{"id":9433,"date":"2021-09-22T10:25:31","date_gmt":"2021-09-22T10:25:31","guid":{"rendered":"https:\/\/turbologo.com\/fr\/blog\/?p=9433"},"modified":"2021-09-22T10:25:33","modified_gmt":"2021-09-22T10:25:33","slug":"logo-unilever","status":"publish","type":"post","link":"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/","title":{"rendered":"Le logo Unilever : Histoire et signification"},"content":{"rendered":"\n<p>Le logo d&rsquo;Unilever est caract\u00e9ris\u00e9 par un grand \u00ab\u00a0U\u00a0\u00bb bleu qui repr\u00e9sente l&rsquo;initiale de la soci\u00e9t\u00e9. Chaque ic\u00f4ne repr\u00e9sente un lien unique avec l&rsquo;entreprise.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Cr\u00e9ez votre propre logo avec le cr\u00e9ateur de logo Turbologo. <\/b> Cela prend moins de 5 minutes et aucune comp\u00e9tence en conception n&rsquo;est requise.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/fr\/creer-un-logo?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Cr\u00e9er un logo<\/a>\n<\/div><\/div>\n\n\n\n<h2>\u00c0 propos d&rsquo;Unilever<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26072349\/unilever-brand.jpg\" alt=\"marque unilever\" title=\"marque unilever\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Unilever\">Unilever<\/a> est une soci\u00e9t\u00e9 multinationale de biens de consommation dont le si\u00e8ge social est situ\u00e9 au Royaume-Uni. Elle est n\u00e9e de la fusion entre Margarine Unie, un fabricant n\u00e9erlandais de produits alimentaires, et Lever Brothers, un fabricant britannique de savon. Ce dernier reste comme filiale pour les produits m\u00e9nagers de la nouvelle soci\u00e9t\u00e9 le 9 septembre 1929.<\/p>\n\n\n\n<p>Elle fabrique des produits alimentaires et des boissons, ainsi que des produits de beaut\u00e9 et de soins personnels et des produits d&rsquo;entretien de la maison. Elle poss\u00e8de des marques dans pr\u00e8s de 200 pays du monde entier, ce qui en fait l&rsquo;une des plus grandes entreprises de biens de consommation. Procter &amp; Gamble et Nestl\u00e9 sont \u00e9galement des fabricants de produits alimentaires.<\/p>\n\n\n\n<h2>Signification<\/h2>\n\n\n\n<p>Le logo de la marque, qui a la forme d&rsquo;un U, a \u00e9t\u00e9 cr\u00e9\u00e9 pour symboliser sa \u00ab\u00a0mission de vitalit\u00e9\u00a0\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26072509\/unilever-logo-meaning.png\" alt=\"signification du logo unilever\" title=\"signification du logo unilever\"\/><\/figure>\n\n\n\n<p>Zoomez sur le logo pour voir 25 symboles. Chaque symbole repr\u00e9sente une sous-marque ou une valeur de l&rsquo;entreprise.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab\u00a0Le logo se compose de vingt-cinq ic\u00f4nes tiss\u00e9es de mani\u00e8re complexe pour former un U, rempla\u00e7ant ainsi l&rsquo;ancien logo utilis\u00e9 depuis 1970. En collaboration avec le directeur de la cr\u00e9ation, Lee Coomber, nous avons utilis\u00e9 un processus cr\u00e9atif fluide dans lequel nous avons r\u00e9fl\u00e9chi \u00e0 la mani\u00e8re dont Unilever agit et \u00e0 ce qu&rsquo;elle fait, tout en dessinant les ic\u00f4nes et le U simultan\u00e9ment.\u00a0\u00bb<\/p><cite>Miles Newlyn<\/cite><\/blockquote>\n\n\n\n<p>Il contient la double h\u00e9lice de <a href=\"https:\/\/turbologo.com\/fr\/creer-un-logo\/templates\/adn\">l&rsquo;ADN<\/a> qui est un symbole des biosciences, une <a href=\"https:\/\/turbologo.com\/fr\/creer-un-logo\/templates\/abeille\">abeille<\/a> qui symbolise le travail acharn\u00e9 et la biodiversit\u00e9, un brin qui repr\u00e9sente la beaut\u00e9, et une <a href=\"https:\/\/turbologo.com\/fr\/creer-un-logo\/templates\/cuillere\">cuill\u00e8re<\/a> qui symbolise la nutrition. Il y a 20 autres symboles significatifs.<\/p>\n\n\n\n<h2>Logo Evolution<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/09\/22102150\/unilever-logo-evolution.png\" alt=\"\u00e9volution du logo unilever\" title=\"\u00e9volution du logo unilever\"\/><\/figure>\n\n\n\n<p>Bien que l&rsquo;histoire d&rsquo;Unilever remonte \u00e0 1929, le premier logo de la soci\u00e9t\u00e9 a \u00e9t\u00e9 con\u00e7u en 1969. Il n&rsquo;a toutefois \u00e9t\u00e9 redessin\u00e9 qu&rsquo;une seule fois, en 2004. Cette constance est remarquable pour une entreprise de cette taille et en dit long sur sa stabilit\u00e9, son approche fondamentale, son souci de la qualit\u00e9 et sa fiabilit\u00e9.<\/p>\n\n\n\n<h3>1969-2004<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26073143\/Unilever_logo_1969.png\" alt=\"Unilever logo 1969\" title=\"Unilever logo 1969\"\/><\/figure>\n\n\n\n<p>Le tout premier logo Unilever a \u00e9t\u00e9 cr\u00e9\u00e9 en 1969. Il pr\u00e9sentait une palette de couleurs bleu-blanc gaie et agr\u00e9able. Cette palette paraissait lumineuse, conviviale et fra\u00eeche. Il se composait \u00e0 la fois d&rsquo;un embl\u00e8me audacieux et accrocheur et d&rsquo;un logotype traditionnel plac\u00e9 en dessous. L&#8217;embl\u00e8me pr\u00e9sentait une lettre U stylis\u00e9e, dont les bords des lignes verticales \u00e9taient triangulaires et ressemblaient \u00e0 des fl\u00e8ches. Les barres verticales du \u00ab\u00a0U\u00a0\u00bb avaient l&rsquo;air \u00e9l\u00e9gant et puissant comme deux tours.<\/p>\n\n\n\n<p>Le logotype a \u00e9t\u00e9 cr\u00e9\u00e9 dans la casse titre, une police de caract\u00e8res \u00e0 empattement mince et l\u00e9g\u00e8rement \u00e9tendue. Cela ajoutait de la stabilit\u00e9 et de la confiance \u00e0 l&rsquo;image.<\/p>\n\n\n\n<h3>2004-Aujourd&rsquo;hui<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/26073303\/unilever-logo-2004.png\" alt=\"Unilever logo 2004\" title=\"Unilever logo 2004\"\/><\/figure>\n\n\n\n<p>Wolff Olins a \u00e9t\u00e9 charg\u00e9 de la refonte de l&rsquo;identit\u00e9 d&rsquo;Unilever en 2004. Seule la structure est rest\u00e9e, avec un \u00ab\u00a0U\u00a0\u00bb \u00e9largi au-dessus de son mot-symbole. Tous les autres \u00e9l\u00e9ments ont \u00e9t\u00e9 redessin\u00e9s. Tout d&rsquo;abord, la <a href=\"https:\/\/turbologo.com\/fr\/blog\/psychologie-de-la-couleur\/\">palette de couleurs<\/a> a \u00e9t\u00e9 \u00e9largie et le <a href=\"https:\/\/turbologo.com\/fr\/blog\/logos-bleus\/\">bleu<\/a> a pris une teinte plus fonc\u00e9e et plus vive. Le \u00ab\u00a0U\u00a0\u00bb a \u00e9t\u00e9 dot\u00e9 de contours arrondis et 25 petites images ont \u00e9t\u00e9 ajout\u00e9es \u00e0 son corps, ce qui symbolise tous les sites de l&rsquo;entreprise. Enfin, le <a href=\"https:\/\/turbologo.com\/fr\/creer-un-logo\">logotype<\/a>. Le logotype a \u00e9t\u00e9 enti\u00e8rement redessin\u00e9 et est d\u00e9sormais en cursive manuscrite. Il pr\u00e9sente des lignes lisses et arrondies, modernes mais conviviales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le logo d&rsquo;Unilever est caract\u00e9ris\u00e9 par un grand \u00ab\u00a0U\u00a0\u00bb bleu qui repr\u00e9sente l&rsquo;initiale de la soci\u00e9t\u00e9. Chaque ic\u00f4ne repr\u00e9sente un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le logo Unilever : Histoire et signification | Turbologo<\/title>\n<meta name=\"description\" content=\"Le logo Unilever est l&#039;un des logos les plus reconnaissables au monde. D\u00e9couvrez ce que signifie le logo Unilever et comment il a \u00e9volu\u00e9 au fil du temps. Plus d&#039;informations ici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le logo Unilever : Histoire et signification | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Le logo Unilever est l&#039;un des logos les plus reconnaissables au monde. D\u00e9couvrez ce que signifie le logo Unilever et comment il a \u00e9volu\u00e9 au fil du temps. Plus d&#039;informations ici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation de logo et branding - Le blog officiel Turbologo\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-22T10:25:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-22T10:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/fr\/2021\/09\/22102011\/unilever.png\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\">\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\">\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/03\/19133733\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#website\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"name\":\"Cr\\u00e9ation de logo et branding - Le blog officiel Turbologo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/turbologo.com\/fr\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/fr\/2021\/09\/22102011\/unilever.png\",\"width\":958,\"height\":575,\"caption\":\"unilever\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#webpage\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/\",\"name\":\"Le logo Unilever : Histoire et signification | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#primaryimage\"},\"datePublished\":\"2021-09-22T10:25:31+00:00\",\"dateModified\":\"2021-09-22T10:25:33+00:00\",\"description\":\"Le logo Unilever est l'un des logos les plus reconnaissables au monde. D\\u00e9couvrez ce que signifie le logo Unilever et comment il a \\u00e9volu\\u00e9 au fil du temps. Plus d'informations ici.\",\"breadcrumb\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/\",\"name\":\"Le logo Unilever : Histoire et signification\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#webpage\"},\"author\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#\/schema\/person\/379800fa881357672b0119e4a2994c17\"},\"headline\":\"Le logo Unilever : Histoire et signification\",\"datePublished\":\"2021-09-22T10:25:31+00:00\",\"dateModified\":\"2021-09-22T10:25:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#primaryimage\"},\"articleSection\":\"l'image de marque\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/turbologo.com\/fr\/blog\/logo-unilever\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#\/schema\/person\/379800fa881357672b0119e4a2994c17\",\"name\":\"Ilya Lavrov\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g\",\"caption\":\"Ilya Lavrov\"},\"description\":\"I'm a product and graphic designer with 10-years background. Writing about branding, logo creation and business.\",\"sameAs\":[\"http:\/\/ilyalavrov.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/9433"}],"collection":[{"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=9433"}],"version-history":[{"count":4,"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/9433\/revisions"}],"predecessor-version":[{"id":9438,"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/9433\/revisions\/9438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/media\/9435"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=9433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=9433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=9433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}