{"id":938,"date":"2021-05-06T03:44:27","date_gmt":"2021-05-06T03:44:27","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=938"},"modified":"2022-03-14T06:38:20","modified_gmt":"2022-03-14T06:38:20","slug":"mcdonalds-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/mcdonalds-logo\/","title":{"rendered":"McDonald&#8217;s Logosu: Ba\u015far\u0131l\u0131 Bir Tasar\u0131m\u0131n \u00d6yk\u00fcs\u00fc"},"content":{"rendered":"\n<p>McDonald&#8217;s logosunun tarihi, 1940 y\u0131l\u0131nda San Bernardino, CA&#8217;da a\u00e7\u0131lan bir restoran olarak ba\u015flad\u0131. Ba\u015flang\u0131\u00e7ta, bir barbek\u00fc arabas\u0131, daha sonra bir franchise haline gelen bir hamburger stand\u0131na yeniden yerle\u015ftirildi. Ba\u015flang\u0131\u00e7ta m\u00fctevaz\u0131 giri\u015fim, geliriyle d\u00fcnyan\u0131n en b\u00fcy\u00fck restoran zinciri haline geldi.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<p>McDonald karde\u015fler, 1953 y\u0131l\u0131nda Arizona&#8217;daki bir ma\u011fazada Golden Arches logosunu tan\u0131tt\u0131. Markan\u0131n arkas\u0131nda b\u00fcy\u00fcleyici bir tarih var. Ba\u015flang\u0131\u00e7ta, tek bir sar\u0131 kemer, McDonald&#8217;s ma\u011fazalar\u0131n\u0131n mimari bir \u00f6\u011fesi olarak kullan\u0131ld\u0131. Ancak \u00e7ok daha sonra, zaten 60&#8217;larda, i\u015fletmenin ad\u0131na a\u00e7\u0131k\u00e7a at\u0131fta bulunarak, ba\u015flang\u0131\u00e7ta \u00fcst \u00fcste binen \u00e7ift kemerli bir &#8220;M&#8221; tan\u0131t\u0131ld\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/mcdonalds-hamburgers.jpg\" alt=\"McDonald`s Hamburgers foto\u011fraf\u0131\" class=\"wp-image-947\" title=\"McDonald`s Hamburgers foto\u011fraf\u0131\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-hamburgers.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-hamburgers-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-hamburgers-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-hamburgers.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Ray Kroc \u015firkete franchise y\u00f6neticisi olarak kat\u0131lm\u0131\u015ft\u0131, ancak sonunda zinciri karde\u015flerden yakla\u015f\u0131k 2,5 milyon dolara sat\u0131n alacak kadar ileri gitti. Ray, \u015firketin y\u00f6netiminde mimari yeniden tasar\u0131mdan markala\u015fma iyile\u015ftirmelerine kadar baz\u0131 \u00f6nemli yenilikleri tan\u0131tt\u0131.<\/p>\n\n\n\n<p>\u0130\u015fletme b\u00fcy\u00fcd\u00fck\u00e7e <a href=\"https:\/\/turbologo.com\/tr\/\">logo<\/a> da b\u00fcy\u00fcd\u00fc. Alt\u0131n kemerler, bir \u00e7\u0131k\u0131\u015f\u0131n \u00e7at\u0131s\u0131n\u0131 simgeleyen e\u011fimli bir \u00e7izgi ile tamamland\u0131. Amblemde iki renk hakimdir: k\u0131rm\u0131z\u0131 ve alt\u0131n.<\/p>\n\n\n\n<p>Kroc 1961&#8217;de sahibi oldu\u011funda, &#8220;\u00f6rt\u00fc\u015fen, \u00e7ift kemerli&#8221; M &#8220;sembol\u00fc&#8221; olarak tan\u0131mlanan yeni bir logo kaydetmek i\u00e7in ba\u015fvuruda bulundu. \u00c7ift kemerli logonun birka\u00e7 kez \u015feklini de\u011fi\u015ftirdi\u011fi ve mevcut versiyonunda sadece 1968&#8217;den beri var oldu\u011fu unutulmamal\u0131d\u0131r.<\/p>\n\n\n\n<h2>K\u00fcreselle\u015fme Sembol\u00fc<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/mcdonalds-famous-logo.jpg\" alt=\"McDonald`s \u00fcnl\u00fc logosu\" class=\"wp-image-946\" title=\"McDonald`s \u00fcnl\u00fc logosu\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-famous-logo.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-famous-logo-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-famous-logo-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134727\/mcdonalds-famous-logo.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>McDonald&#8217;s ve logosunun k\u00fcreselle\u015fmenin ve Amerikan Tarz\u0131&#8217;n\u0131n sembolleri oldu\u011funu kimse iddia edemez. \u015eirketin k\u00fcresel ayak izi \u015fu anda yakla\u015f\u0131k 120 \u00fclkedir ve 37000&#8217;den fazla sat\u0131\u015f noktas\u0131 faaliyet g\u00f6stermektedir. Zincir, esas olarak d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na da\u011f\u0131lm\u0131\u015f bayiler arac\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131r. D\u00fcnyan\u0131n \u00e7e\u015fitli \u00fclkelerinde bir Big Mac&#8217;in (yakla\u015f\u0131k 1967&#8217;de bir franchise sahibi taraf\u0131ndan geli\u015ftirilen McDonald&#8217;s ana men\u00fc \u00f6\u011fesi) maliyetini kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in kullan\u0131lan \u00f6zel bir &#8220;Big Mac Endeksi&#8221; bile vard\u0131r; en y\u00fcksek \u0130svi\u00e7re ve en d\u00fc\u015f\u00fck Hindistan&#8217;dad\u0131r. . En az\u0131ndan birka\u00e7 kez yanl\u0131\u015f oldu\u011fu kan\u0131tlanm\u0131\u015f bir teori de var, &#8220;McDonald&#8217;s\u0131 olan hi\u00e7bir \u00fclke bir ba\u015fkas\u0131yla sava\u015fmad\u0131&#8221;.<\/p>\n\n\n\n<h2>Kitle \u0130leti\u015fim Ara\u00e7lar\u0131nda<\/h2>\n\n\n\n<p>Amerikan ya\u015fam tarz\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 olan McDonald&#8217;s markas\u0131, s\u0131radan bir isim haline gelemezdi. McDrive, McCafe, McExpress, her Amerikal\u0131n\u0131n tan\u0131d\u0131k isimleridir. K\u00fcresel k\u00fclt\u00fcrel varl\u0131k, birka\u00e7 isim vermek gerekirse Big Mac, McCombo, Happy Meal gibi \u00f6\u011felerle elde edildi.<\/p>\n\n\n\n<p>McDonald\u2019n\u0131n logosunu TV reklamlar\u0131nda ve aksiyon filmlerinde g\u00f6r\u00fcyoruz, ger\u00e7ekten her yerde bulunur. Pek \u00e7ok pop y\u0131ld\u0131z\u0131 ve \u00fcnl\u00fc, McDonald&#8217;s markas\u0131n\u0131n reklam\u0131n\u0131 yapt\u0131.<\/p>\n\n\n\n<p>Amerika&#8217;n\u0131n her yerinde McDonald&#8217;s&#8217;\u0131 g\u00f6r\u00fcyorsunuz. Ve bu sadece say\u0131s\u0131z sat\u0131\u015f noktas\u0131n\u0131n kendisi de\u011fil. \u0130nsanlar arabalar\u0131nda otoyol reklam panolar\u0131 ge\u00e7iriyorlar, Golden Arches tesisleri uzaktan g\u00f6r\u00fclebiliyor ve TV reklamlar\u0131 g\u00fcnde en az bir d\u00fczine kez herkesin mavi ekran\u0131nda yay\u0131nlan\u0131yor.<\/p>\n\n\n\n<p>\u201cMutlu Yemek\u201d reklamlar\u0131, fast food ve oyuncaklara kat\u0131larak \u00e7ocuklar\u0131 ba\u015fka hi\u00e7bir \u015feye benzemeyecek \u015fekilde cezbetmeleri ve an\u0131nda tatmin aray\u0131\u015flar\u0131 i\u00e7in kelimenin tam anlam\u0131yla en yak\u0131n restorana ko\u015fmalar\u0131na neden olmas\u0131 bak\u0131m\u0131ndan karakteristiktir. Ahlaki \u015fudur: i\u015fe yararlar. Ve bizi ba\u015far\u0131 i\u00e7in basit bir form\u00fcle g\u00f6t\u00fcr\u00fcr: hat\u0131rlamas\u0131 kolay bir melodi art\u0131 son derece g\u00f6r\u00fcn\u00fcr ve basit bir logo harika bir marka verir.<\/p>\n\n\n\n<p>McDonald&#8217;s, y\u00fcksek performansl\u0131 markas\u0131n\u0131 korumak i\u00e7in reklam\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 burun yoluyla \u00f6d\u00fcyor. Yaln\u0131zca ABD&#8217;de, restoranlar\u0131 5,8 milyar dolar harc\u0131yor. Birisi bunun Amerika Birle\u015fik Devletleri&#8217;nin tamam\u0131nda reklamc\u0131l\u0131k i\u00e7in harcanan her 6 dolara e\u015fit oldu\u011funu hesaplad\u0131! Markan\u0131n yaln\u0131zca logosunun g\u00fcc\u00fcyle hayatta kal\u0131p kalamayaca\u011f\u0131 merak ediliyor.<\/p>\n\n\n\n<h2>Servis H\u0131zland\u0131\u011f\u0131nda<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/mcdonalds-speedee-service-logo-1948.jpg\" alt=\"McDonald`s Speedee Servis Logosu, 1948\" class=\"wp-image-945\" title=\"McDonald`s Speedee Servis Logosu, 1948\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-speedee-service-logo-1948.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-speedee-service-logo-1948-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-speedee-service-logo-1948-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-speedee-service-logo-1948.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Birisi periodontitis (bunu deneyimleyen ki\u015fi neye benzedi\u011fini bilir!) Veya ba\u015fka bir nedenle akut bir di\u015f a\u011fr\u0131s\u0131 ya\u015farsa, sence ilk \u015feye kime d\u00f6n\u00fcyor? Do\u011fru, acil di\u015f bak\u0131m\u0131.<\/p>\n\n\n\n<p>Ve son \u00f6\u011f\u00fcn yeme\u011finden bu yana bir s\u00fcre ge\u00e7mi\u015fse, bir insan\u0131n ihtiya\u00e7 duydu\u011fu yer neresi? Elbette \u00e7ok h\u0131zl\u0131 yemek servisi yapan temiz ve rahat bir yer!<\/p>\n\n\n\n<p>H\u0131zl\u0131 hizmete olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 vurgulamak i\u00e7in, ilk McDonald&#8217;s logolar\u0131ndan biri (Golden Arches d\u00f6neminden \u00f6nce!), Hamburger \u015feklinde kafas\u0131yla g\u00f6z k\u0131rpan \u015fef Speedee&#8217;nin <a href=\"https:\/\/turbologo.com\/tr\/blog\/goruntu-dosyasi-formatlari\/\">imaj\u0131na<\/a> sahipti. Maskot, dekore etti\u011fi \u00e7\u0131k\u0131\u015fta hizmet sunman\u0131n anlams\u0131z kolay yolunu simgeliyordu.<\/p>\n\n\n\n<p>McDonald karde\u015fler, restoranlar\u0131n\u0131 h\u0131zl\u0131 servis g\u00fc\u00e7 merkezlerine d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in orijinal operasyonlar\u0131nda bir dizi \u00f6nemli de\u011fi\u015fiklik yapt\u0131. \u0130\u015f bir\u00e7ok y\u00f6nden devrim yaratt\u0131, ancak kilit nokta, fast food i\u00e7in \u00fcretim hatt\u0131 \u00fcretimi ilkelerini kullanmakt\u0131. Ba\u015flang\u0131\u00e7ta, karde\u015fler bir barbek\u00fc arabal\u0131 arabayd\u0131. Men\u00fclerini tamamen yeniden d\u00fc\u015f\u00fcnerek hamburger ve patates k\u0131zartmas\u0131na odaklanmaya karar verdiler. T\u00fcm de\u011fi\u015fiklikler m\u00fc\u015fterinin sipari\u015flerini m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede doldurmay\u0131 ama\u00e7l\u0131yordu.<\/p>\n\n\n\n<h2>Alt\u0131n Kemerler<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/mcdonalds-golden-arches-logo-1961.jpg\" alt=\"McDonald`s Alt\u0131n Kemerler Logosu, 1961\" class=\"wp-image-941\" title=\"McDonald`s Alt\u0131n Kemerler Logosu, 1961\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134730\/mcdonalds-golden-arches-logo-1961.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134730\/mcdonalds-golden-arches-logo-1961-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134730\/mcdonalds-golden-arches-logo-1961-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134730\/mcdonalds-golden-arches-logo-1961.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>McDonald&#8217;s logosunda her zaman Alt\u0131n Kemerler yoktu. Bahsedilen Speedee, ancak 1962&#8217;de Alt\u0131n Kemerler&#8217;e yol verdi. Kemerler o zamanlar \u00fcst \u00fcste biniyordu, sadece belirli bir g\u00f6r\u00fc\u015f a\u00e7\u0131s\u0131nda \u201cM\u201d harfini an\u0131msat\u0131yordu. Ayn\u0131 zamanda tam kemerlerdi, yani t\u00fcm bacaklar\u0131yla taban \u00e7izgisine kadar gidiyorlard\u0131, yar\u0131 swooshlar\u0131n tan\u0131t\u0131ld\u0131\u011f\u0131 2006 versiyonu gibi de\u011fil.<\/p>\n\n\n\n<p>1968&#8217;den \u00f6nce logo, binan\u0131n mimarisini, McDonald&#8217;s&#8217;daki gibi \u00fcst \u00fcste binen &#8220;M&#8221; ile e\u011fimli bir \u00fcst \u00e7ubukla temsil edildi\u011fi \u015fekliyle birle\u015ftiriyordu. Bu logo Ray Kroc taraf\u0131ndan onayland\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/mcdonalds-the-m-logo-1968.jpg\" alt=\"McDonald`s M logosu, 1968\" class=\"wp-image-944\" title=\"McDonald`s M logosu, 1968\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-the-m-logo-1968.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-the-m-logo-1968-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-the-m-logo-1968-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134728\/mcdonalds-the-m-logo-1968.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>1968 ile 1968 aras\u0131nda logoyu yeni bir tasar\u0131m bekliyordu. Yeni logonun art\u0131k \u00e7apraz \u00e7ubu\u011fu yoktu ve kemerler birbirine g\u00f6re hareket ettirildi, b\u00f6ylece iki baca\u011f\u0131 hafif\u00e7e kald\u0131r\u0131ld\u0131 ve kesin bir &#8220;M&#8221; harfi olu\u015fturacak \u015fekilde birle\u015ftirildi. Bu tasar\u0131mc\u0131n\u0131n hareketi g\u00fcn\u00fcm\u00fcze kadar devam etti.<\/p>\n\n\n\n<p>Her hal\u00fckarda, ilk mimari unsur olan tek bir kemerden ba\u015flayarak logo, d\u00fcnyan\u0131n en tan\u0131nm\u0131\u015f markalar\u0131ndan birine d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. B\u00fcy\u00fcleyici bir hikaye!<\/p>\n\n\n\n<p>Kemerlerin bug\u00fcn stilize edilmi\u015f &#8220;M&#8221; g\u00f6r\u00fcn\u00fcm\u00fc eksiksiz g\u00f6r\u00fcn\u00fcyor: Evrim merdiveninin tepesindeki adam. McDonald&#8217;s \u00fcr\u00fcnlerinin besin de\u011feri hakk\u0131nda tart\u0131\u015f\u0131labilir, ancak hi\u00e7 kimse i\u015f a\u00e7\u0131s\u0131ndan bunun kesinlikle harika bir \u00e7ocuk oldu\u011fundan \u015f\u00fcphe duymad\u0131.<\/p>\n\n\n\n<p>Alt\u0131n Kemerler art\u0131k sadece ABD&#8217;de de\u011fil, t\u00fcm d\u00fcnyada hemen hemen her evde ba\u015far\u0131y\u0131 simgeliyor.<\/p>\n\n\n\n<h2>Ben onu seviyorum, Sen de Yapmal\u0131s\u0131n<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/mcdonalds-im-lovin-it-logo-2003.jpg\" alt=\"McDonald`s, logo seviyorum, 2003\" class=\"wp-image-942\" title=\"McDonald`s, logo seviyorum, 2003\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/mcdonalds-im-lovin-it-logo-2003.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/mcdonalds-im-lovin-it-logo-2003-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/mcdonalds-im-lovin-it-logo-2003-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/mcdonalds-im-lovin-it-logo-2003.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Yukar\u0131da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, McDonald&#8217;s logosunun tarihi, \u00f6zellikle 1960&#8217;lar\u0131n sonundan 2000&#8217;lerin ba\u015f\u0131na kadar pek \u00e7ok revizyona sahne oldu.<\/p>\n\n\n\n<p>Bunlardan en \u00f6nemlisi \u015f\u00fcphesiz 2003 yaz\u0131n\u0131n &#8220;Onu seviyorum&#8221; kampanyas\u0131d\u0131r.<\/p>\n\n\n\n<p>Pek \u00e7ok uzman, s\u00f6z konusu giri\u015fimi McDonald&#8217;s tarihindeki en \u00f6nemli giri\u015fimlerden biri olarak g\u00f6r\u00fcyor. Ger\u00e7ekten de, &#8220;Onu seviyorum&#8221; slogan\u0131 d\u00fcnya \u00e7ap\u0131nda benzeri g\u00f6r\u00fclmemi\u015f bir pop\u00fclerlik kazand\u0131. Kampanya, yeniden tasarlanm\u0131\u015f bir logo olmadan yap\u0131lmad\u0131. Alt\u0131n Kemerlerin kabart\u0131lmas\u0131 ve arka plana g\u00f6lge atmas\u0131 muhtemelen 3D animasyon zamanlar\u0131na bir \u00f6vg\u00fcd\u00fc.<\/p>\n\n\n\n<h2>Gelecekte McDonald&#8217;s Logosundan Ne Bekleyebiliriz?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/the-feature-of-mcdonalds-logo.jpg\" alt=\"McDonald`s logosunun \u00f6zelli\u011fi\" class=\"wp-image-943\" title=\"McDonald`s logosunun \u00f6zelli\u011fi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/the-feature-of-mcdonalds-logo.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/the-feature-of-mcdonalds-logo-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/the-feature-of-mcdonalds-logo-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134729\/the-feature-of-mcdonalds-logo.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Kabul edelim: McDonald&#8217;s logosunun ba\u015far\u0131 \u00f6yk\u00fcs\u00fc, gelecek nesiller i\u00e7in bir ilham kayna\u011f\u0131d\u0131r.<\/p>\n\n\n\n<p>Ge\u00e7mi\u015f nesillerin yeni tercihleri \u200b\u200bve de\u011ferleri ve b\u00fcy\u00fcyen ve \u00e7e\u015fitlenen fast-food franchise&#8217;lar\u0131 \u0131\u015f\u0131\u011f\u0131nda, insanlar\u0131n d\u0131\u015far\u0131da yemek yemeye ba\u015flad\u0131\u011f\u0131 yeni bir yol g\u00f6rd\u00fck.<\/p>\n\n\n\n<p>Bir yandan artan \u00e7e\u015fitlilikte yiyecek-i\u00e7ecek tesisleri ve di\u011fer yandan Bat\u0131 toplumlar\u0131nda y\u00fckselen refah, insanlar\u0131n en iyi yemek mekan\u0131n\u0131 en iyi fiyata bulmaya \u00e7al\u0131\u015fmas\u0131yla sonu\u00e7land\u0131.<\/p>\n\n\n\n<p>Logosuyla tan\u0131nan mevcut McDonald&#8217;s markas\u0131, de\u011fi\u015fen d\u00fcnyada zaman\u0131n testine dayanacak m\u0131?<\/p>\n\n\n\n<p>G\u00f6rece\u011fiz.<\/p>\n\n\n\n<p>Muhtemelen yak\u0131n tarihin en ba\u015far\u0131l\u0131 pop\u00fcler simgelerinden biri olan McDonald&#8217;s logosu, neon tabela, poster veya LCD ekran \u00fczerinde zarif ve \u00e7arp\u0131c\u0131 g\u00f6r\u00fcn\u00fcyor. Bir kez g\u00f6r\u00fcld\u00fc\u011f\u00fcnde, en uzun s\u00fcre belle\u011fe yazd\u0131r\u0131l\u0131r. Ve bir kentsel peyzajda, canl\u0131 renklere sahip ve davetkar logonun g\u00f6zden ka\u00e7mas\u0131 kolay de\u011fildir.<\/p>\n\n\n\n<p>T\u00fcm bunlarla birlikte, logonun tasar\u0131m\u0131 \u00e7ok da sofistike bir \u015fey de\u011fil.<\/p>\n\n\n\n<p>Logonun anla\u015f\u0131lmas\u0131 zor s\u0131rr\u0131 muhtemelen <a href=\"https:\/\/turbologo.com\/tr\/blog\/renk-kombinasyonlari\/\">renklerin<\/a>, <a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-sekilleri\/\">\u015fekillerin<\/a> ve <a href=\"https:\/\/turbologo.com\/tr\/blog\/modern-logo-olustur\/\">sadeli\u011fin<\/a> m\u00fckemmel evlili\u011finde yatmaktad\u0131r. Emin olabilece\u011fimiz bir \u015fey, logonun potansiyeli hala \u00e7ok b\u00fcy\u00fck olsa da, gelecekte ortaya \u00e7\u0131kan zorluklar\u0131n mevcut tasar\u0131m\u0131nda daha fazla de\u011fi\u015fiklik gerektirmesi \u00e7ok muhtemeldir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1110\" height=\"1370\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/07\/mcdonalds-logo-evolution.jpg\" alt=\"McDonald`s logo evrimi\" class=\"wp-image-949\" title=\"McDonald`s logo evrimi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134726\/mcdonalds-logo-evolution.jpg 1110w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134726\/mcdonalds-logo-evolution-243x300.jpg 243w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134726\/mcdonalds-logo-evolution-768x948.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134726\/mcdonalds-logo-evolution.jpg\" data-full-size=\"1110x1370\" \/><\/figure>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1647239813875\"><strong class=\"schema-faq-question\">McDonald&#8217;s logosunu kim tasarlad\u0131?<\/strong> <p class=\"schema-faq-answer\">Jim Schindler, McDonald&#8217;s logosunu 1962&#8217;de daha kurumsal hale getirmek i\u00e7in i\u015fe al\u0131nd\u0131\u011f\u0131nda tasarlad\u0131. 2 kemer \u00e7izdi ve onlar\u0131 birle\u015ftirdi, &#8220;M&#8221; olarak da okunabilirler. \u015eimdi bu logo t\u00fcm d\u00fcnyada tan\u0131nabilir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239835040\"><strong class=\"schema-faq-question\">McDonald&#8217;s logosu neden sar\u0131?<\/strong> <p class=\"schema-faq-answer\">McDonald&#8217;s logosu sar\u0131d\u0131r \u00e7\u00fcnk\u00fc bu renk mutlulukla ili\u015fkilendirilir. G\u00fcnd\u00fcz ve gece rahatl\u0131kla g\u00f6r\u00fclebilir. Ve psikologlara g\u00f6re sar\u0131 ve k\u0131rm\u0131z\u0131 kombinasyonu i\u015ftah art\u0131\u015f\u0131na neden oluyor.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239850254\"><strong class=\"schema-faq-question\">Neden alt\u0131n kemerler?<\/strong> <p class=\"schema-faq-answer\">Alt\u0131n kemerler, McDonalds bayili\u011fine sahip olman\u0131n alt\u0131n madenine sahip olmak gibi oldu\u011fu fikrini simgeliyor. Ayr\u0131ca, alt\u0131n kemerler ba\u015far\u0131l\u0131 bir i\u015fletmeye a\u00e7\u0131lan kap\u0131y\u0131 temsil eder.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239856970\"><strong class=\"schema-faq-question\">McDonald&#8217;s logosu neden etkilidir?<\/strong> <p class=\"schema-faq-answer\">McDonald&#8217;s logosu \u015fu \u00fc\u00e7 fakt\u00f6r nedeniyle \u00e7ok ba\u015far\u0131l\u0131: \u015fekil, renk ve yaz\u0131 tipi. &#8220;M&#8221; \u015fekli, alt\u0131n kemerler t\u00fcm d\u00fcnyada bilinir. K\u0131rm\u0131z\u0131 ve sar\u0131 renkler her ya\u015fta g\u00f6z al\u0131c\u0131d\u0131r. Bu renkleri oyuncaklarla ili\u015fkilendiren \u00e7ocuklardan ba\u015flayarak. Ve yemek i\u00e7in iyi ve h\u0131zl\u0131 bir \u015feyler arayan ta\u015f\u0131tlar i\u00e7in bitiyor. &#8220;M&#8221; yaz\u0131 tipinin okunmas\u0131 \u00e7ok kolayd\u0131r. Logo ne kadar sade olursa o kadar \u00e7ekici olur.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239864744\"><strong class=\"schema-faq-question\">McDonald&#8217;s&#8217;\u0131n slogan\u0131 nedir?<\/strong> <p class=\"schema-faq-answer\">&#8220;Bunu seviyorum&#8221; &#8211; \u015fu anda McDonald&#8217;s&#8217;\u0131n slogan\u0131 bu. 2003 y\u0131l\u0131ndan bu yana slogan\u0131 olan fasulyedir. Ve onu de\u011fi\u015fmeyen en uzun slogan haline getirmektedir.<\/p> <\/div> <\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1214\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-telif-hakki-nasil-yapilir\/\">Bir logo tasar\u0131m\u0131na ve ismine nas\u0131l telif hakk\u0131 verilir?<\/a><\/li>\n<li id=\"su-post-10005\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/facebookta-bir-isletme-sayfasi-olusturma-ve-ayarlama\/\">Facebook&#8217;ta bir i\u015fletme sayfas\u0131 olu\u015fturma ve ayarlama<\/a><\/li>\n<li id=\"su-post-9728\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-tasarim-yarismasi\/\">2023&#8217;de En \u0130yi 14 Logo Tasar\u0131m Yar\u0131\u015fmas\u0131 Web Sitesi<\/a><\/li>\n<li id=\"su-post-970\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/bilgisayar-logosu\/\">Bilgisayar Logolar\u0131 Tasar\u0131m\u0131 &#8211; en iyi uygulamalar ve \u00f6rnekler<\/a><\/li>\n<li id=\"su-post-1777\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/game-of-thrones-logo\/\">Game of Thrones Logolar\u0131 &#8211; Yaz\u0131 Tipleri, Anlam<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s logosunun tarihi, 1940 y\u0131l\u0131nda San Bernardino, CA&#8217;da a\u00e7\u0131lan bir restoran olarak ba\u015flad\u0131. Ba\u015flang\u0131\u00e7ta, bir barbek\u00fc arabas\u0131, daha sonra bir&#8230;<\/p>\n","protected":false},"author":3,"featured_media":951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald&#039;s Logosu: Ba\u015far\u0131l\u0131 Bir Tasar\u0131m\u0131n \u00d6yk\u00fcs\u00fc | Turbologo<\/title>\n<meta name=\"description\" content=\"McDonald&#039;s logosu, d\u00fcnya \u00e7ap\u0131nda en ba\u015far\u0131l\u0131 grafik tasar\u0131mlardan biridir. \u00c7evrimi\u00e7i bir logo olu\u015fturucu olan Turbologo, profesyonel g\u00f6r\u00fcn\u00fcml\u00fc bir logo tasarlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/mcdonalds-logo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s Logosu: Ba\u015far\u0131l\u0131 Bir Tasar\u0131m\u0131n \u00d6yk\u00fcs\u00fc | Turbologo\" \/>\n<meta property=\"og:description\" content=\"McDonald&#039;s logosu, d\u00fcnya \u00e7ap\u0131nda en ba\u015far\u0131l\u0131 grafik tasar\u0131mlardan biridir. \u00c7evrimi\u00e7i bir logo olu\u015fturucu olan Turbologo, profesyonel g\u00f6r\u00fcn\u00fcml\u00fc bir logo tasarlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/mcdonalds-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T03:44:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T06:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/07\/19134725\/mcdonalds-history.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"7 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/938"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":9,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"predecessor-version":[{"id":9900,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/938\/revisions\/9900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/951"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}