{"id":684,"date":"2021-03-16T15:41:56","date_gmt":"2021-03-16T15:41:56","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=684"},"modified":"2025-08-21T08:37:30","modified_gmt":"2025-08-21T08:37:30","slug":"logo-gecmisi","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/logo-gecmisi\/","title":{"rendered":"Logolar nereden geliyor? Logo tasar\u0131m\u0131n\u0131n k\u0131sa tarihi"},"content":{"rendered":"\n<p>Logolar insanl\u0131k taraf\u0131ndan eski \u00e7a\u011flardan beri kullan\u0131lmaktad\u0131r ve kendi yolunda bir\u00e7ok de\u011fi\u015fikli\u011fe u\u011fram\u0131\u015ft\u0131r. \u0130nternette <a href=\"https:\/\/turbologo.com\/tr\/logo-tasarim\">logo tasar\u0131m<\/a> tarihi ile ilgili bir\u00e7ok makale bulabilirsiniz. \u0130nternet kaynaklar\u0131nda sa\u011flanan bilgiler de\u011fi\u015fiklik g\u00f6sterir, ancak geli\u015ftirme a\u015famalar\u0131 a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015ft\u0131r. Burada, bu yahttps:\/\/turbologo.com\/tr\/logo-tasarimz\u0131da <a href=\"https:\/\/turbologo.com\/tr\/blog\/logo\/\">logo<\/a> evriminin ana a\u015famalar\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>A\u015fama 1. G\u00f6rsel ileti\u015fim<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"900\" height=\"530\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/history-of-logo-1.png\" alt=\"\" class=\"wp-image-689\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/history-of-logo-1.png 900w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/history-of-logo-1-300x177.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/history-of-logo-1-768x452.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/history-of-logo-1.png\" data-full-size=\"900x530\" \/><\/figure>\n\n\n\n<p>\u0130nsan beyni, g\u00fcn\u00fcm\u00fcz d\u00fczeyine ula\u015fmadan y\u00fczy\u0131llar \u00f6nce geli\u015ftirildi. Akrabalarla arkada\u015fl\u0131k kurmak i\u00e7in kullan\u0131lan insan ileti\u015fim ara\u00e7lar\u0131 da d\u00fc\u015f\u00fcnce ile birlikte de\u011fi\u015fti ve geli\u015fti. \u0130nsanlar, nesneleri ve insanlar\u0131 tan\u0131may\u0131, dernekler kurmay\u0131 ve g\u00f6rsel imgeleri alg\u0131layarak bilgi sentezlemeyi \u00f6\u011frendi. Bu t\u00fcr bir alg\u0131 bu sefer bizim i\u00e7in de ge\u00e7erli.<\/p>\n\n\n\n<p>Arkeologlar, kaz\u0131 yaparak eski insanlar\u0131n ya\u015fam\u0131n\u0131n izlerini bulurlar. Bunlar ma\u011fara duvarlar\u0131ndaki \u00e7izimler, ta\u015flar\u0131n \u00fczerindeki yaz\u0131lar ve boyanm\u0131\u015f nesnelerdir. Bir ki\u015fi, \u00f6rne\u011fin tehlikeye kar\u015f\u0131 uyarmak ve \u00f6nemli olaylar\u0131 bildirmek i\u00e7in bilgileri aktarabilir. Bu yeni ortaya \u00e7\u0131kan g\u00f6rsel ileti\u015fimdir. Y\u00fczlerce y\u0131l sonra, grafik semboller bu t\u00fcr ileti\u015fim ara\u00e7lar\u0131n\u0131n yerini ald\u0131. Grafiti sanat\u0131 da ayn\u0131 zamanlarda ortaya \u00e7\u0131kt\u0131. Ma\u011faralar\u0131n\u0131n duvarlar\u0131n\u0131 boyamayanlar ba\u015fkalar\u0131 taraf\u0131ndan k\u0131nand\u0131. Cahil olarak kabul edildiler, sanat ve g\u00fczellik sevgisinden uzakt\u0131lar.<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde toplam bilgi k\u00fctlesinin neredeyse% 90&#8217;\u0131 insanlar taraf\u0131ndan g\u00f6rsel olarak yani g\u00f6zler yard\u0131m\u0131yla elde edilmektedir. Ba\u015far\u0131l\u0131 bir varolu\u015f ve \u015firketin pop\u00fclerlik art\u0131\u015f\u0131 i\u00e7in logolar\u0131n bu kadar \u00f6nemli olmas\u0131n\u0131n nedeni budur.<\/p>\n\n\n\n<p>Bir\u00e7ok medeniyetin tarihinde her t\u00fcrl\u00fc i\u015faret, sembol, \u00e7izim ve pentagram vard\u0131r. Modern logolar k\u00f6kenlerini bu t\u00fcr sembollerden al\u0131r. Eski insanlar sosyal normlar\u0131 kabul ettiler ve toplum \u00fcyelerinin \u0131rk\u0131n\u0131 sembollerle belirlediler. B\u00f6ylece insanlar ya\u015fam tarzlar\u0131n\u0131 anlad\u0131lar ve ileti\u015fim kurdular. \u0130\u015faretlerin i\u015flevleri geli\u015fimleri boyunca de\u011fi\u015fti, ancak farkl\u0131 bir bi\u00e7imde de olsa g\u00fcn\u00fcm\u00fcze ula\u015fabildiler. Bir insan her zaman sembollere anlam vermeye, belirli fikirleri onlar arac\u0131l\u0131\u011f\u0131yla ifade etmeye, \u00f6nemli bilgileri ve hatta duygular\u0131 onlar arac\u0131l\u0131\u011f\u0131yla aktarmaya \u00e7al\u0131\u015f\u0131yor. Logo, kelimelerin yerine ge\u00e7er.<\/p>\n\n\n\n<h2>A\u015fama 2. Markalar\u0131n k\u00f6keni<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"900\" height=\"530\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/kleymo.png\" alt=\"\" class=\"wp-image-691\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134839\/kleymo.png 900w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134839\/kleymo-300x177.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134839\/kleymo-768x452.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134839\/kleymo.png\" data-full-size=\"900x530\" \/><\/figure>\n\n\n\n<p>\u0130nsanl\u0131k, emek sayesinde \u015fimdi oldu\u011fu gibi olmay\u0131 ba\u015fard\u0131. \u0130nsanlar\u0131n hayat\u0131nda bir zanaat i\u015fi ortaya \u00e7\u0131kt\u0131\u011f\u0131ndan, &#8220;marka&#8221; gibi bir \u015fey devreye girdi. Bu, \u00fcr\u00fcn\u00fcn iyi yap\u0131ld\u0131\u011f\u0131n\u0131 ve olduk\u00e7a y\u00fcksek bir de\u011fere ve y\u00fcksek kaliteye sahip oldu\u011funu g\u00f6steren bir t\u00fcr i\u015farettir. \u015eimdi, e\u011fer bir ki\u015fi benzersiz bir \u00fcr\u00fcn \u00fcrettiyse ve bunu iyi yaparsa, o zaman sadece tan\u0131d\u0131klar\u0131 aras\u0131nda \u00fcnlenmekle kalmaz, ayn\u0131 zamanda b\u00fcy\u00fck bir fuarda ticaret yapmak i\u00e7in d\u0131\u015far\u0131 \u00e7\u0131kabilir. G\u00fcvenilmez bir \u00fcr\u00fcn\u00fcn yarat\u0131lmas\u0131 i\u00e7in, usta yaralanma ve hatta \u00f6l\u00fcmle tehdit edildi.<\/p>\n\n\n\n<p>Antik Yunanistan&#8217;da, \u00f6nemli mesajlar\u0131 \u015fifrelemenin yan\u0131 s\u0131ra madeni para ve \u00e7iftlik hayvanlar\u0131 damgalama i\u00e7in semboller kullan\u0131l\u0131yordu. B\u00f6lgeler ayr\u0131ca i\u015faretlerle i\u015faretlenmi\u015ftir. Di\u011fer bir\u00e7ok medeniyetin olu\u015fumu Yunanl\u0131larla birlikte geli\u015fti, ancak arkeologlar tarihte benzer \u201cizler\u201d bulmay\u0131 ba\u015faramad\u0131lar.<\/p>\n\n\n\n<p>O zamanlar eski Romal\u0131lar\u0131n \u00fcnl\u00fc markalar\u0131 zaten vard\u0131. \u0130lki, ayd\u0131nlatma armat\u00fcrleri \u00fcreten ustalara aitti, bu markan\u0131n ad\u0131 \u201cFortis\u201d idi. Ve ba\u015fka bir markan\u0131n yarat\u0131c\u0131lar\u0131 \u015farap ticaretiyle u\u011fra\u015f\u0131yorlard\u0131 ve \u201cVesuvinum\u201d olarak adland\u0131r\u0131l\u0131yorlard\u0131, ancak bu marka piyasada yeti\u015femedi.<\/p>\n\n\n\n<h2>A\u015fama 3. Hanedanl\u0131k armalar\u0131<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/heraldus.png\" alt=\"\" class=\"wp-image-688\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/heraldus.png 1200w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/heraldus-300x225.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/heraldus-768x576.png 768w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/heraldus-678x509.png 678w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/heraldus-326x245.png 326w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/heraldus-80x60.png 80w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134841\/heraldus.png\" data-full-size=\"1200x900\" \/><\/figure>\n\n\n\n<p>Modern d\u00fcnyada \u00e7ok aktif olarak kullan\u0131lan logolar\u0131n k\u00f6kenini ba\u015flatan ilk armalard\u0131. \u0130lk armas\u0131, turnuvalar\u0131n ve \u015f\u00f6valye eylemlerinin pop\u00fcler oldu\u011fu XXII.Y\u00fczy\u0131lda ortaya \u00e7\u0131kt\u0131. Hanedanl\u0131k armalar\u0131, sonraki 200 y\u0131l i\u00e7inde giderek daha pop\u00fcler hale geldi ve hemen hemen her yerde kullan\u0131ld\u0131. \u0130lk ba\u015fta sadece soylular taraf\u0131ndan kullan\u0131ld\u0131, ancak daha sonra \u00fcst d\u00fczey yetkililer bu fikirle ilgilenmeye ba\u015flad\u0131lar ve armalar\u0131 devletlerinin ay\u0131rt edici bir i\u015fareti olarak kullanmaya ba\u015flad\u0131lar.<\/p>\n\n\n\n<p>Bu t\u00fcr semboller yayg\u0131n olarak bilinir hale gelir gelmez, insanlar kendilerine ait olma hakk\u0131 i\u00e7in aya\u011fa kalkmaya ba\u015flad\u0131lar. Eyaletler, amblemlerin yarat\u0131lmas\u0131 ve da\u011f\u0131t\u0131m\u0131n\u0131 tam olarak kontrol etmek istiyordu ve s\u0131radan insanlar da bu hak iddia ediyordu. \u00c7ok a\u00e7\u0131k olmasa da bug\u00fcn benzer bir durum ortaya \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>Arman\u0131n temel i\u015flevi, m\u00fclkiyet haklar\u0131n\u0131n belirlenmesi ve ki\u015finin kimli\u011finin belirlenmesidir. Armalar ayr\u0131ca insanlar\u0131 sosyal katmanlara ve gruplara g\u00f6re s\u0131n\u0131fland\u0131rmaya da yard\u0131mc\u0131 oldu. Frans\u0131z Devrimi ger\u00e7ekle\u015fene kadar, bir ki\u015finin z\u0131rhl\u0131 bir \u015f\u00f6valye ve bir mi\u011ffer olup olmad\u0131\u011f\u0131n\u0131 armalardan belirlemek m\u00fcmk\u00fcnd\u00fc. D\u00fc\u015fmanlar\u0131n gizlice n\u00fcfuz etme riski de hari\u00e7 tutuldu.<\/p>\n\n\n\n<p>Ancak zaman ge\u00e7tik\u00e7e armas\u0131 bir logo haline gelmedi. Bu, herkesin onlar\u0131 \u00fcretmesine izin verilmedi\u011finden, arma yaratma konusundaki \u00e7ok say\u0131da yasaktan kaynaklan\u0131yordu. Neredeyse t\u00fcm vatanda\u015flar i\u00e7in arma kullan\u0131m\u0131 da yasakland\u0131 ve bu da kendi i\u015flerini yaratma ve onu pop\u00fclerle\u015ftirme yeteneklerini \u00f6nemli \u00f6l\u00e7\u00fcde s\u0131n\u0131rlad\u0131. Bir\u00e7ok kat\u0131 kural ve yasa, sembollerin yarat\u0131lmas\u0131n\u0131 d\u00fczenledi ve bu da onlar\u0131 kullanmay\u0131 neredeyse imkans\u0131z hale getirdi. Her arman\u0131n kullanma hakk\u0131 yoktu ve onaylanm\u0131\u015f armalar da \u00f6nemli \u00f6l\u00e7\u00fcde s\u0131n\u0131rl\u0131 i\u015flevselli\u011fe sahipti. Baz\u0131 \u00f6rnekler, g\u00fcn\u00fcm\u00fcze kadar ula\u015fan m\u00fccevherler ve ayr\u0131ca bir eyalet veya b\u00f6lge ba\u011f\u0131n\u0131n i\u015faretlerinde g\u00f6r\u00fclebilir.<\/p>\n\n\n\n<h2>4 a\u015fama. Logo<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1116\" height=\"550\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/02\/first-logo.png\" alt=\"ilk logo\" class=\"wp-image-687\" title=\"ilk logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134842\/first-logo.png 1116w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134842\/first-logo-300x148.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134842\/first-logo-768x378.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134842\/first-logo.png\" data-full-size=\"1116x550\" \/><\/figure>\n\n\n\n<p>Bir tipografi, grafik i\u015faretler ve \u00f6\u011feler nihayetinde logolar\u0131 bug\u00fcn var olduklar\u0131 formda kullanman\u0131n ba\u015flang\u0131c\u0131n\u0131 olu\u015fturdu. Markala\u015fma yeterince uzun s\u00fcre var olmas\u0131na ra\u011fmen alaka d\u00fczeyini kaybetmez. XXVIII.Y\u00fczy\u0131lda meydana gelen Avrupa ve Amerika sanayi devriminin ba\u015flamas\u0131yla birlikte logo tasar\u0131m\u0131 aktif olarak geli\u015fmeye ba\u015flad\u0131. Ayn\u0131 zamanda aile giri\u015fimleri de geli\u015fmeye ba\u015flad\u0131.<\/p>\n\n\n\n<p>Logo talebindeki keskin art\u0131\u015f, \u00e7e\u015fitli \u00fcr\u00fcnlerin \u00fcretim hacimlerindeki art\u0131\u015f\u0131n yan\u0131 s\u0131ra kapitalist bir modan\u0131n ortaya \u00e7\u0131kmas\u0131 ve makinele\u015fmenin ortaya \u00e7\u0131kmas\u0131 nedeniyle ortaya \u00e7\u0131kt\u0131. B\u00fct\u00fcn bunlar, \u015firketlerin rakipler aras\u0131nda \u00f6ne \u00e7\u0131kma ve pazarda kendilerini sa\u011flam bir \u015fekilde belirleme arzusundan kaynakland\u0131.<\/p>\n\n\n\n<p>\u0130lk modern logolar\u0131n geli\u015fen patent haklar\u0131 sistemiyle do\u011frudan bir ba\u011flant\u0131s\u0131 vard\u0131r. Markala\u015fma tarihinde ilk kez, Bass &amp; Co yasal olarak logosunda \u00ae i\u015faretini ald\u0131. 1876&#8217;da \u0130ngiltere&#8217;de oldu. Bu, \u015firketler taraf\u0131ndan kitlesel marka tescilinin ba\u015flang\u0131c\u0131yd\u0131. Logoda \u00ae i\u015faretini belirtme hakk\u0131n\u0131 alan \u015firketlerin \u00e7o\u011fu \u015fu anda var. \u00d6rne\u011fin, Twinings, Levi\u2019s, Shell Oil, Coca-Cola, HMV, Nestle, Jack Daniel\u2019s, Cadbury. B\u00f6ylece logo, daha sonra insanl\u0131\u011f\u0131n genel k\u00fclt\u00fcr\u00fcn\u00fcn ayr\u0131 bir par\u00e7as\u0131 haline gelen \u00fcr\u00fcn ve kurumsal markala\u015fma ile birlikte geni\u015f bir alana yay\u0131ld\u0131.<\/p>\n\n\n\n<p>Kendi logonuzu olu\u015fturmak ister misiniz? <a href=\"https:\/\/turbologo.com\/tr\">Turbologo<\/a> ile yap\u0131n!<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n\"@context\":\"https:\/\/schema.org\",\n\"@type\":\"FAQPage\",\n\"mainEntity\":[\n  {\n    \"@type\":\"Question\",\n    \"name\":\"Logolar\u0131n tarihi nedir? Nereden geliyorlar?\",\n    \"acceptedAnswer\":{\n      \"@type\":\"Answer\",\n      \"text\":\"\u0130lk izler ma\u011fara resimleri ve eski i\u015faretlere kadar gider; zamanla zanaatk\u00e2r damgalar\u0131, para ve m\u00fclkiyet i\u015faretleri, hanedanl\u0131k armalar\u0131 ve nihayet modern kurumsal logolara evrildi.\"\n    }\n  },\n  {\n    \"@type\":\"Question\",\n    \"name\":\"Armalar logolar\u0131n geli\u015fiminde nas\u0131l rol oynad\u0131?\",\n    \"acceptedAnswer\":{\n      \"@type\":\"Answer\",\n      \"text\":\"Orta \u00c7a\u011f\u2019da armalar kimlik ve aidiyeti belirleyen yayg\u0131n g\u00f6rsel i\u015faretlerdi; m\u00fclkiyet ve s\u0131n\u0131f\u0131 ay\u0131rt ederek modern markalama fikrine zemin haz\u0131rlad\u0131.\"\n    }\n  },\n  {\n    \"@type\":\"Question\",\n    \"name\":\"\u2018Marka\u2019 kavram\u0131 nas\u0131l do\u011fdu?\",\n    \"acceptedAnswer\":{\n      \"@type\":\"Answer\",\n      \"text\":\"Zanaat ve ticaret geli\u015ftik\u00e7e ustalar \u00fcr\u00fcnlerini damgalarla ay\u0131rt etti; antik d\u00fcnyada b\u00f6lgeler, madeni paralar ve hayvanlar dahi i\u015faretlerle tan\u0131mland\u0131\u2014kalite ve kaynak g\u00f6stermenin yolu buydu.\"\n    }\n  },\n  {\n    \"@type\":\"Question\",\n    \"name\":\"Modern logolar ne zaman yayg\u0131nla\u015ft\u0131?\",\n    \"acceptedAnswer\":{\n      \"@type\":\"Answer\",\n      \"text\":\"Sanayi Devrimi ile \u00fcretim ve rekabet art\u0131nca \u015firketlerin pazarda ayr\u0131\u015fma ihtiyac\u0131 b\u00fcy\u00fcd\u00fc; tipografi ve bask\u0131 teknolojileriyle birlikte modern logo tasar\u0131m\u0131 h\u0131zla yay\u0131ld\u0131.\"\n    }\n  },\n  {\n    \"@type\":\"Question\",\n    \"name\":\"\u0130lk tescilli logo hangisidir?\",\n    \"acceptedAnswer\":{\n      \"@type\":\"Answer\",\n      \"text\":\"1876\u2019da Bass & Co k\u0131rm\u0131z\u0131 \u00fc\u00e7gen i\u015faretiyle tescil alarak \u00f6nc\u00fclerden oldu; ard\u0131ndan Twinings, Levi\u2019s, Shell, Coca-Cola gibi markalar\u0131n logolar\u0131 da resmen kay\u0131t alt\u0131na girdi.\"\n    }\n  }\n]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Logo Ge\u00e7mi\u015fi \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Logolar\u0131n tarihi nedir? Nereden geliyorlar?<\/strong><\/p>\n<p>Ma\u011fara resimleri ve eski sembollerden zanaatk\u00e2r damgalar\u0131na, armalara ve modern kurumsal i\u015faretlere uzanan bir evrim. \n\n<p><strong>Armalar logolar\u0131n geli\u015fiminde nas\u0131l rol oynad\u0131?<\/strong><\/p>\n<p>Kimlik\/aidiyet ve m\u00fclkiyeti g\u00f6steren g\u00f6rsel i\u015faretler olarak modern markalaman\u0131n \u00f6nc\u00fcs\u00fc oldular. \n\n<p><strong>\u2018Marka\u2019 kavram\u0131 nas\u0131l do\u011fdu?<\/strong><\/p>\n<p>Ustalar \u00fcr\u00fcnlerini damgalarla ay\u0131rt etti; antik d\u00fcnyada b\u00f6lgeler, paralar ve hayvanlar bile i\u015faretlerle tan\u0131mland\u0131. \n\n<p><strong>Modern logolar ne zaman yayg\u0131nla\u015ft\u0131?<\/strong><\/p>\n<p>Sanayi Devrimi sonras\u0131 \u00fcretim ve rekabetin artmas\u0131yla; tipografi\/bask\u0131 sayesinde logo tasar\u0131m\u0131 h\u0131zla yay\u0131ld\u0131. \n\n<p><strong>\u0130lk tescilli logo hangisidir?<\/strong><\/p>\n<p>1876\u2019da Bass &amp; Co\u2019nun k\u0131rm\u0131z\u0131 \u00fc\u00e7geni; ard\u0131ndan Twinings, Levi\u2019s, Shell, Coca-Cola vb. logolar resmen tescillendi. \n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-9978\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/yaratici-logolar-50-seckin-ornek\/\">Yarat\u0131c\u0131 logolar: 50 se\u00e7kin \u00f6rnek<\/a><\/li>\n<li id=\"su-post-1742\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/marka-logosu\/\">Logo Tasar\u0131m\u0131n\u0131z\u0131n Markas\u0131n\u0131 Nas\u0131l De\u011fi\u015ftirirsiniz?<\/a><\/li>\n<li id=\"su-post-7182\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/10-logo-tasarim-hatasi\/\">Logo Olu\u015ftururken Ka\u00e7\u0131n\u0131lmas\u0131 Gereken 10 Logo Tasar\u0131m Hatas\u0131<\/a><\/li>\n<li id=\"su-post-10260\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/en-iyi-logo-olusturucu-hangisi\/\">En iyi logo olu\u015fturucu hangisi?<\/a><\/li>\n<li id=\"su-post-10347\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/logolarin-turleri-dogru-olani-nasil-secersiniz\/\">Logolar\u0131n T\u00fcrleri: Do\u011fru Olan\u0131 Nas\u0131l Se\u00e7ersiniz?<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Logolar insanl\u0131k taraf\u0131ndan eski \u00e7a\u011flardan beri kullan\u0131lmaktad\u0131r ve kendi yolunda bir\u00e7ok de\u011fi\u015fikli\u011fe u\u011fram\u0131\u015ft\u0131r. \u0130nternette logo tasar\u0131m tarihi ile ilgili bir\u00e7ok&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logolar nereden geliyor? Logo tasar\u0131m\u0131n\u0131n k\u0131sa tarihi | Turbologo<\/title>\n<meta name=\"description\" content=\"Logonun g\u00f6r\u00fcn\u00fcm\u00fc ve olu\u015fumunun k\u0131sa bir ge\u00e7mi\u015fi. Logo olma a\u015famalar\u0131. Turbologo blogunda logo tasar\u0131m\u0131 hakk\u0131nda daha fazla bilgi edinin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/logo-gecmisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logolar nereden geliyor? Logo tasar\u0131m\u0131n\u0131n k\u0131sa tarihi | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Logonun g\u00f6r\u00fcn\u00fcm\u00fc ve olu\u015fumunun k\u0131sa bir ge\u00e7mi\u015fi. Logo olma a\u015famalar\u0131. Turbologo blogunda logo tasar\u0131m\u0131 hakk\u0131nda daha fazla bilgi edinin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/logo-gecmisi\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T15:41:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T08:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/02\/19134840\/history-of-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"5 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/684"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":13,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"predecessor-version":[{"id":10896,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/684\/revisions\/10896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/690"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}