{"id":7175,"date":"2021-05-06T03:36:57","date_gmt":"2021-05-06T03:36:57","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=7175"},"modified":"2025-08-20T16:22:23","modified_gmt":"2025-08-20T16:22:23","slug":"marka-turleri","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/marka-turleri\/","title":{"rendered":"Markala\u015fma T\u00fcrleri. \u00dcr\u00fcn\u00fcn\u00fcz \u0130\u00e7in Bunlar\u0131 Nas\u0131l Se\u00e7melisiniz"},"content":{"rendered":"\n<p>Startup&#8217;lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 ilk iki y\u0131lda zararl\u0131 oluyor. Ancak hayatta kalan birka\u00e7 ki\u015fi, zorlu ve \u00f6zverili eme\u011fin bir sonucu olarak b\u00fcy\u00fcmeyi kar\u015f\u0131layabilir. Ancak her i\u015fletme, belli bir d\u00fczeye ula\u015ft\u0131ktan sonra baz\u0131 g\u00f6r\u00fcnmez engellerle kar\u015f\u0131la\u015fmaktad\u0131r. Baz\u0131 nedenlerden dolay\u0131, ne yat\u0131r\u0131mlar ne de personel y\u00f6netimi, i\u015fletmenizin bunlar\u0131n \u00fcstesinden gelmesini sa\u011flamaz. Peki bu nedenler asl\u0131nda nedir?<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<p>Bir\u00e7ok b\u00fcy\u00fck \u015firket, bunlar\u0131n do\u011frudan markala\u015fma ile ilgili oldu\u011funu fark etti. Ayr\u0131ca, kafalar\u0131n\u0131n ki\u015fisel marka geli\u015fiminin bir gere\u011fini de kabul ettiler. Ancak, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler bunu hen\u00fcz anlamad\u0131. Bug\u00fcn\u00fcn makalesi, bir i\u015fletmenin bir y\u00fcze sahip olmas\u0131n\u0131n neden \u00e7ok \u00f6nemli oldu\u011funu ve ayr\u0131ca markan\u0131z\u0131n <a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-turleri\/\">t\u00fcr\u00fcn\u00fc nas\u0131l se\u00e7ece\u011finizi<\/a> ortaya \u00e7\u0131karmay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n\n\n\n<h2>Bir pazarlama y\u00f6ntemi nas\u0131l tan\u0131mlan\u0131r<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/branding-logos.png\" alt=\"Markala\u015fma\" class=\"wp-image-7351\" title=\"Markala\u015fma\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133905\/branding-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133905\/branding-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133905\/branding-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133905\/branding-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Te\u015fvik etmeden \u00f6nce i\u015fletmeniz hakk\u0131nda do\u011fru bir fikir edinmeniz zorunludur. <a href=\"https:\/\/turbologo.com\/tr\/blog\/kurumsal-kimlik\/\">Ki\u015fisel markala\u015fma<\/a>, bir i\u015f sekt\u00f6r\u00fc toplulu\u011fundaki imaj\u0131n\u0131zdan ba\u015fka bir \u015fey de\u011fildir. Ve onu olu\u015fturabilecek pek \u00e7ok \u015fey var. \u0130yi \u00f6rnekler, belirli \u015firket ge\u00e7mi\u015fi, bildi\u011finiz yumu\u015fak ve hatta zor beceriler, karakterinizin baz\u0131 \u00f6zellikleri vb. Ve sonuncusu ama en az de\u011fil, hedef kitlenizin \u00f6zellikleri. Ayr\u0131ca, sosyal olman\u0131z ve yaln\u0131zca olumlu g\u00f6r\u00fc\u015flere tabi olman\u0131z gerekir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/personal-branding.png\" alt=\"Ki\u015fisel markala\u015fma\" class=\"wp-image-7353\" title=\"Ki\u015fisel markala\u015fma\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/personal-branding.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/personal-branding-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/personal-branding-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/personal-branding.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>\u0130\u015fletme sahibi olarak, a\u00e7\u0131k hava reklamlar\u0131 yapabilir, e-markala\u015fabilir, baz\u0131 bildirimleri yap\u0131\u015ft\u0131rabilir, afi\u015f sipari\u015fi verebilirsiniz. Bu kesinlikle size yeni m\u00fc\u015fteriler getirecektir. Bununla birlikte, pazar g\u00fcn\u00fcm\u00fczde a\u015f\u0131r\u0131 doymu\u015f durumda ve insanlar\u0131n bir markay\u0131 ve sundu\u011fu her \u015feyi analiz etmektense tan\u0131d\u0131k bir y\u00fcze g\u00fcvenmesi daha kolay. \u0130nsanlar daha fazla insan\u0131 \u00e7ekiyor, buradaki nokta bu. Kimden hizmet veya \u00fcr\u00fcn sat\u0131n ald\u0131\u011f\u0131n\u0131z\u0131 bilmek \u00f6nem kazan\u0131yor. Jeff Bezos, Elon Musk, Donald ve Ivanka Trump gibi ki\u015fisel markalara dikkat edin. Bu duygusal ki\u015fisel markalar birinci s\u0131n\u0131f bir <a href=\"https:\/\/turbologo.com\/tr\/\">tasar\u0131m<\/a> d\u00fczeyine sahiptir.<\/p>\n\n\n\n<p>Karanl\u0131k PR&#8217;nin, sizi birka\u00e7 g\u00fcn i\u00e7inde \u00fcnl\u00fc (veya rezil) yapan \u00e7ok hassas bir ara\u00e7 oldu\u011funu unutmay\u0131n. Yine de, bu kadar ani ve muazzam pop\u00fclerlikten para kazanman\u0131n neredeyse imkans\u0131z oldu\u011funu g\u00f6receksiniz. \u015e\u00fcphesiz, k\u0131\u015fk\u0131rt\u0131c\u0131, olumsuz ve hatta a\u015fa\u011f\u0131lay\u0131c\u0131 ifadeler her zaman \u00e7ok fazla dikkat \u00e7eker. Bununla birlikte, sat\u0131\u015f s\u00f6z konusu oldu\u011funda, pek \u00e7ok insan\u0131n &#8220;kara attan&#8221; mal almas\u0131n\u0131 bekleyemezsiniz, de\u011fil mi?<\/p>\n\n\n\n<h2>Ba\u015fka hangi \u00fcr\u00fcn markalama t\u00fcrleri var?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1080\" height=\"720\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/brending-1.jpg\" alt=\"Kurumsal marka\" class=\"wp-image-7354\" title=\"Kurumsal marka\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/brending-1.jpg 1080w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/brending-1-300x200.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/brending-1-768x512.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133904\/brending-1.jpg\" data-full-size=\"1080x720\" \/><\/figure>\n\n\n\n<p>Bir\u00e7ok ba\u015far\u0131l\u0131 i\u015fletme, olduk\u00e7a etkileyici bir kurumsal markaya sahiptir. Google veya Apple i\u00e7in \u00e7al\u0131\u015fman\u0131n prestijli oldu\u011funa inan\u0131yor musunuz? Bu! Ama bizi buna inand\u0131ran nedir? <a href=\"https:\/\/turbologo.com\/tr\/blog\/marka-nedir\/\">Kurumsal markala\u015fmad\u0131r<\/a>. Ve \u015fu anda mallar\u0131n\u0131n kalitesini sorgulam\u0131yoruz. Sadece ekibinin bir par\u00e7as\u0131 olmaktan bahsediyoruz. \u0130ki t\u00fcr \u00fcr\u00fcn markas\u0131 vard\u0131r. Apple i\u00e7in \u00e7al\u0131\u015fman\u0131n haval\u0131 ve f\u00fct\u00fcristik oldu\u011fundan eminseniz, Apple&#8217;\u0131n pazarlama uzmanlar\u0131na kas\u0131tl\u0131 bir tip uygulad\u0131klar\u0131 i\u00e7in bunun i\u00e7in te\u015fekk\u00fcr edilmelidir. Ve t\u00fcm banka personelinin maa\u015flar\u0131n\u0131n iyi oldu\u011funa inan\u0131yorsan\u0131z, bu kitle ileti\u015fim ara\u00e7lar\u0131 taraf\u0131ndan yarat\u0131lan spontane bir pazarlama t\u00fcr\u00fcnden ba\u015fka bir \u015fey de\u011fildir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1444\" height=\"667\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/corporate-branding.jpg\" alt=\"Kurumsal marka\" class=\"wp-image-7356\" title=\"Kurumsal marka\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/corporate-branding.jpg 1444w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/corporate-branding-300x139.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/corporate-branding-768x355.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/corporate-branding.jpg\" data-full-size=\"1444x667\" \/><\/figure>\n\n\n\n<p>Kurumsal i\u015fletme markalama t\u00fcr\u00fcn\u00fc se\u00e7mek neden daha iyidir? Ki\u015fisel ba\u015far\u0131s\u0131zl\u0131klar her zaman t\u00fcm \u015firketin imaj\u0131n\u0131 etkiler. Alan Naiman&#8217;\u0131n \u00f6rne\u011fine bir g\u00f6z at\u0131n. WeWork&#8217;\u00fcn y\u00f6neticisiydi. Ayr\u0131ca tekila i\u00e7iyordu ve ona ate\u015f edilen esrar i\u00e7iyordu. Uzmanlar, \u00f6nceki stat\u00fcs\u00fcn\u00fc ve itibar\u0131n\u0131 geri kazanaca\u011f\u0131ndan ger\u00e7ekten \u015f\u00fcphe ediyor.<\/p>\n\n\n\n<h2>\u0130nsanc\u0131l ve duygusal i\u015f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/branding-primer.png\" alt=\"Kurumsal marka\" class=\"wp-image-7363\" title=\"Kurumsal marka\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/branding-primer.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/branding-primer-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/branding-primer-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133903\/branding-primer.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Kurumsal markala\u015fman\u0131n en b\u00fcy\u00fck dezavantajlar\u0131ndan biri, m\u00fc\u015fterilerinizi duygusal olarak dahil etme olas\u0131l\u0131klar\u0131n\u0131n olmas\u0131d\u0131r. Bu y\u00fczden i\u015finize baz\u0131 duygusal y\u00f6nler vermeniz gerekiyor. Ve hi\u00e7bir \u015fey hay\u0131r i\u015fi ve sosyal faaliyetten daha iyi olamaz.<\/p>\n\n\n\n<p>Asla m\u00fc\u015fterilerinize s\u0131rt\u0131n\u0131z\u0131 d\u00f6nmeyin. Hi\u00e7bir \u015fey insanlar\u0131 ba\u015fka bir i\u015fe yaramaz chatbot kadar itemez. M\u00fc\u015fterilerinizin \u00fcr\u00fcnlerinizle ilgili baz\u0131 sorunlar\u0131 varsa, bunlar\u0131 \u00e7\u00f6zmek i\u00e7in elinizden gelenin en iyisini yapmal\u0131 veya i\u015fletmenizi kapatmaya haz\u0131rl\u0131kl\u0131 olmal\u0131s\u0131n\u0131z. T\u00fcm su\u00e7u m\u00fc\u015fterilere y\u00fckleyen \u015firketler uzun s\u00fcrmez ve hi\u00e7bir \u015fey elde edemez.<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"FAQPage\",\n  \"mainEntity\":[\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Marka t\u00fcrleri nelerdir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Ba\u015fl\u0131ca t\u00fcrler: kurumsal (\u015firket) markas\u0131, \u00fcr\u00fcn markas\u0131, hizmet markas\u0131, ki\u015fisel marka ve yer\/etkinlik markalar\u0131. Ayr\u0131ca mimari d\u00fczeyde alt marka (sub-brand), onayl\u0131 (endorsed) ve ortak markalama (co-branding) yap\u0131lar\u0131na rastlan\u0131r.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Branded house ve house of brands fark\u0131 nedir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Branded house: tek ana marka alt\u0131nda t\u00fcm \u00fcr\u00fcn\/hizmetler (\u00f6r. tek isim + portf\u00f6y). House of brands: birbirinden ba\u011f\u0131ms\u0131z \u00e7oklu markalar ayn\u0131 \u00e7at\u0131 \u015firketine aittir. \u0130lki marka sermayesini tek isimde yo\u011funla\u015ft\u0131r\u0131r, ikincisi risk ve konumland\u0131rmay\u0131 ay\u0131r\u0131r.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Alt marka (sub-brand) ve endorsed brand ne demektir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Sub-brand: ana markayla g\u00fc\u00e7l\u00fc ba\u011f\u0131n\u0131 ad\u0131nda ta\u015f\u0131yan, belirli kitle\/segment i\u00e7in farkl\u0131la\u015ft\u0131r\u0131lm\u0131\u015f markad\u0131r. Endorsed brand: kendi kimli\u011fi ba\u011f\u0131ms\u0131zd\u0131r ancak ana markadan \u2018destek\u2019 ibaresi al\u0131r (by\/endorsed). Ama\u00e7 g\u00fcven aktar\u0131m\u0131 ve konumland\u0131rma esnekli\u011fidir.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Hangi marka t\u00fcr\u00fcn\u00fc se\u00e7meliyim?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"\u00dcr\u00fcn \u00e7e\u015fitlili\u011fi, hedef kitle ayr\u0131\u015fmas\u0131, fiyatland\u0131rma stratejisi ve risk y\u00f6netimine bak\u0131n. Tek de\u011fer \u00f6nerisi ve yak\u0131n kitleler i\u00e7in branded house; \u00e7ok farkl\u0131 kitle\/konumland\u0131rmalar i\u00e7in house of brands; ara senaryolarda sub-brand\/endorsed yakla\u015f\u0131m\u0131 uygundur.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Se\u00e7ilen marka t\u00fcr\u00fc tasar\u0131m ve pazarlamay\u0131 nas\u0131l etkiler?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Branded house tek tip g\u00f6rsel dil\/ton ister; marka geni\u015fledik\u00e7e sistem (renk, tipografi, bile\u015fen) \u00f6l\u00e7eklenmelidir. House of brands\u2019ta her marka i\u00e7in ayr\u0131 kimlik, ayr\u0131 medya b\u00fct\u00e7esi ve SEO\/kanal stratejisi gerekir; alt\/endorsed modellerde hiyerar\u015fi ve \u2018by\u2019 ili\u015fkisi net g\u00f6sterilmelidir.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Marka T\u00fcrleri \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Marka t\u00fcrleri nelerdir?<\/strong><\/p>\n<p>Kurumsal, \u00fcr\u00fcn, hizmet, ki\u015fisel ve yer\/etkinlik markalar\u0131; ayr\u0131ca sub-brand, endorsed ve co-branding yap\u0131lar\u0131.<\/p>\n\n<p><strong>Branded house vs house of brands fark\u0131?<\/strong><\/p>\n<p>Tek ana marka \u015femsiyesi vs ba\u011f\u0131ms\u0131z \u00e7oklu markalar. \u0130lki sermayeyi tek isimde toplar; ikincisi risk\/konumland\u0131rmay\u0131 ay\u0131r\u0131r.<\/p>\n\n<p><strong>Sub-brand ve endorsed brand nedir?<\/strong><\/p>\n<p>Sub-brand: ana markaya s\u0131k\u0131 ba\u011fl\u0131 varyant; endorsed: ba\u011f\u0131ms\u0131z kimlik + \u201cby\/endorsed\u201d deste\u011fi ile g\u00fcven aktar\u0131m\u0131.<\/p>\n\n<p><strong>Hangi t\u00fcr\u00fc se\u00e7meliyim?<\/strong><\/p>\n<p>Portf\u00f6y geni\u015fli\u011fi, kitle ayr\u0131\u015fmas\u0131 ve fiyat\/konumland\u0131rmaya g\u00f6re karar verin: yak\u0131n kitlelerde branded house; farkl\u0131 kitlelerde house of brands; ara senaryolarda sub-brand\/endorsed.<\/p>\n\n<p><strong>T\u00fcr se\u00e7imi tasar\u0131m ve pazarlamay\u0131 nas\u0131l etkiler?<\/strong><\/p>\n<p>Branded house tek sistem ve tutarl\u0131l\u0131k ister; house of brands ayr\u0131 kimlik\/b\u00fct\u00e7e\/SEO gerektirir; alt\/endorsed modellerde hiyerar\u015fiyi g\u00f6rsel olarak netle\u015ftirin.<\/p>\n\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1853\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-olustur-word\/\">Microsoft Word&#8217;de Logo Nas\u0131l Olu\u015fturulur<\/a><\/li>\n<li id=\"su-post-8078\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/gunes-enerjisi-logolari\/\">G\u00fcne\u015f Enerjisi Logo Tasar\u0131m\u0131 &#8211; \u0130lham Logo Fikirleri<\/a><\/li>\n<li id=\"su-post-902\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/twitter-logo\/\">Twitter logosu. \u00dcnl\u00fc bir logonun hikayesi<\/a><\/li>\n<li id=\"su-post-9421\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/siyah-logolar\/\">Siyah logolar: Logonuz i\u00e7in en iyisi Siyah renkse ne olur<\/a><\/li>\n<li id=\"su-post-9638\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/unilever-logosu\/\">Unilever Logosu: Tarih ve anlam<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Startup&#8217;lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 ilk iki y\u0131lda zararl\u0131 oluyor. Ancak hayatta kalan birka\u00e7 ki\u015fi, zorlu ve \u00f6zverili eme\u011fin bir sonucu olarak&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markala\u015fma T\u00fcrleri. \u00dcr\u00fcn\u00fcn\u00fcz \u0130\u00e7in Bunlar\u0131 Nas\u0131l Se\u00e7melisiniz | Turbologo<\/title>\n<meta name=\"description\" content=\"Pek \u00e7ok ticari marka t\u00fcr\u00fc yoktur. Bununla birlikte, \u00fcr\u00fcn markalama t\u00fcrleri asl\u0131nda baz\u0131 derinlemesine ara\u015ft\u0131rmalar\u0131n konusudur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/marka-turleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markala\u015fma T\u00fcrleri. \u00dcr\u00fcn\u00fcn\u00fcz \u0130\u00e7in Bunlar\u0131 Nas\u0131l Se\u00e7melisiniz | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Pek \u00e7ok ticari marka t\u00fcr\u00fc yoktur. Bununla birlikte, \u00fcr\u00fcn markalama t\u00fcrleri asl\u0131nda baz\u0131 derinlemesine ara\u015ft\u0131rmalar\u0131n konusudur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/marka-turleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T03:36:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T16:22:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133906\/branding-backround-min-1-e1599536304426.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1324\" \/>\n\t<meta property=\"og:image:height\" content=\"734\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"4 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7175"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=7175"}],"version-history":[{"count":16,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7175\/revisions"}],"predecessor-version":[{"id":10782,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7175\/revisions\/10782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/7350"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=7175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=7175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=7175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}