{"id":1669,"date":"2020-01-11T18:16:46","date_gmt":"2020-01-11T18:16:46","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1669"},"modified":"2021-05-17T08:38:14","modified_gmt":"2021-05-17T08:38:14","slug":"levis-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/fr\/blog\/levis-logo\/","title":{"rendered":"Logo Levi&rsquo;s &#8211; Signification, conception et histoire"},"content":{"rendered":"\n<p>Nous connaissons tous bien la ru\u00e9e vers l&rsquo;or au milieu du 19e si\u00e8cle. La possibilit\u00e9 de devenir riche en quelques ann\u00e9es attirait des gens du monde entier. Et puis Levi Strauss, un entrepreneur comme les autres, a eu une id\u00e9e int\u00e9ressante. Il a d\u00e9cid\u00e9 de vendre des v\u00eatements sp\u00e9ciaux aux chercheurs d&rsquo;or au lieu d&rsquo;extraire de l&rsquo;or lui-m\u00eame. Et son embl\u00e8me Levis a \u00e9t\u00e9 plac\u00e9 sur les v\u00eatements aussi.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Cr\u00e9ez votre propre logo avec le cr\u00e9ateur de logo Turbologo. <\/b> Cela prend moins de 5 minutes et aucune comp\u00e9tence en conception n&rsquo;est requise.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/fr\/creer-un-logo?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Cr\u00e9er un logo<\/a>\n<\/div><\/div>\n\n\n\n<p>Un tissu devait \u00eatre tr\u00e8s sp\u00e9cial pour r\u00e9pondre aux besoins des chercheurs d&rsquo;or. Il devait \u00eatre tr\u00e8s solide et durable. Donc, M. Levi a achet\u00e9 le tissu dans la ville fran\u00e7aise de N\u00eemes, et l&rsquo;a color\u00e9 en bleu. Et le tissu a \u00e9t\u00e9 nomm\u00e9 \u00ab\u00a0Denim\u00a0\u00bb, ce qui signifie en fait \u00ab\u00a0de N\u00eemes\u00a0\u00bb. La l\u00e9gende veut que Levi ait navigu\u00e9 jusqu&rsquo;\u00e0 San-Francisco sur un bateau enti\u00e8rement charg\u00e9. Et la demande pour ses v\u00eatements \u00e9tait si forte que Levi a d\u00fb enlever m\u00eame la voile de son bateau pour coudre plus de v\u00eatements.<\/p>\n\n\n\n<h2>La plus ancienne marque de v\u00eatements aux \u00c9tats-Unis<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/01\/levis-history.png\" alt=\"L'histoire de Levis\" class=\"wp-image-1685\" title=\"L'histoire de Levis\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133917\/levis-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133917\/levis-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133917\/levis-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133917\/levis-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Levi Strauss et quelques autres tailleurs ont brevet\u00e9 le mod\u00e8le de pantalon bleu boutonn\u00e9 en 1872. Cette date est consid\u00e9r\u00e9e comme celle de l&rsquo;invention du jean. Cependant, le mot n&rsquo;a \u00e9t\u00e9 invent\u00e9 que 70 ans plus tard. Et le pantalon \u00e9tait appel\u00e9 \u00ab\u00a0salopette\u00a0\u00bb. Il est rapidement devenu une l\u00e9gende \u00e0 part enti\u00e8re. En g\u00e9n\u00e9ral, il existe de nombreuses l\u00e9gendes li\u00e9es \u00e0 la marque. Par exemple, il fallait \u00ab\u00a0embo\u00eeter\u00a0\u00bb deux voitures de tourisme en jeans pour arriver \u00e0 destination.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/01\/levis-old-photo.png\" alt=\"Photo ancienne de Levis\" class=\"wp-image-1688\" title=\"Photo ancienne de Levis\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133914\/levis-old-photo.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133914\/levis-old-photo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133914\/levis-old-photo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133914\/levis-old-photo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>L&rsquo;essentiel de la l\u00e9gende a \u00e9t\u00e9 d\u00e9peint par le logo original de Levis en 1886. Il y avait deux chevaux qui tiraient et d\u00e9chiraient le jean. Bien s\u00fbr, le jean est rest\u00e9 en une seule pi\u00e8ce. C&rsquo;\u00e9tait une marque tr\u00e8s reconnaissable gr\u00e2ce \u00e0 sa repr\u00e9sentation sans lettrage. Le probl\u00e8me est que tous les chercheurs d&rsquo;or venaient de diff\u00e9rents pays. Il n&rsquo;y avait donc pas de langue commune. Et encore moins de gens \u00e9taient \u00e9duqu\u00e9s. Et l&rsquo;ancien logo de Levis ne comportait qu&rsquo;une <a href=\"https:\/\/turbologo.com\/fr\/blog\/formats-de-fichier-image\/\">image<\/a>, afin que tout le monde puisse comprendre l&rsquo;essentiel. Ainsi, les clients demandaient des \u00ab\u00a0pantalons avec deux chevaux\u00a0\u00bb dans les magasins locaux.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/01\/levis-old-logo-.png\" alt=\"Ancien logo Levis\" class=\"wp-image-1682\" title=\"Ancien logo Levis\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-old-logo-.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-old-logo--300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-old-logo--768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-old-logo-.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2>\u00c9volution de l&#8217;embl\u00e8me de Levis et nouvelle directive de d\u00e9veloppement<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/01\/levis-logo-history.png\" alt=\"Histoire du logo Levi's\" class=\"wp-image-1680\" title=\"Histoire du logo Levi's\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133921\/levis-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133921\/levis-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133921\/levis-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133921\/levis-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">Vous voulez cr\u00e9er votre propre logo de v\u00eatement ? Explorez les <a href=\"https:\/\/turbologo.com\/fr\/idees-de-logo\/6-vetements\">id\u00e9es de conception de logos de v\u00eatements<\/a> dans notre galerie.<\/pre>\n\n\n\n<p>Le mod\u00e8le de jeans le plus populaire \u00e9tait le 501. On ignore ce que signifie ce nom ou quelle est l&rsquo;histoire qui se cache derri\u00e8re. Ce mod\u00e8le n&rsquo;avait pas de porte-ceinture, car les boucles \u00e9taient \u00e0 la mode \u00e0 l&rsquo;\u00e9poque. Les jeans, comme tout autre article utile, \u00e9taient contrefaits. C&rsquo;est pourquoi ils ont ajout\u00e9 une \u00e9tiquette rouge sur la poche arri\u00e8re. Et ils ont finalement chang\u00e9 de marque dans les ann\u00e9es 70. Le logo Levis a \u00e9t\u00e9 compl\u00e8tement modifi\u00e9 et a pris la <a href=\"https:\/\/turbologo.com\/fr\/blog\/logo-forme\/\">forme<\/a> d&rsquo;une aile de chauve-souris.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/01\/levis-tshirts.png\" alt=\"T-shirts Levi's avec logo\" class=\"wp-image-1684\" title=\"T-shirts Levi's avec logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133918\/levis-tshirts.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133918\/levis-tshirts-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133918\/levis-tshirts-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133918\/levis-tshirts.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>C&rsquo;\u00e9tait un choix d\u00e9lib\u00e9r\u00e9, vraiment. L&rsquo;arceau \u00ab\u00a0chauve-souris\u00a0\u00bb est en fait un point de couture sur une poche arri\u00e8re. Le nom de la marque \u00e9tait \u00e9crit en lettres capitales dans le logo Levis. Alors que le \u00ab\u00a0e\u00a0\u00bb devait rester en minuscules selon les r\u00e8gles de la marque. Ce choix a rendu le style unique.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2020\/01\/levis-primary-logo.png\" alt=\"Logo principal de Levi's\" class=\"wp-image-1683\" title=\"Logo principal de Levi's\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-primary-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-primary-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-primary-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/01\/19133919\/levis-primary-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/fr\/blog\/choix-dun-logo\/\">La police du logo<\/a> Levis est \u00e9galement originale. Cela implique que vous ne pouvez pas l&rsquo;utiliser \u00e0 des fins commerciales. C&rsquo;est interdit par les droits d&rsquo;auteur. Cependant, si vous voulez une police similaire \u00e0 la police Levis logo, vous pouvez essayer URW Linear Wide Ultra Bold. C&rsquo;est la police la plus proche que nous ayons d\u00e9couverte jusqu&rsquo;\u00e0 pr\u00e9sent.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-9575\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/logo-barbie\/\">Logo Barbie &#8211; Histoire, signification et \u00e9volution<\/a><\/li>\n<li id=\"su-post-7072\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/pastel-logo\/\">Conception d&rsquo;un logo pastel &#8211; Images pastel inspirantes<\/a><\/li>\n<li id=\"su-post-1861\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/comment-dessiner-des-logos\/\">Comment dessiner des logos<\/a><\/li>\n<li id=\"su-post-1444\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/wonder-woman-logo\/\">Signification du logo et du symbole de Wonder Woman<\/a><\/li>\n<li id=\"su-post-1001\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/the-walt-disney-logo\/\">L&rsquo;histoire du logo Walt Disney<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nous connaissons tous bien la ru\u00e9e vers l&rsquo;or au milieu du 19e si\u00e8cle. La possibilit\u00e9 de devenir riche en quelques&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo Levi&#039;s - Signification, conception et histoire | Turbologo<\/title>\n<meta name=\"description\" content=\"Le logo original de Levis repr\u00e9sentait deux chevaux essayant de d\u00e9chirer des jeans. 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