{"id":938,"date":"2024-07-29T17:56:00","date_gmt":"2024-07-29T17:56:00","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=938"},"modified":"2025-05-27T14:07:27","modified_gmt":"2025-05-27T14:07:27","slug":"mcdonalds-logo","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/mcdonalds-logo\/","title":{"rendered":"McDonald\u2019s Logo Design \u2013 History, Meaning and Evolution"},"content":{"rendered":"\n

The history of the McDonald\u2019s logo started in 1940<\/strong> as a restaurant opened in San Bernardino, CA. Initially, a barbecue drive-in, it was restyled into a hamburger stand which later grew into a franchise. The initially modest startup grew to become the world\u2019s largest restaurant chain by revenue.<\/p>\n\n\n\n\n\n

The McDonald brothers introduced the Golden Arches logo in 1953 at an outlet in Arizona<\/strong>. There is a fascinating history behind the trademark. Originally, a single yellow arch was used as an architectural element of McDonald\u2019s outlets. Only much later, already in the 60s, a double-arched \u201cM\u201d, initially overlapped, was introduced, in obvious reference to the name of the business.<\/p>\n\n\n\n

\"Mc`Donalds<\/figure>\n\n\n\n

Ray Kroc had joined the company as a franchise manager, but eventually went so far as to purchase the chain from the brothers for some $2.5 million. At the helm of the company, Ray introduced some major innovations, starting from architectural redesign to branding improvements.<\/p>\n\n\n\n

As the business grew, so did the logo<\/a>. The golden arches were complemented with a slanting line across them symbolizing the roof of an outlet. Two colors dominated the emblem: red and golden.<\/p>\n\n\n\n

When Kroc became the owner in 1961, he filed an application to register a new logo, described as \u201can overlapping, double-arched \u2018M\u2019 symbol\u201d. It should be noted that the double-arched logo changed its form several times and in its current version has existed only since 1968.<\/p>\n\n\n\n

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