{"id":1559,"date":"2019-12-15T19:01:35","date_gmt":"2019-12-15T19:01:35","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1559"},"modified":"2021-05-14T02:15:40","modified_gmt":"2021-05-14T02:15:40","slug":"verizon-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/fr\/blog\/verizon-logo\/","title":{"rendered":"Histoire et \u00e9volution de la conception du logo Verizon"},"content":{"rendered":"\n<p>Que faut-il pour couvrir un pays entier avec un r\u00e9seau <a href=\"https:\/\/turbologo.com\/fr\/blog\/phone-logo-design\/\">t\u00e9l\u00e9phonique<\/a> ? De nos jours, il ne faut que de l&rsquo;argent et de la d\u00e9termination pour y parvenir. Et qu&rsquo;en est-il du 19\u00e8me si\u00e8cle, o\u00f9 ce n&rsquo;\u00e9tait pas aussi facile ? Il fallait au moins deux t\u00e9l\u00e9phones et ils n&rsquo;ont pas encore \u00e9t\u00e9 invent\u00e9s.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Cr\u00e9ez votre propre logo avec le cr\u00e9ateur de logo Turbologo. <\/b> Cela prend moins de 5 minutes et aucune comp\u00e9tence en conception n&rsquo;est requise.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/fr\/creer-un-logo?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Cr\u00e9er un logo<\/a>\n<\/div><\/div>\n\n\n\n<p>La soci\u00e9t\u00e9 Bell, qui a \u00e9t\u00e9 fond\u00e9e par l&rsquo;inventeur du t\u00e9l\u00e9phone, \u00e9tait capable de remplir cette t\u00e2che. Elle a r\u00e9ussi \u00e0 rester monopoliste pendant un certain temps. Le nom de la soci\u00e9t\u00e9 a bien s\u00fbr chang\u00e9 \u00e0 plusieurs reprises, au gr\u00e9 des fusions et des dissolutions. Aujourd&rsquo;hui, une cr\u00e9ation de Bell Company appel\u00e9e Verizon Wireless suit son chemin et continue de servir la cause de son fondateur !<\/p>\n\n\n\n<h2>Que signifie le nom de l&rsquo;entreprise ?<\/h2>\n\n\n\n<p>L&rsquo;histoire commence en 1996, lorsque Bell Atlantic et South Bell d\u00e9cident de fusionner. Leur fusion comprenait \u00e9galement une soci\u00e9t\u00e9 de t\u00e9l\u00e9phonie mobile et c&rsquo;est de l\u00e0 que vient le nom \u00ab\u00a0Verizon\u00a0\u00bb. Et que signifie ce mot dans un logo ? Il s&rsquo;agit en fait d&rsquo;un n\u00e9ologisme invent\u00e9 par le fondateur. Il est compos\u00e9 du latin \u00ab\u00a0Veritas\u00a0\u00bb et de l&rsquo;anglais \u00ab\u00a0Horizon\u00a0\u00bb. Un ancien logo \u00e9tait tap\u00e9 en italique et un design global n&rsquo;\u00e9tait pas assez bon. \u00ab\u00a0Z\u00a0\u00bb a \u00e9t\u00e9 transform\u00e9 en un \u00e9norme trait flamboyant s&rsquo;estompant en noir. En haut, il y a une \u00e9norme coche qui est cens\u00e9e briser la sym\u00e9trie. De nombreuses critiques ont trouv\u00e9 le logo absurde et caricatural ! Et c&rsquo;est justement le cas lorsque les clients voient votre marque r\u00e9guli\u00e8rement.<\/p>\n\n\n\n<h2>\u00c9volution du logo de Verizon wireless<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e 2015 est devenue le point de d\u00e9part d&rsquo;un changement. C&rsquo;est alors que l&rsquo;entreprise a abandonn\u00e9 son ancien slogan \u00ab\u00a0Never Settle\u00a0\u00bb. L&rsquo;heure du changement a sonn\u00e9 et un nouveau slogan \u00ab\u00a0Better Matters\u00a0\u00bb a \u00e9t\u00e9 adopt\u00e9. Des modifications ont \u00e9galement \u00e9t\u00e9 apport\u00e9es \u00e0 l&rsquo;ancien logo \u00ab\u00a0Verizon\u00a0\u00bb. La nouvelle version de celui-ci est devenue beaucoup plus agr\u00e9able et attrayante.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/12\/Verizon-logo-history.png\" alt=\"\u00c9volution du logo Verizon\" class=\"wp-image-1630\" title=\"\u00c9volution du logo Verizon\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133930\/Verizon-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133930\/Verizon-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133930\/Verizon-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133930\/Verizon-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>La <a href=\"https:\/\/turbologo.com\/fr\/blog\/choosing-font-of-logo\/\">police<\/a> est rest\u00e9e noire, en gras et sans encoches. Ils ont supprim\u00e9 l&rsquo;italique mais n&rsquo;ont pas modifi\u00e9 le \u00ab\u00a0Z\u00a0\u00bb. La coche rouge flamboyant a \u00e9t\u00e9 d\u00e9plac\u00e9e vers la gauche. Gr\u00e2ce \u00e0 tous ces changements, le logo a finalement conserv\u00e9 son harmonie ! Il r\u00e9v\u00e8le que l&rsquo;alignement des images est une caract\u00e9ristique tr\u00e8s importante. Il est difficile de le remarquer au premier coup d&rsquo;\u0153il, mais les repr\u00e9sentations non align\u00e9es sont d\u00e9sagr\u00e9ables pour le subconscient. Le fait est que les petits d\u00e9tails sont en fait la partie la plus importante de tout logo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/12\/Verizon-logo.png\" alt=\"Verizon logo\" class=\"wp-image-1631\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133929\/Verizon-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133929\/Verizon-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133929\/Verizon-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19133929\/Verizon-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Cependant, certaines critiques n&rsquo;ont pas appr\u00e9ci\u00e9 la <a href=\"https:\/\/turbologo.com\/fr\/creer-un-logo\">nouvelle variante du logo<\/a>. Ils laissent entendre qu&rsquo;un tel logo pourrait facilement \u00eatre dessin\u00e9 par un enfant de 4 ans. Et ils n&rsquo;ont pas tort. Le logo s&rsquo;est consid\u00e9rablement am\u00e9lior\u00e9, mais il manque vraiment de qualit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-914\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/bmw-logo\/\">Logo BMW : Le symbole du pur plaisir de conduire et l&rsquo;un des 10 logos les plus reconnus.<\/a><\/li>\n<li id=\"su-post-1299\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/subway-logo\/\">Logo du m\u00e9tro &#8211; histoire du design et \u00e9volution<\/a><\/li>\n<li id=\"su-post-9951\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/nouveaux-logos-pour-2023\/\">Nouveaux logos pour 2023<\/a><\/li>\n<li id=\"su-post-8078\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/logos-de-lenergie-solaire\/\">Conception de logo sur l&rsquo;\u00e9nergie solaire &#8211; Id\u00e9es de logos d&rsquo;inspiration<\/a><\/li>\n<li id=\"su-post-9034\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/les-20-etapes-principales-pour-creer-une-image-de-marque-pour-votre-entreprise-en-2021\/\">Les 20\u00a0\u00e9tapes principales pour cr\u00e9er une image de marque pour votre entreprise en 2023<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Que faut-il pour couvrir un pays entier avec un r\u00e9seau t\u00e9l\u00e9phonique ? De nos jours, il ne faut que de&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Histoire et \u00e9volution de la conception du logo Verizon | Turbologo<\/title>\n<meta name=\"description\" content=\"L&#039;histoire du logo Verizon commence par la fusion de deux grandes soci\u00e9t\u00e9s Bell. 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