{"id":1079,"date":"2021-05-06T03:42:22","date_gmt":"2021-05-06T03:42:22","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1079"},"modified":"2022-03-14T06:31:38","modified_gmt":"2022-03-14T06:31:38","slug":"walmart-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/walmart-logo\/","title":{"rendered":"Walmart&#8217;\u0131n tarihi ve logo tasar\u0131m\u0131"},"content":{"rendered":"\n<p>Bug\u00fcnlerde dev \u015firketlerin k\u0131sa ve anlaml\u0131 isimlerini al\u0131yoruz ama bu her zaman b\u00f6yle de\u011fildi. \u00d6rne\u011fin, Sam Walton bir d\u00fckkan a\u00e7may\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnde rakibinin isimlerine bakt\u0131. 60&#8217;l\u0131 y\u0131llarda i\u015fletmenin tam ad\u0131n\u0131zla isimlendirildi\u011fini g\u00f6rmek yayg\u0131n bir \u015feydi, ancak Sam aksi y\u00f6nde karar verdi. Tabela maliyetinin d\u00fc\u015f\u00fcr\u00fclmesi nedeniyle ma\u011fazan\u0131n ad\u0131n\u0131 Walmart olarak k\u0131saltt\u0131. Ve i\u015fe yarad\u0131. Walmart&#8217;\u0131n temel prensibi gibi &#8211; d\u00fc\u015f\u00fck fiyatlar ve geni\u015f bir \u00fcr\u00fcn yelpazesi. Sam Walton\u2019un ilk fikri, herhangi bir ki\u015finin ma\u011fazas\u0131na gelip ihtiya\u00e7 duydu\u011fu her \u015feyi sat\u0131n alabilmesiydi, tabii ki d\u00fc\u015f\u00fck fiyatlar da dahil. Ve bildi\u011fimiz gibi, Walmart \u015firketine refah getiren bu stratejidir. \u015eirket bir\u00e7ok rakibi yuttu ve hi\u00e7biri kar\u015f\u0131 koyamad\u0131.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>Walmart logo tasar\u0131m\u0131n\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc hakk\u0131nda<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/09\/walmart-original-logo.png\" alt=\"Walmart orijinal (ilk) logosu\" class=\"wp-image-1170\" title=\"Walmart orijinal (ilk) logosu\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-original-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-original-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-original-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-original-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Orijinal Walmart logosu olduk\u00e7a basitti. \u015eirketin ad\u0131 o zamanlar Wal-mart&#8217;d\u0131. Sonra dekorasyon olarak k\u00fc\u00e7\u00fck bir y\u0131ld\u0131z eklemeye karar verdiler ve d\u00fcnya ikiye b\u00f6l\u00fcnd\u00fc &#8211; Wal ve mart. Eski Walmart <a href=\"https:\/\/turbologo.com\/tr\/blog\/renk-kombinasyonlari\/\">logo rengi<\/a> \u00e7\u00f6z\u00fcm\u00fc de olduk\u00e7a basitti &#8211; tu\u011fla k\u0131rm\u0131z\u0131s\u0131 bir kalkan \u00fczerindeki beyaz harfler. E\u015f zamanl\u0131 olarak k\u0131sa bir slogan olu\u015fturuldu: &#8220;Her zaman d\u00fc\u015f\u00fck fiyatlar&#8221;. Ancak o y\u0131llar i\u00e7in taze ve \u00f6zg\u00fcn bir fikirdi ve \u015firket bu <a href=\"https:\/\/turbologo.com\/tr\/logo-tasarim\">tasar\u0131m<\/a> \u00e7\u00f6z\u00fcm\u00fc ile uzun y\u0131llar s\u00fcrd\u00fc. Walmart&#8217;\u0131n logo ge\u00e7mi\u015fi \u00e7e\u015fitli de\u011fi\u015fikliklerle \u00f6v\u00fcnemezdi ve Walmart&#8217;\u0131n vekt\u00f6r grafiklerini benimsedi\u011fi ve yeniden markala\u015fmaya karar verdi\u011fi 2008 y\u0131l\u0131na kadar de\u011fildi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"1698\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/09\/walmart-logo-evolution.png\" alt=\"Walmart logosu evrimi\" class=\"wp-image-1169\" title=\"Walmart logosu evrimi\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134613\/walmart-logo-evolution.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134613\/walmart-logo-evolution-181x300.png 181w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134613\/walmart-logo-evolution-768x1274.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134613\/walmart-logo-evolution.png\" data-full-size=\"1024x1698\" \/><\/figure>\n\n\n\n<p>Al\u0131\u015f\u0131lm\u0131\u015f y\u0131ld\u0131z sar\u0131ya d\u00f6nd\u00fc, k\u00fc\u00e7\u00fcld\u00fc ve kelimenin sonuna do\u011fru ilerledi. &#8220;Wal-mart&#8221;, &#8220;Walmart&#8221; olarak de\u011fi\u015fti ve sonunda y\u0131ld\u0131z baz\u0131 renkler ekledi. Bu tasar\u0131mc\u0131 hareketi daha zengin vatanda\u015flar\u0131 hedefliyordu. Ancak, insanlar\u0131n Walmart&#8217;a ko\u015fup paralar\u0131n\u0131 orada harcamalar\u0131na neden olan sadece g\u00fczel bir resim de\u011fildi. \u00d6yle ya da b\u00f6yle, ancak eski tasar\u0131m \u00e7ok uzla\u015ft\u0131 ve modas\u0131 ge\u00e7mi\u015fti. Daha pahal\u0131, y\u00fcksek kaliteli mallar sat\u0131n alabilenleri kovarak, d\u00fc\u015f\u00fck kaliteli ucuz mallarla ili\u015fkilendirildi. Bu nedenle eski Walmart logosunu de\u011fi\u015ftirerek onu daha samimi ve keyifli hale getirmeye karar verdiler. Ve de\u011fi\u015fiklikler sadece logoya de\u011fil t\u00fcm \u015firkete uyguland\u0131. Yeni bir hizmet seviyesi s\u00f6z\u00fc veremezsiniz ve s\u00f6z\u00fcn\u00fcz\u00fc tutamazs\u0131n\u0131z, \u00e7\u00fcnk\u00fc bu kesinlikle i\u015finizi mahvedecektir. Sam Walton&#8217;un bir zamanlar dedi\u011fi gibi: \u201c\u0130\u015fletmenizin ger\u00e7ek efendileri ve y\u00f6neticileri olan m\u00fc\u015fterilerdir ve herhangi bir y\u00f6netmeni kovabilecek veya onu iflas ettirebilecekler onlard\u0131r. Dolay\u0131s\u0131yla, bir yeniden markala\u015fma giri\u015fiminde bulunursan\u0131z, \u015firketinizde de \u00f6nemli de\u011fi\u015fiklikler yapmay\u0131 asla unutmamal\u0131s\u0131n\u0131z \u201d.<\/p>\n\n\n\n<h2>Walmart logosu ne anlama geliyor?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/09\/walmart-present-logo.png\" alt=\"Walmart mevcut logosu (2008)\" class=\"wp-image-1171\" title=\"Walmart mevcut logosu (2008)\" srcset=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-present-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-present-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-present-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134612\/walmart-present-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Ger\u00e7ekte, logo, kelimeyi \u015f\u0131k bir \u015fekilde ikiye ay\u0131rmak i\u00e7in benimsendi, ancak g\u00fcn\u00fcm\u00fczde, hi\u00e7 olmad\u0131\u011f\u0131 yerde bile, her yerde anlam arama e\u011filimindeyiz. Walmart logosunun gizli mesaj\u0131na gelince, 6 k\u0131v\u0131lc\u0131m\u0131 sembolize etti\u011fini d\u00fc\u015f\u00fcn\u00fcyordu. Ve her k\u0131v\u0131lc\u0131m, \u015firketi ba\u015far\u0131l\u0131 k\u0131lan fikirleri sembolize ediyor. Kendisine ve ba\u015far\u0131s\u0131na inanan Sam Walton&#8217;u da hat\u0131rlat\u0131yorlar. Bug\u00fcn hepimizin arad\u0131\u011f\u0131 bu t\u00fcr bir ilham kayna\u011f\u0131d\u0131r ve m\u00fc\u015fteri ilham\u0131 da Walmart&#8217;\u0131n logo anlam\u0131n\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n<p>Hedef grup olduk\u00e7a \u00e7e\u015fitli oldu\u011fu i\u00e7in logonun kendisi basit ve anla\u015f\u0131l\u0131r olanlardan biridir. Grup ne kadar \u00e7e\u015fitli olursa, t\u00fcm ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak o kadar zor olur. Ancak Walmart&#8217;\u0131n logo resmi sezgisel olarak s\u0131cak ve parlak olarak anla\u015f\u0131l\u0131yor, g\u00fczel bir al\u0131\u015fveri\u015f g\u00fcn\u00fc sunuyor. Bu t\u00fcr logolar genellikle uygundur ve bu nedenle m\u00fc\u015fteriler taraf\u0131ndan iyi hat\u0131rlan\u0131rlar ve bu logolar\u0131n amac\u0131d\u0131r, de\u011fil mi?<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1647239414653\"><strong class=\"schema-faq-question\">Walmart logosu neyi simgeliyor?<\/strong> <p class=\"schema-faq-answer\">Yeni Walmart logosu, ma\u011fazan\u0131n yeni \u00e7evre dostu politikas\u0131n\u0131 simgeliyor. \u015eirket binalar\u0131n\u0131n \u00e7at\u0131lar\u0131 g\u00fcne\u015f panelleri ile donat\u0131lmaya ba\u015fland\u0131. Ayr\u0131ca gizli bir mesaj da ta\u015f\u0131rlar: Kurucunun hayaline olan inanc\u0131 ve onu ba\u015far\u0131l\u0131 k\u0131lan i\u015fin temel ilkeleri.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239427791\"><strong class=\"schema-faq-question\">Walmart logosu i\u00e7in hangi yaz\u0131 tipi kullan\u0131l\u0131yor?<\/strong> <p class=\"schema-faq-answer\">Yarat\u0131c\u0131 taraf\u0131ndan bir yaz\u0131c\u0131da ilk \u015firket logosu se\u00e7ildi\u011finde, bug\u00fcn\u00fcn logosu Myriad Pro-Bold yaz\u0131 tipi kullan\u0131larak, ancak b\u00fcy\u00fck harfte bir de\u011fi\u015fiklik yap\u0131larak olu\u015fturuldu. Bu yaz\u0131 tipi herkes i\u00e7in kullan\u0131labilir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239444982\"><strong class=\"schema-faq-question\">Walmart logosunu nas\u0131l ald\u0131?<\/strong> <p class=\"schema-faq-answer\">Walmart&#8217;\u0131n logosu 1962&#8217;de kurucusu Sam Walton taraf\u0131ndan icat edildi. Soyad\u0131n\u0131n ilk 3 harfini &#8220;Wal&#8221; ald\u0131 ve &#8220;market&#8221; kelimesini k\u0131saltt\u0131. Sonu\u00e7 olarak, &#8220;Walmart&#8221; ald\u0131.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239452097\"><strong class=\"schema-faq-question\">Walmart logosunu kim yapt\u0131?<\/strong> <p class=\"schema-faq-answer\">2008 y\u0131l\u0131nda sa\u011flanan Walmart&#8217;\u0131n en yeni logosu Lippincott taraf\u0131ndan olu\u015fturuldu. Bu, Duracel gibi en b\u00fcy\u00fck Amerikan \u015firketleri i\u00e7in tasar\u0131m ve i\u015f stratejileri olu\u015fturan bir Amerikan tasar\u0131m st\u00fcdyosudur.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1647239460846\"><strong class=\"schema-faq-question\">Walmart logosu neden \u00e7ok renkli?<\/strong> <p class=\"schema-faq-answer\">Yeni logo, renk d\u00fczenini zengin turuncu ve koyu mavi olarak de\u011fi\u015ftirdi, bu da onu daha samimi ve estetik olarak ho\u015f hale getirdi. Ayr\u0131ca daha zengin m\u00fc\u015fterileri \u00e7ekmek i\u00e7in.<\/p> <\/div> <\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1089\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/netflix-logosu\/\">Netflix logosunun tasar\u0131m\u0131 &#8211; Tarihi ve Evrimi<\/a><\/li>\n<li id=\"su-post-10336\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/2024un-kacirmamaniz-gereken-en-iyi-logo-trendleri\/\">2024&#8217;\u00fcn Ka\u00e7\u0131rmaman\u0131z Gereken En \u0130yi Logo Trendleri<\/a><\/li>\n<li id=\"su-post-1787\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/lacoste-logo\/\">Lacoste Logosu &#8211; Anlam, Tarih, Yaz\u0131 Tipi<\/a><\/li>\n<li id=\"su-post-7191\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/logo-nasil-olusturulur\/\">Yarat\u0131c\u0131 Tasar\u0131mla \u0130mza Logo Nas\u0131l Olu\u015fturulur<\/a><\/li>\n<li id=\"su-post-9532\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/tr\/blog\/hm-logosu\/\">H&#038;M Logosu: Bir Tasar\u0131m\u0131n K\u0131sa Tarihi<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcnlerde dev \u015firketlerin k\u0131sa ve anlaml\u0131 isimlerini al\u0131yoruz ama bu her zaman b\u00f6yle de\u011fildi. \u00d6rne\u011fin, Sam Walton bir d\u00fckkan a\u00e7may\u0131&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Walmart&#039;\u0131n tarihi ve logo tasar\u0131m\u0131 | Turbologo<\/title>\n<meta name=\"description\" content=\"Walmart logosu ge\u00e7mi\u015fi bir tabela devrimini tetikledi. Walmart logosu anlam\u0131, sahibinin tam ad\u0131 yerine yaln\u0131zca bir kelime ile aktar\u0131ld\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/walmart-logo\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart&#039;\u0131n tarihi ve logo tasar\u0131m\u0131 | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Walmart logosu ge\u00e7mi\u015fi bir tabela devrimini tetikledi. Walmart logosu anlam\u0131, sahibinin tam ad\u0131 yerine yaln\u0131zca bir kelime ile aktar\u0131ld\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/walmart-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T03:42:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T06:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2019\/09\/19134614\/walmart-logo-illustration.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"4 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1079"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":6,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"predecessor-version":[{"id":9898,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/1079\/revisions\/9898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/1168"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}