{"id":1083,"date":"2019-08-28T15:55:47","date_gmt":"2019-08-28T15:55:47","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1083"},"modified":"2021-05-17T08:10:08","modified_gmt":"2021-05-17T08:10:08","slug":"pepsi-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/fr\/blog\/pepsi-logo\/","title":{"rendered":"L&rsquo;histoire de Pepsi et la conception de son logo"},"content":{"rendered":"\n<p>Pepsi-Cola est l&rsquo;un des symboles du monde contemporain qui n&rsquo;a pas besoin d&rsquo;\u00eatre pr\u00e9sent\u00e9. Nous savons tous ce que signifie le yin yang bleu-rouge. Contrairement \u00e0 son rival rouge-blanc, dont le logo n&rsquo;a pas chang\u00e9 au fil des ans, Pepsi est toujours \u00e0 la recherche d&rsquo;id\u00e9es nouvelles. Dans cet article, nous allons donc vous parler de l&rsquo;\u00e9volution du logo Pepsi, et vous fournir quelques faits peu connus, dont vous n&rsquo;avez jamais entendu parler auparavant !<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide has-background-dim-80 has-background-dim\"><span class=\"bg-image preload-bg-image lazy-load-bg-img is-loaded is-ready\" data-src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png\" style=\"background-image: url(&quot;https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png&quot;);\"><\/span><noscript><span class=\"bg-image\" style=\"background-image:url(https:\/\/assets.turbologo.com\/blog\/en\/2021\/05\/07203207\/background.png)\" data-no-lazy=\"true\"><\/span><\/noscript><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><b>Cr\u00e9ez votre propre logo avec le cr\u00e9ateur de logo Turbologo. <\/b> Cela prend moins de 5 minutes et aucune comp\u00e9tence en conception n&rsquo;est requise.<\/p>\n<a class=\"button\" href=\"https:\/\/turbologo.com\/fr\/creer-un-logo?utm_source=blog&amp;utm_campaign=article\" style=\"margin-top: 20px; min-width:200px; text-align:center;\">Cr\u00e9er un logo<\/a>\n<\/div><\/div>\n\n\n\n<h2>Sources des boissons populaires et des \u00e9tiquettes<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-burn-1898.png\" alt=\"Br\u00fblure de Pepsi cola, 1898\" class=\"wp-image-1130\" title=\"Br\u00fblure de Pepsi cola, 1898\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-burn-1898.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-burn-1898-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-burn-1898-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-burn-1898.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Il est peu connu qu&rsquo;\u00e0 l&rsquo;origine, Pepsi s&rsquo;appelait la boisson de Brad. Tout a chang\u00e9 lorsqu&rsquo;il a \u00e9t\u00e9 nomm\u00e9 Pepsi-Cola en ao\u00fbt 1898. On ne sait toujours pas comment ce nom est apparu. Certains disent que cela a quelque chose \u00e0 voir avec le ferment pepsin, car Pepsi \u00e9tait vendu dans les pharmacies et il \u00e9tait consid\u00e9r\u00e9 comme un m\u00e9dicament pour la digestion. On dit aujourd&rsquo;hui que le Pepsi est une boisson sucr\u00e9e nocive, mais c&rsquo;\u00e9tait en fait tout le contraire. Quel rebondissement ! Certains disent cependant que le nom peut \u00eatre entendu lorsque l&rsquo;on verse du Pepsi dans un verre et que l&rsquo;on entend des perles s&rsquo;\u00e9grener. La deuxi\u00e8me version semble plus fiable, n&rsquo;est-ce pas ?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1905.png\" alt=\"Pepsi cola logo, 1905\" class=\"wp-image-1131\" title=\"Pepsi cola logo, 1905\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-logo-1905.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-logo-1905-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-logo-1905-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134247\/Pepsi-cola-logo-1905.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1906.png\" alt=\"Pepsi cola logo, 1906\" class=\"wp-image-1132\" title=\"Pepsi cola logo, 1906\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134246\/Pepsi-cola-logo-1906.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134246\/Pepsi-cola-logo-1906-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134246\/Pepsi-cola-logo-1906-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134246\/Pepsi-cola-logo-1906.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1940.png\" alt=\"Pepsi cola logo, 1940\" class=\"wp-image-1133\" title=\"Pepsi cola logo, 1940\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1940.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1940-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1940-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1940.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>L&rsquo;ancien logo Pepsi \u00e9tait vraiment terne. Ce n&rsquo;\u00e9tait qu&rsquo;un lettrage impr\u00e9cis, d\u00e9sordonn\u00e9, plein de d\u00e9tails inutiles, qui \u00e9tait en outre difficile \u00e0 lire. Et l&rsquo;inscription bon march\u00e9 ressemblait \u00e0 n&rsquo;importe quelle autre. Il n&rsquo;est pas \u00e9tonnant que cette option ait \u00e9t\u00e9 supprim\u00e9e. Pepsi est entr\u00e9 dans un nouveau mill\u00e9naire avec toujours des d\u00e9tails inutiles, mais un logo plus pr\u00e9cis et plus lisible. Il n&rsquo;a pas chang\u00e9 de mani\u00e8re significative jusqu&rsquo;\u00e0 la Seconde Guerre mondiale, lorsque les lettres ont commenc\u00e9 \u00e0 suivre le mod\u00e8le carr\u00e9 et que la d\u00e9stabilisation a simplifi\u00e9 encore davantage. Un v\u00e9ritable succ\u00e8s des marketeurs a \u00e9t\u00e9 le jingle de Pepsi (Nickel, Nickel). Sa popularit\u00e9 a amen\u00e9 le magazine Life \u00e0 l&rsquo;inclure dans sa liste des airs intemporels.<\/p>\n\n\n\n<h2>Histoire du d\u00e9veloppement du logo Pepsi<\/h2>\n\n\n\n<p><img loading=\"lazy\" width=\"1024\" height=\"600\" class=\"alignnone size-full wp-image-1134\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1950.png\" alt=\"Pepsi cola logo, 1950\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1950.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1950-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1950-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134245\/Pepsi-cola-logo-1950.png\" data-full-size=\"1024x600\" \/><\/p>\n\n\n\n<p>Logo de Pepsi cola, 1950Les ann\u00e9es passent et le monde change. Pour rester sur la voie du succ\u00e8s, l&rsquo;entreprise doit se <a href=\"https:\/\/turbologo.com\/fr\/blog\/logo-conception-inspiration\/\">remodeler<\/a>. Les ann\u00e9es 60 sont un v\u00e9ritable tournant pour Pepsi. Tout d&rsquo;abord, le logo s&rsquo;inscrit dans un bouchon de bouteille rond et pointu. Deuxi\u00e8mement, le c\u00e9l\u00e8bre yin yang bleu-rouge est apparu. Troisi\u00e8mement, le mot \u00ab\u00a0<a href=\"https:\/\/turbologo.com\/fr\/blog\/coca-cola-logo\/\">Cola<\/a>\u00a0\u00bb a \u00e9t\u00e9 retir\u00e9 du nom. Pepsi ne l&rsquo;utilisera plus jamais.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1962.png\" alt=\"Pepsi cola logo, 1962\" class=\"wp-image-1135\" title=\"Pepsi cola logo, 1962\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1962.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1962-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1962-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1962.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1973.png\" alt=\"Pepsi cola logo, 1973\" class=\"wp-image-1136\" title=\"Pepsi cola logo, 1973\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1973.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1973-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1973-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134244\/Pepsi-cola-logo-1973.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1987.png\" alt=\"Pepsi cola logo, 1987\" class=\"wp-image-1137\" title=\"Pepsi cola logo, 1987\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1987.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1987-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1987-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1987.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Le design des ann\u00e9es 70 \u00e9tait encore plus minimaliste. Dans de nombreux cas, la simplification du logo est la bonne d\u00e9cision, y compris dans ce cas. Le bouchon pointu a disparu, laissant le logo Pepsi extr\u00eamement simple et clair. Il semble que ce soit le meilleur logo Pepsi de tous les temps, car la tendance au design plat est populaire dans le monde moderne. Le signe est unique, original et frais, et m\u00eame de nos jours, il a l&rsquo;air bon. Par cons\u00e9quent, cette variation est utilis\u00e9e aujourd&rsquo;hui. Il existe cependant une ligne sp\u00e9ciale de Pepsi en bouteilles de verre avec un logo Pepsi vintage. Le design est destin\u00e9 \u00e0 un groupe cible particulier. Ce fait montre que Pepsi est pr\u00eat \u00e0 r\u00e9pondre aux besoins de chaque client.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1991.png\" alt=\"Pepsi cola logo, 1991\" class=\"wp-image-1138\" title=\"Pepsi cola logo, 1991\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1991.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1991-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1991-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134243\/Pepsi-cola-logo-1991.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-1998.png\" alt=\"Pepsi cola logo, 1998\" class=\"wp-image-1139\" title=\"Pepsi cola logo, 1998\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-1998.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-1998-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-1998-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-1998.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Avec des changements mineurs, le logo a exist\u00e9 pendant longtemps. Mais dans les ann\u00e9es 90, les images volum\u00e9triques sont devenues populaires, et le nouveau logo de Pepsi a \u00e9galement \u00e9t\u00e9 affect\u00e9. Le signe est devenu rond, le fond est devenu bleu et la police est pass\u00e9e au blanc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2003.png\" alt=\"Pepsi cola logo, 2003\" class=\"wp-image-1140\" title=\"Pepsi cola logo, 2003\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-2003.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-2003-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-2003-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134242\/Pepsi-cola-logo-2003.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2006.png\" alt=\"Pepsi cola logo, 2006\" class=\"wp-image-1141\" title=\"Pepsi cola logo, 2006\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134241\/Pepsi-cola-logo-2006.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134241\/Pepsi-cola-logo-2006-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134241\/Pepsi-cola-logo-2006-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134241\/Pepsi-cola-logo-2006.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h2>Logo actuel de Pepsi<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2008.png\" alt=\"Pepsi cola logo, 2008\" class=\"wp-image-1142\" title=\"Pepsi cola logo, 2008\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2008.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2008-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2008-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2008.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Alors que le grand rival de Pepsi conserve son logo, Pepsi est \u00e0 la recherche de quelque chose de nouveau. Le logo actuel de Pepsi montre que parfois il vaut mieux s&rsquo;arr\u00eater. La recherche du meilleur peut entra\u00eener la perte d&rsquo;un bien. Le logo des ann\u00e9es 70 \u00e9tait beau et tendance. Si l&rsquo;entreprise le conservait, il entrerait dans l&rsquo;histoire. N\u00e9anmoins, ils ont d\u00e9cid\u00e9 de suivre une voie diff\u00e9rente. Un contraste bien \u00e9quilibr\u00e9 de bleu et de rouge a \u00e9t\u00e9 modifi\u00e9 pour devenir plus \u00e9l\u00e9gant et plus actuel. Et ils ont totalement \u00e9chou\u00e9. L&rsquo;\u00e9quilibre \u00e9tait perdu, une bande blanche au centre se d\u00e9formait, et de nombreux clients demandaient pourquoi. Il semblait que le nouveau logo les offensait en quelque sorte.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/turbologo.com\/articles\/wp-content\/uploads\/2019\/08\/Pepsi-cola-logo-2014.png\" alt=\"Pepsi cola logo, 2014\" class=\"wp-image-1143\" title=\"Pepsi cola logo, 2014\" srcset=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2014.png 1024w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2014-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2014-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134240\/Pepsi-cola-logo-2014.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Comment exactement ? Eh bien, beaucoup ont laiss\u00e9 entendre que la ligne blanche ressemble \u00e0 un gros ventre que l&rsquo;on peut voir dans une ouverture entre un t-shirt rouge et un blue-jean. Vraiment choquant, n&rsquo;est-ce pas ? De plus, il est bien connu que les boissons gazeuses sucr\u00e9es sont un raccourci vers l&rsquo;ob\u00e9sit\u00e9. Alors, pourquoi le rappeler aux clients ? Bien s\u00fbr, tous n&rsquo;ont pas pens\u00e9 de cette fa\u00e7on, mais avec l&rsquo;aide d&rsquo;Internet, le logo est devenu une partie d&rsquo;innombrables m\u00e8mes. M\u00eame ceux qui n&rsquo;avaient pas remarqu\u00e9 cette variation auparavant ont commenc\u00e9 \u00e0 en rire. La le\u00e7on \u00e0 tirer ici est qu&rsquo;il faut examiner minutieusement un nouveau label avant de le diffuser. Si un rebranding boiteux a \u00e9t\u00e9 rep\u00e9r\u00e9 sur Internet &#8211; vous ne pourrez pas l&rsquo;enlever !<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div class=\"su-heading su-heading-style-default su-heading-align-left\" id=\"\" style=\"font-size:13px;margin-bottom:20px\"><div class=\"su-heading-inner\">Other posts<\/div><\/div>\n\n\n<ul class=\"su-posts su-posts-list-loop\">\n<li id=\"su-post-1740\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/conception-de-logo-efficace\/\">Qu&rsquo;est-ce qui rend un logo efficace ?<\/a><\/li>\n<li id=\"su-post-1748\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/logo-reactif\/\">Comment cr\u00e9er un logo r\u00e9actif<\/a><\/li>\n<li id=\"su-post-6993\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/comment-creer-une-marque\/\">Comment cr\u00e9er une marque : Guide universel pour mettre la main sur le projet d&rsquo;entreprise<\/a><\/li>\n<li id=\"su-post-1742\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/rebranding-du-logo\/\">Comment donner une nouvelle image \u00e0 votre logo<\/a><\/li>\n<li id=\"su-post-9801\" class=\"su-post\"><a href=\"https:\/\/turbologo.com\/fr\/blog\/politique-de-confidentialite-comment-la-creer\/\">Politique de confidentialit\u00e9 : comment la cr\u00e9er<\/a><\/li>\n<\/ul>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi-Cola est l&rsquo;un des symboles du monde contemporain qui n&rsquo;a pas besoin d&rsquo;\u00eatre pr\u00e9sent\u00e9. Nous savons tous ce que signifie&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;histoire de Pepsi et la conception de son logo | Turbologo<\/title>\n<meta name=\"description\" content=\"L&#039;histoire du logo Pepsi fait de la marque l&#039;une des plus anciennes du march\u00e9. La signification de nuisance du logo Pepsi implique que le symbolisme est un outil puissant m\u00eame au 21\u00e8me si\u00e8cle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/fr\/blog\/pepsi-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;histoire de Pepsi et la conception de son logo | Turbologo\" \/>\n<meta property=\"og:description\" content=\"L&#039;histoire du logo Pepsi fait de la marque l&#039;une des plus anciennes du march\u00e9. La signification de nuisance du logo Pepsi implique que le symbolisme est un outil puissant m\u00eame au 21\u00e8me si\u00e8cle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/fr\/blog\/pepsi-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation de logo et branding - Le blog officiel Turbologo\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-28T15:55:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-17T08:10:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134239\/pepsi-logo-illustration.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\">\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\">\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/fr\/2020\/03\/19133733\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#website\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/\",\"name\":\"Cr\\u00e9ation de logo et branding - Le blog officiel Turbologo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/turbologo.com\/fr\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/pepsi-logo\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/fr\/2019\/08\/19134239\/pepsi-logo-illustration.jpg\",\"width\":1000,\"height\":700,\"caption\":\"Pepsi logo illustration\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/pepsi-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/fr\/blog\/pepsi-logo\/\",\"name\":\"L'histoire de Pepsi et la conception de son logo | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/fr\/blog\/pepsi-logo\/#primaryimage\"},\"datePublished\":\"2019-08-28T15:55:47+00:00\",\"dateModified\":\"2021-05-17T08:10:08+00:00\",\"description\":\"L'histoire du logo Pepsi fait de la marque l'une des plus anciennes du march\\u00e9. 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