{"id":7172,"date":"2021-05-06T03:36:48","date_gmt":"2021-05-06T03:36:48","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=7172"},"modified":"2025-08-20T16:24:57","modified_gmt":"2025-08-20T16:24:57","slug":"marka-stratejisi","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/marka-stratejisi\/","title":{"rendered":"Marka Stratejisi Nas\u0131l Geli\u015ftirilir. Ara\u00e7 Seti ve \u00d6rnekler"},"content":{"rendered":"\n<p>Giderek daha fazla \u015firket, uygun bir marka stratejisi \u015fablonunun itibarlar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 fark ediyor. T\u0131pk\u0131 ekibi kurmas\u0131 ve sad\u0131k m\u00fc\u015fterileri \u00e7ekmesi gibi. Son ara\u015ft\u0131rmalar, iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f marka stratejisi geli\u015ftirmenin hisse fiyatlar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koymaktad\u0131r. Ve bir\u00e7ok yat\u0131r\u0131mc\u0131, bir yat\u0131r\u0131m karar\u0131 verirken ilk etapta <a href=\"https:\/\/turbologo.com\/tr\/blog\/sirket-logo-tasarim\/\">\u015firket imaj\u0131n\u0131<\/a> analiz eder.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<p>Ama ki\u015fi ger\u00e7ek bir stratejist veya hatta pazarlama a\u011fas\u0131 olabilir mi? Muhtemelen stratejinizi se\u00e7ilen hedef grup \u00f6zelliklerine g\u00f6re geli\u015ftirmeniz gerekti\u011fini zaten biliyorsunuzdur. Buna daha \u00f6nce birka\u00e7 defadan fazla de\u011findik, bu nedenle bu konuda eskisi kadar titiz olmayaca\u011f\u0131z. Ve at\u0131lmas\u0131 gereken di\u011fer marka stratejisi ad\u0131mlar\u0131 nelerdir? Daha fazla reklam \u00f6\u011fesi ve plan\u0131 hakk\u0131nda <a href=\"https:\/\/turbologo.com\/tr\/logo-fikirleri\">fikir edinmek<\/a> i\u00e7in bu makaleyi okumaya devam edin. Ve daha da \u00f6nemlisi, \u00fcnl\u00fc bir marka \u015firketinin t\u00fcketicilere en iyi \u015fekilde ula\u015fmas\u0131na hangi stratejinin yard\u0131mc\u0131 oldu\u011funu bileceksiniz.<\/p>\n\n\n\n<h2>\u0130\u00e7eri\u011finizi iyice d\u00fc\u015f\u00fcn\u00fcn<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"798\" height=\"400\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/brand-e1599379845863.jpg\" alt=\"Marka stratejisi\" class=\"wp-image-7333\" title=\"Marka stratejisi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-e1599379845863.jpg 798w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-e1599379845863-300x150.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-e1599379845863-768x385.jpg 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-e1599379845863.jpg\" data-full-size=\"798x400\" \/><\/figure>\n\n\n\n<p>Her sayg\u0131l\u0131 \u015firket \u00e7e\u015fitli sosyal a\u011flarda temsil edilir. Ve baz\u0131 \u015firketler hala kimsenin ger\u00e7ekten umursamad\u0131\u011f\u0131n\u0131 ima ederek buna fazla dikkat etmiyor. Bununla birlikte, sosyal a\u011flar g\u00fcn\u00fcm\u00fczde i\u015f d\u00fcnyas\u0131n\u0131n y\u00fcz\u00fc haline geliyor. Mevcut i\u00e7eri\u011finizi inceleyin. Neye benziyor? Resmi sitenizi, i\u00e7indeki haberleri, t\u00fcm g\u00f6nderileri, videolar\u0131 ve hikayeleri de i\u00e7erir. Ve reklamlar\u0131 da unutmayal\u0131m. Genel stilinizin ve <a href=\"https:\/\/turbologo.com\/tr\">markan\u0131z\u0131n<\/a> bir par\u00e7as\u0131 oldu\u011fu i\u00e7in g\u00f6rsellerinizi de\u011ferlendirmek \u00e7ok \u00f6nemlidir. Logonuz <a href=\"https:\/\/turbologo.com\/tr\/blog\/standart-logo-boyutlari\/\">sosyal a\u011flarda<\/a> nas\u0131l g\u00f6r\u00fcn\u00fcyor? Can s\u0131k\u0131c\u0131 veya s\u0131k\u0131c\u0131 kabul edilebilir mi? Peki takip\u00e7ilerin ne olacak? Ne kadar aktifler?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/brand-site.jpg\" alt=\"Marka stratejisi\" class=\"wp-image-7336\" title=\"Marka stratejisi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-site.jpg 1000w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-site-300x200.jpg 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-site-768x511.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-site.jpg\" data-full-size=\"1000x666\" \/><\/figure>\n\n\n\n<p>Ziliniz yaln\u0131zca sekreteriniz taraf\u0131ndan \u00e7al\u0131n\u0131rsa, bu korkun\u00e7 bir alamettir. M\u00fc\u015fterilerinizden geri bildirim alamamak, asla deneyimlemek istemeyece\u011finiz bir \u015feydir. Birincisi, tehlikede olan bir marka itibar\u0131 vard\u0131r. \u0130kincisi, geri bildirim m\u00fc\u015fterilerinizin istekleriyle ilgili \u00f6nemli veriler sa\u011flar. \u0130\u015fte elbette bir \u00f6rnek. Nike m\u00fc\u015fterilerinden biri NikePlus hizmetini kullanamad\u0131. Ki\u015fi, bu sosyal a\u011flardan birinde ve Nike&#8217;\u0131n asl\u0131nda bir de\u011fi\u015fiklik ger\u00e7e\u011fini g\u00f6rmezden gelmedi\u011fini yay\u0131nlad\u0131. \u015eirket bunu pasif tutmad\u0131. Asla yard\u0131mc\u0131 olmayan t\u00fcm o basit \u00f6\u011f\u00fctler yerine aktif bir yard\u0131m sa\u011flad\u0131lar. Y\u00f6neticilerinden biri m\u00fc\u015fteriyle \u015fahsen ileti\u015fime ge\u00e7ti ve sorunu \u00e7\u00f6zd\u00fc. Bu nedenle, t\u00fcm d\u00fcnya Nike&#8217;nin rahats\u0131zl\u0131klarla ba\u015fa \u00e7\u0131kmak i\u00e7in s\u00fcrekli olarak sohbet robotlar\u0131n\u0131 spam yapan \u015firketlerden biri olmad\u0131\u011f\u0131na tan\u0131k oldu.<\/p>\n\n\n\n<p>Mesele \u015fu ki, marka stratejinizi \u015fimdi geli\u015ftirerek, asl\u0131nda m\u00fc\u015fterileriniz ve hedef gruplar\u0131n\u0131z aras\u0131ndaki itibar\u0131n\u0131 art\u0131rm\u0131\u015f oluyorsunuz. Dahas\u0131, uygun bir ara\u00e7 seti sadece kendi i\u00e7erik analizinizi de\u011fil ayn\u0131 zamanda rakiplerin i\u00e7erik takibini de i\u00e7erir.<\/p>\n\n\n\n<h2>Kendi fikirlerinizi icat etmek<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/brand-.jpg\" alt=\"Marka stratejisi\" class=\"wp-image-7339\" width=\"685\" height=\"456\" title=\"Marka stratejisi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-.jpg 512w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand--300x200.jpg 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133911\/brand-.jpg\" data-full-size=\"512x341\" \/><\/figure>\n\n\n\n<p>Bir\u00e7ok i\u015fletme sahibi, daha g\u00fc\u00e7l\u00fc ve ba\u015far\u0131l\u0131 rakiplerle kar\u015f\u0131la\u015f\u0131nca motivasyonu k\u0131r\u0131l\u0131r. Ve \u00e7o\u011fu zaman, kendi benzersiz fikirlerinizi ortaya \u00e7\u0131karmak ger\u00e7ekten zor g\u00f6r\u00fcnd\u00fc\u011f\u00fc i\u00e7in fikirlerini asalaklamaya karar verirler. Her \u015feyin zaten icat edildi\u011fini ve insanlar\u0131n sadece di\u011fer insanlar\u0131n fikirlerini kopyalad\u0131klar\u0131n\u0131 veya tan\u0131d\u0131k bir yolu izlediklerini s\u00f6yl\u00fcyorlar. \u00dcstteki kiraz, \u00e7o\u011fu durumda orijinalinden daha iyi olduklar\u0131n\u0131 iddia etmeleridir. McDonald&#8217;s kadar iyi oldu\u011funu ama sadece vejetaryen yemekleri servis etti\u011fini hayal edebiliyor musunuz? Ve nas\u0131l Apple ile ayn\u0131, ancak daha d\u00fc\u015f\u00fck fiyatlara sahip olmak? B\u00f6yle bir hata da yapma. M\u00fc\u015fteriler, McDonald&#8217;s&#8217;a benzer bir \u015fey aram\u0131yor. Farkl\u0131 bir \u015fey ar\u0131yorlar.<\/p>\n\n\n\n<p>Baz\u0131 benzersiz ko\u015fullar sunarak farkl\u0131 olun. Bir daire kiralama hizmeti olan Airbnb, seyahate odakland\u0131. M\u00fc\u015fterileri i\u00e7in sadece samimi bir ortama sahip olmak \u00f6nemlidir. Ancak rakipleri g\u00fcvenilirlik, rahatl\u0131k, yetki, \u00e7ok say\u0131da ek hizmet ve ba\u015fka bir \u015fey sunuyordu. Ve sefil bir \u015fekilde ba\u015far\u0131s\u0131z oldu. Ancak Airbnb, \u00f6nce baz\u0131 dar \u00e7evrelerde pop\u00fcler oldu ve daha sonra bir\u00e7ok gruba y\u00f6neldi.<\/p>\n\n\n\n<h2>Ba\u015far\u0131l\u0131 bir marka stratejisi yapan nedir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/strategy-brand.png\" alt=\"Marka stratejisi\" class=\"wp-image-7342\" title=\"Marka stratejisi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133910\/strategy-brand.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133910\/strategy-brand-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133910\/strategy-brand-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133910\/strategy-brand.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Herhangi bir stratejinin nihai amac\u0131, m\u00fc\u015fterileri \u00e7e\u015fitli yollarla bir \u015feyler sat\u0131n almaya te\u015fvik etmektir. Buna kar\u015f\u0131l\u0131k, uygulama b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015febilir. \u00d6rne\u011fin, markan\u0131z\u0131n m\u00fc\u015fterilerle ileti\u015fim kurmas\u0131 ama\u00e7land\u0131\u011f\u0131nda bir bilgi takti\u011fi iyidir. Amac\u0131n\u0131z bir t\u00fcketici ile bir \u00fcretici aras\u0131nda baz\u0131 ba\u011flar kurmaksa, bir navigasyon takti\u011fi kullan\u0131\u015fl\u0131d\u0131r. Talebi art\u0131rmaya veya m\u00fc\u015fteriyi elde tutmaya y\u00f6nelik taktikler var. Hemen hemen t\u00fcm bu ara\u00e7 setlerini kullanabilirsiniz, ancak daha fazla yetenek elde etmek i\u00e7in bunlar\u0131 birle\u015ftirmek en iyisidir.<\/p>\n\n\n\n<p>Kusursuz ve kusursuz bir geli\u015ftirme stratejisi yoktur. Bazen \u015firketinizi riske atman\u0131z ve rastgele kararlar alman\u0131z gerekir. \u00d6rne\u011fin, t\u00fcm bu kozmetik reklamlar\u0131 birbirinden ay\u0131rt etmek zor. Hepsi l\u00fcks olarak kabul edildikleri i\u00e7in \u015fehvetli bordo ve alt\u0131n veya g\u00fcm\u00fc\u015f tonlar\u0131n\u0131 kullanarak ayn\u0131 deseni izler. Yine de yeni markalar\u0131n bir \u015fekilde m\u00fc\u015fterilerin dikkatini \u00e7ekmesi gerekiyor. B\u00f6ylece Sephora, verilen alanda benzeri g\u00f6r\u00fclmemi\u015f beyaz\u0131 se\u00e7ti. Ve \u015fimdi ger\u00e7ekten kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131l\u0131yorlar. Yine de, bunun gibi her hareketin muazzam bir ba\u015far\u0131 olmas\u0131n\u0131 bekleyemezsiniz.<\/p>\n\n\n\n<h2>Ya stratejiniz bir ba\u015far\u0131s\u0131zl\u0131ksa?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"720\" height=\"361\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/09\/branding-1.png\" alt=\"Marka stratejisi\" class=\"wp-image-7344\" title=\"Marka stratejisi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133909\/branding-1.png 720w, https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133909\/branding-1-300x150.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133909\/branding-1.png\" data-full-size=\"720x361\" \/><\/figure>\n\n\n\n<p>Coca-Cola&#8217;y\u0131 sar\u0131 ve ye\u015fil bir \u015fi\u015fede hayal edin. Ya Noel promosyon kampanyas\u0131n\u0131 aniden reddedip &#8220;Mutlulu\u011fu Kapatmaya&#8221; \u00e7al\u0131\u015f\u0131rlarsa?<\/p>\n\n\n\n<p>Tropicana&#8217;n\u0131n ya\u015fad\u0131\u011f\u0131 bu t\u00fcr bir ba\u015far\u0131s\u0131zl\u0131kt\u0131r. \u015eirket, imaj\u0131n\u0131 gere\u011finden fazla de\u011fi\u015ftirdikten sonra alt\u0131 hafta i\u00e7inde 27 milyon dolar kaybetti. \u00d6nceden b\u00fcy\u00fck, yuvarlak, sulu ve parlak bir turuncu vard\u0131. Garip bir \u015fekilde, \u00e7\u0131kar\u0131ld\u0131 ve yerini bir bardak meyve suyu ald\u0131. Sonu\u00e7 olarak, m\u00fc\u015fteriler markay\u0131 tan\u0131mad\u0131 ve tan\u0131d\u0131k bir \u015fey sat\u0131n almay\u0131 tercih etti. Ve yeni bir meyve suyu kutusu tasar\u0131m\u0131 da hi\u00e7 sulu de\u011fil.<\/p>\n\n\n\n<p>Bu nedenle, markala\u015fma i\u00e7in mevcut olan \u00f6\u011feler, renkler ve semboller ve bunlar\u0131n anlamlar\u0131 \u00fczerine yap\u0131lan son ara\u015ft\u0131rmalardan haberdar olmak \u00e7ok \u00f6nemlidir. M\u00fc\u015fterileriniz taraf\u0131ndan ger\u00e7ekten tan\u0131nabilir ve ezberlenebilir olan \u015fey i\u00e7in zorunludur.<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"FAQPage\",\n  \"mainEntity\":[\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Marka stratejisi nedir ve neden \u00f6nemlidir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Marka stratejisi; hedef kitle, konumland\u0131rma, de\u011fer \u00f6nerisi ve mesajla\u015fmay\u0131 bir araya getirerek markan\u0131n pazarda nas\u0131l alg\u0131lanaca\u011f\u0131n\u0131 belirleyen uzun vadeli pland\u0131r. Tutarl\u0131 alg\u0131 olu\u015fturur, fiyat primi ve sadakat yarat\u0131r, pazarlama yat\u0131r\u0131mlar\u0131n\u0131n verimini art\u0131r\u0131r.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"\u0130yi bir marka stratejisinin bile\u015fenleri nelerdir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Hedef kitle segmentleri ve i\u00e7g\u00f6r\u00fcleri; rekabet\/kategori analizi; konumland\u0131rma haritas\u0131; de\u011fer \u00f6nerisi ve farkl\u0131la\u015ft\u0131r\u0131c\u0131lar; marka ki\u015fili\u011fi\/sesi (tone of voice); mesaj mimarisi; g\u00f6rsel\/deneyimsel kimlik ilkeleri; kanal ve i\u00e7erik stratejisi.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Marka stratejisi nas\u0131l haz\u0131rlan\u0131r? (ad\u0131m ad\u0131m)\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"1) Ara\u015ft\u0131rma: pazar, rakip, kitle. 2) Odak: misyon, vizyon, de\u011ferler. 3) Konumland\u0131rma & de\u011fer \u00f6nerisi. 4) Mesaj mimarisi ve ton. 5) G\u00f6rsel kimlik \u00e7er\u00e7evesi (logo\/renk\/typografi ilkeleri). 6) Kanal\/ileti\u015fim plan\u0131 ve i\u00e7erik temalar\u0131. 7) OKR\/KPI\u2019lar, test ve iterasyon.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Konumland\u0131rma ve de\u011fer \u00f6nerisi nas\u0131l yaz\u0131l\u0131r?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Form\u00fcl: \u201cX hedef kitle i\u00e7in, Y kategori\/kontekstte, Z fayday\u0131 sunan, A rakiplerinden B farkl\u0131la\u015ft\u0131r\u0131c\u0131 ile ayr\u0131\u015fan markay\u0131z.\u201d Kan\u0131t noktalar\u0131 (\u00f6zellikler, vaka \u00e7al\u0131\u015fmalar\u0131, sosyal kan\u0131t) ve net bir marka vaadi ekleyin.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Marka stratejisinin ba\u015far\u0131s\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr? (KPI)\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"\u00dcst huni: marka bilinirli\u011fi, organik marka aramas\u0131, eri\u015fim\/SoV. Orta huni: tercih, etkile\u015fim, site davran\u0131\u015f metrikleri. Alt huni: d\u00f6n\u00fc\u015f\u00fcm oran\u0131, CAC ve LTV, tekrar sat\u0131n alma\/sadakat. Deneyim: NPS\/CSAT ve yorumlar. Zaman i\u00e7inde marka pay\u0131 ve fiyat primi takibi yap\u0131n.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Marka Stratejisi \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Marka stratejisi nedir, neden \u00f6nemlidir?<\/strong><\/p>\n<p>Hedef kitle + konumland\u0131rma + de\u011fer \u00f6nerisi + mesajla\u015fmay\u0131 birle\u015ftiren uzun vadeli plan; tutarl\u0131 alg\u0131, sadakat ve verim sa\u011flar.<\/p>\n\n<p><strong>\u0130yi bir marka stratejisinin bile\u015fenleri?<\/strong><\/p>\n<p>Kitle i\u00e7g\u00f6r\u00fcleri, rekabet analizi, konumland\u0131rma, de\u011fer \u00f6nerisi\/farkl\u0131la\u015ft\u0131r\u0131c\u0131lar, ki\u015filik\/ton, mesaj mimarisi, kimlik ilkeleri ve kanal plan\u0131.<\/p>\n\n<p><strong>Nas\u0131l haz\u0131rlan\u0131r (ad\u0131m ad\u0131m)?<\/strong><\/p>\n<p>Ara\u015ft\u0131rma \u2192 misyon\/vizyon \u2192 konumland\u0131rma &amp; de\u011fer \u00f6nerisi \u2192 mesaj\/ton \u2192 kimlik ilkeleri \u2192 kanal &amp; i\u00e7erik \u2192 OKR\/KPI ve iterasyon.<\/p>\n\n<p><strong>Konumland\u0131rma &amp; de\u011fer \u00f6nerisi nas\u0131l yaz\u0131l\u0131r?<\/strong><\/p>\n<p>\u201cX i\u00e7in Y ba\u011flam\u0131nda Z fayda; A\u2019dan B ile ayr\u0131\u015f\u0131yoruz.\u201d + kan\u0131t noktalar\u0131 ve net marka vaadi.<\/p>\n\n<p><strong>Ba\u015far\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/strong><\/p>\n<p>Bilinirlik\/SoV, tercih\/etkile\u015fim, d\u00f6n\u00fc\u015f\u00fcm &amp; CAC\/LTV, tekrar sat\u0131n alma; NPS\/CSAT ve uzun vadede pazar pay\u0131 &amp; fiyat primi.<\/p>\n\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1221\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/chanel-logo\/\">Chanel Logosunun Tarihi &#8211; yaz\u0131 tipi ve tasar\u0131m<\/a><\/li>\n<li id=\"su-post-9319\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/kirmizi-logolar\/\">K\u0131rm\u0131z\u0131 logolar: Bu y\u00fczden Bir\u00e7ok Logo K\u0131rm\u0131z\u0131d\u0131r<\/a><\/li>\n<li id=\"su-post-10199\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/videodan-gif-nasil-yapilir\/\">Videodan GIF nas\u0131l yap\u0131l\u0131r<\/a><\/li>\n<li id=\"su-post-10297\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/kombinasyon-logolari-kisa-bir-rehber\/\">Kombinasyon Logolar\u0131: K\u0131sa Bir Rehber<\/a><\/li>\n<li id=\"su-post-1424\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/nfl-logo\/\">NFL logo tasar\u0131m\u0131n\u0131n tarihi<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Giderek daha fazla \u015firket, uygun bir marka stratejisi \u015fablonunun itibarlar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 fark ediyor. T\u0131pk\u0131 ekibi kurmas\u0131 ve sad\u0131k m\u00fc\u015fterileri \u00e7ekmesi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka Stratejisi Nas\u0131l Geli\u015ftirilir. Ara\u00e7 Seti ve \u00d6rnekler | Turbologo<\/title>\n<meta name=\"description\" content=\"Marka stratejisi olmadan i\u015f yapmak imkans\u0131zd\u0131r. Ve bir marka stratejisinin nas\u0131l geli\u015ftirilece\u011fi sorusu i\u015fadamlar\u0131n\u0131 endi\u015felendiriyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/marka-stratejisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka Stratejisi Nas\u0131l Geli\u015ftirilir. Ara\u00e7 Seti ve \u00d6rnekler | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Marka stratejisi olmadan i\u015f yapmak imkans\u0131zd\u0131r. Ve bir marka stratejisinin nas\u0131l geli\u015ftirilece\u011fi sorusu i\u015fadamlar\u0131n\u0131 endi\u015felendiriyor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/marka-stratejisi\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T03:36:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T16:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2020\/09\/19133913\/brand-strategy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"5 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7172"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=7172"}],"version-history":[{"count":21,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7172\/revisions"}],"predecessor-version":[{"id":10783,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7172\/revisions\/10783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/7330"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=7172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=7172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=7172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}