{"id":9890,"date":"2024-07-07T09:58:00","date_gmt":"2024-07-07T09:58:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=9890"},"modified":"2025-03-20T07:24:15","modified_gmt":"2025-03-20T07:24:15","slug":"colgate-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/colgate-logo\/","title":{"rendered":"Colgate Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>The history of this megacorporation begins in the middle of the 19th century. William Colgate funded his tiny business in New York. The main trade was to deal with starch, soap, and candles. Many were foretelling a failure, companions were afraid of hardships, but he didn\u2019t surrender to the conditions.<\/p>\n\n\n\n\n\n<p>It took him but a decade to open his own factory. Yet his trade was the same. However, a few decades later the company focused on toothpaste manufacturing. And this move proved to be crucial in that respect. What was to come and had the Colgate toothpaste logo been changing is what we are going to tell you in this article.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/colgate-logo\/#colgate_logo_history\" title=\"Colgate Logo history\">Colgate Logo history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/colgate-logo\/#logo_evolution\" title=\"Logo evolution\">Logo evolution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/colgate-logo\/#colgate_logo_font\" title=\"Colgate logo Font\">Colgate logo Font<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/colgate-logo\/#colgate_logo_meaning\" title=\"Colgate Logo meaning\">Colgate Logo meaning<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"colgate_logo_history\"><\/span>Colgate Logo history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The first Colgate logo appeared somewhat in 1897<\/strong>. That variation included the name of the product too. Namely, it was a state-of-the-art, perfumed dental cream. That\u2019s what they used to call toothpaste back then. All the words except for the founder\u2019s surname would disappear as the design would evolve. And the red and white color solution seems to last forever.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055116\/colgate-logo-1897-1.png\" alt=\"Colgate logo 1897 \" class=\"wp-image-10006\" title=\"Colgate logo 1897 \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055116\/colgate-logo-1897-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055116\/colgate-logo-1897-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055116\/colgate-logo-1897-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055116\/colgate-logo-1897-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Another interesting fact is that a Colgate logo was placed on cans first and only then tubes followed as they also were invented somewhat around that time. At first, customers weren\u2019t sure if it was worth buying. All these weird glass cans with all that dental stuff inside surely looked suspicious. But then a perfumed dental cream became as common as soap operas or Mickey Mouse.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07052639\/colgate-cans.png\" alt=\"Colgate cans\" class=\"wp-image-9993\" title=\"Colgate cans\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07052639\/colgate-cans.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07052639\/colgate-cans-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07052639\/colgate-cans-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07052639\/colgate-cans.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>A tooth powder actually rubbed away an enamel. And toothpaste provided a caring treatment. Moreover, exquisite cans featuring a red Colgate logo were rather handy. And when the company had switched to tubes it resulted in a huge sales boom. It was so convenient to squeeze a paste out a tube that is impossible to accidentally smash. The new product sometimes didn\u2019t even touch mall shelves.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"logo_evolution\"><\/span>Logo evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07060155\/colgate-logo-evolution-1.png\" alt=\"Colgate logo evolution\" class=\"wp-image-10010\" title=\"Colgate logo evolution\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07060155\/colgate-logo-evolution-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07060155\/colgate-logo-evolution-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07060155\/colgate-logo-evolution-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07060155\/colgate-logo-evolution-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Colgate merged with Palmolive (which still focuses on soap production) in 1928. That made Colgate a world-famous company. Thanks to effective management the company grew fast. And the merger multiplied a customer flow. After such a rocket start Colgate had but one worthy rival. It was a company that managed to sell fluoride toothpaste first. But Colgate was eager to accept the challenge and upgraded its manufacturing.&nbsp;<\/p>\n\n\n\n<p>The initial lettering of a Colgate toothpaste logo was deliberately rounded as if the letters were squeezed out of a tube. And the next variation was written in shred and trim letters with capital letters. However, they rejected the move after some time. The third expression of the Colgate logo that was created in the 60s resembled the modern one. Then the company adopted <a href=\"https:\/\/turbologo.com\/articles\/rebrand-logo\/\">rebranding<\/a> in the 80s.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07053150\/colgate-first-logos-1.png\" alt=\"Colgate first logos \" class=\"wp-image-9996\" title=\"Colgate first logos \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07053150\/colgate-first-logos-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07053150\/colgate-first-logos-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07053150\/colgate-first-logos-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07053150\/colgate-first-logos-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The majority of the audience remembers that one. Maybe it has something to do with a clear, bold font featuring minimal spacing. Or perhaps the company was at the height of its fame. Also, there weren\u2019t many rivals and a toothpaste choice wasn\u2019t that wide. The company owned significant advertising funds and that means that just about everyone knew the brand. The most demanded commodity was that of a \u201ctotal\u201d branch. Moreover, the market boasts an enormous choice these days, so it is a smart move not to alter the Colgate Total logo significantly.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"colgate_logo_font\"><\/span>Colgate logo Font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054142\/Colgate_logo.png\" alt=\"Colgate logo font\" class=\"wp-image-9999\" title=\"Colgate logo font\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054142\/Colgate_logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054142\/Colgate_logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054142\/Colgate_logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054142\/Colgate_logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The font that the company uses hasn\u2019t been changed since the beginning of the current century. They have chosen a slightly modified <strong>FreeSet font<\/strong>. It resembles the two previous versions of the Colgate logo. It is rather rounded and looks like a toothpaste squeezed out of a tube. A lining of letters isn\u2019t always the same as it is getting thinner as another letter is written. There also are some right angles to mate the lettering somewhat more clear and geometrical. And after all of the above, only a few redecoration features were applied.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054302\/Colgate-Logo-2004.png\" alt=\"Colgate Logo 2004\" class=\"wp-image-10000\" title=\"Colgate Logo 2004\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054302\/Colgate-Logo-2004.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054302\/Colgate-Logo-2004-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054302\/Colgate-Logo-2004-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054302\/Colgate-Logo-2004.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>In 2004 is another minor change time in Colgate logo history. They have applied a little retreating shadow of some saturated, darker color. A trademark sign still remained at the top of the last letter. It was made slightly small and less bold. There also were a few attempts at diversifying the logo. For example, a lower ringlet of \u201cg\u201d was protracted to resemble (again) a squeezed toothpaste. Or they also tried adding a schematic smile below the logo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054855\/colgate-logo-smile.png\" alt=\"Colgate logo smile\" class=\"wp-image-10003\" title=\"Colgate logo smile\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054855\/colgate-logo-smile.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054855\/colgate-logo-smile-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054855\/colgate-logo-smile-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054855\/colgate-logo-smile.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>A famous Colgate slogan is \u201cIt Cleans Your Breath While It Cleans Your Teeth\u201d. Many people heard it as the company possessed tremendous advertising capabilities. However, there was no <a href=\"https:\/\/turbologo.com\/articles\/choosing-font-of-logo\/\">special font<\/a> for the slogan. It is more of an oral tradition. Nevertheless, the company still has a guidebook of its style application that also brings usage of the Colgate logo transparent under regulation.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"colgate_logo_meaning\"><\/span>Colgate Logo meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055038\/colgate-logo-color.png\" alt=\"Colgate logo color\" class=\"wp-image-10004\" title=\"Colgate logo color\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055038\/colgate-logo-color.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055038\/colgate-logo-color-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055038\/colgate-logo-color-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055038\/colgate-logo-color.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>The symbolics of the Colgate logo is simple and clear.<strong> White stands in the logo for snow-white teeth and the toothpaste. And red background depicts the gingiva<\/strong>. Funnily, most companies of the same trade prefer using green. They seek to stress all the natural components used in their production. In the case of an aggressive red, however, the Colgate logo stands out of all the other toothpaste logos. That\u2019s why it can be considered a worthy example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055923\/colgate-logo-planet.png\" alt=\"\u0421olgate logo planet\" class=\"wp-image-10008\" title=\"\u0421olgate logo planet\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055923\/colgate-logo-planet.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055923\/colgate-logo-planet-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055923\/colgate-logo-planet-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07055923\/colgate-logo-planet.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>One of the most remarkable moves is that of a planet-like logo. It was an avatar of Earth with a smile drawn with toothpaste squeezed out of a tube. The idea was to stress the naturality of the production. That point is crucial these days. Caring about the planet, the company tries to reduce the amount of plastic waste. For instance, they plan to make a package absolutely recyclable and environment-friendly. And they have already developed a biodegradable toothbrush.&nbsp;<\/p>\n\n\n\n<p>Marketing moves of the company are pretty diverse and aren\u2019t only limited by the Colgate logo. There was a time when the market was overflown with toothpaste products and that implied huge losses. Suddenly, the help came from one of the workers who suggested the most simplistic and effective solution ever. He told that it would be nice to make a bigger hole in a tube so that it was easier to squeeze the toothpaste out. And so they did. And just as the opening was increased so were the sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054514\/Colgate-Palmolive-Logo.png\" alt=\"Colgate Palmolive Logo\" class=\"wp-image-10001\" title=\"Colgate Palmolive Logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054514\/Colgate-Palmolive-Logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054514\/Colgate-Palmolive-Logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054514\/Colgate-Palmolive-Logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/07054514\/Colgate-Palmolive-Logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Even <a href=\"https:\/\/ru.wikipedia.org\/wiki\/Colgate-Palmolive\">Colgate and Palmolive concern<\/a> has its own logo. It features pleasant blue and grey shades. And they often use its monochromic version. Colgate and Palmolive logo looks like \u201cO\u201d resembling a circle. Well-designed \u201cC\u201d and \u201cP\u201d are united in a single depiction divided with but a thin, neatline.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The history of this megacorporation begins in the middle of the 19th century. William Colgate funded his tiny business in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colgate Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Colgate logo can tell you a story of hardships, partnership, and success. Every single detail has its own story in it. The brand can even afford to follow no conventional designing pathways retaining its unique style as centuries go by.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/colgate-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colgate Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Colgate logo can tell you a story of hardships, partnership, and success. Every single detail has its own story in it. 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