{"id":1447,"date":"2019-12-07T19:29:10","date_gmt":"2019-12-07T19:29:10","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1447"},"modified":"2021-05-14T04:12:10","modified_gmt":"2021-05-14T04:12:10","slug":"fedex-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/fr\/blog\/fedex-logo\/","title":{"rendered":"Signification du logo et du symbole FedEx &#8211; Histoire et \u00e9volution"},"content":{"rendered":"\n<p class=\"p1\">On a parfois l&rsquo;impression que le monde appartient enti\u00e8rement aux m\u00e9gacorporations. Et c&rsquo;est vrai dans une certaine mesure. Chaque partie du march\u00e9 a ses g\u00e9ants. D&rsquo;un autre c\u00f4t\u00e9, le monde n&rsquo;a jamais \u00e9t\u00e9 aussi proche des besoins de chaque petit fabricant. Qui aurait pu penser que les fronti\u00e8res entre les niveaux d&rsquo;activit\u00e9 deviendraient aussi minces. M\u00eame une petite entreprise chinoise est capable d&rsquo;envoyer sa production partout dans le monde. Ce n&rsquo;est plus cher. Et vous ne devez pas attendre de longs mois pour recevoir votre colis de Chine. N\u00e9anmoins, nous devons remercier les m\u00e9ga-corporations pour cela. Et FedEx express, dont le logo est internationalement connu, en est le principal responsable. Aujourd&rsquo;hui, nous allons vous raconter l&rsquo;histoire de leur succ\u00e8s.<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Cr\u00e9ez votre propre logo avec le cr\u00e9ateur de logo Turbologo. <\/b> Cela prend moins de 5 minutes et aucune comp\u00e9tence en conception n&rsquo;est requise.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/fr\/creer-un-logo?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Cr\u00e9er un logo<\/a>\n<\/div><\/div>\n\n\n\n<h2 class=\"p3\">Conception du logo de FedEx<\/h2>\n\n\n\n<p class=\"p1\">Comme de nombreuses autres entreprises, FedEx est entr\u00e9e sur le march\u00e9 en utilisant le premier et unique logo. Cependant, 20 ans de d\u00e9veloppement de la soci\u00e9t\u00e9 n&rsquo;ont pas \u00e9t\u00e9 vains et ils ont finalement pr\u00e9sent\u00e9 une nouvelle image \u00e9quilibr\u00e9e en 1994. La soci\u00e9t\u00e9 n&rsquo;avait aucune id\u00e9e du type de logo n\u00e9cessaire, le choix a donc \u00e9t\u00e9 difficile. Plus de 200 variations ont \u00e9t\u00e9 examin\u00e9es \u00e0 la loupe pour \u00eatre ensuite rejet\u00e9es. Bien que certaines aient pass\u00e9 le test et soient devenues des <a href=\"https:\/\/turbologo.com\/fr\/idees-de-logo\">id\u00e9es<\/a> pour les variations finales du logo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/12\/Fedex-logo-history.png\" alt=\"Histoire du logo Fedex\" class=\"wp-image-1489\" title=\"Histoire du logo Fedex\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134031\/Fedex-logo-history.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134031\/Fedex-logo-history-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134031\/Fedex-logo-history-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134031\/Fedex-logo-history.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">\u00c0 un moment donn\u00e9, les concepteurs ont d\u00e9cid\u00e9 de montrer la vitesse, car c&rsquo;est la qualit\u00e9 la plus importante du service f\u00e9d\u00e9ral de livraison express. Mais comment repr\u00e9senter quelque chose que l&rsquo;on ne peut pas voir ? Les concepteurs doivent parfois r\u00e9soudre ce genre d&rsquo;\u00e9nigme.<\/p>\n\n\n\n<h2 class=\"p3\">Rebranding secret<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/12\/Fedex-logo-hidden-symbol.png\" alt=\"Symbole cach\u00e9 du logo de Fedex\" class=\"wp-image-1491\" title=\"Symbole cach\u00e9 du logo de Fedex\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134029\/Fedex-logo-hidden-symbol.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134029\/Fedex-logo-hidden-symbol-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134029\/Fedex-logo-hidden-symbol-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134029\/Fedex-logo-hidden-symbol.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">Un changement <a href=\"https:\/\/turbologo.com\/fr\/blog\/image-file-formats\/\">d&rsquo;image<\/a> a \u00e9t\u00e9 discut\u00e9 \u00e0 huis clos. Et c&rsquo;est un comportement rationnel, car la r\u00e9action du public pourrait affecter un r\u00e9sultat qui n&rsquo;est m\u00eame pas encore pr\u00eat.<\/p>\n\n\n\n<p class=\"p1\">Et puis des fl\u00e8ches sont arriv\u00e9es comme un bonheur. Les fl\u00e8ches \u00e9taient cens\u00e9es montrer la direction et ajouter une vitesse fulgurante au logo. Et finalement, ils ont d\u00e9cid\u00e9 de laisser un espace entre la partie inf\u00e9rieure du \u00ab\u00a0E\u00a0\u00bb et du \u00ab\u00a0X\u00a0\u00bb et de le dessiner comme une fl\u00e8che.<\/p>\n\n\n\n<p class=\"p1\">En suivant le chemin du logo FedEx, il est facile de faire son propre logo de nos jours. Mais l&rsquo;utilisation de l&rsquo;espacement n\u00e9gatif \u00e9tait une formidable avanc\u00e9e \u00e0 l&rsquo;\u00e9poque. Les fl\u00e8ches, cach\u00e9es par ce moyen, \u00e9taient accept\u00e9es comme la meilleure <a href=\"https:\/\/turbologo.com\/fr\/blog\/create-modern-logo\/\">variation de logo<\/a>.<\/p>\n\n\n\n<h2 class=\"p3\">Couleurs du logo FedEx<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/12\/Fedex-logo.png\" alt=\"Fedex logo\" class=\"wp-image-1490\" title=\"Fedex logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134030\/Fedex-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134030\/Fedex-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134030\/Fedex-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134030\/Fedex-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">Un d\u00e9veloppement de l&rsquo;inscription a \u00e9t\u00e9 bas\u00e9 sur les types Univers 67, avec ses polices Bold Condensed et Futura Bold. Bien qu&rsquo;elles aient d\u00fb \u00eatre consid\u00e9rablement modifi\u00e9es pour dissimuler les fl\u00e8ches. Le choix des <a href=\"https:\/\/turbologo.com\/fr\/blog\/logo-design-tips\/\">couleurs<\/a> n&rsquo;est pas non plus fortuit, puisque la combinaison de l&rsquo;orange et du violet souligne la rapidit\u00e9. Cette combinaison est \u00e9galement une allusion aux anciens symboles FedEx.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/12\/Fedex-express-car.png\" alt=\"Voiture express Fedex\" class=\"wp-image-1486\" title=\"Voiture express Fedex\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134032\/Fedex-express-car.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134032\/Fedex-express-car-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134032\/Fedex-express-car-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134032\/Fedex-express-car.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p class=\"p1\">Il convient de mentionner que les divisions de la <a href=\"https:\/\/turbologo.com\/fr\/blog\/company-logo-design\/\">soci\u00e9t\u00e9<\/a>, telles que \u00ab\u00a0FedEx freight\u00a0\u00bb, poss\u00e8dent leur propre variation de logo. La partie \u00ab\u00a0Ex\u00a0\u00bb du nom est color\u00e9e diff\u00e9remment pour chaque division. Quant aux fl\u00e8ches, les concepteurs ont r\u00e9ussi \u00e0 les cacher m\u00eame dans une \u00e9criture arabe !<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1085\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/microsoft-logo\/\">Logo Microsoft &#8211; conception et histoire de la marque Microsoft<\/a><\/li>\n<li id=\"su-post-334\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/identite-de-lentreprise\/\">L&rsquo;identit\u00e9 d&rsquo;entreprise : Pourquoi c&rsquo;est important<\/a><\/li>\n<li id=\"su-post-1001\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/the-walt-disney-logo\/\">L&rsquo;histoire du logo Walt Disney<\/a><\/li>\n<li id=\"su-post-914\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/bmw-logo\/\">Logo BMW : Le symbole du pur plaisir de conduire et l&rsquo;un des 10 logos les plus reconnus.<\/a><\/li>\n<li id=\"su-post-1734\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/logo-du-fitness\/\">Les meilleures conceptions de logo pour la sant\u00e9 et le fitness<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On a parfois l&rsquo;impression que le monde appartient enti\u00e8rement aux m\u00e9gacorporations. Et c&rsquo;est vrai dans une certaine mesure. Chaque partie&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Signification du logo et du symbole FedEx - Histoire et \u00e9volution | Turbologo<\/title>\n<meta name=\"description\" content=\"La signification du logo FedEx est \u00e9troitement li\u00e9e \u00e0 la vitesse. Il n&#039;existe pas de couleur unifi\u00e9e pour le logo FedEx, car chaque division de la soci\u00e9t\u00e9 a sa propre solution de coloration pour la partie &quot;Ex&quot; du mot.FedEx logo meaning is closely related to speed. There is no unified FedEx logo color, as each company division has its own coloring solution for \u201cEx\u201d part of the word.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/fr\/blog\/fedex-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signification du logo et du symbole FedEx - Histoire et \u00e9volution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"La signification du logo FedEx est \u00e9troitement li\u00e9e \u00e0 la vitesse. Il n&#039;existe pas de couleur unifi\u00e9e pour le logo FedEx, car chaque division de la soci\u00e9t\u00e9 a sa propre solution de coloration pour la partie &quot;Ex&quot; du mot.FedEx logo meaning is closely related to speed. There is no unified FedEx logo color, as each company division has its own coloring solution for \u201cEx\u201d part of the word.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/fr\/blog\/fedex-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation de logo et branding - Le blog officiel Turbologo\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-07T19:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-14T04:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134031\/Fedex-logo-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\">\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\">\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/03\/19133733\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#website\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"name\":\"Cr\\u00e9ation de logo et branding - Le blog officiel Turbologo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/turbologo.com\/fr\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/fedex-logo\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/12\/19134031\/Fedex-logo-cover.png\",\"width\":1000,\"height\":700,\"caption\":\"Fedex logo box\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/fedex-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/fedex-logo\/\",\"name\":\"Signification du logo et du symbole FedEx - Histoire et \\u00e9volution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/fedex-logo\/#primaryimage\"},\"datePublished\":\"2019-12-07T19:29:10+00:00\",\"dateModified\":\"2021-05-14T04:12:10+00:00\",\"description\":\"La signification du logo FedEx est \\u00e9troitement li\\u00e9e \\u00e0 la vitesse. 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