{"id":9623,"date":"2021-09-22T06:30:43","date_gmt":"2021-09-22T06:30:43","guid":{"rendered":"https:\/\/turbologo.com\/tr\/blog\/?p=9623"},"modified":"2025-08-19T16:14:47","modified_gmt":"2025-08-19T16:14:47","slug":"slack-logosu","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/slack-logosu\/","title":{"rendered":"Slack&#8217;in Yeni Logosu. Neden Logo De\u011fi\u015ftirdiler?"},"content":{"rendered":"\n<p>Slack, yeni logosunu sosyal medya \u00fczerinden payla\u015ft\u0131. Hepinizin bildi\u011fi gibi, her zaman bir tepki vard\u0131r. Bu, \u00f6zellikle sevilen bir markan\u0131n imaj\u0131 ve itibar\u0131 s\u00f6z konusu oldu\u011funda ge\u00e7erlidir. En az\u0131ndan \u015firketin bak\u0131\u015f a\u00e7\u0131s\u0131ndan logoyu de\u011fi\u015ftirmek genellikle d\u00fc\u015f\u00fcnceli ve gerekli bir karard\u0131r. \u00c7o\u011fu zaman, yeni bir <a href=\"https:\/\/turbologo.com\/tr\/blog\/kurumsal-kimlik\/\">marka kimli\u011fi<\/a> olu\u015ftururken birden fazla ajans ve departman dahil olur. Slack bu durumda ba\u015far\u0131l\u0131 oldu mu?<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>Slack hakk\u0131nda birka\u00e7 kelime<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051713\/5c78573fa53e63592e00ae09_Slack-company-sign.jpg\" alt=\"gev\u015fek \u015firket\" title=\"gev\u015fek \u015firket\"\/><\/figure>\n\n\n\n<p>Sizi Slack ile tan\u0131\u015ft\u0131rarak ba\u015flayal\u0131m. \u0130\u015fyerinde kullan\u0131lan bir BT arac\u0131 ve i\u015fbirli\u011fi platformu olan <a href=\"https:\/\/tr.wikipedia.org\/wiki\/Slack\">Slack<\/a>, \u015fu \u015fekilde tan\u0131mlanabilir: \u00c7al\u0131\u015fanlar\u0131n ve y\u00f6neticilerin dosya al\u0131\u015fveri\u015finde bulunmalar\u0131na ve birbirleriyle ileti\u015fim kurmalar\u0131na olanak tan\u0131yan bir dahili sohbet program\u0131d\u0131r. \u015eirketin ad\u0131, t\u00fcm konu\u015fmalar\u0131n veya bilgilerin aranabilir bir veritaban\u0131na \u00e7evrilebilen &#8220;T\u00fcm Konu\u015fmalar\u0131n ve Bilgilerin Aranabilir G\u00fcnl\u00fc\u011f\u00fc&#8221; k\u0131saltmas\u0131ndan gelir. \u015eirket ilk olarak 2014 y\u0131l\u0131nda bir video oyunu \u00e7\u00f6z\u00fcm\u00fc olarak piyasaya s\u00fcr\u00fcld\u00fc. H\u0131zla piyasa de\u011feri kazand\u0131, \u015fimdi bir milyar dolar\u0131 a\u015ft\u0131. Slack, Flickr Foto\u011fraf A\u011f\u0131&#8217;n\u0131n olu\u015fturulmas\u0131na ve sat\u0131lmas\u0131na yard\u0131mc\u0131 olan birka\u00e7 ki\u015fiden olu\u015fur.<\/p>\n\n\n\n<p>FreeLogoDesign ekibi Slack&#8217;i kullan\u0131r. Bu ara\u00e7, meslekta\u015flar\u0131m\u0131zla ileti\u015fim kurmam\u0131z\u0131 ve k\u00f6peklerin foto\u011fraflar\u0131n\u0131 payla\u015fmam\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h2>Eski Logo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25051845\/slack-old-logo.png\" alt=\"Slack eski logo\" title=\"Slack eski logo\"\/><\/figure>\n\n\n\n<p>Slack 2013&#8217;te piyasaya s\u00fcr\u00fclmeden k\u0131sa bir s\u00fcre \u00f6nce \u015firketin ilk logosu tasarland\u0131. Logo bir ahtapot veya \u201chashtag\u201d \u015feklindeydi ve ahtapot \u015feklindeydi. Logo, Instagram var olmadan \u00f6nce olu\u015fturuldu, bu nedenle \u00e7ok benzersiz ve tan\u0131nmas\u0131 kolayd\u0131. Orijinal Slack logosu 11 farkl\u0131 renkten olu\u015fuyordu (evet, bu do\u011fru) ve g\u00f6r\u00fcnt\u00fc 18 derecelik m\u00fckemmel bir a\u00e7\u0131ya sahipti. Y\u00f6netimi 2019 i\u00e7in yeni bir imaj se\u00e7meye ne motive etmi\u015f olabilir?<\/p>\n\n\n\n<h2>Slack&#8217;in Logosu Neden De\u011fi\u015fmeli?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052007\/slack-old-and-new-logo.png\" alt=\"Slack: eski ve yeni logo\" title=\"Slack: eski ve yeni logo\"\/><\/figure>\n\n\n\n<p>Logo \u015firket i\u00e7in daha karma\u015f\u0131k ve daha k\u00fclfetli hale geldi. Eski logonun a\u00e7\u0131s\u0131nda veya renginde, imajlar\u0131 i\u00e7in feci sonu\u00e7lara yol a\u00e7abilecek hatalar yapmak kolayd\u0131. Slack ayr\u0131ca logonun farkl\u0131 renklerde arka planlarla uyumlu olmad\u0131\u011f\u0131n\u0131 \u00e7\u00fcnk\u00fc \u00e7ak\u0131\u015fabilece\u011fini belirtti. Slack, bu sorunu \u00e7\u00f6zmek i\u00e7in farkl\u0131 formatlar i\u00e7in farkl\u0131 logolar \u00fcretti. Uygulama i\u00e7in logolar\u0131 orijinal logo ile ayn\u0131 de\u011fildi. Bunun nedeni Slack&#8217;in bir plan\u0131n\u0131n olmamas\u0131yd\u0131. Pop\u00fcler bir hashtag olan \u201chashtag\u201d \u00e7ok daha yayg\u0131n bir terim haline geldi. Yeni g\u00f6r\u00fcnt\u00fc Michael Bierut ve Pentagram taraf\u0131ndan olu\u015fturuldu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/25052115\/slack-branding.png\" alt=\"Slack yeni marka\" title=\"Slack yeni marka\"\/><\/figure>\n\n\n\n<p>Slack logosu orijinal logodan sadele\u015ftirildi. Logo art\u0131k 11 renk ve a\u00e7\u0131 kombinasyonudur. Logo Ocak ay\u0131nda tan\u0131t\u0131ld\u0131 ve d\u00f6rt renkten olu\u015fuyor: <a href=\"https:\/\/turbologo.com\/tr\/blog\/kirmizi-logolar\/\">k\u0131rm\u0131z\u0131<\/a>, alt\u0131n ve <a href=\"https:\/\/turbologo.com\/tr\/blog\/yesil-logolar\/\">ye\u015fil<\/a>, d\u00f6rt k\u00fc\u00e7\u00fck baloncuk ve k\u00f6\u015feleri yuvarlat\u0131lm\u0131\u015f d\u00f6rt dikd\u00f6rtgen. Logo, siyah veya koyu mor gibi di\u011fer arka plan renkleriyle kullan\u0131labilir. Yeni Slack logosu daha fazla ihtiyac\u0131 kar\u015f\u0131l\u0131yor ve daha uyumlu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/d34u8crftukxnk.cloudfront.net\/slackpress\/prod\/sites\/6\/2019-01_BrandRefresh_Old-to-New-Final.gif\" alt=\"slack gif\" title=\"slack gif\"\/><\/figure>\n\n\n\n<h2>Yeni logosuna yorum yap\u0131n<\/h2>\n\n\n\n<p>Baz\u0131 New Yorklular, resmi lansmandan birka\u00e7 g\u00fcn \u00f6nce iki New York gazetesinde bir Slack reklam\u0131 g\u00f6rd\u00fc. Yay\u0131nc\u0131 ad\u0131na bir yaz\u0131m hatas\u0131 m\u0131? Nadiren internette bir g\u00f6r\u00fcnt\u00fc ba\u015fka bir yerde g\u00f6r\u00fcnmeden \u00f6nce de\u011fi\u015fir. Lansman s\u0131ras\u0131nda yorumlar h\u0131zla geldi. \u015eirket, bir blog g\u00f6nderisindeki de\u011fi\u015fikli\u011fin nedenini a\u00e7\u0131klamak i\u00e7in zaman ay\u0131rm\u0131\u015f olsa da, bir\u00e7ok ki\u015fi Slack&#8217;in yeni g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn art\u0131k benzersiz veya ilgin\u00e7 olmad\u0131\u011f\u0131 sonucuna varm\u0131\u015ft\u0131. Baz\u0131lar\u0131 yeni logonun \u00f6rdek, yel de\u011firmeni veya d\u00f6rt patl\u0131can gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcnd\u00fc. Logo de\u011fi\u015fikli\u011fi s\u0131ras\u0131nda hi\u00e7bir \u015firket ele\u015ftiriden muaf de\u011fildir.<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Slack logosu neyi ifade eder?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"D\u00f6rt renkli, d\u00f6ner pinwheel bi\u00e7imi; kanallar, ekipler ve fikirlerin bir araya geli\u015fini sembolize eder. Basit geometri ve y\u00fcksek kontrastla k\u00fc\u00e7\u00fck boyutlarda da tan\u0131nabilirlik sa\u011flar.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Slack logosu zamanla nas\u0131l de\u011fi\u015fti?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u0130lk d\u00f6nemlerdeki # (kare\/diyez) odakl\u0131 d\u00fczenekten, daha sade ve esnek pinwheel i\u015faretine evrildi. Yeni yap\u0131; koyu\/a\u00e7\u0131k zeminlerde ve farkl\u0131 \u00f6l\u00e7eklerde daha tutarl\u0131 \u00e7al\u0131\u015facak \u015fekilde rafine edildi.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Slack logo renkleri ve arka plan kullan\u0131m\u0131 nas\u0131l olmal\u0131?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Marka paletindeki d\u00f6rt vurgu rengi birlikte kullan\u0131l\u0131r; a\u00e7\u0131k zeminde renkli i\u015faret, koyu zeminde beyaz\/renk terslemeleri \u00f6nerilir. Eri\u015filebilirlik i\u00e7in yeterli kontrast ve tek renkli (monokrom) yedek s\u00fcr\u00fcm bulundurulmal\u0131d\u0131r.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Slack kelime i\u015fareti (wordmark) ve yaz\u0131 karakteri nedir?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Resmi kelime i\u015fareti \u00f6zel \u00e7izim, sade bir sans serif taban\u0131na dayan\u0131r. Benzer bir g\u00f6r\u00fcn\u00fcm i\u00e7in modern, okunakl\u0131 bir sans serif tercih edilebilir; ticari kullan\u0131mlarda lisans ve marka y\u00f6nergelerine uyulmal\u0131d\u0131r.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Slack logosunu ticari olarak kullanabilir miyim?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hay\u0131r. Slack logosu tescilli bir ticari markad\u0131r; izin\/ruhsat olmadan kullan\u0131lamaz. Editoryal\/al\u0131nt\u0131 ba\u011flam\u0131 d\u0131\u015f\u0131ndaki t\u00fcm kullan\u0131mlar i\u00e7in hak sahibinden yaz\u0131l\u0131 onay gerekir.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Slack Logosu \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Slack logosu neyi ifade eder?<\/strong><\/p>\n<p>D\u00f6rt renkli pinwheel; kanallar ve ekiplerin birle\u015fimini, i\u015f birli\u011fini simgeler.<\/p>\n\n<p><strong>Slack logosu zamanla nas\u0131l de\u011fi\u015fti?<\/strong><\/p>\n<p># odakl\u0131 d\u00fczenekten daha sade, esnek pinwheel i\u015faretine evrildi; \u00f6l\u00e7ek ve zeminlerde tutarl\u0131l\u0131k art\u0131r\u0131ld\u0131.<\/p>\n\n<p><strong>Renkler ve arka plan kullan\u0131m\u0131?<\/strong><\/p>\n<p>A\u00e7\u0131k zeminde renkli, koyu zeminde beyaz\/renk terslemeleri; kontrast\u0131 koruyun, monokrom yedek s\u00fcr\u00fcm haz\u0131rlay\u0131n.<\/p>\n\n<p><strong>Kelime i\u015fareti ve yaz\u0131 karakteri?<\/strong><\/p>\n<p>\u00d6zel \u00e7izim sade sans serif; benzeri i\u00e7in modern, okunakl\u0131 sans kullan\u0131n ve lisans\/y\u00f6nergelere uyun.<\/p>\n\n<p><strong>Ticari kullan\u0131m m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n<p>Hay\u0131r. Tescilli markad\u0131r; editoryal d\u0131\u015f\u0131 kullan\u0131mlar i\u00e7in yaz\u0131l\u0131 izin gerekir.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Slack, yeni logosunu sosyal medya \u00fczerinden payla\u015ft\u0131. Hepinizin bildi\u011fi gibi, her zaman bir tepki vard\u0131r. Bu, \u00f6zellikle sevilen bir markan\u0131n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slack&#039;in Yeni Logosu. Neden Logo De\u011fi\u015ftirdiler? | Turbologo<\/title>\n<meta name=\"description\" content=\"Daha \u00f6nce Slack&#039;in logosunu hat\u0131rl\u0131yor musunuz? G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re \u015firket bunu de\u011fi\u015ftirmeye karar verdi\u011fi i\u00e7in \u00e7ok ba\u015far\u0131l\u0131 olamad\u0131lar. Yeni logoya bakal\u0131m ve de\u011fi\u015fikli\u011fe neyin sebep oldu\u011funu g\u00f6relim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/slack-logosu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slack&#039;in Yeni Logosu. Neden Logo De\u011fi\u015ftirdiler? | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Daha \u00f6nce Slack&#039;in logosunu hat\u0131rl\u0131yor musunuz? G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re \u015firket bunu de\u011fi\u015ftirmeye karar verdi\u011fi i\u00e7in \u00e7ok ba\u015far\u0131l\u0131 olamad\u0131lar. Yeni logoya bakal\u0131m ve de\u011fi\u015fikli\u011fe neyin sebep oldu\u011funu g\u00f6relim.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/slack-logosu\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-22T06:30:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T16:14:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2021\/09\/22062613\/slack.png\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"3 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9623"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=9623"}],"version-history":[{"count":6,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9623\/revisions"}],"predecessor-version":[{"id":10707,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/9623\/revisions\/10707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/9625"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=9623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=9623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=9623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}