{"id":9542,"date":"2021-07-12T05:38:49","date_gmt":"2021-07-12T05:38:49","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=9542"},"modified":"2025-05-28T08:06:48","modified_gmt":"2025-05-28T08:06:48","slug":"wordmark-logo-design","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/","title":{"rendered":"Wordmark logo design: Step-by-Step Guide with Examples"},"content":{"rendered":"\n<p>The simplicity of the Wordmark logo design concept is key.&nbsp;The popular and timeless type-only design is very well-liked across all industries, including tech, media, fashion, food, and fashion.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#what_is_a_wordmark\" title=\"What is a wordmark?&nbsp;\">What is a wordmark?&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#when_to_use_a_wordmark_logo\" title=\"When to use a wordmark logo\">When to use a wordmark logo<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#your_brands_name_is_reinforced_by_wordmark_logos\" title=\"Your brand&#8217;s name is reinforced by wordmark logos\">Your brand&#8217;s name is reinforced by wordmark logos<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#poorly_designed_logos_are_a_common_problem_for_many_companies\" title=\"Poorly designed logos are a common problem for many companies\">Poorly designed logos are a common problem for many companies<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#wordmark_logos_get_a_better_value\" title=\"Wordmark logos get a better value\">Wordmark logos get a better value<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#choosing_the_right_typeface\" title=\"Choosing the right typeface\">Choosing the right typeface<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#how_to_use_a_character\" title=\"How to use a character\">How to use a character<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#choosing_the_right_color\" title=\"Choosing the right color\">Choosing the right color<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#choosing_thr_letter_spacing_and_letter_case\" title=\"Choosing thr letter spacing and letter case\">Choosing thr letter spacing and letter case<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#how_to_choose_the_right_shape\" title=\"How to choose the right shape\">How to choose the right shape<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/turbologo.com\/articles\/wordmark-logo-design\/#final_words\" title=\"Final words\">Final words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what_is_a_wordmark\"><\/span>What is a wordmark?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wordmark\">wordmark<\/a> is a <a href=\"https:\/\/turbologo.com\/articles\/types-of-logos\/\">type of logo<\/a> that only includes the company name. It does not include symbols, mascots or badges.&nbsp;Wordmark logos can also be called &#8220;logotype&#8221; and include monogram variations to fit smaller spaces such as social media profiles or favicons.&nbsp;These logos are simple, so typography and spacing are more important.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02044241\/famous-logos.png\" alt=\"famous logos\" class=\"wp-image-9727\" title=\"famous logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02044241\/famous-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02044241\/famous-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02044241\/famous-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02044241\/famous-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/google-logo-design\/\">Google<\/a>, <a href=\"https:\/\/turbologo.com\/articles\/coca-cola-logo\/\">Coca-Cola<\/a> and Calvin Klein are just a few examples of wordmark logos.&nbsp;These cases have shown that the words are the brand&#8217;s visual landmark.<\/p>\n\n\n\n<p>It is possible to use cultural and visual associations to communicate certain messages using fonts and&nbsp;<a href=\"https:\/\/turbologo.com\/articles\/psychology-of-color\/\">colors in your logo<\/a>&nbsp;if you know your target audience.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"when_to_use_a_wordmark_logo\"><\/span>When to use a wordmark logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although wordmarks are preferred by many designers and considered the best form of logotype, it can be daunting to create a wordmark if you&#8217;re not a professional designer.<\/p>\n\n\n\n<p>A well-designed <a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/wordmark\">wordmark<\/a> can be a great solution for many businesses.&nbsp;These are some strong reasons to choose this type of logo:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"your_brands_name_is_reinforced_by_wordmark_logos\"><\/span><strong>Your brand&#8217;s name is reinforced by wordmark logos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you are a new company or have limited marketing budgets, it is crucial that prospects remember and recognize your name.&nbsp;A well-designed graphic may be able to reinforce a brand&#8217;s name, such as Domino&#8217;s or Target. However, it is more likely that you will need to create a new symbol.&nbsp;Additional effort is required to get people to associate the graphic and your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02065050\/target-dominlos-logos.png\" alt=\"target and dominlos logos\" class=\"wp-image-9777\" title=\"target and dominlos logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02065050\/target-dominlos-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02065050\/target-dominlos-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02065050\/target-dominlos-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02065050\/target-dominlos-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"poorly_designed_logos_are_a_common_problem_for_many_companies\"><\/span><strong>Poorly designed logos are a common problem for many companies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is difficult to create a memorable, well-designed graphic symbol that represents your brand&#8217;s image.\u00a0Too many logos are poorly designed. They look unprofessional or have a confusing concept.\u00a0It can be hard to find a professional designer who is able to design a strong logo, especially if you are limited on budget.<\/p>\n\n\n\n<p>A well-designed logo should be simple. It should capture your brand essence in a clear and simple graphic.&nbsp;It is easier to focus on your typography and colors, and not try to synthesize your brand into one symbol.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"wordmark_logos_get_a_better_value\"><\/span><strong>Wordmark logos get a better value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can see the difficulty of creating an icon logo or graphic. Inexperienced and low-cost designers are unlikely to produce outstanding results.&nbsp;But it is possible to hire a full-service branding company.<\/p>\n\n\n\n<p>Here are some tips and tricks to make your wordmark stand out:<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"choosing_the_right_typeface\"><\/span>Choosing the right typeface<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wordmarks can only be created using letters so it is important to choose a typeface that conveys your brand&#8217;s personality.&nbsp;<\/p>\n\n\n\n<p>If you run a life insurance business, a script font won&#8217;t work because it doesn&#8217;t convey the trust or seriousness of the service.<\/p>\n\n\n\n<p>A children&#8217;s music school or summer camp that focuses on fun, community and learning would not use an all-caps serif font.<\/p>\n\n\n\n<p>Before you start choosing a typeface for your business, consider a few adjectives that describe it. For example, &#8220;helpful&#8221; or &#8220;environment-focused.&#8221;&nbsp;Next, start looking at font families to determine if they match your adjectives.<\/p>\n\n\n\n<p>When choosing a font family, the first question is often: sans-serif vs. serif?&nbsp;Sans-serif has no strokes and is more modern; serif has strokes for each character.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02052638\/font.png\" alt=\"serif and sans serif font\" class=\"wp-image-9729\" title=\"serif and sans serif font\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02052638\/font.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02052638\/font-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02052638\/font-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02052638\/font.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>There are many font groups that go beyond these two categories.&nbsp;Here&#8217;s an example of how Turbologo categorizes fonts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02084938\/font-categories-1.png\" alt=\"\" class=\"wp-image-9818\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02084938\/font-categories-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02084938\/font-categories-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02084938\/font-categories-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02084938\/font-categories-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>You should <a href=\"https:\/\/turbologo.com\/articles\/choosing-font-of-logo\/\">choose a typeface<\/a> that is easily legible across all sizes and channels, just like any other logo style.&nbsp;Consider:<\/p>\n\n\n\n<ul><li><strong>Weight.<\/strong> Does your typeface weigh a lot?&nbsp;Are you looking for something solid or textured?<\/li><li><strong>Case.<\/strong> How does your font look in lowercase and uppercase letters?<\/li><li><strong>Features.<\/strong> Do your typefaces have distinctive features such as notches or curves<\/li><\/ul>\n\n\n\n<p>These are just a few examples:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062049\/fonts-1.png\" alt=\"fonts \" class=\"wp-image-9768\" title=\"fonts \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062049\/fonts-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062049\/fonts-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062049\/fonts-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062049\/fonts-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Being aware and familiar with the logos of your competitors allows you to select a typeface that isn&#8217;t currently in use on the market. Make sure the font you choose has the right associations with your brand and business.&nbsp;You can modify a typeface or have one created from scratch to create a unique wordmark that stands out among the crowd.<\/p><cite><strong>Tip<\/strong><\/cite><\/blockquote>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"how_to_use_a_character\"><\/span>How to use a character<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A single character that stands out from the rest is sometimes all that separates a regular typeface from an eye-catching, eye-catching font.&nbsp;This element of surprise is what makes a logo memorable. Think about the Casper logo&#8217;s swoosh or the Braun logo&#8217;s exaggerated &#8220;A&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053333\/casper-braun-logos.png\" alt=\"casper and braun logos\" class=\"wp-image-9733\" title=\"casper and braun logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053333\/casper-braun-logos.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053333\/casper-braun-logos-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053333\/casper-braun-logos-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053333\/casper-braun-logos.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Character features may not work in all cases, but they are fun design elements to explore and can help you overcome the fear of boring text.<\/p>\n\n\n\n<p>Custom and existing typefaces may have character features that are specific to certain letters, such as extended ligatures or diagonal notches, or other embellishments (as shown below on the &#8220;v&#8221;)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053754\/Visa_logo.png\" alt=\"Visa logo\" class=\"wp-image-9735\" title=\"Visa logo\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053754\/Visa_logo.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053754\/Visa_logo-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053754\/Visa_logo-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02053754\/Visa_logo.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>You should consider if you choose to use a character feature. Will you use the letter as your <a href=\"https:\/\/turbologo.com\/logo-maker\/templates\/monogram\">monogram<\/a>?&nbsp;Is it going to help you put the emphasis on your company name?<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"choosing_the_right_color\"><\/span>Choosing the right color<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Color is a great way for your brand to stand out and draw attention when text is the main attraction of a logo.<\/p>\n\n\n\n<p>Think of Etsy&#8217;s cheerful, but subdued <a href=\"https:\/\/turbologo.com\/articles\/orange-logos\/\">orange<\/a>, the dark turquoise of the&nbsp;revamped Kickstarter logo&nbsp;and Cadbury&#8217;s royal <a href=\"https:\/\/turbologo.com\/articles\/purple-logos\/\">purple<\/a>.<\/p>\n\n\n\n<p>Sometimes, a simple typeface combined with a bold color can make everything fall into place (see Delight Labs).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054043\/colored-font-logos-1.png\" alt=\"colored font logos \" class=\"wp-image-9738\" title=\"colored font logos \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054043\/colored-font-logos-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054043\/colored-font-logos-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054043\/colored-font-logos-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054043\/colored-font-logos-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>It&#8217;s possible to experiment with color by changing one of the characters (or words) within a company&#8217;s name.&nbsp;Flickr uses a hot pink &#8220;r&#8221;, while Mobil does the same with a red&#8221; &#8220;o&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054314\/Flickr-mobil-logos-1.png\" alt=\"Flickr and Mobil logos \" class=\"wp-image-9742\" title=\"Flickr and Mobil logos \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054314\/Flickr-mobil-logos-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054314\/Flickr-mobil-logos-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054314\/Flickr-mobil-logos-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02054314\/Flickr-mobil-logos-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Like character features, you should make sure that your emphasis is on letters that are relevant to your company name.&nbsp;This tactic, especially if your logo is a common color, can help you to establish your logo identity.<\/p>\n\n\n\n<p>A white wordmark with a colored background is possible.&nbsp;For many branding purposes, your logo will be placed on white backgrounds.&nbsp;Reverse color versions of your logo are required to ensure that your wordmark appears well everywhere.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02055109\/facebook.png\" alt=\"facebook logo options\" class=\"wp-image-9746\" title=\"facebook logo options\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02055109\/facebook.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02055109\/facebook-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02055109\/facebook-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02055109\/facebook.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Color is the most easily identifiable component of a visual identity.&nbsp;If there are no other businesses using the same color as yours, that color is yours to own. This would allow you to immediately stand out among the crowd.<\/p><cite><strong>Tip<\/strong><\/cite><\/blockquote>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"choosing_thr_letter_spacing_and_letter_case\"><\/span>Choosing thr letter spacing and letter case<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You should be more careful about spacing when designing a wordmark logo. For example, you can use our logo maker to make it easier.<\/p>\n\n\n\n<p>Your logo&#8217;s typeface will determine the kerning that you choose.&nbsp;Are you looking for some or all letters to touch?&nbsp;How does increasing or decreasing the spacing between letters affect the readability of your logo&#8217;s text?&nbsp;What effect do weight and angle have on the spacing?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02061800\/famous-text-logos-2.png\" alt=\"famous text logos \" class=\"wp-image-9766\" title=\"famous text logos \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02061800\/famous-text-logos-2.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02061800\/famous-text-logos-2-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02061800\/famous-text-logos-2-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02061800\/famous-text-logos-2.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>To find the best way to describe your brand, you can play with letter case.&nbsp;To find the right fit, go back to the adjectives that you used to describe your business.<\/p>\n\n\n\n<p>Although the most popular title case is used, many brands use cases (pardon the pun!)&nbsp;You can use all lowercase and uppercase letters.<\/p>\n\n\n\n<p>Keep in mind, however, that wordmark logos don&#8217;t technically have <a href=\"https:\/\/turbologo.com\/articles\/how-to-design-a-logo-with-a-slogan\/\">slogans<\/a>.&nbsp;One word is sufficient if you need one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062321\/wordmark-logos1-1.png\" alt=\"wordmark logos\" class=\"wp-image-9770\" title=\"wordmark logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062321\/wordmark-logos1-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062321\/wordmark-logos1-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062321\/wordmark-logos1-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062321\/wordmark-logos1-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>A great wordmark is a combination of a carefully chosen font (or set of letters) and a careful kerned.&nbsp;<\/p><cite>TIP<\/cite><\/blockquote>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"how_to_choose_the_right_shape\"><\/span>How to choose the right shape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Designers can also add visual interest to wordmarks by putting the text in a form.<\/p>\n\n\n\n<p>Showtime places the three first letters of its name, &#8220;SHO&#8221;, in a red circle. Then it reverses the color of the rest of their logo. This gives the logo a completely different look.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062451\/SHO-logo-4.png\" alt=\"SHO logo \" class=\"wp-image-9773\" title=\"SHO logo \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062451\/SHO-logo-4.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062451\/SHO-logo-4-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062451\/SHO-logo-4-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02062451\/SHO-logo-4.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>LinkedIn is a single-word company name. However, the logo places a blue box around &#8220;in&#8221; to make the logo visually distinct.&nbsp;This reflects the &#8220;in&#8221; feeling you get from having connections within your industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060522\/LinkedIn-logo-1.png\" alt=\"LinkedIn logo \" class=\"wp-image-9758\" title=\"LinkedIn logo \" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060522\/LinkedIn-logo-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060522\/LinkedIn-logo-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060522\/LinkedIn-logo-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060522\/LinkedIn-logo-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<p>Also, stacked text is a popular choice.&nbsp;Uniqlo uses stacked text to break up its six-letter company names with three letters per line of its logo, creating a square.&nbsp;This is where legibility is crucial!&nbsp;Your company name should be short enough to stack, and the meaning shouldn&#8217;t be lost between two lines.<\/p>\n\n\n\n<p>Circular logo forms&nbsp;aren\u2019t forgotten either.&nbsp;For examples of wordmarks in a form, look at long-standing logos such as <a href=\"https:\/\/turbologo.com\/articles\/samsung-logo\/\">Samsung<\/a> and Pfizer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060909\/wordmark-logos-1.png\" alt=\"Pfizer and samsung logos\" class=\"wp-image-9761\" title=\"Pfizer and samsung logos\" srcset=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060909\/wordmark-logos-1.png 1024w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060909\/wordmark-logos-1-300x176.png 300w, https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060909\/wordmark-logos-1-768x450.png 768w\" sizes=\"(min-width: 958px) 958px, 100vw\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2021\/07\/02060909\/wordmark-logos-1.png\" data-full-size=\"1024x600\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>You shouldn&#8217;t place a wordmark on a square or circle just because it looks interesting.&nbsp;It should have a purpose.<\/p><cite><strong>Tip<\/strong><\/cite><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/turbologo.com\/articles\/logo-shapes\/\">Read more about logo shapes<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"final_words\"><\/span>Final words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wordmark logos are widely used across industries because they are simple and straightforward, increase name recognition, and can be applied across multiple media.&nbsp;They are timeless, and that&#8217;s the most important thing.<\/p>\n\n\n\n<p>They are not easy to design, even if you&#8217;re not a professional.&nbsp;This type of logo design requires a lot of patience and laser-sharp attention.&nbsp;You have to ensure that every character is perfectly placed with the limited surrounding elements.<\/p>\n\n\n\n<p>For shorter company names, wordmarks work well.&nbsp;For social media, website favicons and apps, as well as for business names that are shorter than yours, a <a href=\"https:\/\/turbologo.com\/articles\/monogram-logo\/\">monogram<\/a> or lettermark logo may be appropriate.<\/p>\n\n\n\n<p>It&#8217;s possible to do a lot of things to <a href=\"https:\/\/turbologo.com\/logo-maker\">make your wordmark logo<\/a> stand out and look great across all channels.&nbsp;You can be restrained with embellishment, but simplicity is better than complexity in&nbsp;logo designs. This will make a lasting impression on your target audience.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The simplicity of the Wordmark logo design concept is key.&nbsp;The popular and timeless type-only design is very well-liked across all&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wordmark logo design: Step-by-Step Guide with Examples | Turbologo<\/title>\n<meta name=\"description\" content=\"Create a wordmark logo for your brand. Councils for the development of a wordmark logo. 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