{"id":959,"date":"2024-07-31T15:34:00","date_gmt":"2024-07-31T15:34:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=959"},"modified":"2025-05-27T14:47:20","modified_gmt":"2025-05-27T14:47:20","slug":"samsung-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/samsung-logo\/","title":{"rendered":"Samsung Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n<p>What is connection between impressive Burdz Khalifa skyscraper, conquest of Everest and rice noodles? It seems there is none, but actually that\u2019s not quite right. Ultrasuccessful company Samsung is that connection, that\u2019s why we\u2019ll tell you about one of the world most famous brands and delve into Samsung logo history.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/#samsung_logo_history\" title=\"Samsung Logo history\">Samsung Logo history<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/#logo_meaning\" title=\"Logo Meaning\">Logo Meaning<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/#samsung_logo_font\" title=\" Samsung logo font\"> Samsung logo font<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/#logo_evolution_-_from_noodles_and_fish_to_electronics_and_change\" title=\"Logo evolution &#8211; From noodles and fish to electronics and change \">Logo evolution &#8211; From noodles and fish to electronics and change <\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/#a_symbolic_alteration\" title=\"A symbolic alteration\">A symbolic alteration<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/#the_logo_as_we_know_it\" title=\"The logo as we know it\">The logo as we know it<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"samsung_logo_history\"><\/span>Samsung <strong>Logo history<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In current world we know Samsung company as one of the major electronics producer, however, initially, in 1983 the company had a vector towards food industry development. The company supplied dried fish, rice and noodles into neighboring China and Manchuria, and since 1939 it has widened the range of goods with wine and rice vodka.<\/p>\n\n\n\n<p>So, the first Samsung logo was depicted on noodle packages, <strong>the history of the emblem begins in 1958<\/strong>.<\/p>\n\n\n\n<p>How did Samsung logo look like back then? It was a well-detailed black-and-white sign, resembling a post stamp. Framed by white hieroglyphs there was a circle on a black shield, where three stars were shining, as the word itself (Samsung) is translated as \u201cthree stars\u201d. So, what sense do these stars convey? What is the meaning of Samsung logo? <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"logo_meaning\"><\/span>Logo Meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The meaning of the emblem is hidden in the title itself. In translation <strong>from Korean language Sam means &#8220;three&#8221;<\/strong> (or \u201cgreatness\u201d and \u201cmultiplicity\u201d) and <strong>Sung &#8211; &#8220;stars&#8221;<\/strong> (another meanings are \u201csuccess\u201d, \u201cdiversity\u201d).<\/p>\n\n\n\n<p>Perhaps, owner of the company meant his three sons, who were destined to drive the company to a vast market, or maybe a success that was supposed to follow them. Whatever the case was, the idea turned out to be lucky and prophetic.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"samsung_logo_font\"><\/span> Samsung logo font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Samsung logo use the font <strong>DDT Cond SemiBold font<\/strong>, the font was designed <strong>by Ray Larabie<\/strong>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"logo_evolution_-_from_noodles_and_fish_to_electronics_and_change\"><\/span>Logo evolution &#8211; From noodles and fish to electronics and change <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-962\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-first-logo.jpg\" alt=\"Samsung First Logo 1958\" class=\"wp-image-962\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-first-logo.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-first-logo-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-first-logo-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-first-logo.jpg\" data-full-size=\"1024x600\" \/><figcaption>Samsung First Logo 1958<\/figcaption><\/figure>\n\n\n\n<p>As time passed by, and previously its label crowned just noodles packs, the company begins to think about development by the middle of 20<sup>th<\/sup> century. The first step of development became insurance and real estate business, and then an interesting twist broke out. Second World War didn\u2019t go light on southern Korea, and its government made a certain decision. 30 best Korean companies were endowed with lowered taxation and industry development funding. All the economics branches were split into 30 currents and each company received its own. As we know today, Samsung was responsible for electronics and government\u2019s money didn\u2019t go to waste.<\/p>\n\n\n\n<p>And what\u2019s about that simple noodles Samsung logo? The changes came for it too, as this symbol was supposed to enrich high-tech good of that time. What is more, it was necessary to ship not only to neighboring countries, but also to the whole world. That is why Samsung logo evolution takes place. From now on, the company\u2019s name is written in English, and three starred circle moves to the left. As a whole, the logo looks reservedly and quite relevant for those days, so the rebranding could be considered a success. The logo remains black-and-white.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"a_symbolic_alteration\"><\/span><strong>A symbolic alteration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-963\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-logo-1960.jpg\" alt=\"Samsung logo 1960\" class=\"wp-image-963\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-logo-1960.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-logo-1960-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-logo-1960-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085114\/samsung-logo-1960.jpg\" data-full-size=\"1024x600\" \/><figcaption>Samsung logo 1960<\/figcaption><\/figure>\n\n\n\n<p>The next change of a Samsung logo occurs rather symbolic, as black-and-white TVs are outdated and go out of fashion. In 80s the whole world wants to watch color TV at home, and Samsung is ready to give the world just that. That\u2019s why the logo can\u2019t stay colorless, it must become full of vivid <a href=\"https:\/\/turbologo.com\/articles\/color-combinations\/\">colors<\/a>. It was decided that the logo is to be left to American investors, making it more modern.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1980.jpg\" alt=\"Samsung logo 1980\" class=\"wp-image-964\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1980.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1980-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1980-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1980.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Three star continue to shine on the logo and lasts for quite a time. Only in 1993 changes come again. As the world changes extremely fast, there is no more place for old ideas. In order to remain as successful on market as before, Samsung must become open and relevant global company. Major values at the beginning of 90s are technological boom and modern innovations. The world expands its borders. Korean Samsung workers are detached in masses to West, and West comes to East. The time comes to change logo dramatically.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"the_logo_as_we_know_it\"><\/span><strong>The logo as we know it<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1993.jpg\" alt=\"Samsung Logo 1993\" class=\"wp-image-965\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1993.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1993-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1993-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-1993.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>It is this variation of Samsung logo which is known worldwide. The blue oval with white letters appears. What is the meaning of new Samsung logo?<\/p>\n\n\n\n<p>The three stars have disappeared, but connection with space still remains, as the oval symbolizes shape of our universe. Please notice, that top of letter \u201cS\u201d is designed as if it is spilling to the outer space, and the same holds true for bottom part of \u201cG\u201d. Designers deliberately took that step, for this symbolizes Samsung as something open to the whole world, to everything new, to development and perfection. Serene, reliable and confident blue color is a color of ocean and sky. According to Samsung guidebook, a letter space isn\u2019t necessary to be filled with white, it can be left transparent against any bright background.<\/p>\n\n\n\n<p>In the beginning the oval was accompanied by a blue \u201celectronics\u201d sign at the bottom, but as overall logo simplification course was taken it didn\u2019t last long. Even the oval itself disappears sometimes, as inscription is so well-known that it will do without it.<\/p>\n\n\n\n<p>Successfulness of the <a href=\"https:\/\/turbologo.com\">logo<\/a> is proved by the fact that many small businessmen follow the idea of oval and inscribe it with their own names, hoping to repeat the success of Samsung, but we know that logo is not to be plagiarized, for this is hard labor, which requires attentiveness and talent.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-2015.jpg\" alt=\"Samsung logo 2015\" class=\"wp-image-966\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-2015.jpg 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-2015-300x176.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-2015-768x450.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085113\/samsung-logo-2015.jpg\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>As for the topic we have touched upon in the beginning of this article, now you know, that rice noodles was the first Samsung logo bearer! And Everest, in turn, has helped the company to demonstrate its production quality. A British alpinist took Galaxy S II with him, and proved that a smartphone is capable of picking up signals in extreme conditions. It was a huge success, as the smartphone functioned normally at the height of 8850 meters above the sea level! As for the most famous skyscraper in Dubai, construction of the building was entrusted with south Korean company \u201cSamsung Engineering and Construction\u201d. Thus, the company proves its motto once again \u2013 Samsung is always ready to push it beyond the limit and accomplish something brand new!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>What is connection between impressive Burdz Khalifa skyscraper, conquest of Everest and rice noodles? It seems there is none, but&#8230;<\/p>\n","protected":false},"author":3,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung Logo Design \u2013 History, Meaning and Evolution | Turbologo<\/title>\n<meta name=\"description\" content=\"Logo history of Samsung dates back to 1939, when the company supplied fish and noodles. However, current Samsung logo was created in 1993, and the meaning of Samsung logo is confidence and reliability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Logo Design \u2013 History, Meaning and Evolution | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Logo history of Samsung dates back to 1939, when the company supplied fish and noodles. However, current Samsung logo was created in 1993, and the meaning of Samsung logo is confidence and reliability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/samsung-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T15:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T14:47:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085112\/samsung-logo-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Maybach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/samsung-logo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085112\/samsung-logo-cover.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2019\/07\/19085112\/samsung-logo-cover.jpg\",\"width\":1000,\"height\":700},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/samsung-logo\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/samsung-logo\/\",\"name\":\"Samsung Logo Design \\u2013 History, Meaning and Evolution | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/samsung-logo\/#primaryimage\"},\"datePublished\":\"2024-07-31T15:34:00+00:00\",\"dateModified\":\"2025-05-27T14:47:20+00:00\",\"description\":\"Logo history of Samsung dates back to 1939, when the company supplied fish and noodles. 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