{"id":9544,"date":"2021-07-12T05:36:36","date_gmt":"2021-07-12T05:36:36","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=9544"},"modified":"2025-05-27T14:06:09","modified_gmt":"2025-05-27T14:06:09","slug":"mascot-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/mascot-logo\/","title":{"rendered":"Mascot Logo Design: A Beginner\u2019s Guide"},"content":{"rendered":"\n<p>Are you a business looking to build a memorable brand for your company?<\/p>\n\n\n\n<p>You&#8217;ve likely heard by now that a memorable logo is a key to making that happen. It can be relatable and unique, which can help you build an emotional connection with your customers.<\/p>\n\n\n\n\n\n<p>A mascot logo could be the right choice if you want to appeal to families, unify a group of supporters, or appear all-powerful against your competition.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#what_is_a_mascot_logo_you_ask\" title=\"What is a Mascot Logo, you ask?\">What is a Mascot Logo, you ask?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#who_uses_mascot_logos\" title=\"Who uses Mascot Logos\">Who uses Mascot Logos<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#gamers\" title=\"Gamers\">Gamers<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#sport_teams\" title=\"Sport teams\">Sport teams<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#bands\" title=\"Bands\">Bands<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#restaurants\" title=\"Restaurants\">Restaurants<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#types_of_mascot_logos\" title=\"Types of Mascot Logos\">Types of Mascot Logos<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#animated_letters\" title=\"Animated letters\">Animated letters<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#animals\" title=\"Animals\">Animals<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#mysterious_figures\" title=\"Mysterious figures\">Mysterious figures<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#true_to_its_name\" title=\"True to its name\">True to its name<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#girl-next_door\" title=\"Girl-next door\">Girl-next door<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#how_to_make_a_mascot\" title=\"How to make a Mascot\">How to make a Mascot<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#audience\" title=\"Audience\">Audience<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#multitasking\" title=\"Multitasking\">Multitasking<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#marketing_channels\" title=\"Marketing channels\">Marketing channels<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#engagement\" title=\"Engagement\">Engagement<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/#more_to_you\" title=\"More to you\">More to you<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what_is_a_mascot_logo_you_ask\"><\/span>What is a Mascot Logo, you ask?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034437\/mascot-logos-1.png\" alt=\"Famous mascot logos\" class=\"wp-image-9705\" title=\"Famous mascot logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034437\/mascot-logos-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034437\/mascot-logos-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034437\/mascot-logos-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034437\/mascot-logos-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Mascot logos sound exactly like they sound. They are logos that are dominated by cartoon-like characters or mascots.&nbsp;This <a href=\"https:\/\/turbologo.com\/articles\/types-of-logos\/\">type of logo<\/a> acts as a strong brand spokesperson and &#8220;brand ambassador&#8221; for a business.<\/p>\n\n\n\n<p>Your choice of a mascot is entirely up to you and your message to your audience. Some choose to use mythical creatures or abstract beings while others prefer a more realistic figure to represent their brand.<\/p>\n\n\n\n<p>Inanimate objects like a talking clock or cartoonized people (think <a href=\"https:\/\/turbologo.com\/articles\/wendys-logo\/\">Wendy&#8217;s logo<\/a>). Anything is possible!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"who_uses_mascot_logos\"><\/span>Who uses Mascot Logos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mascot logos are versatile and can be used in many industries depending on their use and the message behind them.&nbsp;They are the fun-loving and spirited logo that makes people smile.<\/p>\n\n\n\n<p>Let&#8217;s take a look at some niches that thrive off mascot logos.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"gamers\"><\/span>Gamers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01081951\/mascot-gaming-logos.png\" alt=\"mascot gaming logos\" class=\"wp-image-9662\" title=\"mascot gaming logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01081951\/mascot-gaming-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01081951\/mascot-gaming-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01081951\/mascot-gaming-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01081951\/mascot-gaming-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Mascots will be found in&nbsp;gaming icons&nbsp;more frequently than you might think.&nbsp;Mascots can be used in a variety of settings, including streaming and <a href=\"https:\/\/turbologo.com\/logo-ideas\/esports-logos\">esports<\/a>.&nbsp;Competitive gamers want to be big or go home. Mascot logos can help make that happen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/4289703-female-warrior-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082338\/Female-Warrior-Logo.png\" alt=\"Female Warrior Logo mascot\" class=\"wp-image-9664\" title=\"Female Warrior Logo mascot\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082338\/Female-Warrior-Logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082338\/Female-Warrior-Logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082338\/Female-Warrior-Logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082338\/Female-Warrior-Logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/4289761-undead-toxic-shooter-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082438\/Undead-Toxic-Shooter-Logo.png\" alt=\"Undead Toxic Shooter Logo mascot\" class=\"wp-image-9665\" title=\"Undead Toxic Shooter Logo mascot\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082438\/Undead-Toxic-Shooter-Logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082438\/Undead-Toxic-Shooter-Logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082438\/Undead-Toxic-Shooter-Logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082438\/Undead-Toxic-Shooter-Logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/4289658-pubg-female-gaming-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082529\/Pubg-Female-Gaming-Logo.png\" alt=\"Pubg Female Gaming Logo mascot\" class=\"wp-image-9666\" title=\"Pubg Female Gaming Logo mascot\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082529\/Pubg-Female-Gaming-Logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082529\/Pubg-Female-Gaming-Logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082529\/Pubg-Female-Gaming-Logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082529\/Pubg-Female-Gaming-Logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/3899150-fox-weapon-gaming-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082619\/Fox-Weapon-Gaming-Logo.png\" alt=\"Fox Weapon Gaming Logo mascot\" class=\"wp-image-9667\" title=\"Fox Weapon Gaming Logo mascot\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082619\/Fox-Weapon-Gaming-Logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082619\/Fox-Weapon-Gaming-Logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082619\/Fox-Weapon-Gaming-Logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01082619\/Fox-Weapon-Gaming-Logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/logo-ideas\/gaming-logos\">See more gaming logos<\/a><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"sport_teams\"><\/span>Sport teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01083038\/mascot-sports-team-logos.png\" alt=\"mascot sports team logos\" class=\"wp-image-9670\" title=\"mascot sports team logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01083038\/mascot-sports-team-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01083038\/mascot-sports-team-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01083038\/mascot-sports-team-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01083038\/mascot-sports-team-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>A mascot is a great way to get fans and teams excited about professional sports games.&nbsp;This provides a great opportunity to sell branded merchandise such as hats or t-shirts with the character. It also creates a representative that can take hits from the crowd if a team doesn&#8217;t perform up to expectations.<\/p>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/logo-ideas\/sports-logos\">See more sports team logos<\/a><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"bands\"><\/span>Bands<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084541\/band-logos-mascot.png\" alt=\"band logos mascot\" class=\"wp-image-9672\" title=\"band logos mascot\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084541\/band-logos-mascot.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084541\/band-logos-mascot-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084541\/band-logos-mascot-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084541\/band-logos-mascot.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Mascots can be used by any type of band, but they are most often claimed by heavy-metal or indie artists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084646\/logo-band-Deadmau5.png\" alt=\"logo band Deadmau5\" class=\"wp-image-9673\" title=\"logo band Deadmau5\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084646\/logo-band-Deadmau5.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084646\/logo-band-Deadmau5-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084646\/logo-band-Deadmau5-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01084646\/logo-band-Deadmau5.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Band logos&nbsp;favor extreme design elements. This includes <a href=\"https:\/\/turbologo.com\/articles\/104-perfect-free-fonts-for-logo-design\/\">spiky fonts<\/a> and a lot of black. Mascots are no exception &#8211; think extreme skull-and-crossbones or exaggerated animal features. (Deadmau5, perhaps?).<\/p>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/logo-ideas\/band-logos\">See more band logos<\/a><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"restaurants\"><\/span>Restaurants<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01090051\/mascot-restaurant-logos.png\" alt=\"mascot restaurant logos\" class=\"wp-image-9675\" title=\"mascot restaurant logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01090051\/mascot-restaurant-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01090051\/mascot-restaurant-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01090051\/mascot-restaurant-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01090051\/mascot-restaurant-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Mascots are the most family-friendly logo in the world, and they&#8217;re everywhere on the food scene.&nbsp;These logos are popular in restaurants, including cafes and bakeries, from Lobster Shack to Kellogg&#8217;s to Pillsbury. They increase the likelihood that children will be interested in eating there and ask their parents for permission to bring them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/977914-cute-yellow-banana-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092838\/banana-mascot-logo.png\" alt=\"banana mascot logo\" class=\"wp-image-9677\" title=\"banana mascot logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092838\/banana-mascot-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092838\/banana-mascot-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092838\/banana-mascot-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092838\/banana-mascot-logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/2029799-burrito-man-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092917\/burrito-mascot-logo.png\" alt=\"burrito mascot logo\" class=\"wp-image-9678\" title=\"burrito mascot logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092917\/burrito-mascot-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092917\/burrito-mascot-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092917\/burrito-mascot-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01092917\/burrito-mascot-logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/4748875-cute-panda-cafe-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093013\/cute-panda-mascot-logo.png\" alt=\"cute panda mascot logo\" class=\"wp-image-9679\" title=\"cute panda mascot logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093013\/cute-panda-mascot-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093013\/cute-panda-mascot-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093013\/cute-panda-mascot-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093013\/cute-panda-mascot-logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/1271679-cannabis-leaf-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093052\/Cannabis-Leaf-Logo.png\" alt=\"Cannabis Leaf Logo mascot\" class=\"wp-image-9680\" title=\"Cannabis Leaf Logo mascot\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093052\/Cannabis-Leaf-Logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093052\/Cannabis-Leaf-Logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093052\/Cannabis-Leaf-Logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093052\/Cannabis-Leaf-Logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/4912057-apple-anime-logo\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093133\/apple-anime-mascot-logo.png\" alt=\"apple anime mascot logo\" class=\"wp-image-9681\" title=\"apple anime mascot logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093133\/apple-anime-mascot-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093133\/apple-anime-mascot-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093133\/apple-anime-mascot-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/01093133\/apple-anime-mascot-logo.png\" data-full-size=\"1024x600\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/logo-ideas\/restaurant-logos\">See more restaurant logos<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"types_of_mascot_logos\"><\/span>Types of Mascot Logos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mascots are versatile and can be used in any way you like.&nbsp;You are free to express your creativity in any direction you choose.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"animated_letters\"><\/span>Animated letters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02025548\/mascot-letters-logos.png\" alt=\"mascot letters logos\" class=\"wp-image-9687\" title=\"mascot letters logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02025548\/mascot-letters-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02025548\/mascot-letters-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02025548\/mascot-letters-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02025548\/mascot-letters-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/choosing-font-of-logo\/\">Some typefaces<\/a> are so original that they can take on a whole life of their own. In this case, it is a life with eyes and horns as well as a hidden smile.<\/p>\n\n\n\n<p>You may think that a&nbsp;<a href=\"https:\/\/turbologo.com\/articles\/monogram-logo\/\">monogram logo<\/a>&nbsp;would be the best for your business, but if you are looking to stand out from the crowd, it might be worth considering how to transform the letters in your logo into a mascot and combine both styles.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"animals\"><\/span>Animals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02030603\/animals-mascot-logos.png\" alt=\"animals mascot logos\" class=\"wp-image-9690\" title=\"animals mascot logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02030603\/animals-mascot-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02030603\/animals-mascot-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02030603\/animals-mascot-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02030603\/animals-mascot-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>This classic mascot logo is loved by everyone.&nbsp;These mascots are especially popular with children, as they bring a friendly, approachable vibe to any brand.<\/p>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/logo-ideas\/animal-logos\">See more animals logos<\/a><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"mysterious_figures\"><\/span>Mysterious figures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032156\/mascote-logo.png\" alt=\"monsters mascot logos\" class=\"wp-image-9696\" title=\"monsters mascot logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032156\/mascote-logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032156\/mascote-logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032156\/mascote-logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032156\/mascote-logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Some mascots are more abstract, leaving it up to viewers to determine what the character is about.&nbsp;This comes with a risk, however. What if your audience doesn\u2019t get the message?&nbsp;It allows your logo to be interpreted and doesn&#8217;t limit your audience to one association.<\/p>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/monster\">See more monster logos<\/a><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"true_to_its_name\"><\/span>True to its name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032017\/animals-mascot-logos-1.png\" alt=\"animals mascot logos \" class=\"wp-image-9695\" title=\"animals mascot logos \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032017\/animals-mascot-logos-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032017\/animals-mascot-logos-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032017\/animals-mascot-logos-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02032017\/animals-mascot-logos-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>As we mentioned above, having a memorable logo is a key part of a brand&#8217;s success.&nbsp;Mascot logos can be a great way to get people to remember your business name.&nbsp;<a href=\"https:\/\/turbologo.com\/business-name-generator\">Make your business name<\/a> a living, breathing character if it contains a familiar object such as a desk ornament or forest creature.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"girl-next_door\"><\/span>Girl-next door<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02033141\/girl-mascot-logos.png\" alt=\"girl mascot logos\" class=\"wp-image-9698\" title=\"girl mascot logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02033141\/girl-mascot-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02033141\/girl-mascot-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02033141\/girl-mascot-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02033141\/girl-mascot-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Sometimes, the best way to get the&nbsp;<a href=\"https:\/\/www.tailorbrands.com\/blog\/cool-logos\">most cool logos<\/a>? is to stick with what you know. Real people (albeit animated).&nbsp;You can have a Kentucky colonel or a sweet, red-haired girl with pigtails (Wendy&#8217;s).&nbsp;You can have a sweet, red-haired girl or an imposing Kentucky colonel. Having real people representing your brand is as effective as hiring influencers to do the talking.<\/p>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/girl\">See more girl logos<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"how_to_make_a_mascot\"><\/span>How to make a Mascot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"audience\"><\/span>Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A mascot may not be the best choice if you are branding for a group of global tech disruptors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034620\/famous-mascots.png\" alt=\"famous mascots\" class=\"wp-image-9706\" title=\"famous mascots\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034620\/famous-mascots.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034620\/famous-mascots-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034620\/famous-mascots-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02034620\/famous-mascots.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>You want your logo to be memorable and connect with your audience. Before you move forward, make sure that the lid fits into the pot.&nbsp;Your best chance for success as a mascot is with children, families, or a lively crowd.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"multitasking\"><\/span>Multitasking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mascot logos often contain a lot of detail, so it may be difficult to resize them.&nbsp;It might be worth pairing your mascot logo with a&nbsp;watermark&nbsp;or leaving it off of any business cards or other materials that require small print.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035344\/mascot-geometric-logos.png\" alt=\"mascot geometric logos\" class=\"wp-image-9709\" title=\"mascot geometric logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035344\/mascot-geometric-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035344\/mascot-geometric-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035344\/mascot-geometric-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035344\/mascot-geometric-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>You can also try creating your mascot using only a few <a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/geometric\">geometric shapes<\/a>. This will make it easier to resize.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"marketing_channels\"><\/span>Marketing channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Did you think about how you want to market your company?&nbsp;Mascot logos look great on billboards and signage, on TV commercials (think Kool-Aid Man), in-person events, and on social media pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035503\/Was_Kool_Aid_Man_the_Jar_the_Liquid.jpg\" alt=\"Kool-Aid Man logo mascot\" class=\"wp-image-9711\" title=\"Kool-Aid Man logo mascot\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035503\/Was_Kool_Aid_Man_the_Jar_the_Liquid.jpg 1440w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035503\/Was_Kool_Aid_Man_the_Jar_the_Liquid-300x125.jpg 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035503\/Was_Kool_Aid_Man_the_Jar_the_Liquid-768x320.jpg 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02035503\/Was_Kool_Aid_Man_the_Jar_the_Liquid.jpg\" data-full-size=\"1440x600\" \/><\/figure>\n\n\n\n<p>Although these logos can influence the\u00a0brand&#8217;s imagery\u00a0the fun personality of the mascot must match the platform. If your marketing focuses on formal presentations, for example, then the mascot may not be as relevant.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"engagement\"><\/span>Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02040349\/mascot-logos3-1.png\" alt=\"mascot logos \" class=\"wp-image-9716\" title=\"mascot logos \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02040349\/mascot-logos3-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02040349\/mascot-logos3-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02040349\/mascot-logos3-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02040349\/mascot-logos3-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Mascots are meant to be well-known characters so it is difficult to <a href=\"https:\/\/turbologo.com\/articles\/rebrand-logo\/\">rebrand<\/a> once they have been out in the public eye. Once the mascot has become a part of your brand, it will not go away.&nbsp;When creating your logo, ensure that you have your brand values, messaging and goals in mind. Also, align them with the mascot representing you.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"more_to_you\"><\/span>More to you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mascot logos are easy to create if you are willing to spend the time.&nbsp;<a href=\"https:\/\/turbologo.com\/logo-maker\">When designing your business logo<\/a>&nbsp;remember the audience, the channels you&#8217;ll use it on and the industry it will be used in. All you need to create a memorable brand is the right character!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a business looking to build a memorable brand for your company? You&#8217;ve likely heard by now that a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mascot Logo Design: A Beginner\u2019s Guide | Turbologo<\/title>\n<meta name=\"description\" content=\"What is a mascot logo? How to make a mascot logo. Cool examples of mascot logos for a brand. Famous mascot logos: images.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/mascot-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mascot Logo Design: A Beginner\u2019s Guide | Turbologo\" \/>\n<meta property=\"og:description\" content=\"What is a mascot logo? How to make a mascot logo. Cool examples of mascot logos for a brand. 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