. Her sembol bir alt markay\u0131 veya kurumsal de\u011feri temsil eder.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;Logo, 1970&#8217;den beri kullan\u0131lan eski logonun yerini alan, karma\u015f\u0131k bir \u015fekilde bir araya getirilmi\u015f yirmi be\u015f simgeden olu\u015fuyor. Kreatif direkt\u00f6r Lee Coomber ile \u00e7al\u0131\u015farak, Unilever&#8217;in nas\u0131l ve ne yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz ak\u0131c\u0131 bir yarat\u0131c\u0131 s\u00fcre\u00e7 kulland\u0131k, simgeleri ve U&#8217;yu ayn\u0131 anda \u00e7izerken.\u201d<\/p><cite>Mil Newlyn<\/cite><\/blockquote>\n\n\n\n<p>Biyolojik bilimin simgesi olan <a href=\"https:\/\/turbologo.com\/tr\/logo-tasarim\/templates\/dna\">DNA<\/a> \u00e7ift sarmal\u0131n\u0131, s\u0131k\u0131 \u00e7al\u0131\u015fmay\u0131 ve biyolojik \u00e7e\u015fitlili\u011fi simgeleyen bir <a href=\"https:\/\/turbologo.com\/tr\/logo-tasarim\/templates\/1857-bal-arisi\">ar\u0131y\u0131<\/a>, g\u00fczelli\u011fi simgeleyen bir iplik\u00e7i\u011fi ve beslenmeyi simgeleyen bir <a href=\"https:\/\/turbologo.com\/tr\/logo-tasarim\/templates\/kasik\">ka\u015f\u0131\u011f\u0131<\/a> i\u00e7erir. 20 tane daha anlaml\u0131 sembol var.<\/p>\n\n\n\n<h2>Evrim logosu<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26073000\/unilever-logo-evolution.png\" alt=\"unilever logosunun evrimi\" title=\"unilever logosunun evrimi\"\/><\/figure>\n\n\n\n<p>Unilever&#8217;in ge\u00e7mi\u015fi 1929&#8217;a kadar uzanmas\u0131na ra\u011fmen, \u015firketin ilk logosu 1969&#8217;da tasarland\u0131. Ancak 2004&#8217;te yaln\u0131zca bir kez yeniden tasarland\u0131. Bu tutarl\u0131l\u0131k, b\u00f6ylesine b\u00fcy\u00fck bir \u015firket i\u00e7in dikkat \u00e7ekicidir ve istikrar\u0131, temel yakla\u015f\u0131m\u0131, kalite merkezlili\u011fi ve g\u00fcvenilirli\u011fi hakk\u0131nda \u00e7ok \u015fey s\u00f6yler.<\/p>\n\n\n\n<h3>1969-2004<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26073143\/Unilever_logo_1969.png\" alt=\"Unilever logo 1969\" title=\"Unilever logo 1969\"\/><\/figure>\n\n\n\n<p>1969&#8217;da ilk Unilever logosu olu\u015fturuldu. Ne\u015feli ve ho\u015f bir mavi-beyaz renk d\u00fczenine sahipti. Bu palet parlak, arkada\u015f canl\u0131s\u0131 ve taze g\u00f6r\u00fcn\u00fcyordu. Hem cesur, g\u00f6z al\u0131c\u0131 bir amblemden hem de alt\u0131na yerle\u015ftirilmi\u015f geleneksel bir logodan olu\u015fuyordu. Amblemde, dikey \u00e7izgilerinin kenarlar\u0131 \u00fc\u00e7gen olan ve oklara benzeyen stilize bir U harfi vard\u0131. \u201cU\u201d dikey \u00e7ubuklar\u0131, iki kule gibi zarif ve g\u00fc\u00e7l\u00fc g\u00f6r\u00fcn\u00fcyordu.<\/p>\n\n\n\n<p>Logo, ince ve hafif\u00e7e uzat\u0131lm\u0131\u015f bir serif yaz\u0131 tipi olan ba\u015fl\u0131k kasas\u0131nda olu\u015fturuldu. Bu, g\u00f6r\u00fcnt\u00fcye istikrar ve g\u00fcven katt\u0131.<\/p>\n\n\n\n<h3>2004-Bug\u00fcn<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26073303\/unilever-logo-2004.png\" alt=\"Unilever logo 2004\" title=\"Unilever logo 2004\"\/><\/figure>\n\n\n\n<p>Wolff Olins, 2004&#8217;te Unilever&#8217;in kimli\u011finin yeniden tasarlanmas\u0131ndan sorumluydu. Geriye tek bir \u015fey kald\u0131, yap\u0131 i\u015faretinin \u00fczerinde geni\u015fletilmi\u015f bir &#8220;U&#8221; vard\u0131. Di\u011fer t\u00fcm unsurlar yeniden \u00e7izildi. Birincisi, <a href=\"https:\/\/turbologo.com\/tr\/blog\/renk-psikolojisi\/\">renk paletinin<\/a> geni\u015fletilmesi ve <a href=\"https:\/\/turbologo.com\/tr\/blog\/mavi-logolar\/\">mavinin<\/a> daha koyu, daha parlak bir ton almas\u0131yd\u0131. \u201cU\u201dya yuvarlak hatlar verildi ve g\u00f6vdesine \u015firketin faaliyet g\u00f6sterdi\u011fi t\u00fcm lokasyonlar\u0131 simgeleyen 25 k\u00fc\u00e7\u00fck resim eklendi. Son olarak, <a href=\"https:\/\/turbologo.com\/tr\/logo-tasarim\">logotype<\/a>. Logotype tamamen yeniden tasarland\u0131 ve art\u0131k el yaz\u0131s\u0131yla el yaz\u0131s\u0131yla yaz\u0131lm\u0131\u015f. Modern g\u00f6r\u00fcnen ancak arkada\u015f canl\u0131s\u0131 olan p\u00fcr\u00fczs\u00fcz, yuvarlak hatlara sahiptir.<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Unilever logosu neyi ifade eder?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Logo, b\u00fcy\u00fck bir \u201cU\u201d formu i\u00e7inde yer alan \u00e7ok say\u0131da k\u00fc\u00e7\u00fck ikonla \u015firketin geni\u015f \u00fcr\u00fcn ailesini ve de\u011ferlerini (beslenme, hijyen, s\u00fcrd\u00fcr\u00fclebilirlik, iyi ya\u015fam) temsil eder. \u00c7e\u015fitlilik ve birlik fikrini tek bir i\u015farette toplar.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"U i\u00e7indeki k\u00fc\u00e7\u00fck ikonlar neyi temsil eder?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"G\u00fcne\u015f, kalp, ku\u015f, yaprak, DNA sarmal\u0131, ka\u015f\u0131k, el gibi semboller marka hik\u00e2yesinin par\u00e7alar\u0131n\u0131 ta\u015f\u0131r: do\u011fa, insan, sa\u011fl\u0131k, bilim ve sorumlu \u00fcretim. Bir araya geldiklerinde Unilever\u2019in kimli\u011fini olu\u015fturan \u201cU\u201dyu kurarlar.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Unilever logosu zaman i\u00e7inde nas\u0131l de\u011fi\u015fti?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Eski metin a\u011f\u0131rl\u0131kl\u0131 kimlikten, 2000\u2019lerin ba\u015f\u0131nda tan\u0131t\u0131lan ikon mozaikli \u201cU\u201d yap\u0131s\u0131na evrildi. Sonraki y\u0131llarda \u00e7izgi kal\u0131nl\u0131klar\u0131, bo\u015fluklar ve mavi tonlar dijital ortamlara daha iyi uyum i\u00e7in rafine edildi.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hangi renk ve tipografik \u00f6zellikler \u00f6ne \u00e7\u0131kar?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Birincil renk mavi tonlar\u0131d\u0131r; y\u00fcksek kontrastla beyaz zeminde g\u00fc\u00e7l\u00fc g\u00f6r\u00fcn\u00fcr, gerekti\u011finde tek renkli (monokrom) s\u00fcr\u00fcmler kullan\u0131l\u0131r. E\u015flik eden kelime i\u015fareti sade, okunur bir sans serif ile verilir.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Unilever logosunu ticari olarak kullanabilir miyim?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hay\u0131r. Unilever logosu tescilli bir ticari markad\u0131r; izin\/ruhsat olmadan kullan\u0131lamaz. Editoryal\/al\u0131nt\u0131 ba\u011flam\u0131 d\u0131\u015f\u0131ndaki t\u00fcm kullan\u0131mlar i\u00e7in hak sahibinden yaz\u0131l\u0131 onay gerekir.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Unilever Logosu \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Unilever logosu neyi ifade eder?<\/strong><\/p>\n<p>B\u00fcy\u00fck bir \u201cU\u201d i\u00e7inde \u00e7oklu ikonlarla \u00e7e\u015fitlilik, iyi ya\u015fam ve s\u00fcrd\u00fcr\u00fclebilirlik temalar\u0131n\u0131 birle\u015ftirir.<\/p>\n\n<p><strong>U i\u00e7indeki k\u00fc\u00e7\u00fck ikonlar neyi temsil eder?<\/strong><\/p>\n<p>G\u00fcne\u015f\/kalp\/ku\u015f\/yaprak\/DNA\/ka\u015f\u0131k gibi semboller do\u011fa, insan, sa\u011fl\u0131k ve \u00fcretim de\u011ferlerini anlat\u0131r.<\/p>\n\n<p><strong>Logo zaman i\u00e7inde nas\u0131l de\u011fi\u015fti?<\/strong><\/p>\n<p>Metin a\u011f\u0131rl\u0131kl\u0131 kimlikten 2000\u2019lerde ikon mozaikli \u201cU\u201dya ge\u00e7ildi; dijital i\u00e7in \u00e7izgiler\/renkler rafine edildi.<\/p>\n\n<p><strong>Hangi renk ve tipografi \u00f6ne \u00e7\u0131kar?<\/strong><\/p>\n<p>Birincil mavi + y\u00fcksek kontrast; e\u015flik eden kelime i\u015faretinde sade, okunur sans serif.<\/p>\n\n<p><strong>Ticari kullan\u0131m m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n<p>Hay\u0131r. Tescilli bir markad\u0131r; editoryal ba\u011flam d\u0131\u015f\u0131ndaki kullan\u0131mlar i\u00e7in yaz\u0131l\u0131 izin gerekir.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Unilever&#8217;in logosu, \u015firketin ba\u015f harfini temsil eden b\u00fcy\u00fck bir mavi &#8220;U&#8221; ile karakterize edilir. Her simge, i\u015fletmeyle benzersiz bir ba\u011flant\u0131y\u0131&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever Logosu: Tarih ve anlam | Turbologo<\/title>\n<meta name=\"description\" content=\"Unilever logosu, d\u00fcnyadaki en tan\u0131nm\u0131\u015f logolardan biridir. Unilever logosunun ne anlama geldi\u011fini ve logonun zaman i\u00e7inde nas\u0131l de\u011fi\u015fti\u011fini \u00f6\u011frenin. Daha fazlas\u0131n\u0131 buradan okuyun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/unilever-logosu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever Logosu: Tarih ve anlam | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Unilever logosu, d\u00fcnyadaki en tan\u0131nm\u0131\u015f logolardan biridir. Unilever logosunun ne anlama geldi\u011fini ve logonun zaman i\u00e7inde nas\u0131l de\u011fi\u015fti\u011fini \u00f6\u011frenin. Daha fazlas\u0131n\u0131 buradan okuyun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/unilever-logosu\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-22T08:47:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T16:09:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2021\/09\/22084156\/unilever.png\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"3 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9638"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=9638"}],"version-history":[{"count":6,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9638\/revisions"}],"predecessor-version":[{"id":10705,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9638\/revisions\/10705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/9640"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=9638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=9638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=9638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}