{"id":379,"date":"2024-01-25T10:01:00","date_gmt":"2024-01-25T10:01:00","guid":{"rendered":"https:\/\/turbologo.ru\/blog\/?p=379"},"modified":"2025-05-27T14:03:14","modified_gmt":"2025-05-27T14:03:14","slug":"logo-with-transparent-bg","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/","title":{"rendered":"Logo with transparent background. What it is and how to create one."},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Most of us have seen at least ten or twenty logos from different companies. Logos are images consisting of graphic and text parts. The <a href=\"https:\/\/turbologo.com\">logo<\/a> of any kind of company has to look great both printed and published online, so it is most often recommended to use a transparent background instead of a color. In this article, we\u2019ll tell why.<\/span><\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#application_of_a_logo_with_a_transparent_background\" title=\"Application of a logo with a transparent background\">Application of a logo with a transparent background<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#image_formats_for_logos_with_transparent_backgrounds\" title=\"Image formats for logos with transparent backgrounds\">Image formats for logos with transparent backgrounds<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#png\" title=\"PNG \n\">PNG \n<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#gif\" title=\"GIF\">GIF<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#svg\" title=\"SVG\">SVG<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#several_steps_to_transparency\" title=\"Several steps to transparency\">Several steps to transparency<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#what_if_i_dont_have_photoshop_or_another_editor\" title=\"What if I don\u2019t have Photoshop or another editor?\">What if I don\u2019t have Photoshop or another editor?<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#frequently_asked_questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"application_of_a_logo_with_a_transparent_background\"><\/span><strong><b>Application of a logo with a transparent background<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Most often, such logos are found on companies\u2019 websites, pages in social networks, blogs about products or advertising posts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The main reason why companies choose logos with transparent backgrounds is the \u201cflexibility\u201d of those &#8211; such logos easily fit the design of any website, nicely match any color palette used on the web page and are quite in harmony with any other elements.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lately, logos have been used more often as watermarks (also found on bills of any currency in the world). This allows us to make products unique and prevent faking, which brings us another advantage &#8211; they can be used as a legal guarantor of quality and genuineness.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All wedding photographers add their logos to clients\u2019 pictures, which is, in fact, advertising free of charge. The newlyweds will certainly send the pictures out to everyone they know, making them notice the brand of the creator of such photographic masterpieces. And that will also spread the word in social networks where it\u2019s often not easy to understand who the author of the picture is and where they can be found.<\/span><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"image_formats_for_logos_with_transparent_backgrounds\"><\/span><b>Image formats for logos with transparent backgrounds<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">However, logos have one unfortunate feature. Not all modern <a href=\"https:\/\/turbologo.com\/articles\/image-file-formats\/\">image formats<\/a> may serve well when it comes to creating and saving ready results. In this section, we\u2019ll tell you about the optimal ones.<\/span><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"png\"><\/span><b>PNG<\/b><br>\n<img loading=\"lazy\" class=\"alignright wp-image-387\" src=\"https:\/\/turbologo.ru\/blog\/wp-content\/uploads\/2017\/09\/png.png\" alt=\"png\" width=\"100\" height=\"150\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2017\/09\/19085311\/png.png\" data-full-size=\"200x300\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is, probably, the most popular option which is, basically, a raster image format allowing to save compressed images with minimum quality losses. It was invented at the end of the 20th century, precisely, in 1996, as an unofficial (pirated) version of GIF which was popular then.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Probably, it became popular because of its convenience and the wide range of abilities it provided image editors with. Another advantage is: PNG is supported by all modern editing software (Adobe Photoshop, Adobe Lightroom and Illustrator, etc.).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Over 80% of modern logos were created in this format and have been used on the web pages of many successful businesses<\/span>.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"gif\"><\/span>GIF<img loading=\"lazy\" class=\"alignright wp-image-393\" src=\"https:\/\/turbologo.ru\/blog\/wp-content\/uploads\/2018\/03\/gif.png\" alt=\"gif\" width=\"100\" height=\"150\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2018\/03\/19085310\/gif.png\" data-full-size=\"200x300\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This format was already mentioned a little above here. The old GIF was overshadowed by PNG but is still used sometimes. Probably, the most popular use of it is when you publish memes on a social network. The format was developed back in 1987. It can\u2019t be called the most convenient logo format but there are some ways to make a background transparent with its help.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, make one of the 256 colors transparent, so users will see the background of the paper it\u2019s printed on or the web page where it\u2019s published. But here\u2019s the bad side: it\u2019s impossible to set the level of transparency in GIF, which is why it is used rarely by only a tiny part of modern businesses<\/span>.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"svg\"><\/span>SVG<img loading=\"lazy\" class=\"alignright wp-image-388\" src=\"https:\/\/turbologo.ru\/blog\/wp-content\/uploads\/2017\/09\/svg.png\" alt=\"svg\" width=\"100\" height=\"150\" data-full=\"https:\/\/assets.turbologo.com\/blog\/en\/2017\/09\/19085310\/svg.png\" data-full-size=\"200x300\" \/><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/turbologo.com\/articles\/raster-and-vector\/\">vector<\/a> SVG format has one feature that allows setting the level of background transparency, using full-opacity (basically, changing numbers that are possibly interesting to programmers but not everyday users). The format was created on the basis of XML (extensible markup language), which makes placing a logo in this format on a website way easier.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s note that SVG is used most often by true professionals, designers and programmers. If you\u2019re an everyday user with basic knowledge of how a computer works (just like most of us, right?), there are less complex formats for you out there.<\/span><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"several_steps_to_transparency\"><\/span><b>Several steps to transparency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Usually, all logos are created with a transparent background (when ordered from a freelancer or a professional graphic designer), unless you agreed to fill it with some color in advance. And if you get a color-filled logo, don\u2019t get upset right away. Want to make it transparent? Welcome to the famous Photoshop! There are a lot of online videos telling you how to cut the background off and save the result in one of the formats we mentioned above.<\/span><\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SV38L4c4JKY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re so lucky that you\u2019ve got a PSD file (of Adobe Photoshop), things are much easier. Open the file, mark all layers except the background pressing CTRL\/CMD. Then press CTRL+C, create a new project, and press CTRL+V. Now, you have the transparent logo you wanted. And, if you wish, you can edit the color palette, and add missing elements &#8211; YouTube with a lot of e-learning videos is at your service.<\/span><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"what_if_i_dont_have_photoshop_or_another_editor\"><\/span><b>What if I don\u2019t have Photoshop or another editor?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You want to <a href=\"https:\/\/turbologo.com\/logo-maker\">create a logo<\/a> and understand how important and necessary it is. But, unfortunately, you don\u2019t use any image editor, and don\u2019t really fancy paying freelancers for such a service? Want to do that yourself but don\u2019t know how?&nbsp;<\/span><\/p>\n\n\n\n<p>&lt;iframe width=&#8221;560&#8243; height=&#8221;315&#8243; src=&#8221;https:\/\/www.youtube.com\/embed\/FhsLzEGgo84&#8243; frameborder=&#8221;0&#8243; allow=&#8221;accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture&#8221; allowfullscreen&gt;&lt;\/iframe&gt;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are online logo creation services to help. You\u2019ll learn to use them in minutes and get a great result at a ridiculously low price.&nbsp;One of such services is <a href=\"https:\/\/turbologo.com\">Turbologo<\/a>, an online logo constructor. A lot of images, text templates, and symbols become great aides and save much of your time as you build your own amazing logo. Your logo can also be easily saved and stored on your computer in any format you need<\/span>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, this is how easy it is to create a logo with a transparent background for your online store, advertising campaign, or printed posters for a startup. And, finally, we wish you to always pursue success, so that your company will enjoy it to the max.<\/span><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"frequently_asked_questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1628668158747\"><strong class=\"schema-faq-question\">What is a transparent background logo?<\/strong> <p class=\"schema-faq-answer\">Quick definition: Transparent logo refers to a logo that has a transparent background. There is no background.\u00a0PNGs are the most popular file type for transparent background logos.\u00a0These files can be used to display millions of colors in small file sizes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1628668248214\"><strong class=\"schema-faq-question\">What does transparent background refer to?<\/strong> <p class=\"schema-faq-answer\">Transparent refers to an image or graphic.\u00a0An image that is clear can have the same effect as any other image.\u00a0The same image looks different on each background, but it is identical.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most of us have seen at least ten or twenty logos from different companies. Logos are images consisting of graphic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make a logo with transparent background | Turbologo<\/title>\n<meta name=\"description\" content=\"Information on how to create a logo with transparent background. Instructions for creating using Photoshop. Learn more about the transparent logo on the Turbologo blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make a logo with transparent background | Turbologo\" \/>\n<meta property=\"og:description\" content=\"Information on how to create a logo with transparent background. Instructions for creating using Photoshop. Learn more about the transparent logo on the Turbologo blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T10:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T14:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2018\/03\/19085254\/prozrachniy-logo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2018\/03\/19085254\/prozrachniy-logo-1.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2018\/03\/19085254\/prozrachniy-logo-1.png\",\"width\":800,\"height\":600,\"caption\":\"Transparent logo example\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/\",\"name\":\"How to make a logo with transparent background | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/logo-with-transparent-bg\/#primaryimage\"},\"datePublished\":\"2024-01-25T10:01:00+00:00\",\"dateModified\":\"2025-05-27T14:03:14+00:00\",\"description\":\"Information on how to create a logo with transparent background. 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