{"id":9738,"date":"2022-03-29T11:01:06","date_gmt":"2022-03-29T11:01:06","guid":{"rendered":"https:\/\/turbologo.com\/fr\/blog\/?p=9738"},"modified":"2022-03-29T11:01:08","modified_gmt":"2022-03-29T11:01:08","slug":"le-logo-de-paramount-pictures-histoire-et-signification","status":"publish","type":"post","link":"https:\/\/turbologo.com\/fr\/blog\/le-logo-de-paramount-pictures-histoire-et-signification\/","title":{"rendered":"Le logo de Paramount Pictures : histoire et signification"},"content":{"rendered":"\n<p>Le logo de Paramount Pictures se trouve sur l&rsquo;\u00e9cran de veille de plus d&rsquo;une centaine de films populaires. C&rsquo;est l&rsquo;un des studios de cin\u00e9ma les plus c\u00e9l\u00e8bres du monde. Mais que repr\u00e9sente le logo de Paramount Pictures, et comment a-t-il \u00e9volu\u00e9 au cours de l&rsquo;existence de la soci\u00e9t\u00e9 ? Nous allons vous en parler dans cet article.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Cr\u00e9ez votre propre logo avec le cr\u00e9ateur de logo Turbologo. <\/b> Cela prend moins de 5 minutes et aucune comp\u00e9tence en conception n&rsquo;est requise.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/fr\/creer-un-logo?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Cr\u00e9er un logo<\/a>\n<\/div><\/div>\n\n\n\n<h2>Histoire de la marque<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2021\/11\/12050312\/Paramount-Pictures-brand.png\" alt=\"Marque Paramount Pictures\" title=\"Marque Paramount Pictures\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Paramount_Pictures\">Paramount Pictures<\/a> a \u00e9t\u00e9 fond\u00e9e en 1912 par <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Adolph_Zukor\">Adolph Zukor<\/a>. La soci\u00e9t\u00e9 s&rsquo;appelait \u00e0 l&rsquo;origine Famous Players Film Company. Adolf et ses compagnons ont ouvert le premier th\u00e9\u00e2tre \u00e0 projeter des longs m\u00e9trages avec des acteurs de premier plan. Un an apr\u00e8s son ouverture, le studio a sorti 5 films qui ont rendu Adolf Zukor c\u00e9l\u00e8bre.<\/p>\n\n\n\n<p>En 1916, Adolph d\u00e9cide de fusionner sa Famous Players Film Company avec le studio de cin\u00e9ma de Jesse Lasky, la Lasky Feature Play Company. Cette fusion a donn\u00e9 naissance \u00e0 une marque puissante, Famous Players-Lasky Corporation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2021\/11\/12050421\/Famous-Players-Lasky-Corporation.png\" alt=\"Fondateurs de Famous Players-Lasky Corporation\" title=\"Fondateurs de Famous Players-Lasky Corporation\"\/><\/figure>\n\n\n\n<p>La m\u00eame ann\u00e9e, une autre fusion d&rsquo;entreprises a eu lieu. La Paramount Pictures Corporation a fusionn\u00e9 avec le studio de Tsukor et Jesse. Le nouveau nom est Paramount Famous Lasky Corporation.<\/p>\n\n\n\n<p>La c\u00e9l\u00e8bre Lasky Corporation a \u00e9t\u00e9 le premier studio de cin\u00e9ma des \u00c9tats-Unis \u00e0 s&rsquo;occuper simultan\u00e9ment de la r\u00e9alisation des films, de leur promotion et de leur projection au public.<\/p>\n\n\n\n<p>Ce n&rsquo;est qu&rsquo;au milieu des ann\u00e9es 1930 que la soci\u00e9t\u00e9 a \u00e9t\u00e9 connue sous le nom de Paramount Pictures.<\/p>\n\n\n\n<h2>Le premier logo de Paramount Pictures<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2021\/11\/12050757\/Paramount-Pictures-logo-1914.png\" alt=\"Paramount Pictures : premier logo 1914\" title=\"Paramount Pictures : premier logo 1914\"\/><\/figure>\n\n\n\n<p>La premi\u00e8re version du logo du studio Paramount Pictures est apparue en 1914. Son auteur \u00e9tait William Hodkinson. Il repr\u00e9sentait une montagne avec un sommet enneig\u00e9 entour\u00e9 d&rsquo;\u00e9toiles. Le prototype de la montagne est Ben Lomond, situ\u00e9 dans l&rsquo;Utah, o\u00f9 William a v\u00e9cu. Le logo n&rsquo;a pratiquement pas chang\u00e9 depuis cette \u00e9poque.<\/p>\n\n\n\n<h2>Historique des changements de logo de Paramount Pictures<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.ru\/blog\/ru\/2021\/11\/12043219\/Paramount-Pictures-logos.png\" alt=\"Historique des changements de logo de Paramount Pictures\" title=\"Historique des changements de logo de Paramount Pictures\"\/><\/figure>\n\n\n\n<p>1952 &#8211; La montagne sur le logo s&rsquo;allonge, le logo lui-m\u00eame est d\u00e9sormais plus lumineux, dans les tons bleus.<\/p>\n\n\n\n<p>1954 &#8211; le logo est moins color\u00e9, les lettres et les \u00e9toiles sont au premier plan, et la montagne est \u00e0 l&rsquo;arri\u00e8re-plan.<\/p>\n\n\n\n<p>1968 &#8211; la montagne du logo est \u00e9clair\u00e9e par le soleil, le \u00ab\u00a0a\u00a0\u00bb au-dessus du mot \u00ab\u00a0Paramaunt\u00a0\u00bb dispara\u00eet.<\/p>\n\n\n\n<p>1975 &#8211; l&rsquo;image de la montagne devient peinte, le logo est peint en <a href=\"https:\/\/turbologo.com\/fr\/creer-un-logo\/templates\/bleu\">bleu<\/a>, le fond est d\u00e9sormais monochrome.<\/p>\n\n\n\n<p>1987 &#8211; le design pictural du logo revient : la diff\u00e9rence avec la version de 1968 est que le ciel est color\u00e9 dans des tons chauds, rappelant un coucher de soleil.<\/p>\n\n\n\n<p>2002 &#8211; la version actuelle du logo de Paramount Pictures appara\u00eet, la couleur du logo est bleu et blanc.<\/p>\n\n\n\n<h2>\u00c9conomiseur d&rsquo;\u00e9cran Paramount Pictures<\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-wrapper iframe-video\"><iframe title=\"Paramount Pictures logo recreated\" src=\"https:\/\/www.youtube.com\/embed\/yl1KTVgSG1A?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/fr\/blog\/25-logos-animes-celebres-pour-linspiration\/\">Une version anim\u00e9e du logo<\/a> Paramount Pictures est utilis\u00e9e comme \u00e9conomiseur d&rsquo;\u00e9cran pour les films Paramount Pictures.<\/p>\n\n\n\n<h2>Les raisons du succ\u00e8s du logo Paramount Pictures<\/h2>\n\n\n\n<p>L&rsquo;entreprise existe depuis plus de 100 ans et n&rsquo;a jamais perdu sa popularit\u00e9. Quels sont les points forts du logo de Paramount Pictures ?<\/p>\n\n\n\n<ul><li><strong>R\u00e9tention du concept<\/strong>. Au fil des ans, le studio a chang\u00e9 le logo 6 fois, mais tous les dessins se faisaient \u00e9cho les uns aux autres. Cela a permis de maintenir la reconnaissance de la marque, m\u00eame apr\u00e8s des <a href=\"https:\/\/turbologo.com\/fr\/blog\/rebranding-du-logo\/\">changements de marque<\/a>.<\/li><li><strong>Fiabilit\u00e9<\/strong>. La montagne est associ\u00e9e \u00e0 la stabilit\u00e9 et \u00e0 la long\u00e9vit\u00e9. Cela a fa\u00e7onn\u00e9 la perception de l&rsquo;entreprise comme un studio de cin\u00e9ma fiable.<\/li><li><strong>Fabuleux<\/strong>. Le logo a un aspect magique gr\u00e2ce aux \u00e9toiles, aux sommets enneig\u00e9s et aux nuages volumineux.<\/li><\/ul>\n\n\n\n<h2>Conclusion<\/h2>\n\n\n\n<p>Le logo de Paramount Pictures a chang\u00e9 plusieurs fois, mais a conserv\u00e9 son style unique. Des ann\u00e9es plus tard, les gens peuvent facilement reconna\u00eetre le logo du studio et se sentir nostalgiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le logo de Paramount Pictures se trouve sur l&rsquo;\u00e9cran de veille de plus d&rsquo;une centaine de films populaires. C&rsquo;est l&rsquo;un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le logo de Paramount Pictures : histoire et signification | Turbologo<\/title>\n<meta name=\"description\" content=\"L&#039;histoire du logo de Paramount Pictures : comment le logo a chang\u00e9 au fil des ans. Ce que repr\u00e9sente le logo de Paramount Pictures. Cr\u00e9ation de la marque. 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