{"id":1783,"date":"2020-02-12T15:20:03","date_gmt":"2020-02-12T15:20:03","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1783"},"modified":"2021-05-13T06:41:02","modified_gmt":"2021-05-13T06:41:02","slug":"7up-logo-meaning","status":"publish","type":"post","link":"https:\/\/turbologo.com\/fr\/blog\/7up-logo-meaning\/","title":{"rendered":"Signification du logo 7UP &#8211; Histoire et \u00e9volution"},"content":{"rendered":"\n<p>Il est difficile d&rsquo;imaginer qu&rsquo;autrefois <a href=\"https:\/\/turbologo.com\/fr\/blog\/coca-cola-logo\/\">Coca Cola<\/a> avait du mal \u00e0 concurrencer les diff\u00e9rentes entreprises pr\u00e9sentes sur le march\u00e9. Il semble impossible d&rsquo;inventer une boisson gazeuse de la m\u00eame qualit\u00e9. Pourtant, une certaine boisson digne de prendre la place de Coca Cola a \u00e9t\u00e9 invent\u00e9e dans les ann\u00e9es 20. Elle s&rsquo;appelait Lithiated Lemon-Lime Soda et elle est rapidement devenue extr\u00eamement populaire. Elle \u00e9tait m\u00eame appel\u00e9e uncola. Et on peut supposer qu&rsquo;il s&rsquo;agissait de Sprite. Cependant, le premier soda \u00e0 rivaliser avec Coca Cola portait le logo 7up. Et aujourd&rsquo;hui, nous allons vous raconter son histoire.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Cr\u00e9ez votre propre logo avec le cr\u00e9ateur de logo Turbologo. <\/b> Cela prend moins de 5 minutes et aucune comp\u00e9tence en conception n&rsquo;est requise.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/fr\/creer-un-logo?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Cr\u00e9er un logo<\/a>\n<\/div><\/div>\n\n\n\n<h2>Lock, Stock et 7up<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"922\" height=\"540\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/02\/7up-history.jpg\" alt=\"Histoire de 7up\" class=\"wp-image-1828\" title=\"Histoire de 7up\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133827\/7up-history.jpg 922w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133827\/7up-history-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133827\/7up-history-768x450.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133827\/7up-history.jpg\" data-full-size=\"922x540\" \/><\/figure>\n\n\n\n<p>Malgr\u00e9 un go\u00fbt excellent, le nouveau produit a \u00e9chou\u00e9 sur le march\u00e9 \u00e0 cause de son nom. Ach\u00e8teriez-vous quelque chose qui s&rsquo;appelle \u00ab\u00a0Bib-Label Lithiated Lemon-Lime Soda\u00a0\u00bb ? Apr\u00e8s tout, vous \u00eates cens\u00e9 le boire. Les clients ont clairement \u00e9t\u00e9 prudents avec cette chose. Le cr\u00e9ateur de la boisson, Griggs, a finalement r\u00e9alis\u00e9 qu&rsquo;il fallait un bon nom pour vendre sa boisson. Il a d\u00e9cid\u00e9 de simplifier le nom, mais a tout de m\u00eame pris le temps de <a href=\"https:\/\/turbologo.com\/fr\/\">concevoir un nouveau logo<\/a>.<\/p>\n\n\n\n<p>Il existe de nombreuses rumeurs concernant l&rsquo;origine de ce nom, allant du num\u00e9ro atomique du lithium \u00e0 Blanche-Neige et les sept nains. Cependant, le nom vient du jeu de cartes 7up. Une carte d&rsquo;atout apporte sept points au gagnant. Le nouveau nom est accept\u00e9 et la boisson gazeuse l&rsquo;est aussi. Les bouteilles en verre se vendent comme des petits pains. Les canettes en aluminium ont \u00e9t\u00e9 adopt\u00e9es dans les ann\u00e9es 60. Le fait est que leur capacit\u00e9 \u00e9tait de 7 onces. Et ce n&rsquo;est pas une simple co\u00efncidence !<\/p>\n\n\n\n<h2>Un d\u00e9but d&rsquo;histoire du logo 7up<\/h2>\n\n\n\n<p>L&rsquo;identit\u00e9 visuelle de 7up n&rsquo;\u00e9tait pas tr\u00e8s diff\u00e9rente de l&rsquo;actuelle. Alors que les polices de caract\u00e8res changeaient, la signification du logo 7up restait la m\u00eame. Il n&rsquo;y avait cependant pas de signification cach\u00e9e, il s&rsquo;agissait seulement du nom et rien de plus. Le motif de fond de la canette \u00e9tait compos\u00e9 de bulles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"922\" height=\"540\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/02\/7up-logo-history.jpg\" alt=\"Histoire du logo 7up\" class=\"wp-image-1830\" title=\"Histoire du logo 7up\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history.jpg 922w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history-768x450.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history.jpg\" data-full-size=\"922x540\" \/><\/figure>\n\n\n\n<p>Un peu plus tard, ils ont ajout\u00e9 une mascotte \u00e0 taches rouges. On dit qu&rsquo;elle symbolise les yeux rouges du cr\u00e9ateur de la boisson. On dit qu&rsquo;il \u00e9tait albinos, mais nous ne pouvons pas en \u00eatre s\u00fbrs car nous n&rsquo;avons que des photos en noir et blanc. Quoi qu&rsquo;il en soit, le spot a pris sa place dans le logo de 7up. Il existe m\u00eame un jeu sur les aventures de\u2026 la tache rouge. Il \u00e9tait tr\u00e8s <a href=\"https:\/\/turbologo.com\/fr\/blog\/history-car-logos\/\">populaire<\/a> \u00e0 l&rsquo;\u00e9poque.<\/p>\n\n\n\n<h2>\u00c9volution du logo de 7up<\/h2>\n\n\n\n<p>La <a href=\"https:\/\/turbologo.com\/fr\/blog\/color-combinations\/\">combinaison<\/a> d&rsquo;un fond vert, d&rsquo;une inscription blanche et d&rsquo;une tache rouge est rest\u00e9e dans chaque changement de marque adopt\u00e9. L&rsquo;une des variations les plus agr\u00e9ables a \u00e9t\u00e9 con\u00e7ue dans les ann\u00e9es 90. Les ventes \u00e9taient \u00e9lev\u00e9es \u00e0 cette \u00e9poque et c&rsquo;est cette variante du logo dont nous nous souvenons tous encore aujourd&rsquo;hui. Elle pr\u00e9sentait un contour noir et une dynamique. De plus, Helvetica Neue Cond Heavy Oblique est l&rsquo;une des polices les plus c\u00e9l\u00e8bres du logo 7up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"922\" height=\"540\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/02\/7up-logo-history-2.jpg\" alt=\"7up rebranding\" class=\"wp-image-1829\" title=\"7up rebranding\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history-2.jpg 922w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history-2-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history-2-768x450.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/02\/19133826\/7up-logo-history-2.jpg\" data-full-size=\"922x540\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">Vous voulez cr\u00e9er votre propre logo de boisson ? Explorez les <a href=\"https:\/\/turbologo.com\/fr\/idees-de-logo\/aliments\">id\u00e9es de conception de logos de produits alimentaires<\/a> dans notre galerie.<\/pre>\n\n\n\n<p>L&rsquo;\u00e9vologo du mill\u00e9naire pr\u00e9sentait un contour vert et une inscription blanche traditionnelle. \u00ab\u00a0Up\u00a0\u00bb a \u00e9t\u00e9 d\u00e9plac\u00e9 dans la tache rouge. Les concepteurs l&rsquo;ont rendu plus informatif sans aucune modification suppl\u00e9mentaire. Comme vous pouvez le constater, il est toujours possible de s&rsquo;am\u00e9liorer, et il n&rsquo;est pas n\u00e9cessaire d&rsquo;agrandir la repr\u00e9sentation. De plus, la soci\u00e9t\u00e9 a r\u00e9cemment adopt\u00e9 un autre changement de <a href=\"https:\/\/turbologo.com\/fr\/blog\/company-logo-design\/\">marque<\/a>. Cette fois, il s&rsquo;agit d&rsquo;un design vintage. Les critiques ont g\u00e9n\u00e9ralement accept\u00e9 le design, m\u00eame s&rsquo;ils n&rsquo;ont pas remarqu\u00e9 quelque chose d&rsquo;extraordinaire dans le logo.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1305\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/mercedes-benz-logo\/\">Quelle est la signification du logo Mercedes-Benz ?<\/a><\/li>\n<li id=\"su-post-1091\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/nasa-logo\/\">L&rsquo;\u00e9volution et l&rsquo;histoire du logo de la NASA<\/a><\/li>\n<li id=\"su-post-10372\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/generateur-posts-reseaux-sociaux\/\">G\u00e9n\u00e9rateur de posts pour r\u00e9seaux sociaux : comment cr\u00e9er des contenus et carrousels avec un style de marque coh\u00e9rent<\/a><\/li>\n<li id=\"su-post-9191\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/logos-blancs\/\">Logos blancs : Signification et meilleurs exemples de logos<\/a><\/li>\n<li id=\"su-post-9817\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/les-meilleures-polices-modernes-pour-le-logo-en-2022\/\">Les meilleures polices modernes pour le logo en 2023<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il est difficile d&rsquo;imaginer qu&rsquo;autrefois Coca Cola avait du mal \u00e0 concurrencer les diff\u00e9rentes entreprises pr\u00e9sentes sur le march\u00e9. Il&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Signification du logo 7UP - Histoire et \u00e9volution | Turbologo<\/title>\n<meta name=\"description\" content=\"L&#039;histoire du logo 7up n&#039;a pas de signification cach\u00e9e. 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