{"id":714,"date":"2021-05-06T03:44:59","date_gmt":"2021-05-06T03:44:59","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=714"},"modified":"2025-08-20T08:16:39","modified_gmt":"2025-08-20T08:16:39","slug":"nike-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/nike-logo\/","title":{"rendered":"Nike logosu ge\u00e7mi\u015fi: yarat\u0131l\u0131\u015f s\u0131ras\u0131ndaki anlam\u0131 ve foto\u011fraf\u0131"},"content":{"rendered":"\n<p>Nike \u015firketini temsil eden kanat \u015fekli \u00e7ok a\u00e7\u0131klay\u0131c\u0131d\u0131r ve daha fazla yoruma gerek yoktur. Herkes taraf\u0131ndan bilinir. Daha \u00f6nce Nike logosunun hi\u00e7 var olmad\u0131\u011f\u0131n\u0131 hayal etmek zor. Amat\u00f6r ko\u015fucu Phil Knight&#8217;\u0131n gelecekteki bir imparatorluk yaratma yolunda ilk ad\u0131mlar\u0131n\u0131 att\u0131\u011f\u0131 1963&#8217;ten beri, bir Nike logosu olu\u015fturmak 8 y\u0131l s\u00fcrd\u00fc. Muhtemelen arabas\u0131n\u0131n bagaj\u0131ndan Japon spor ayakkab\u0131 satan \u00f6\u011frenci, k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u015firketinin bir g\u00fcn d\u00fcnyan\u0131n en parlak spor markalar\u0131ndan biri olaca\u011f\u0131n\u0131n fark\u0131nda de\u011fildi.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>Bir yolculu\u011fun ba\u015flang\u0131c\u0131<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"725\" height=\"540\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/nike-3.png\" alt=\"Nike: Ba\u015fla\" class=\"wp-image-716\" title=\"Nike: Ba\u015fla\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134838\/nike-3.png 725w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134838\/nike-3-300x223.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134838\/nike-3-80x60.png 80w\" sizes=\"(max-width: 725px) 100vw, 725px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134838\/nike-3.png\" data-full-size=\"725x540\" \/><\/figure>\n\n\n\n<p>Phil\u2019in se\u00e7imi rastgele de\u011fildi. Gen\u00e7 adam \u00e7ok sportifti. Becerilerini geli\u015ftirdi ve yeni spor \u00fcr\u00fcnleriyle ilgilendi. O zamanlar, uygun fiyatl\u0131 spor ayakkab\u0131 s\u0131k\u0131nt\u0131s\u0131, kendisi ve di\u011fer insanlar i\u00e7in \u00f6nemli bir sorundu. Pazardaki yer Adidas gibi pahal\u0131 yabanc\u0131 markalar veya ucuz ve rahats\u0131z ayakkab\u0131lar taraf\u0131ndan i\u015fgal edildi. Knight ciddiyetle alternatifler ar\u0131yordu ve hi\u00e7 teredd\u00fct etmeden dikkatini Japonya&#8217;ya \u00e7evirdi. \u00dcniversitede okurken bu \u00fclkenin sanayisiyle ilgilendi. Onun fikri, Amerika Birle\u015fik Devletleri&#8217;ne ucuz Japon spor ayakkab\u0131 tedarik etmekti ve geni\u015f bir kitleye sunulacakt\u0131.<\/p>\n\n\n\n<p>Phil Knight 1962&#8217;de Japonya&#8217;ya gitti ve yerel bir firma ile anla\u015fma yapt\u0131 ve bir y\u0131l sonra ilk partiyi kendi \u00fclkesinde satt\u0131. O s\u0131ralarda i\u015fine Blue Ribbon Sports deniyordu. Giri\u015fimci bu isim hakk\u0131nda fazla d\u00fc\u015f\u00fcnmedi. Knight ilk ba\u015fta tan\u0131d\u0131k sporculara ayakkab\u0131 reklam\u0131 yapt\u0131, ancak k\u0131sa s\u00fcre sonra \u00fcr\u00fcnlerine olan ilgi dalgas\u0131 artmaya ba\u015flad\u0131. \u0130yi karlar ve olumlu geri bildirimler, kendi \u00fcretimleri konusunu g\u00fcndeme getirdi. Sa\u011fl\u0131kl\u0131 bir ya\u015fam tarz\u0131 i\u00e7in artan sosyal e\u011filim, bu f\u0131rsat\u0131n lehine ek bir arg\u00fcman i\u015flevi g\u00f6rd\u00fc. Ancak Phil&#8217;in yeni bir \u015firket kurmak i\u00e7in daha k\u0131sa bir isme ve ak\u0131lda kal\u0131c\u0131 bir logoya ihtiyac\u0131 vard\u0131.<\/p>\n\n\n\n<h2>Swoosh&#8217;un do\u011fu\u015fu<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1020\" height=\"620\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/nike-1.png\" alt=\"Swoosh'un Do\u011fu\u015fu\" class=\"wp-image-717\" title=\"Swoosh'un Do\u011fu\u015fu\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134837\/nike-1.png 1020w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134837\/nike-1-300x182.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134837\/nike-1-768x467.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134837\/nike-1.png\" data-full-size=\"1020x620\" \/><\/figure>\n\n\n\n<p>Nike ad\u0131, Yunan tanr\u0131\u00e7as\u0131 Nike&#8217;\u0131 bir r\u00fcyada g\u00f6ren Knight\u2019\u0131n meslekta\u015f\u0131 Jeff Johnson&#8217;a geldi. \u0130maj\u0131, logo olu\u015fturmak i\u00e7in referans noktalar\u0131ndan biriydi. Knight, Portland \u00dcniversitesi&#8217;nde okurken tasar\u0131mc\u0131 Carolyn Davidson (efsanevi logonun gelecekteki yarat\u0131c\u0131s\u0131) ile tan\u0131\u015ft\u0131.<\/p>\n\n\n\n<p>Bir i\u015fe yeni ba\u015flad\u0131\u011f\u0131nda zaman zaman ondan yard\u0131m istedi ve 1971&#8217;de \u00f6\u011frenciye daha \u00f6nemli bir g\u00f6rev verdi. Phil ondan bir \u015firket logosu olu\u015fturmas\u0131n\u0131 istedi ve logo i\u00e7in talepler sundu: dinamizm, ayakkab\u0131larda iyi g\u00f6rsel alg\u0131 ve di\u011fer tan\u0131nm\u0131\u015f markalardan farkl\u0131l\u0131k.<\/p>\n\n\n\n<p>Kanat <a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-sekilleri\/\">\u015fekli<\/a>, Davidson&#8217;un ilk fikri de\u011fildi. Ayn\u0131 anda birka\u00e7 eskiz olu\u015fturdu. Efsaneye g\u00f6re tasar\u0131mc\u0131, i\u015f fikirlerinden memnun olmad\u0131\u011f\u0131ndan \u00f6fkeyle bir ka\u011f\u0131da \u00e7izgi \u00e7izdi. Ve sonu\u00e7 olarak, Swoosh icat edildi. \u00d6yle ya da b\u00f6yle, ancak hissedarlar bu \u00f6zel i\u015fareti logo olarak se\u00e7tiler. Phil Knight bu logoyu g\u00f6rmezden geldi; r\u00fcyas\u0131n\u0131n bu olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Carolyn Davidson&#8217;a yapt\u0131\u011f\u0131 i\u015f i\u00e7in sadece 35 dolar \u00f6dendi.<\/p>\n\n\n\n<p>Nike \u015firketinin kurucusu bunu d\u00fc\u015f\u00fcnemedi bile, y\u0131llar ge\u00e7tik\u00e7e onu ger\u00e7ekten haritaya koyan bir sembol\u00fcn oldu\u011fu bir d\u00f6vme yapt\u0131racak. Nike logo tasar\u0131mc\u0131s\u0131, Swoosh ile \u00f6d\u00fcl olarak de\u011ferli bir y\u00fcz\u00fck ve 500 \u015firket hissesi ald\u0131, bu, gecikmeli de olsa b\u00fcy\u00fck bir \u00f6d\u00fcld\u00fc. Kesin hisse miktar\u0131 hala bilinmemektedir, ancak bug\u00fcn bir milyon dolar\u0131 a\u015fmaktad\u0131r. Bu hikayeyi hat\u0131rlayan \u015firket hayranlar\u0131, genellikle serbest \u00e7al\u0131\u015fanlar\u0131n d\u00fc\u015f\u00fck \u00fccretli sipari\u015flerden korkmamas\u0131 gerekti\u011fi konusunda \u015faka yapar. \u0130\u015flerin nas\u0131l sonu\u00e7lanaca\u011f\u0131n\u0131 kimse ger\u00e7ekten bilmiyor.<\/p>\n\n\n\n<h2>Anlamsal mesaj<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"268\" height=\"188\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/nike-swoosh.jpg\" alt=\"nike swoosh\" class=\"wp-image-718\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134837\/nike-swoosh.jpg\" data-full-size=\"268x188\" \/><\/figure><\/div>\n\n\n\n<p>The newly appeared symbol was interpreted differently. According to Carolyn Davidson herself, the line depicts the goddess Nike wing, who gave the brand a name. Nike symbolized the victory in ancient Greece and patronized the athletes. Shareholders initially interpreted the logo as a ribbon. However, the company was founded to produce sneakers, which means that the goal was to link the logo with speed and energy.<\/p>\n\n\n\n<p>The Swoosh, which is now known to the whole world, transmits sound at high speed (like the whistle of the wind). It is a symbol of eternal and continuous movement. At the same time, the wing shape was designed to stimulate athletes to action, and achievements, like the slogan \u201cJust do it\u201d that appeared later. Nike is one of the few companies where the logo has its own, unique name that is not associated with anything else.<\/p>\n\n\n\n<h2>Sembol i\u00e7in bir sonraki ad\u0131m<\/h2>\n\n\n\n<p>Bu logolu ayakkab\u0131lar\u0131n yarat\u0131ld\u0131ktan hemen sonra sat\u0131\u015fa \u00e7\u0131kmas\u0131na ra\u011fmen, sembol resmi olarak ancak 1995 y\u0131l\u0131nda bir ticari marka haline geldi. Basit ve \u00f6zl\u00fc Swoosh, tarihteki en kal\u0131c\u0131 <a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-gecmisi\/\">logolardan<\/a> biri oldu\u011funu kan\u0131tlad\u0131. Baz\u0131 k\u00fc\u00e7\u00fck de\u011fi\u015fikliklerle onlarca y\u0131ld\u0131r neredeyse hi\u00e7 de\u011fi\u015fmedi. Ba\u015flang\u0131\u00e7ta, kanat \u015fekli siyah bir \u00e7er\u00e7eveye ve i\u00e7 \u015feffafl\u0131\u011fa sahipti ve Nike ad\u0131 yumu\u015fak el yaz\u0131s\u0131 harflerin \u00fczerine yaz\u0131lm\u0131\u015ft\u0131r. 7 y\u0131l sonra logo son halini ald\u0131: Swoosh k\u0131vr\u0131m\u0131n\u0131 biraz de\u011fi\u015ftirdi, biraz bulan\u0131kla\u015ft\u0131 ve siyaha d\u00f6nd\u00fc. Nike yaz\u0131s\u0131 g\u00f6r\u00fcnt\u00fcn\u00fcn \u00fczerine yerle\u015ftirildi ve yaz\u0131 tipi daha \u00f6l\u00e7\u00fcl\u00fc ve simetrik hale geldi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"800\" height=\"429\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/nike-2.png\" alt=\"Nike logosu evrimi\" class=\"wp-image-719\" title=\"Nike logosu evrimi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-2.png 800w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-2-300x161.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-2-768x412.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-2.png\" data-full-size=\"800x429\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/tr\/\">Logo<\/a> yaln\u0131zca k\u00fc\u00e7\u00fck revizyonlardan ge\u00e7ti. Birka\u00e7 y\u0131l i\u00e7inde yaz\u0131 tipi ve sembol biraz geni\u015fledi. Tasar\u0131mc\u0131lar siyah zemin \u00fczerine beyaz kulland\u0131. Ve Nike logosu tarihindeki ana olay 1995 y\u0131l\u0131nda oldu. Nike yaz\u0131s\u0131 kayboldu ve geriye sadece kanat \u015fekli kald\u0131. O zamana kadar, amblem o kadar pop\u00fcler ve tan\u0131n\u0131r hale geldi ki art\u0131k \u015firket ad\u0131na ihtiya\u00e7 kalmam\u0131\u015ft\u0131. Bug\u00fcn Nike logosu olmaya devam ediyor. Spor giyim ve ayakkab\u0131larda \u00fcnl\u00fc Swoosh&#8217;u g\u00f6ren herkes, ilgili markay\u0131 tan\u0131yacakt\u0131r.<\/p>\n\n\n\n<h2>Bug\u00fcn Nike logosu<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1200\" height=\"498\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/nike-4.png\" alt=\"nike spor ayakkab\u0131\" class=\"wp-image-720\" title=\"nike spor ayakkab\u0131\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-4.png 1200w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-4-300x125.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-4-768x319.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134836\/nike-4.png\" data-full-size=\"1200x498\" \/><\/figure>\n\n\n\n<p>Nike, \u015firketin Adidas&#8217;\u0131 futbolcular aras\u0131nda pop\u00fclaritesinde yenmeyi ba\u015faramamas\u0131na ra\u011fmen, d\u00fcnyada 1 numaral\u0131 spor markas\u0131 unvan\u0131n\u0131 kazand\u0131. Bug\u00fcn Swoosh, al\u0131c\u0131lar ve sporcular aras\u0131nda en \u00e7ok tan\u0131nan logo olarak kabul ediliyor. Sadece spor ayakkab\u0131larda de\u011fil \u015fort, ti\u015f\u00f6rt, ceket, \u015fapka ve spor aletlerinde de g\u00f6r\u00fclebilir. \u015eirket zaman zaman promosyonlar d\u00fczenler, daha \u00f6nce Nike yaz\u0131s\u0131n\u0131n bulundu\u011fu Swoosh \u00fczerinde \u00e7e\u015fitli kelime ve k\u0131saltmalar i\u00e7eren \u00fcr\u00fcnler \u00e7\u0131kar\u0131r. Ayn\u0131 zamanda, geleneksel yaz\u0131 tipi kal\u0131r.<\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/bIVzq7ItBew\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/p>\n\n\n\n<p>Logo bir\u00e7ok spor y\u0131ld\u0131z\u0131 taraf\u0131ndan be\u011fenildi. Marka bu g\u00fcne kadar onlarla i\u015fbirli\u011fi yap\u0131yor. Sporcular \u00f6d\u00fcller kazan\u0131yor ve Nike k\u0131yafetleri ve ayakkab\u0131lar\u0131yla yeni d\u00fcnya rekorlar\u0131 k\u0131r\u0131yor. \u00dcnl\u00fclerin Nike&#8217;\u0131 tercih etmesi, kanat \u015feklini an\u0131nda tan\u0131yan m\u00fc\u015fteriler aras\u0131ndaki sadakati ve g\u00fcveni art\u0131r\u0131yor. Swoosh ge\u00e7mi\u015fi, en basit ve en karma\u015f\u0131k g\u00f6r\u00fcnt\u00fcn\u00fcn bile d\u00fcnya \u00e7ap\u0131nda \u00fcn ve tan\u0131n\u0131rl\u0131k kazanabilece\u011finin kan\u0131t\u0131d\u0131r.<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"FAQPage\",\n  \"mainEntity\":[\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Nike logosu (Swoosh) neyi ifade eder?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Swoosh; h\u0131z, hareket ve kanat\/u\u00e7u\u015f metaforlar\u0131yla zaferi simgeler. Ak\u0131c\u0131 tek vuru\u015flu form, farkl\u0131 \u00f6l\u00e7\u00fclerde y\u00fcksek tan\u0131n\u0131rl\u0131k ve esneklik sa\u011flar.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Nike logosunu kim tasarlad\u0131 ve k\u00f6keni nedir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Swoosh, 1970\u2019lerde bir tasar\u0131m \u00f6\u011frencisinin \u00e7izdi\u011fi dinamik bir i\u015faretten do\u011fmu\u015ftur. Mitolojik zafer tanr\u0131\u00e7as\u0131 Nike\u2019\u0131n kanad\u0131na g\u00f6nderme yapar ve spor performans\u0131\/at\u0131l\u0131m duygusunu ta\u015f\u0131r.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Nike logosu zaman i\u00e7inde nas\u0131l de\u011fi\u015fti?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Erken d\u00f6nemde \u2018NIKE\u2019 kelime i\u015faretiyle birlikte kullan\u0131m\u0131 yayg\u0131nken, y\u0131llar i\u00e7inde Swoosh tek ba\u015f\u0131na yeterli olacak kadar ikonikle\u015fti. Detaylar d\u00fczle\u015ftirildi, siyah\/beyaz monokrom s\u00fcr\u00fcmler \u00f6ne \u00e7\u0131kt\u0131.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Swoosh ve wordmark (NIKE) aras\u0131ndaki fark ve kullan\u0131m nedir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Swoosh ana amblemdir; k\u00fc\u00e7\u00fck alanlarda ve \u00fcr\u00fcn \u00fcst\u00fcnde tek ba\u015f\u0131na \u00e7al\u0131\u015f\u0131r. Wordmark tipografik marka ad\u0131d\u0131r; kurumsal ve kampanya materyallerinde Swoosh ile birlikte veya ayr\u0131 kullan\u0131labilir, bo\u015fluk\/kontrast kurallar\u0131na uyulur.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Nike logosunu ticari olarak kullanabilir miyim?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Hay\u0131r. Nike ad\u0131 ve Swoosh tescilli ticari i\u015faretlerdir; editoryal\/al\u0131nt\u0131 ba\u011flam\u0131 d\u0131\u015f\u0131nda izin\/ruhsat olmadan kullan\u0131lamaz. Do\u011fru uygulama i\u00e7in resm\u00ee marka y\u00f6nergelerine ba\u015fvurulmal\u0131d\u0131r.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Nike Logosu \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Nike logosu (Swoosh) neyi ifade eder?<\/strong><\/p>\n<p>H\u0131z, hareket ve zafer; tek vuru\u015flu ak\u0131c\u0131 formu her \u00f6l\u00e7ekte ay\u0131rt edilir.<\/p>\n\n<p><strong>Kim tasarlad\u0131, k\u00f6keni nedir?<\/strong><\/p>\n<p>1970\u2019lerde \u00e7izilen dinamik i\u015faret; mitolojik Nike\u2019\u0131n kanad\u0131na g\u00f6nderme yapar, performans\/at\u0131l\u0131m duygusu ta\u015f\u0131r.<\/p>\n\n<p><strong>Logo zaman i\u00e7inde nas\u0131l de\u011fi\u015fti?<\/strong><\/p>\n<p>Ba\u015fta wordmark ile birlikteyken, zamanla Swoosh tek ba\u015f\u0131na ikonikle\u015fti; d\u00fcz, monokrom uygulamalar \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n<p><strong>Swoosh ve wordmark fark\u0131 nedir?<\/strong><\/p>\n<p>Ana amblem Swoosh\u2019tur; k\u00fc\u00e7\u00fck alanlarda tek ba\u015f\u0131na. Wordmark kurumsal\/kampanyada Swoosh ile birlikte veya ayr\u0131 kullan\u0131l\u0131r.<\/p>\n\n<p><strong>Ticari kullan\u0131m m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n<p>Hay\u0131r. Tescilli i\u015farettir; editoryal d\u0131\u015f\u0131ndaki kullan\u0131mlar i\u00e7in yaz\u0131l\u0131 izin ve marka y\u00f6nergelerine uyum gerekir.<\/p>\n\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1557\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/carolina-panthers-logo\/\">Carolina Panthers Logo Tasar\u0131m\u0131 &#8211; Tarih ve Anlam<\/a><\/li>\n<li id=\"su-post-1011\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/trend-renkler-2019\/\">2023&#8217;da kullan\u0131lacak renkler<\/a><\/li>\n<li id=\"su-post-10156\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/florida-vibes\/\">Florida Vibes: Sunshine State Cazibesine Sahip \u00dccretsiz El Yaz\u0131s\u0131 Yaz\u0131 Tipi<\/a><\/li>\n<li id=\"su-post-1781\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/fanta-logo\/\">Fanta Logosu Anlam\u0131 &#8211; Tarih ve Evrim<\/a><\/li>\n<li id=\"su-post-1667\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/louis-vuitton-logo\/\">Louis Vuitton Logo Tasar\u0131m\u0131 &#8211; Tarih ve Anlam<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nike \u015firketini temsil eden kanat \u015fekli \u00e7ok a\u00e7\u0131klay\u0131c\u0131d\u0131r ve daha fazla yoruma gerek yoktur. Herkes taraf\u0131ndan bilinir. Daha \u00f6nce Nike&#8230;<\/p>\n","protected":false},"author":3,"featured_media":715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike logosu ge\u00e7mi\u015fi: yarat\u0131l\u0131\u015f s\u0131ras\u0131ndaki anlam\u0131 ve foto\u011fraf\u0131 | Turbologo<\/title>\n<meta name=\"description\" content=\"Nike logosu ge\u00e7mi\u015fi: yarat\u0131l\u0131\u015f s\u0131ras\u0131ndaki anlam\u0131 ve foto\u011fraf\u0131. Logo tasar\u0131m\u0131, markala\u015fma ve pazarlama hakk\u0131nda blog. Markan\u0131z\u0131 olu\u015fturmaya ba\u015flamadan \u00f6nce Turbologo&#039;nun ipu\u00e7lar\u0131na g\u00f6z at\u0131n. Daha ileri gitmeye haz\u0131rsan\u0131z logo olu\u015fturucumuzu deneyin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/nike-logo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike logosu ge\u00e7mi\u015fi: yarat\u0131l\u0131\u015f s\u0131ras\u0131ndaki anlam\u0131 ve foto\u011fraf\u0131 | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Nike logosu ge\u00e7mi\u015fi: yarat\u0131l\u0131\u015f s\u0131ras\u0131ndaki anlam\u0131 ve foto\u011fraf\u0131. Logo tasar\u0131m\u0131, markala\u015fma ve pazarlama hakk\u0131nda blog. Markan\u0131z\u0131 olu\u015fturmaya ba\u015flamadan \u00f6nce Turbologo&#039;nun ipu\u00e7lar\u0131na g\u00f6z at\u0131n. Daha ileri gitmeye haz\u0131rsan\u0131z logo olu\u015fturucumuzu deneyin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/nike-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T03:44:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T08:16:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134838\/nike-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"5 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/714"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":12,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions"}],"predecessor-version":[{"id":10753,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions\/10753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}