{"id":10022,"date":"2022-07-02T04:53:07","date_gmt":"2022-07-02T04:53:07","guid":{"rendered":"https:\/\/turbologo.com\/tr\/blog\/?p=10022"},"modified":"2025-08-19T13:20:39","modified_gmt":"2025-08-19T13:20:39","slug":"alt-marka-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/turbologo.com\/tr\/blog\/alt-marka-nedir-ve-nasil-kullanilir\/","title":{"rendered":"Alt marka nedir ve nas\u0131l kullan\u0131l\u0131r"},"content":{"rendered":"\n<p>\u0130\u015fletme sahipleri, \u201calt marka\u201d ve \u201cmarka uzant\u0131s\u0131&#8221; gibi terimleri a\u00e7\u0131k\u00e7a duymu\u015flard\u0131r. Bu terimlerin benzerliklerinin ve farkl\u0131l\u0131klar\u0131n\u0131n ne oldu\u011funu anlayal\u0131m ve i\u015fletmeniz i\u00e7in alt markalaman\u0131n nas\u0131l kullan\u0131laca\u011f\u0131na ili\u015fkin \u00f6neriler t\u00fcretelim.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Saniyeler i\u00e7inde g\u00fczel bir logo tasar\u0131m\u0131 olu\u015ftur.<\/b> Logo tasar\u0131m\u0131 online \u00fccretsiz, tasar\u0131m yetene\u011fine gerek yok.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/tr\/logo-tasarim?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Logo olu\u015ftur<\/a>\n<\/div><\/div>\n\n\n\n<h2>Ne subbranding mi?<\/h2>\n\n\n\n<p>Alt markalama, b\u00fcy\u00fck bir marka taraf\u0131ndan bir yan kurulu\u015f veya ikincil markan\u0131n olu\u015fturulmas\u0131d\u0131r. Bu \u015firketler genellikle yeni kitleleri \u00e7ekmek i\u00e7in yarat\u0131l\u0131r. Yan kurulu\u015f veya ikincil marka ana \u015firketten farkl\u0131d\u0131r, ancak yine de ona ba\u011fl\u0131d\u0131r. Alt markalar\u0131n kendi standartlar\u0131, kurumsal kimli\u011fi, <a href=\"https:\/\/turbologo.com\/tr\">logosu<\/a> vb. Olabilir. veya ana markan\u0131n kimli\u011fini yans\u0131tabilirler.<\/p>\n\n\n\n<p>Alt markan\u0131n yarar\u0131, ana markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131n artmas\u0131d\u0131r. Buna ek olarak, ba\u011fl\u0131 ortakl\u0131klar, ortaya \u00e7\u0131kt\u0131klar\u0131 firmaya sadakat sa\u011flamaya yard\u0131mc\u0131 olur. T\u00fcketiciler birincil markaya g\u00fcvenir ve bu nedenle ikincil \u015firketin \u00fcr\u00fcnlerini sat\u0131n alma olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. \u00d6rne\u011fin, Apple ve onlar\u0131n iPhone, iPad ve iPod \u00fcr\u00fcnleri: insanlar Apple&#8217;\u0131 iyi tan\u0131yor ve kalitesinden eminler, bu y\u00fczden teredd\u00fct etmeden yan markalardan \u00fcr\u00fcnler sat\u0131n al\u0131yorlar.<\/p>\n\n\n\n<h2>Marka Uzant\u0131s\u0131<\/h2>\n\n\n\n<p>Alt markala\u015fman\u0131n aksine, marka uzant\u0131s\u0131 bir markan\u0131n bir kategoriden di\u011ferine ge\u00e7i\u015fidir. Bu genellikle ana \u015firket ba\u015far\u0131l\u0131 ve pop\u00fcler hale geldi\u011finde olur. Bu \u015fekilde, bir marka daha \u00f6nce dokunmad\u0131\u011f\u0131 pazar\u0131n di\u011fer alanlar\u0131na d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n\n\n\n<h2>Alt Marka \u00d6rnekleri<\/h2>\n\n\n\n<p>Alt markalar, pazarlamac\u0131lar\u0131n ana markay\u0131 yepyeni bir seviyeye ta\u015f\u0131malar\u0131 ve yeni bir izleyici kitlesi \u00e7ekmeleri i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lard\u0131r. Bu \u015fekilde, bir \u015firket ana i\u015fini b\u0131rakmaz, buna ek olarak buna dayal\u0131 yenilerini a\u00e7ar. \u0130\u015fte alt markalar\u0131n birka\u00e7 \u00fcnl\u00fc \u00f6rne\u011fi:<\/p>\n\n\n\n<ul><li>Toyota &#8211; Prius<\/li><li><a href=\"https:\/\/turbologo.com\/tr\/blog\/microsoft-logo\/\">Microsoft<\/a> &#8211; Xbox<\/li><li>Lenovo &#8211; Lejyon<\/li><li>Samsung \u2013 Galaksi<\/li><li>Amazon &#8211; Alexa<\/li><li><a href=\"https:\/\/turbologo.com\/tr\/blog\/apple\/\">Apple<\/a> \u2013 iPhone<\/li><li>Philips &#8211; Sonicare<\/li><\/ul>\n\n\n\n<p>Bu firmalar\u0131n yan \u00fcr\u00fcnleri ana marka kadar iyi bilinmektedir. Firman\u0131n g\u00fcvenilirli\u011fini g\u00fc\u00e7lendirdiler ve pop\u00fclaritesini artt\u0131rd\u0131lar.<\/p>\n\n\n\n<h2>Subbrands ne i\u015fe yarar?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2022\/04\/15043848\/Image_33-1536x864.jpg\" alt=\"Google alt markas\u0131\" title=\"Google alt markas\u0131\"\/><\/figure>\n\n\n\n<p>ubrands \u00fcr\u00fcnleri ay\u0131rt etmek i\u00e7in kullan\u0131l\u0131r. \u00d6rne\u011fin, Toyota&#8217;n\u0131n Tacoma (orta boy kamyonlar) ad\u0131nda bir yan markas\u0131 var. Ve m\u00fc\u015fteri bu ismi hat\u0131rlar ve Toyota ile ili\u015fkilendirir.<\/p>\n\n\n\n<p>Hedef kitlenin, alt markayla ili\u015fkili olmas\u0131 durumunda ana markan\u0131n di\u011fer \u00fcr\u00fcnlerini sat\u0131n alma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. \u00d6rne\u011fin, bir m\u00fc\u015fteri Mcdonald&#8217;s&#8217;\u0131n Big Mac&#8217;ini sever ve ba\u015fka bir hamburger denemeye karar verir. M\u00fc\u015fterinin McDonald&#8217;s burgerlerinden birini tercih etme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir, \u00e7\u00fcnk\u00fc o \u015firketten ne bekleyece\u011fini zaten biliyordur.<\/p>\n\n\n\n<p>Yeni ni\u015f pazarlar\u0131 ke\u015ffetmek i\u00e7in bir alt marka da kullan\u0131labilir. Sony bunu bir oyuncu kitlesi i\u00e7in bir Playstation \u00fcr\u00fcn\u00fc olu\u015fturarak yapt\u0131. Bu, Sony&#8217;nin yayg\u0131nl\u0131\u011f\u0131n\u0131 art\u0131rd\u0131 ve i\u015fin eri\u015fimini art\u0131rd\u0131.<\/p>\n\n\n\n<h2>Alt markalama her zaman do\u011fru hareket midir?<\/h2>\n\n\n\n<p>Alt markalaman\u0131n bir\u00e7ok avantaj\u0131 vard\u0131r, ancak bunun t\u00fcm \u015firketler i\u00e7in i\u015fe yaramayaca\u011f\u0131n\u0131 unutmay\u0131n. \u0130\u015ftirakleri olan \u015firketler, marka bak\u0131m\u0131 ve b\u00fcy\u00fcmesi i\u00e7in \u00e7ok para harcarlar. Ek olarak, alt markan\u0131n ana \u015firketin g\u00f6lgesinde kaybolma riski vard\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, ana markan\u0131n faydalar\u0131, yan kurulu\u015fla ilgili sorunlar nedeniyle reddedilebilir. \u015eirketin t\u00fcm b\u00f6l\u00fcmlerini y\u00f6netecek kaliteye sahip de\u011filseniz, baz\u0131lar\u0131nda sorunlar olabilir. B\u00fct\u00fcn bunlar ana markan\u0131n g\u00fcvenilirli\u011fini etkileyecektir.<\/p>\n\n\n\n<h2>Subbrands olu\u015fturmak i\u00e7in zaman?<\/h2>\n\n\n\n<p>Ne zaman bir alt marka olu\u015fturaca\u011f\u0131n\u0131z\u0131 ve ne zaman tek ba\u015f\u0131na yeni bir \u015firket kuraca\u011f\u0131n\u0131z\u0131 nereden biliyorsunuz? Ya da belki yeni bir i\u015f? Onu anlamaya \u00e7al\u0131\u015fal\u0131m.<\/p>\n\n\n\n<p>\u0130\u015fte onlara cevap vererek hangi yolu izlemeniz gerekti\u011fini belirlemenize yard\u0131mc\u0131 olacak birka\u00e7 soru. T\u00fcm bu sorular\u0131n cevab\u0131 evet ise, bir alt marka olu\u015fturman\u0131n zaman\u0131 geldi. Aksi takdirde, yeniden markala\u015fma veya yeni bir marka hakk\u0131nda d\u00fc\u015f\u00fcnmeye de\u011fer.<\/p>\n\n\n\n<ul><li>Alt marka mevcut hedef kitlenizin bir b\u00f6l\u00fcm\u00fcn\u00fc hedefliyor mu?<\/li><li>Alt marka, ana markan\u0131zla ayn\u0131 ihtiya\u00e7lar\u0131 kar\u015f\u0131layabilecek mi?<\/li><li>Alt marka ana markan\u0131z\u0131 g\u00fc\u00e7lendiriyor mu?<\/li><li>Alt markan\u0131z di\u011fer temel \u00fcr\u00fcnlerinizden daha fazla reklam veya tan\u0131t\u0131m alacak m\u0131?<\/li><\/ul>\n\n\n\n<p>Cevaplara dayanarak, se\u00e7eneklerinizi de\u011ferlendirebilecek ve alt markala\u015fma konusunda karar verebileceksiniz.<\/p>\n\n\n\n<h2>Bir alt markay\u0131 nas\u0131l yarat\u0131rs\u0131n\u0131z?<\/h2>\n\n\n\n<p>Alt markalar\u0131 olan bir \u015firket do\u011fru stratejileri kullanarak iyi sonu\u00e7lar alabilir. Fakat bir alt marka i\u00e7in nas\u0131l benzersiz bir stil yarat\u0131rs\u0131n\u0131z? \u015eirketin y\u00f6n\u00fcn\u00fc e\u015fle\u015ftirin, \u00f6zelliklerini bulun ve dengeli bir alt marka form\u00fcl\u00fc olu\u015fturun.<\/p>\n\n\n\n<p>Dikkatli strateji planlamas\u0131 ve bu kurulu\u015fun pazarda nas\u0131l konumland\u0131r\u0131laca\u011f\u0131n\u0131 bildi\u011finizden emin olmak hem m\u00fc\u015fterileriniz hem de \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in kar\u0131\u015f\u0131kl\u0131\u011f\u0131 azaltacakt\u0131r. G\u00fc\u00e7l\u00fc marka konsepti, daha s\u00fcrd\u00fcr\u00fclebilir bir \u00f6rg\u00fctt\u00fcr.<\/p>\n\n\n\n<!-- \u0421\u043a\u0440\u044b\u0442\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Alt marka nedir?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Alt marka, ana markaya ba\u011fl\u0131 fakat belirli bir hedef kitle, teklif veya fiyat konumland\u0131rmas\u0131 i\u00e7in ayr\u0131\u015ft\u0131r\u0131lm\u0131\u015f marka uzant\u0131s\u0131d\u0131r. Kendi ad\u0131\/kimli\u011fi vard\u0131r ancak ana markan\u0131n itibar\u0131yla desteklenir.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Alt marka ne zaman kullan\u0131l\u0131r?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yeni segment\/fiyat katman\u0131, farkl\u0131 kitle veya kanal i\u00e7in ana markan\u0131n s\u0131n\u0131rland\u0131\u011f\u0131 durumlarda; farkl\u0131la\u015ft\u0131rma, risk yal\u0131t\u0131m\u0131 ve portf\u00f6y geni\u015fletme ama\u00e7lar\u0131yla tercih edilir.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Alt marka ile \u00fcr\u00fcn hatt\u0131 (seri) aras\u0131ndaki fark nedir?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u00dcr\u00fcn hatt\u0131, ayn\u0131 marka alt\u0131nda \u00f6zellik\/\u00e7e\u015fit gruplar\u0131d\u0131r. Alt marka ise ayr\u0131 bir ad\/konumland\u0131rma ve \u00e7o\u011fu zaman ayr\u0131 g\u00f6rsel kimlikle pazara \u00e7\u0131kar; ileti\u015fimde ba\u011f\u0131ms\u0131z mesajlar ta\u015f\u0131r.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Alt marka isimlendirme (naming) nas\u0131l yap\u0131l\u0131r?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Ana markayla ili\u015fkiyi g\u00f6sterecek a\u00e7\u0131k bir yap\u0131 kurun: \u201cAna Marka + Alt Marka\u201d veya \u201cAlt Marka, Ana Marka taraf\u0131ndan\u201d gibi. K\u0131sa, telaffuzu kolay, hukuken uygun ve domain\/soyal kullan\u0131c\u0131 ad\u0131 bulunabilir olmal\u0131d\u0131r.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Alt marka i\u00e7in g\u00f6rsel kimlik ve logo hiyerar\u015fisi nas\u0131l kurulur?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Ana markayla tutarl\u0131 tipografi\/renk kurallar\u0131 ve net bir logo kilidi (lockup) belirleyin: endorsed (destekli) veya co-brand yerle\u015fim. Minimum boyut\/bo\u015fluk, kullan\u0131m \u00f6rnekleri ve ton-of-voice\u2019u marka k\u0131lavuzuna ekleyin.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n<!-- \u041e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442: h2 + \u0436\u0438\u0440\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b -->\n<h2>Alt Marka \u2014 S\u0131k Sorulan Sorular<\/h2>\n\n<p><strong>Alt marka nedir?<\/strong><\/p>\n<p>Ana markaya ba\u011fl\u0131, belirli kitle\/segment i\u00e7in ayr\u0131\u015ft\u0131r\u0131lm\u0131\u015f marka uzant\u0131s\u0131d\u0131r; ana markan\u0131n itibar\u0131yla desteklenir.<\/p>\n\n<p><strong>Alt marka ne zaman kullan\u0131l\u0131r?<\/strong><\/p>\n<p>Yeni segment\/fiyat katman\u0131, farkl\u0131 kitle\/kanal ve risk yal\u0131t\u0131m\u0131 gereken durumlarda.<\/p>\n\n<p><strong>Alt marka ile \u00fcr\u00fcn hatt\u0131 aras\u0131ndaki fark nedir?<\/strong><\/p>\n<p>\u00dcr\u00fcn hatt\u0131 ayn\u0131 marka alt\u0131ndaki \u00e7e\u015fitlerdir; alt marka ayr\u0131 ad\/konumland\u0131rma ve \u00e7o\u011fu zaman ayr\u0131 kimlikle konumlan\u0131r.<\/p>\n\n<p><strong>Alt marka isimlendirme (naming) nas\u0131l yap\u0131l\u0131r?<\/strong><\/p>\n<p>\u201cAna Marka + Alt Marka\u201d gibi ili\u015fkiyi g\u00f6steren, k\u0131sa ve hukuken uygun bir ad kullan\u0131n; domain ve sosyal kullan\u0131c\u0131 adlar\u0131n\u0131 do\u011frulay\u0131n.<\/p>\n\n<p><strong>Alt marka i\u00e7in g\u00f6rsel kimlik ve logo hiyerar\u015fisi nas\u0131l kurulur?<\/strong><\/p>\n<p>Endorsed veya co-brand lockup belirleyin; tipografi\/renk tutarl\u0131l\u0131\u011f\u0131, minimum boyut\/bo\u015fluk ve TOV kurallar\u0131n\u0131 k\u0131lavuza yaz\u0131n.<\/p>\n\n\n\n\n<h2>Sonu\u00e7<\/h2>\n\n\n\n<p>\u015eirketiniz i\u00e7in ba\u015far\u0131l\u0131 bir alt marka olu\u015fturmak, bir yan kurulu\u015f kurman\u0131n n\u00fcanslar\u0131 hakk\u0131nda kararl\u0131l\u0131k ve bilgi gerektiren sorumlu bir giri\u015fimdir. Makalede verilen ipu\u00e7lar\u0131n\u0131 kullan\u0131n ve harekete ge\u00e7in!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletme sahipleri, \u201calt marka\u201d ve \u201cmarka uzant\u0131s\u0131&#8221; gibi terimleri a\u00e7\u0131k\u00e7a duymu\u015flard\u0131r. Bu terimlerin benzerliklerinin ve farkl\u0131l\u0131klar\u0131n\u0131n ne oldu\u011funu anlayal\u0131m ve&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alt marka nedir ve nas\u0131l kullan\u0131l\u0131r | Turbologo<\/title>\n<meta name=\"description\" content=\"Alt marka nedir ve nas\u0131l kullan\u0131l\u0131r. Definici\u00f3n de &quot;submarca&quot;. C\u00f3mo crear una submarca y por qu\u00e9 hacerlo. Las ventajas de crear una submarca para una empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/tr\/blog\/alt-marka-nedir-ve-nasil-kullanilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alt marka nedir ve nas\u0131l kullan\u0131l\u0131r | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Alt marka nedir ve nas\u0131l kullan\u0131l\u0131r. Definici\u00f3n de &quot;submarca&quot;. C\u00f3mo crear una submarca y por qu\u00e9 hacerlo. Las ventajas de crear una submarca para una empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/tr\/blog\/alt-marka-nedir-ve-nasil-kullanilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Logo tasar\u0131m\u0131 ve markalama - Resmi Turbologo blogu\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-02T04:53:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T13:20:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/tr\/2022\/07\/02045048\/438.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\">\n\t<meta name=\"twitter:data2\" content=\"4 dakika\">\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/10022"}],"collection":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=10022"}],"version-history":[{"count":6,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/10022\/revisions"}],"predecessor-version":[{"id":10668,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/10022\/revisions\/10668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media\/10024"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=10022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=10022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=10022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}