{"id":1855,"date":"2020-03-28T18:18:57","date_gmt":"2020-03-28T18:18:57","guid":{"rendered":"https:\/\/turbologo.com\/articles\/?p=1855"},"modified":"2025-07-19T05:33:41","modified_gmt":"2025-07-19T05:33:41","slug":"best-colors-for-logos","status":"publish","type":"post","link":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/","title":{"rendered":"Best Colors for Logos in 2020"},"content":{"rendered":"\n

There are various means of rebranding. A new slogan or a merge of two logos (in the case of companies merging), gradients, stylish outlining, shadowing and texturing are but some of the available techniques. Yet there is one attribute, which is changed far more seldom than the others. A logo color<\/a> it is. And it\u2019s not surprising, as color is the most noticeable part of a logo<\/strong>. It\u2019s made for the internals of our vision and psychic as color is closely interrelated with lighting. And perceiving of warm and bright or cold and dark spot is far easier process than rendering its shape concrete. In the case of text, however, it\u2019s even more complicated. That\u2019s why most companies never change colors in their logos, even if the colors aren\u2019t trendy anymore.<\/p>\n\n\n\n\n\n

Both color choice and color alteration are extremely important steps. For it is brand recognition that is at stake. Nothing repels customers more than a sudden color alteration, especially in a well-known one. They subconsciously imply that your goods have become worse and your brand isn\u2019t trustworthy anymore. However, in some cases, a hype, deliberate and flashy rebranding can repel old customers and attract many more new ones. If you are ready to take the risk, study our advice below carefully and ponder those.<\/p>\n\n\n\n

Best colors for logos<\/h2>\n\n\n\n

One of the most effective ways to stay trendy is to keep an eye on the color of the year. Thus you can combine the most trendy colors in a logo for free. Pantone announces trendy colors every year. 2020 is a year of classic blue. Professionals say that the shade helps to keep your cool, follow your own lifestyle and avoid stress.<\/p>\n\n\n\n

\"Color<\/figure>\n\n\n\n

However, in order to choose the best colors for business logo, it is crucial to follow your own path rather than following fashion blindly. It is necessary to feel it, understand how it works and finds your place in it. So, the best advice here is to use colors well-compatible with blue. Pastel colors like skin or mild sand colors dim the lone blue, making it warmer, more friendly and extravert.<\/p>\n\n\n\n

Trendy colors of past years and modern blue also make a fine combination. For example, the blue, coral pink and soft pink colors convey a sense of something marine. If you are running a traveling agency of some sort, this could be your best choice.<\/p>\n\n\n\n

Plausible logo color combinations and their psychological impact<\/h2>\n\n\n\n
\"Pastel<\/figure>\n\n\n\n

It is combination of colors<\/a> that has a meaning as a single color can be interpreted in different ways. However, you should decide what you want to tell in the first place. Here is an example. Let\u2019s assume you are running some healthy way of life business. You\u2019ll need a combination of natural colors for such a logo. A good idea can be to combine a classic blue and some brownish colors like those of hay, dried grass or fallen leaves. These colors almost send you to back to your childhood memories of a warm autumn day.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

There are many ways to introduce a\nbusiness. Let\u2019s imply you manufacture some goods for teenagers and you use\nsportsmen, parkour, tricks and stunts in you ads. In that case it could be a\ngood idea to choose some contrasting, bright and juicy colors. Skillfully\ncombined, a flashy red, blue and green will help you to make a brilliant\ndynamic logo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Meanings of colors and their\ncombinations are transacted into logo. Khaki color is widely associated with\narmy. However, a combination of khaki, soft pink and bright green conveys a\nmeaning of upcoming spring, resembling turgid bulbs. Use that meaning to create\na logo related to ladies goods. It\u2019s a bold an unusual move. And stop avoiding mustard color. It\u2019s not the most pleasant one, but it\u2019s great for\ncombining.<\/p>\n\n\n\n

Best logo colors contemporary\ntendencies<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Another latest trend in designing is to make colors not only vivid, but also volumetric. It is essential to take textures into consideration too. There two major trends these days. The first one is to use flat and bright dots. And the second is soft, mild volumetric and grainy surfaces. You\u2019ve always wanted to touch one of those, haven\u2019t you? It goes without saying that both designs are very difficult to elaborate. However, it seems that simplicity finally doesn\u2019t sit as tightly as it used to. Learn to use texture a measure of volume. It this simple feature that will enable your logo to stand the test of time.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

There are various means of rebranding. A new slogan or a merge of two logos (in the case of companies…<\/p>\n","protected":false},"author":1,"featured_media":1942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"\nBest Colors for Logos in 2020 | Turbologo<\/title>\n<meta name=\"description\" content=\"To choose logo colors correctly it is essential to know meanings of colors. Popular logo colors are announced in Pantone annually.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Colors for Logos in 2020 | Turbologo\" \/>\n<meta property=\"og:description\" content=\"To choose logo colors correctly it is essential to know meanings of colors. Popular logo colors are announced in Pantone annually.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"Design, branding and business \u2013 The Official Turbologo blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-28T18:18:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-19T05:33:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilya Lavrov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\",\"name\":\"Turbologo\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/turbologo_com\/\",\"https:\/\/www.pinterest.com\/turbologo\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg\",\"width\":500,\"height\":500,\"caption\":\"Turbologo\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/turbologo.com\/articles\/#website\",\"url\":\"https:\/\/turbologo.com\/articles\/\",\"name\":\"Design, branding and business \\u2013 The Official Turbologo blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/turbologo.com\/articles\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png\",\"contentUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png\",\"width\":1024,\"height\":600,\"caption\":\"Color combinations\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#webpage\",\"url\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/\",\"name\":\"Best Colors for Logos in 2020 | Turbologo\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#primaryimage\"},\"datePublished\":\"2020-03-28T18:18:57+00:00\",\"dateModified\":\"2025-07-19T05:33:41+00:00\",\"description\":\"To choose logo colors correctly it is essential to know meanings of colors. Popular logo colors are announced in Pantone annually.\",\"breadcrumb\":{\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/turbologo.com\/articles\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Colors for Logos in 2020\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#webpage\"},\"author\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17\"},\"headline\":\"Best Colors for Logos in 2020\",\"datePublished\":\"2020-03-28T18:18:57+00:00\",\"dateModified\":\"2025-07-19T05:33:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#webpage\"},\"wordCount\":766,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/turbologo.com\/articles\/#organization\"},\"image\":{\"@id\":\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png\",\"articleSection\":[\"Logo design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17\",\"name\":\"Ilya Lavrov\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/turbologo.com\/articles\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g\",\"caption\":\"Ilya Lavrov\"},\"description\":\"I'm a product and graphic designer with 10-years background. Writing about branding, logo creation and business.\",\"sameAs\":[\"http:\/\/ilyalavrov.com\"],\"url\":\"https:\/\/turbologo.com\/articles\/author\/turbologo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Colors for Logos in 2020 | Turbologo","description":"To choose logo colors correctly it is essential to know meanings of colors. Popular logo colors are announced in Pantone annually.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/","og_locale":"en_US","og_type":"article","og_title":"Best Colors for Logos in 2020 | Turbologo","og_description":"To choose logo colors correctly it is essential to know meanings of colors. Popular logo colors are announced in Pantone annually.","og_url":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/","og_site_name":"Design, branding and business \u2013 The Official Turbologo blog","article_published_time":"2020-03-28T18:18:57+00:00","article_modified_time":"2025-07-19T05:33:41+00:00","og_image":[{"width":1024,"height":600,"url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png","path":"\/var\/www\/html\/wp-content\/uploads\/2020\/03\/Color-combinations.png","size":"full","id":1942,"alt":"Color combinations","pixels":614400,"type":"image\/png"}],"twitter_card":"summary","twitter_misc":{"Written by":"Ilya Lavrov","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/turbologo.com\/articles\/#organization","name":"Turbologo","url":"https:\/\/turbologo.com\/articles\/","sameAs":["https:\/\/www.instagram.com\/turbologo_com\/","https:\/\/www.pinterest.com\/turbologo\/"],"logo":{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/#logo","inLanguage":"en-US","url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg","contentUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084542\/oFdF5wlUJjw.jpg","width":500,"height":500,"caption":"Turbologo"},"image":{"@id":"https:\/\/turbologo.com\/articles\/#logo"}},{"@type":"WebSite","@id":"https:\/\/turbologo.com\/articles\/#website","url":"https:\/\/turbologo.com\/articles\/","name":"Design, branding and business \u2013 The Official Turbologo blog","description":"","publisher":{"@id":"https:\/\/turbologo.com\/articles\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/turbologo.com\/articles\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#primaryimage","inLanguage":"en-US","url":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png","contentUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png","width":1024,"height":600,"caption":"Color combinations"},{"@type":"WebPage","@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#webpage","url":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/","name":"Best Colors for Logos in 2020 | Turbologo","isPartOf":{"@id":"https:\/\/turbologo.com\/articles\/#website"},"primaryImageOfPage":{"@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#primaryimage"},"datePublished":"2020-03-28T18:18:57+00:00","dateModified":"2025-07-19T05:33:41+00:00","description":"To choose logo colors correctly it is essential to know meanings of colors. Popular logo colors are announced in Pantone annually.","breadcrumb":{"@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/turbologo.com\/articles\/best-colors-for-logos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/turbologo.com\/articles\/"},{"@type":"ListItem","position":2,"name":"Best Colors for Logos in 2020"}]},{"@type":"Article","@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#article","isPartOf":{"@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#webpage"},"author":{"@id":"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17"},"headline":"Best Colors for Logos in 2020","datePublished":"2020-03-28T18:18:57+00:00","dateModified":"2025-07-19T05:33:41+00:00","mainEntityOfPage":{"@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#webpage"},"wordCount":766,"commentCount":0,"publisher":{"@id":"https:\/\/turbologo.com\/articles\/#organization"},"image":{"@id":"https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.turbologo.com\/blog\/en\/2020\/03\/19084536\/Color-combinations.png","articleSection":["Logo design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/turbologo.com\/articles\/best-colors-for-logos\/#respond"]}]},{"@type":"Person","@id":"https:\/\/turbologo.com\/articles\/#\/schema\/person\/379800fa881357672b0119e4a2994c17","name":"Ilya Lavrov","image":{"@type":"ImageObject","@id":"https:\/\/turbologo.com\/articles\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/713d4593fdd72be34274409471435888?s=96&d=mm&r=g","caption":"Ilya Lavrov"},"description":"I'm a product and graphic designer with 10-years background. Writing about branding, logo creation and business.","sameAs":["http:\/\/ilyalavrov.com"],"url":"https:\/\/turbologo.com\/articles\/author\/turbologo\/"}]}},"_links":{"self":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1855"}],"collection":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/comments?post=1855"}],"version-history":[{"count":7,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1855\/revisions"}],"predecessor-version":[{"id":17872,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/posts\/1855\/revisions\/17872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media\/1942"}],"wp:attachment":[{"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/media?parent=1855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/categories?post=1855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turbologo.com\/articles\/wp-json\/wp\/v2\/tags?post=1855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}