{"id":1083,"date":"2021-05-06T03:42:34","date_gmt":"2021-05-06T03:42:34","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1083"},"modified":"2025-08-20T13:22:17","modified_gmt":"2025-08-20T13:22:17","slug":"pepsi-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/pepsi-logo\/","title":{"rendered":"Pepsi&#8217;nin tarihi ve logo tasar\u0131m\u0131"},"content":{"rendered":"\n<p>Pepsi-Cola, giri\u015f gerektirmeyen \u00e7a\u011fda\u015f d\u00fcnya sembollerinden biridir. Hepimiz mavi-k\u0131rm\u0131z\u0131 yin yang ne anlama geliyor? Y\u0131llar i\u00e7inde <a href=\"https:\/\/turbologo.com\/tr\/\">logosu<\/a> de\u011fi\u015fmeyen k\u0131rm\u0131z\u0131-beyaz piyasas\u0131ndaki rakibinin aksine, Pepsi her zaman yeni fikirler ar\u0131yor. Ve b\u00f6ylece, bu makalede size Pepsi <a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-gecmisi\/\">logosunun<\/a> geli\u015fiminden bahsedecek ve daha \u00f6nce duymad\u0131\u011f\u0131n\u0131z birka\u00e7 az bilinen ger\u00e7ekle ilgili bilgi verece\u011fiz!<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>Logolar nereden geliyor? Logo tasar\u0131m\u0131n\u0131n k\u0131sa tarihi<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-burn-1898.png\" alt=\"Pepsi kola yanmas\u0131, 1898\" class=\"wp-image-1130\" title=\"Pepsi kola yanmas\u0131, 1898\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-burn-1898.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-burn-1898-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-burn-1898-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-burn-1898.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Ba\u015flang\u0131\u00e7ta Pepsi&#8217;nin Brad\u2019in i\u00e7ece\u011fi olarak adland\u0131r\u0131ld\u0131\u011f\u0131 \u00e7ok az biliniyor. A\u011fustos 1898&#8217;de Pepsi-Cola olarak adland\u0131r\u0131ld\u0131\u011f\u0131nda her \u015fey de\u011fi\u015fti. Ad\u0131n\u0131n nas\u0131l ortaya \u00e7\u0131kt\u0131\u011f\u0131 hala bilinmiyor. Baz\u0131lar\u0131, Pepsi&#8217;nin eczanelerde sat\u0131ld\u0131\u011f\u0131 ve bir sindirim ilac\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnden, pepsin fermentiyle bir ilgisi oldu\u011funu s\u00f6yl\u00fcyor. Pepsi&#8217;nin bug\u00fcn zararl\u0131 bir tatl\u0131 i\u00e7ecek oldu\u011fu s\u00f6yleniyor, ama asl\u0131nda tam tersi bir \u015feydi. Ne b\u00fck\u00fclme! Ancak baz\u0131lar\u0131, Pepsi&#8217;yi bir barda\u011fa d\u00f6kt\u00fc\u011f\u00fcn\u00fczde ve boncuklar\u0131n k\u0131r\u0131\u015ft\u0131\u011f\u0131n\u0131 duydu\u011funuzda ad\u0131n duyulabilece\u011fini s\u00f6yl\u00fcyor. \u0130kinci versiyon kula\u011fa daha g\u00fcvenilir geliyor, de\u011fil mi?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1905.png\" alt=\"Pepsi cola logosu, 1905\" class=\"wp-image-1131\" title=\"Pepsi cola logosu, 1905\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-logo-1905.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-logo-1905-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-logo-1905-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134631\/Pepsi-cola-logo-1905.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1906.png\" alt=\"Pepsi cola logosu, 1906\" class=\"wp-image-1132\" title=\"Pepsi cola logosu, 1906\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1906.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1906-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1906-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1906.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1940.png\" alt=\"Pepsi cola logosu, 1940\" class=\"wp-image-1133\" title=\"Pepsi cola logosu, 1940\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1940.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1940-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1940-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134630\/Pepsi-cola-logo-1940.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Eski Pepsi logosu ger\u00e7ekten s\u0131k\u0131c\u0131 g\u00f6r\u00fcn\u00fcyordu. Yanl\u0131\u015f, da\u011f\u0131n\u0131k bir harfti, gereksiz ayr\u0131nt\u0131larla dolu ve okunmas\u0131 da zordu. Ve ucuz yaz\u0131t di\u011ferlerine benziyordu. Bu se\u00e7ene\u011fin kald\u0131r\u0131lm\u0131\u015f olmas\u0131na \u015fa\u015fmamal\u0131. Pepsi, yeni bir milenyuma, hala alakas\u0131z ayr\u0131nt\u0131larla, ancak daha do\u011fru ve okunakl\u0131 bir logo ile girdi. Harfler kare \u015feklini takip etmeye ba\u015flad\u0131\u011f\u0131nda ve istikrars\u0131zl\u0131k daha da basitle\u015fti\u011finde, II.D\u00fcnya Sava\u015f\u0131&#8217;na kadar \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fmedi. Marketologlar\u0131n ger\u00e7ek bir ba\u015far\u0131s\u0131 Pepsi jingle (Nikel, Nikel) olmu\u015ftur. Pop\u00fclerli\u011fi Life dergisinin onu zamans\u0131z melodiler listesine dahil etmesini sa\u011flad\u0131.<\/p>\n\n\n\n<h2>Pepsi logosu geli\u015ftirme ge\u00e7mi\u015fi<\/h2>\n\n\n\n<p><img loading=\"lazy\" width=\"1024\" height=\"600\" class=\"alignnone size-full wp-image-1134\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1950.png\" alt=\"Pepsi cola logo, 1950\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1950.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1950-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1950-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1950.png\" data-full-size=\"1024x600\" \/><\/p>\n\n\n\n<p>Pepsi cola logosu, 1950Y\u0131llar ge\u00e7ti ve d\u00fcnya de\u011fi\u015fti ve ba\u015far\u0131n\u0131n e\u015fi\u011finde kalmak i\u00e7in \u015firketin <a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-tasarim-ilham\/\">yeniden tasarlanmas\u0131<\/a> gerekiyordu. 60&#8217;lar Pepsi i\u00e7in ger\u00e7ek bir d\u00f6n\u00fcm noktas\u0131 oldu. \u0130lk olarak, logo yuvarlak, sivri bir \u015fi\u015fe kapa\u011f\u0131na tak\u0131ld\u0131. \u0130kincisi, \u00fcnl\u00fc mavi-k\u0131rm\u0131z\u0131 yin yang ortaya \u00e7\u0131kt\u0131. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, \u201c<a href=\"https:\/\/turbologo.com\/tr\/blog\/coca-cola-logo\/\">Cola<\/a>\u201d kelimesi isminden \u00e7\u0131kar\u0131ld\u0131. Pepsi onu bir daha asla kullanmayacak.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1962.png\" alt=\"Pepsi cola logosu, 1962\" class=\"wp-image-1135\" title=\"Pepsi cola logosu, 1962\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1962.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1962-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1962-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134629\/Pepsi-cola-logo-1962.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1973.png\" alt=\"Pepsi cola logosu, 1973\" class=\"wp-image-1136\" title=\"Pepsi cola logosu, 1973\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1973.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1973-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1973-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1973.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1987.png\" alt=\"Pepsi cola logosu, 1987\" class=\"wp-image-1137\" title=\"Pepsi cola logosu, 1987\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1987.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1987-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1987-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134628\/Pepsi-cola-logo-1987.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>70&#8217;lerin tasar\u0131m\u0131 daha da minimalistti. \u00c7o\u011fu durumda logo sadele\u015ftirme do\u011fru harekettir, bu durum da dahil. Sivri u\u00e7lu ba\u015fl\u0131k kayboldu ve Pepsi logosunu son derece basit ve net b\u0131rakt\u0131. D\u00fcz tasar\u0131m trendi modern d\u00fcnyada pop\u00fcler oldu\u011fundan, \u015fimdiye kadarki en iyi Pepsi logosu gibi g\u00f6r\u00fcn\u00fcyor. \u0130\u015faret benzersiz, orijinal ve taze, g\u00fcn\u00fcm\u00fczde bile g\u00fczel g\u00f6r\u00fcn\u00fcyor. Sonu\u00e7 olarak, bu varyasyon bug\u00fcn kullan\u0131lmaktad\u0131r. Bununla birlikte, eski bir Pepsi logolu cam \u015fi\u015felerde \u00f6zel bir Pepsi serisi vard\u0131r. Tasar\u0131m, belirli bir hedef gruba y\u00f6neliktir. Ve bu ger\u00e7ek, Pepsi&#8217;nin her bir m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya haz\u0131r oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1991.png\" alt=\"Pepsi cola logosu, 1991\" class=\"wp-image-1138\" title=\"Pepsi cola logosu, 1991\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1991.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1991-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1991-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1991.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1998.png\" alt=\"Pepsi cola logosu, 1998\" class=\"wp-image-1139\" title=\"Pepsi cola logosu, 1998\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1998.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1998-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1998-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134627\/Pepsi-cola-logo-1998.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>K\u00fc\u00e7\u00fck de\u011fi\u015fikliklerle logo uzun s\u00fcre varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. Ancak 90&#8217;larda hacimsel g\u00f6r\u00fcnt\u00fcler pop\u00fcler hale geldi ve yeni Pepsi logosu da etkilendi. \u0130\u015faret yuvarlakla\u015ft\u0131, arka plan maviye d\u00f6nd\u00fc ve yaz\u0131 tipi beyaz renge d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2003.png\" alt=\"Pepsi cola logosu, 2003\" class=\"wp-image-1140\" title=\"Pepsi cola logosu, 2003\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2003.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2003-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2003-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2003.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2006.png\" alt=\"Pepsi cola logosu, 2006\" class=\"wp-image-1141\" title=\"Pepsi cola logosu, 2006\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2006.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2006-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2006-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134624\/Pepsi-cola-logo-2006.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2>Mevcut Pepsi logosu<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2008.png\" alt=\"Pepsi cola logosu, 2008\" class=\"wp-image-1142\" title=\"Pepsi cola logosu, 2008\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134623\/Pepsi-cola-logo-2008.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134623\/Pepsi-cola-logo-2008-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134623\/Pepsi-cola-logo-2008-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134623\/Pepsi-cola-logo-2008.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>En b\u00fcy\u00fck Pepsi rakibi logosunu korurken, Pepsi yeni bir \u015feyler ar\u0131yor. Mevcut Pepsi logosu, bazen durman\u0131n daha iyi oldu\u011funu g\u00f6steriyor. En iyiyi aramak, bir mal\u0131n kayb\u0131na neden olabilir. 70&#8217;lerin logosu g\u00fczel ve modayd\u0131. \u015eirket bunu s\u00fcrd\u00fcr\u00fcrse, tarihe ge\u00e7er. Yine de farkl\u0131 bir yol izlemeye karar verdiler. Mavi ve k\u0131rm\u0131z\u0131n\u0131n dengeli bir kontrast\u0131, daha \u015f\u0131k ve g\u00fcncel hale getirmek i\u00e7in de\u011fi\u015ftirildi. Ve tamamen ba\u015far\u0131s\u0131z oldular. Denge kayboldu, merkezdeki beyaz \u015ferit b\u00fck\u00fcld\u00fc ve bir\u00e7ok m\u00fc\u015fteri nedenini sordu. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re yeni logo onlar\u0131 bir \u015fekilde rahats\u0131z etti.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2014.png\" alt=\"Pepsi cola logosu, 2014\" class=\"wp-image-1143\" title=\"Pepsi cola logosu, 2014\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134622\/Pepsi-cola-logo-2014.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134622\/Pepsi-cola-logo-2014-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134622\/Pepsi-cola-logo-2014-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134622\/Pepsi-cola-logo-2014.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Tam olarak nas\u0131l? Pek \u00e7ok ki\u015fi, beyaz \u00e7izginin k\u0131rm\u0131z\u0131 bir ti\u015f\u00f6rt ile mavi kot pantolon aras\u0131ndaki a\u00e7\u0131kl\u0131kta g\u00f6r\u00fclebilen \u015fi\u015fman bir g\u00f6be\u011fe benzedi\u011fini ima etti. Ger\u00e7ekten rahats\u0131z edici, de\u011fil mi? Dahas\u0131, tatl\u0131 gazl\u0131 i\u00e7eceklerin obeziteye k\u0131sayol oldu\u011fu da bilinmektedir. Peki bunu m\u00fc\u015fterilere neden hat\u0131rlat\u0131yorsun? Elbette hepsi bu \u015fekilde d\u00fc\u015f\u00fcnmedi, ancak internetin yard\u0131m\u0131yla logo say\u0131s\u0131z memin par\u00e7as\u0131 oldu. Bu varyasyonu daha \u00f6nce fark etmemi\u015f olanlar bile ona g\u00fclmeye ba\u015flad\u0131. Buradan al\u0131nacak ders, yeni bir etiketi yay\u0131nlamadan \u00f6nce incelemenin gerekti\u011fidir. \u0130nternette k\u00f6t\u00fc bir yeniden markala\u015fma tespit edilirse, onu kald\u0131ramazs\u0131n\u0131z!<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@type\":\"FAQPage\",\n  \"mainEntity\":[\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Pepsi logosu neyi ifade eder?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"K\u0131rm\u0131z\u0131\u2013beyaz\u2013mavi \u2018globe\u2019 (dalga) simgesi; enerji, tazelik ve hareketi \u00e7a\u011fr\u0131\u015ft\u0131r\u0131r. Sade ve dengeli geometri, ambalajdan dijitale kadar k\u00fc\u00e7\u00fck boyutlarda g\u00fc\u00e7l\u00fc tan\u0131n\u0131rl\u0131k sa\u011flar.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"K\u0131rm\u0131z\u0131\u2013mavi dalga (Pepsi globe) ne anlama gelir?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"\u00dcst ve alt yar\u0131m\u0131n ak\u0131c\u0131 k\u0131vr\u0131m\u0131, dinamizm ve dengeyi simgeler; beyaz \u015ferit ise ak\u0131\u015f\/efervesans hissi verir. Basit, simetrik yap\u0131 farkl\u0131 arka planlarda okunurlu\u011fu art\u0131r\u0131r.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Pepsi logosu zaman i\u00e7inde nas\u0131l de\u011fi\u015fti?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Erken y\u0131llarda el yaz\u0131s\u0131 kelime i\u015fareti ve kapak\/rozet formlar\u0131 \u00f6ne \u00e7\u0131kt\u0131; 1960\u2019lardan itibaren dairesel \u2018globe\u2019 sadele\u015fti. 1990\u20132000\u2019lerde 3B\/gradyan etkileri g\u00f6r\u00fcld\u00fc; son y\u0131llarda d\u00fcz (flat), kontrast\u0131 g\u00fc\u00e7l\u00fc ve dijital \u00f6ncelikli bir stile d\u00f6n\u00fcld\u00fc.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Pepsi\u2019nin renkleri ve tipografisi nas\u0131ld\u0131r?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Birincil palet k\u0131rm\u0131z\u0131, mavi ve beyazd\u0131r; y\u00fcksek kontrast ve ferahl\u0131k alg\u0131s\u0131 yarat\u0131r. \u2018PEPSI\u2019 kelime i\u015fareti modern, okunakl\u0131 bir sans serif \u00f6zel \u00e7izimdir; farkl\u0131 y\u00fczeylerde bo\u015fluk ve minimum boyut kurallar\u0131na dikkat edilir.\"\n      }\n    },\n    {\n      \"@type\":\"Question\",\n      \"name\":\"Pepsi logosunu ticari olarak kullanabilir miyim?\",\n      \"acceptedAnswer\":{\n        \"@type\":\"Answer\",\n        \"text\":\"Hay\u0131r. Pepsi ad\u0131 ve globe amblemi tescilli ticari i\u015faretlerdir; editoryal\/al\u0131nt\u0131 ba\u011flam\u0131 d\u0131\u015f\u0131nda izin\/ruhsat olmadan kullan\u0131lamaz. Do\u011fru uygulama i\u00e7in resm\u00ee marka y\u00f6nergelerine ba\u015fvurulmal\u0131d\u0131r.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Pepsi Logosu \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Pepsi logosu neyi ifade eder?<\/strong><\/p>\n<p>K\u0131rm\u0131z\u0131\u2013beyaz\u2013mavi \u201cglobe\u201d enerjiyi, tazeli\u011fi ve hareketi \u00e7a\u011fr\u0131\u015ft\u0131r\u0131r; sade geometri her \u00f6l\u00e7ekte tan\u0131n\u0131r.<\/p>\n\n<p><strong>K\u0131rm\u0131z\u0131\u2013mavi dalga ne anlama gelir?<\/strong><\/p>\n<p>Ak\u0131c\u0131 k\u0131vr\u0131mlar denge\/dinamizm; beyaz \u015ferit ak\u0131\u015f\/efervesans hissi verir ve okunurlu\u011fu g\u00fc\u00e7lendirir.<\/p>\n\n<p><strong>Logo zaman i\u00e7inde nas\u0131l de\u011fi\u015fti?<\/strong><\/p>\n<p>El yaz\u0131s\u0131 ve kapak rozetlerinden dairesel \u201cglobe\u201da; 3B\/gradyan d\u00f6neminden g\u00fcncel d\u00fcz (flat) dijital stile evrildi.<\/p>\n\n<p><strong>Renkler ve tipografi nas\u0131ld\u0131r?<\/strong><\/p>\n<p>K\u0131rm\u0131z\u0131\u2013mavi\u2013beyaz y\u00fcksek kontrast sa\u011flar; \u201cPEPSI\u201d modern sans serif \u00f6zel \u00e7izimdir, bo\u015fluk ve minimum boyuta uyun.<\/p>\n\n<p><strong>Ticari kullan\u0131m m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n<p>Hay\u0131r. Tescilli i\u015farettir; editoryal d\u0131\u015f\u0131ndaki kullan\u0131mlar i\u00e7in yaz\u0131l\u0131 izin ve marka y\u00f6nergeleri gerekir.<\/p>\n\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1559\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/verizon-logo\/\">Verizon Logo Tasar\u0131m Tarihi ve Evrimi<\/a><\/li>\n<li id=\"su-post-1655\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/los-angeles-lakers-logo\/\">Los Angeles Lakers Logosu &#8211; Tasar\u0131m ve Tarih<\/a><\/li>\n<li id=\"su-post-10981\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/email-imza-olusturucu-2026\/\">2026\u2019da En \u0130yi 10 E-posta \u0130mza Olu\u015fturucu: Outlook ve mobilde kaos olmadan i\u015fletmeler i\u00e7in do\u011fru se\u00e7im<\/a><\/li>\n<li id=\"su-post-1216\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/spiderman-logo\/\">\u00d6r\u00fcmcek Adam Logo Tasar\u0131m\u0131 &#8211; Tarih ve Evrim<\/a><\/li>\n<li id=\"su-post-1748\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/duyarli-logo\/\">Duyarl\u0131 Logo Nas\u0131l Yap\u0131l\u0131r<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi-Cola, giri\u015f gerektirmeyen \u00e7a\u011fda\u015f d\u00fcnya sembollerinden biridir. Hepimiz mavi-k\u0131rm\u0131z\u0131 yin yang ne anlama geliyor? Y\u0131llar i\u00e7inde logosu de\u011fi\u015fmeyen k\u0131rm\u0131z\u0131-beyaz piyasas\u0131ndaki&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pepsi&#039;nin tarihi ve logo tasar\u0131m\u0131 | Turbologo<\/title>\n<meta name=\"description\" content=\"Pepsi logosunun ge\u00e7mi\u015fi, markay\u0131 piyasadaki en eskilerden biri yapar. Rahats\u0131zl\u0131k anlam\u0131na gelen Pepsi logosu, sembolizmin 21. y\u00fczy\u0131lda bile g\u00fc\u00e7l\u00fc bir ara\u00e7 oldu\u011funu ima eder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/pepsi-logo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi&#039;nin tarihi ve logo tasar\u0131m\u0131 | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Pepsi logosunun ge\u00e7mi\u015fi, markay\u0131 piyasadaki en eskilerden biri yapar. Rahats\u0131zl\u0131k anlam\u0131na gelen Pepsi logosu, sembolizmin 21. y\u00fczy\u0131lda bile g\u00fc\u00e7l\u00fc bir ara\u00e7 oldu\u011funu ima eder.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/pepsi-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T03:42:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T13:22:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/08\/19134622\/pepsi-logo-illustration.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"4 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1083"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":8,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions"}],"predecessor-version":[{"id":10763,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions\/10763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=1083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}